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Time of India
05-07-2025
- Entertainment
- Time of India
Are Labubus possessed? Pop Mart responds after viral demonic conspiracy theories about Pazuzu connection spark mass panic
If you have not seen a Labubu hanging off any saddle bag, are you even online? These chaotic-cute fuzzy toys with bunny ears, jagged teeth, and undeniable goblin energy have taken over the internet, and real life. What started as a charming character in Kasing Lung's 2015 children's book The Monster Trilogy, inspired by Nordic folklore, is now a billion-dollar empire thanks to a Pop Mart partnership. And yes, they are canonically female. The rise of the Labubu obsession With celebrities like Rihanna, BLACKPINK's Lisa, and Dua Lipa flaunting them, Labubus have gone from niche vinyl figures to full-blown cultural icons. Pop Mart even raked in $1.81 billion in total revenue last year, and $410 million of that came from these bucktoothed cuties alone. But of course, what is virality without a side of chaos? Are Labubus possessed? The conspiracy theories begin Things took a sinister turn when Reddit threads and TikTok videos began to suggest the toys were... demonic. Some users called them 'creepy,' others outright claimed they radiate evil energy. One TikToker swore their life unravelled after buying one second-hand, from health scares to a near-death car crash — all of which allegedly stopped the moment the toy was binned. Naturally, chaos ensued. And just when it could not get weirder, Pop Mart leaned into the madness. Pop Mart's 'possession' statement goes viral On April Fools' Day, Pop Mart posted a mock 'recall notice' for Labubu toys due to 'suspicious supernatural activity.' They obviously meant it as a joke, but it only poured more fuel on the already infernal fire. Internet detectives took screenshots, others debated whether it was marketing genius or a haunted soft launch. Some are still side-eyeing their Bubus just in case. LABUBU's: Cursed or collectible? Whether you believe the demonic hype or just think Labubus are ugly-cute collector's gold, one thing is clear: the Bubu army is unstoppable. Maybe they are cursed, maybe they are not, but if the devil wears Prada, perhaps he also carries a Labubu.
News18
17-06-2025
- Entertainment
- News18
Before Labubu, India Had Tatya Vinchu ‘The OG Horror Doll'
Last Updated: Tatya Vinchu made its first appearance in the 1993 horror comedy film Zapatlela. The much-trending Labubu doll has kept social media buzzing. A quirky, toothy doll, created by Hong Kong's Kasing Lung and produced by Pop Mart International Group, Labubu's origin is said to be inspired by Lung's The Monster Trilogy, with its roots in Nordic mythology. Despite the dolls becoming a global sensation, we Indians might have already gotten our very own creepy doll. Remember Tatya Vinchu from the 1993 horror comedy Zapatlela? The one who managed to send chills down our spines every time it uttered, 'Om Phat Swaha." Way before the Labubu dolls turned into an internet obsession, Tatya Vinchu first appeared in the 1993 Marathi film, Zapatlela, terrifying and captivating an entire generation. Over the years, it has emerged as India's OG horror doll. For those who don't know, Tatya Vinchu wasn't just a gimmick prop but a devilish possessed puppet whose menacing eyes and shrill laugh etched him into the minds of the Indian audience for a very long time. The Arrival Of Tatya Vinchu Mahesh Kothare-directed Zapatlela saw the first-ever appearance of the menacing puppet, combining horror and humour in an interesting manner. The film's story follows a police inspector who finds a criminal's soul taking refuge in a doll. The doll—namely, Tatya Vinchu—was operated by renowned ventriloquist Ramdas Padhye and voiced by veteran actor Dilip Prabhavalkar. With a lot of practical effects and a crisp narrative, Zapatlela became a cult classic, and Tatya Vinchu got fixated in the collective memory of Marathi-speaking households. In today's time, Ramdas's son, Satyajit Padhye, carries the legacy forward from films to stages and even social media. 那位大逼 top videos View all However, a major shift came in 2019 when Lung partnered with Pop Mart and started mass-producing blind-box collectibles, boosting worldwide demand. The true frenzy started in April 2024 after Blackpink's Lisa showcased a Labubu keychain, triggering viral demand. With this, the dolls even reached the likes of global stars like Rihanna, Madonna, Dua Lipa, Kim Kardashian, and more. Today, there are over 300 variants of Labubu in both plush dolls and keychains. About the Author Buzz Staff A team of writers at bring you stories on what's creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture. First Published:
