Latest news with #TheIconic
Yahoo
16-07-2025
- Business
- Yahoo
Market to Reach $6.75 Billion by 2029, Driven by Platform Expansion, Retail Pilots, and Policy Influence
The Australian recommerce market is poised for growth, expected to reach USD 4.68 billion by 2025 with a CAGR of 9.6%. This comprehensive report analyzes trends across peer-to-peer and business-led resales, covering electronics, apparel, and furniture sectors. Key players like The Iconic, JB Hi-Fi, and IKEA pilot sustainable initiatives driven by shifting consumer behaviors and regulatory frameworks, emphasizing a transition to circular retail strategies. Australian Recommerce Market Dublin, July 16, 2025 (GLOBE NEWSWIRE) -- The "Australia Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update" report has been added to recommerce market in Australia is expected to grow by 11.3% on annual basis to reach US$4.68 billion in 2025. The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 13.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 4.20 billion to approximately USD 6.75 billion. This report provides a detailed data-centric analysis of the recommerce market in Australia, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market recommerce landscape is led by resale marketplaces, electronics refurbishers, and emerging brand-retailer partnerships. While still in a growth phase, the ecosystem is strengthening through compliance readiness, infrastructure scaling, and consumer engagement. Australia's recommerce market is entering a structured growth phase, led by peer-to-peer marketplaces, refurbished electronics platforms, and fashion resale integrations. Over the next 2-4 years, competitive advantage will come from operational scaling, digital infrastructure, and policy-aligned retail in Australia Is Being Shaped by Marketplace Growth, Retailer Adoption, and Sustainability PressureAustralia's recommerce market is advancing through online platforms, in-store resale pilots, and policy-linked sustainability programs. While the sector remains early-stage compared to Europe, apparel, electronics, and furniture resale are witnessing traction, supported by Gen Z adoption, regulatory frameworks, and platform in Australia is scaling through fashion, electronics, and furniture initiatives. Over the next 2-4 years, platform-led innovation, retail partnerships, and sustainability-aligned strategies will drive more formalized and widespread recommerce Recommerce Is Gaining Traction Through Branded Pilots and Marketplaces Fashion retailers like The Iconic and Country Road Group have launched recommerce initiatives, including The Iconic's integration with AirRobe. Peer-to-peer platforms like Depop and Poshmark Australia are expanding visibility of secondhand fashion. Textile waste concerns and national circular economy goals are prompting apparel brands to explore recommerce and rental services. Industry bodies have emphasized the role of reuse in reducing fashion's environmental impact. More fashion retailers in Australia are expected to adopt resale partnerships or build in-house recommerce offerings. Peer-to-peer platforms will increasingly integrate quality assurance and logistics support. Electronics Recommerce Is Growing via Trade-In Programs and Platform-Led Refurbishment Retailers such as JB Hi-Fi and Officeworks offer device trade-in programs. Dedicated platforms like Reebelo and OzMobiles are growing as refurbished electronics providers. Cost-conscious consumers and increasing e-waste regulation under Australia's National Waste Policy are encouraging trade-in and refurbishment models. Refurbished electronics appeal to consumers seeking affordability and sustainability. Certified refurbishment and trade-in offerings are expected to become more common among major electronics retailers. Furniture and Home Goods Recommerce Is Emerging Through Platform and Retail Experiments IKEA Australia has piloted Buy Back & Resell programs at select stores. Informal platforms like Facebook Marketplace and Snaffle are active in the resale of home goods and appliances. Growing awareness of environmental impact and landfill diversion is prompting experimentation with resale. Retailers are testing circular services in response to evolving waste and reuse expectations. Retailers are likely to expand furniture resale pilots, while platforms enhance tools for local logistics and pricing. Marketplaces Are Becoming Aggregators for Resale Discovery eBay Australia, Gumtree, and Facebook Marketplace continue to dominate general resale, while new integrations like AirRobe embed resale within primary purchases. Embedded resale options and improved user experience are supporting resale adoption. Platforms are refining listing and delivery experiences to reduce friction. Discovery and resale functions will be increasingly built into e-commerce journeys, with newer tools and plug-ins supporting embedded resale flows. Regulation and Consumer Sentiment Are Reinforcing Circular Retail Australia's Product Stewardship Act and National Waste Policy Framework support reuse and extended product lifecycles. Public sentiment favors secondhand purchases for both environmental and cost reasons. Government programs and industry-wide ESG expectations are encouraging adoption of recommerce models in both electronics and textiles. Retailers are responding with circular pilots and take-back initiatives. Resale is expected to become embedded in sustainability strategies and retailer operations, with regulatory alignment continuing to shape retail participation. Competitive Landscape in Australia Is Evolving Through Platform Expansion, Retail Pilots, and Policy Influence Recommerce platforms are likely to invest in stronger backend infrastructure - covering product authentication, condition grading, and return logistics. Brand-led circular fashion initiatives will expand as resale becomes embedded into consumer journeys and loyalty programs. Government policy and industry stewardship programs will reinforce retailer participation and make recommerce a more standardized retail function. Marketplaces and Electronics Platforms Dominate Early-Stage Recommerce eBay Australia and Gumtree remain dominant across general resale. These platforms facilitate peer-to-peer transactions across categories like electronics, fashion, and furniture. Their wide user base and localized logistics give them an edge in informal recommerce. Facebook Marketplace continues to see high engagement in resale of home goods, appliances, and furniture. The lack of formal verification processes is offset by its convenience and social integration. Reebelo and OzMobiles are emerging as trusted platforms for refurbished electronics. Both offer certification, device warranties, and flexible delivery options, helping formalize the secondhand electronics ecosystem. Fashion Recommerce Is Supported by Integration Partners and Circular Tech The Iconic's collaboration with AirRobe allows shoppers to link purchases with a digital wardrobe, enabling future resale with ease. This embedded resale model is one of the earliest of its kind in Australia. Poshmark Australia and Depop have built strong traction among Gen Z consumers, offering fashion-centric resale experiences through intuitive mobile-first interfaces and social selling features. A growing ecosystem of resale enablers is emerging to support fashion brands. These include white-label tech providers that offer embedded wardrobe tools, resale checkout APIs, and returns-to-resale workflow management. Retailers Are Piloting Take-Back and Resale Programs Officeworks operates a national electronic take-back initiative, accepting used devices for potential refurbishment or recycling. This complements its broader sustainability goals. JB Hi-Fi offers trade-in programs where consumers receive store credit in exchange for used electronics. These devices are then routed through certified refurbishers. IKEA Australia is testing resale stations under its Buy Back & Resell model. These pilots have been launched in metro locations and are being evaluated for scalability. Enablers and Policy Bodies Are Influencing Circular Retail Standards The Australian Fashion Council provides industry guidance and supports circularity goals across the fashion sector. It has championed reuse and end-of-life planning for garments. The Product Stewardship Centre of Excellence plays a pivotal role in guiding policy and industry practices around extended product lifecycles and recycling. Circular economy accelerators and government-supported innovation labs are helping retailers pilot recommerce models by offering funding and operational toolkits. ScopeAustralia Recommerce Market Size and Growth Dynamics Gross Merchandise Value (GMV) Trend Analysis Average Transaction Value Trend Analysis Transaction Volume Trend Analysis Australia Recommerce Market Size and Forecast by Sector Retail Shopping Home Improvement Other Sectors Australia Recommerce Market Size and Forecast by Retail Category Apparel & Accessories Consumer Electronics Home Appliances Home Decor & Essentials Books, Toys & Hobbies Automotive Parts & Accessories Sports & Fitness Equipment Other Product Categories Australia Recommerce by Channel Consumer-to-Consumer (C2C) Business-to-Consumer (B2C) Retailer Trade-In & Buyback Programs Australia Recommerce by Sales Model Resale Rental Refurbishment & Certified Pre-Owned Australia Recommerce by Digital Engagement Channel Website-Based Resale App-Based Resale Social Media Driven Resale Australia Recommerce by Platform Type Generalist Marketplaces Vertical-Specific Platforms Australia Recommerce by Device and OS Mobile vs Desktop Android, iOS Australia Recommerce by City Tier Tier 1 Cities Tier 2 Cities Tier 3 Cities Australia Recommerce by Payment Instrument Credit Card Debit Card Bank Transfer Prepaid Card Digital & Mobile Wallets Other Digital Payments Cash Australia Recommerce Market Share Analysis Market Share by Key Players Competitive Landscape Overview Australia Recommerce by Consumer Demographics Market Share by Age Group Market Share by Income Level Market Share by Gender Key Attributes: Report Attribute Details No. of Pages 83 Forecast Period 2025 - 2029 Estimated Market Value (USD) in 2025 $4.68 Billion Forecasted Market Value (USD) by 2029 $6.75 Billion Compound Annual Growth Rate 9.6% Regions Covered Australia For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Australian Recommerce Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
Yahoo
12-07-2025
- Business
- Yahoo
Brand called out for ‘deceptive' move
Shoppers have voiced outrage after a popular e-commerce retailer advertised AI-generated models and product images on its platform, labelling the move 'deceptive'. An Australian woman called out Atoir, a Melbourne-based label, for using AI-generated images of a model and clothing, available for purchase on The Iconic. 'Saw this on The Iconic,' she wrote on Reddit. 'The brand ATOIR is using AI models for their clothing. Feels so deceptive.' The website features two images of a brunette woman wearing a white dress, taken from the front and back. At the very bottom of the item's product description, the brand said the model's measurements 'represents a size S/8 and is standing at 5'10' but disclosed neither the clothing, nor the model, were real. 'Please note that this eCommerce imagery has been crated (sic) using artificial intelligence technology and does not feature a real model,' the product description read. 'These AI generated visuals are designed to represent our products accurately and creatively.' The same AI model displays other Atoir items on the website without any mention of AI-generated imagery. Online, Australian customers voiced their frustration with the AI-generated models, arguing it did not accurately represent the item they wanted to buy. '(A) $400 dress and you can only see an image generated version of it before you buy it,' a comment read. Others argued the AI-generated image failed to represent the fit of the clothing on a human body and other angles of the clothing. 'AI cannot replicate the way a garment sits on the body, or the way different types of fabric drape,' a person wrote. 'They might as well just take a flat lay photo of the garment, that would actually be more useful.' Another said the move was 'so wildly unappealing' and discouraged them from making a purchase. 'It's just a realistic looking line drawing at this point,' they wrote. 'I can't say I'm prepared to shell out hundreds of dollars online when I don't even get to see an actual garment.' Interlunar Media director Krishna Chandak said AI visuals could 'often miss the mark' if used for advertising retail, skincare and fitness products compared with 'commoditised sectors' and could 'definitely affect consumer trust and brand credibility'. 'In categories like skincare, fashion, or wellness, where authenticity and emotional connection matter, AI visuals often miss the mark,' he told NewsWire. He said 'real content consistently outperforms' AI-generated content, which may '(raise) questions around transparency and ethics'. 'Whether it's user-generated content, branded shoots, or genuine storytelling, the return on investment is almost always stronger with authentic visuals,' he said. The Ad Firm chief executive Kevin Heimlich said retailers using AI were walking on an 'ethical tightrope' that could discourage shoppers from trusting a brand. He said while AI may 'create a technically perfect image', it may also 'lack the soul and relatability that genuinely resonate with a target audience and encourage them to convert'. 'AI can whip up these incredibly slick, almost perfect images. They look amazing, truly aspirational,' he told NewsWire. 'If that image does not exactly match the real item a customer receives, you have a problem.'Mr Heimlich said shoppers may be disappointed when the item arrived at their doorstep. 'When a customer opens their package and sees something that does not quite align with what they saw online, it is a direct path to disappointment, frustration, and often, a return,' he said. Mr Heimlich said there was a risk of 'breeding distrust' if retailers relied on AI-generated product images, leading customers to wonder if the brand is 'intentionally trying to mislead them'. 'Such damage to a brand's reputation and consumer trust can take a considerable amount of time to repair, and it undoubtedly impacts future sales,' he said. Mr Heimlich urged retailers to consider relying on traditional photography and models to negate the lack of 'emotional connection and storytelling' that came with AJ-generated imagery. 'A skilled photographer, or a model who embodies the essence of your brand, does so much more than show the product,' he told NewsWire. 'AI, in its current form, often struggles to replicate that nuanced human artistry and emotional depth.' The Iconic and Atoir did not immediately respond to NewsWire's questions.
News.com.au
12-07-2025
- Business
- News.com.au
‘So deceptive': Melbourne fashion brand called out over AI-generated models
Shoppers have voiced outrage after a popular e-commerce retailer advertised AI-generated models and product images on its platform, labelling the move 'deceptive'. An Australian woman called out Atoir, a Melbourne-based label, for using AI-generated images of a model and clothing, available for purchase on The Iconic. 'Saw this on The Iconic,' she wrote on Reddit. 'The brand ATOIR is using AI models for their clothing. Feels so deceptive.' The website features two images of a brunette woman wearing a white dress, taken from the front and back. At the very bottom of the item's product description, the brand said the model's measurements 'represents a size S/8 and is standing at 5'10' but disclosed neither the clothing, nor the model, were real. 'Please note that this eCommerce imagery has been crated (sic) using artificial intelligence technology and does not feature a real model,' the product description read. 'These AI generated visuals are designed to represent our products accurately and creatively.' The same AI model displays other Atoir items on the website without any mention of AI-generated imagery. Online, Australian customers voiced their frustration with the AI-generated models, arguing it did not accurately represent the item they wanted to buy. '(A) $400 dress and you can only see an image generated version of it before you buy it,' a comment read. Others argued the AI-generated image failed to represent the fit of the clothing on a human body and other angles of the clothing. 'AI cannot replicate the way a garment sits on the body, or the way different types of fabric drape,' a person wrote. 'They might as well just take a flat lay photo of the garment, that would actually be more useful.' Another said the move was 'so wildly unappealing' and discouraged them from making a purchase. 'It's just a realistic looking line drawing at this point,' they wrote. 'I can't say I'm prepared to shell out hundreds of dollars online when I don't even get to see an actual garment.' Interlunar Media director Krishna Chandak said AI visuals could 'often miss the mark' if used for advertising retail, skincare and fitness products compared with 'commoditised sectors' and could 'definitely affect consumer trust and brand credibility'. 'In categories like skincare, fashion, or wellness, where authenticity and emotional connection matter, AI visuals often miss the mark,' he told NewsWire. He said 'real content consistently outperforms' AI-generated content, which may '(raise) questions around transparency and ethics'. 'Whether it's user-generated content, branded shoots, or genuine storytelling, the return on investment is almost always stronger with authentic visuals,' he said. The Ad Firm chief executive Kevin Heimlich said retailers using AI were walking on an 'ethical tightrope' that could discourage shoppers from trusting a brand. He said while AI may 'create a technically perfect image', it may also 'lack the soul and relatability that genuinely resonate with a target audience and encourage them to convert'. 'AI can whip up these incredibly slick, almost perfect images. They look amazing, truly aspirational,' he told NewsWire. 'If that image does not exactly match the real item a customer receives, you have a problem.' Mr Heimlich said shoppers may be disappointed when the item arrived at their doorstep. 'When a customer opens their package and sees something that does not quite align with what they saw online, it is a direct path to disappointment, frustration, and often, a return,' he said. Mr Heimlich said there was a risk of 'breeding distrust' if retailers relied on AI-generated product images, leading customers to wonder if the brand is 'intentionally trying to mislead them'. 'Such damage to a brand's reputation and consumer trust can take a considerable amount of time to repair, and it undoubtedly impacts future sales,' he said. Mr Heimlich urged retailers to consider relying on traditional photography and models to negate the lack of 'emotional connection and storytelling' that came with AJ-generated imagery. 'A skilled photographer, or a model who embodies the essence of your brand, does so much more than show the product,' he told NewsWire. 'AI, in its current form, often struggles to replicate that nuanced human artistry and emotional depth.' The Iconic and Atoir did not immediately respond to NewsWire's questions.
Perth Now
12-07-2025
- Business
- Perth Now
Brand called out for ‘deceptive' move
Shoppers have voiced outrage after a popular e-commerce retailer advertised AI-generated models and product images on its platform, labelling the move 'deceptive'. An Australian woman called out Atoir, a Melbourne-based label, for using AI-generated images of a model and clothing, available for purchase on The Iconic. 'Saw this on The Iconic,' she wrote on Reddit. 'The brand ATOIR is using AI models for their clothing. Feels so deceptive.' The Melbourne fashion brand created a model using AI. The Iconic Credit: Supplied The dress in this image isn't real either. The Iconic Credit: Supplied The website features two images of a brunette woman wearing a white dress, taken from the front and back. At the very bottom of the item's product description, the brand said the model's measurements 'represents a size S/8 and is standing at 5'10' but disclosed neither the clothing, nor the model, were real. 'Please note that this eCommerce imagery has been crated (sic) using artificial intelligence technology and does not feature a real model,' the product description read. 'These AI generated visuals are designed to represent our products accurately and creatively.' The same AI model displays other Atoir items on the website without any mention of AI-generated imagery. The Iconic disclosed the brand was using AI-generated models in some product descriptions but failed to mention it in others. Reddit Credit: Supplied Online, Australian customers voiced their frustration with the AI-generated models, arguing it did not accurately represent the item they wanted to buy. '(A) $400 dress and you can only see an image generated version of it before you buy it,' a comment read. Others argued the AI-generated image failed to represent the fit of the clothing on a human body and other angles of the clothing. 'AI cannot replicate the way a garment sits on the body, or the way different types of fabric drape,' a person wrote. 'They might as well just take a flat lay photo of the garment, that would actually be more useful.' Another said the move was 'so wildly unappealing' and discouraged them from making a purchase. 'It's just a realistic looking line drawing at this point,' they wrote. 'I can't say I'm prepared to shell out hundreds of dollars online when I don't even get to see an actual garment.' Many other products featured the same AI-generated model. The Iconic Credit: Supplied Many shoppers voiced their concern with the AI-generated images. The Iconic Credit: Supplied Interlunar Media director Krishna Chandak said AI visuals could 'often miss the mark' if used for advertising retail, skincare and fitness products compared with 'commoditised sectors' and could 'definitely affect consumer trust and brand credibility'. 'In categories like skincare, fashion, or wellness, where authenticity and emotional connection matter, AI visuals often miss the mark,' he told NewsWire. He said 'real content consistently outperforms' AI-generated content, which may '(raise) questions around transparency and ethics'. 'Whether it's user-generated content, branded shoots, or genuine storytelling, the return on investment is almost always stronger with authentic visuals,' he said. Retail experts warn brands about relying on AI-generated images, as they could dissuade shoppers. The Iconic Credit: Supplied Experts suggest sticking to 'traditional' methods of creating product images, including real photographers and models. The Iconic Credit: Supplied The Ad Firm chief executive Kevin Heimlich said retailers using AI were walking on an 'ethical tightrope' that could discourage shoppers from trusting a brand. He said while AI may 'create a technically perfect image', it may also 'lack the soul and relatability that genuinely resonate with a target audience and encourage them to convert'. 'AI can whip up these incredibly slick, almost perfect images. They look amazing, truly aspirational,' he told NewsWire. 'If that image does not exactly match the real item a customer receives, you have a problem.'Mr Heimlich said shoppers may be disappointed when the item arrived at their doorstep. 'When a customer opens their package and sees something that does not quite align with what they saw online, it is a direct path to disappointment, frustration, and often, a return,' he said. Shoppers may lose trust in a brand if it relies on AI-generated images, retail experts say. NewsWire / Luis Enrique Ascui Credit: News Corp Australia Mr Heimlich said there was a risk of 'breeding distrust' if retailers relied on AI-generated product images, leading customers to wonder if the brand is 'intentionally trying to mislead them'. 'Such damage to a brand's reputation and consumer trust can take a considerable amount of time to repair, and it undoubtedly impacts future sales,' he said. Mr Heimlich urged retailers to consider relying on traditional photography and models to negate the lack of 'emotional connection and storytelling' that came with AJ-generated imagery. 'A skilled photographer, or a model who embodies the essence of your brand, does so much more than show the product,' he told NewsWire. 'AI, in its current form, often struggles to replicate that nuanced human artistry and emotional depth.' The Iconic and Atoir did not immediately respond to NewsWire's questions.
Daily Mail
01-07-2025
- Lifestyle
- Daily Mail
The common mistake shoppers make when buying a new coat: 'It's my biggest pet peeve'
If you've ever bought a new coat and proudly worn it out without cutting the small stitch at the back - this one's for you. A design expert from The Iconic has gone viral on TikTok for revealing a surprisingly common fashion faux pas committed by thousands of Aussies each winter: failing to snip the stay stitch at the back vent of a coat. 'My pet peeve is a new season coat on with a stay stitch still intact,' she said. 'PSA - these are only here for shipping and packaging purposes and must be cut when you get your new coat.' The short vertical stitch - usually found on the lower back seam of coats, blazers and even some skirts - is designed to keep the fabric in place during transport and prevent wrinkling. But it's not meant to be worn. 'The vents are here to allow movement and freedom,' she explained. 'Cut [the stitch] out, pull the strings, and it's perfect. Cut it so you can move freely with your new coat.' The PSA has sparked a major reaction online, with thousands of Aussies admitting they either didn't know what the stitch was for, or were too nervous to remove it. 'I never knew this, but I always cut it off anyway because I thought it looked stupid on me. I thought I was doing the wrong thing,' one commenter wrote. 'I honestly stopped someone in my office today because she had not undone the stitch at the back of her new coat. It legit kills me when I see it on a suit,' said another. It seems men are the biggest culprits, with multiple women sharing that they had to unpick the back vents of suit jackets for their boyfriends, brothers, or wedding guests. 'I had to do this for THREE male guests at a destination wedding. Like, come on lads - you don't have to worry about heels or makeup. At least cut the thread off your jacket!' one woman wrote. Another added: 'If you have any men in your life, help them out too. They seem to be the worst offenders.' Aussie fashion lovers on Reddit agree. One user posted: 'Looks a bit silly walking around with a calf keyhole.' Some are now calling for coat manufacturers to make the stay stitch more obvious, suggesting a brighter thread colour or a small note attached to the garment Another joked: 'My mum and I actually make a game of this when we're out together: how many coats can we spot with the stitch still there.' Others said the problem isn't limited to coats. One woman recalled walking behind someone in a stunning long camel-coloured skirt - only to realise the back slit was still sewn shut. 'I wanted to tell her about it, but then doubted myself,' she wrote. Some are now calling for coat manufacturers to make the stay stitch more obvious, suggesting a brighter thread colour or a small note attached to the garment. 'They almost need to make it fluorescent or add a tag that says 'please remove before wearing',' one user suggested. Until then, fashionistas are urging each other to spread the word - and snip the stitch.
