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Time of India

Trump's new entry rules backfire: European tourists ditch the US for Canada — Ontario booms

Why are Europeans skipping the U.S.? Live Events What makes Ontario so appealing? How is Canada capitalizing on this trend? FAQs (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel A new study says that more than half of European tourists are thinking about going to Ontario instead of the United States. Visitors are going north because of political tensions and stricter entry rules in the welcoming image and upcoming events like the 2026 FIFA World Cup are also drawing people from around the to a damning report, Donald Trump's policies could cost the U.S. economy billions of dollars due to a sharp decline in tourism and run the risk of alienating millions of foreign visitors. The sharp decline represents "polarizing rhetoric and policies of the Trump Administration,' as per a report by The World Travel and Tourism Council predicts that the United States will be the only nation out of 184 to see a decline in foreign visitor spending in 2025 as a result of the president's immigration crackdown, travel restrictions, and global reports of foreign tourists having their travel plans disrupted, and some even being detained by U.S. authorities, coincides with the possible reversal of U.S. tourism paired with a huge increase in European interest in visiting Ontario. The reasons for this include politics, safety concerns, and a growing appreciation for Canada's to a recent Context Research Group survey called the Europe Pulse survey, Ontario is a popular tourism destination in a result of Toronto's prospective status as one of the host cities for the 2026 FIFA World Cup, the poll revealed that over half of European tourists want to visit Ontario, as per a report by to 87% of respondents, Canada is a desirable enough destination to visit on its own, as opposed to as a stopover in the United report also revealed that 62% of European tourists are hesitant to travel to the United States due to the country's tense political situation, which makes Canada an even more alluring Ronaldi, president and CEO of Destination Ontario, claims that European tourists are drawn to Ontario because "it reflects the shared values of safety, inclusivity, and authenticity that resonate deeply with today's global travellers," as per a report by Blog To."This first-of-its-kind study gives us valuable insight into how Ontario is perceived internationally and strengthens our ability to connect with the people most inspired to visit," she stated in a press to reports, new tourism offices are already creating fresh marketing campaigns to draw European tourists to Ontario from Germany and the United people cite political tensions and new US entry rules. Currently, approximately 62% of Europeans are wary of visiting the United safety, inclusivity, and excitement surrounding the 2026 FIFA World Cup in Toronto are making Ontario a popular destination for European visitors.