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Regional work earns global spotlight at 2025 ANDY Awards
Regional work earns global spotlight at 2025 ANDY Awards

Campaign ME

time08-05-2025

  • Business
  • Campaign ME

Regional work earns global spotlight at 2025 ANDY Awards

The 2025 ANDY Awards, held at Sony Hall in New York, saw standout entries from the MENA region recognised alongside some of the world's top creative work. Impact BBDO took home Best in Show in the Social Good category for Child Wedding Cards, a campaign developed in partnership with UN Women. The work also received a Gold in the idea category. The agency further picked up three Gold for AnNahar Newspaper's The New President, including one in the Bravery category – marking the third consecutive year AnNahar has won in this classification. The New President was also named Best of Region for Southwest Asia and North Africa (SWANA). FP7 McCann also secured a Gold in the Idea category for Selfless Shelves, developed for Puck. Commenting on the results, Ali Rez, Chief Creative Officer, Impact BBDO, said: 'The ANDYs set one of the highest standards of excellence in the business. The competition is incredibly tough, and the winning list from around the world truly the best of the best. We are honoured to be featured amongst the winners.' Now in its 60th year in 2025, the ANDY Awards continues to highlight work that reflects bold thinking, innovation and creativity across global markets. While the focus remains on ideas rather than format, this year's jury placed strong emphasis on work that challenges conventions. Apart from the regional awards, Canadian agency Courage was named Best New Agency, Rethink repeated its win as Independent Agency of the Year, and production company Smuggler was recognised for its body of work. Network of the Year was a three-way tie between BBDO, DDB and Publicis Groupe.

How did MENA perform at the 2025 Clio Awards
How did MENA perform at the 2025 Clio Awards

Campaign ME

time30-04-2025

  • Business
  • Campaign ME

How did MENA perform at the 2025 Clio Awards

Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, highlighted some of the creative campaigns from the region. This year's winning entries at the 2025 Clio Awards showcased a mix of storytelling craft, platform innovation and purpose-driven creativity. Dubai-based agencies delivered a broad spread of wins across categories. FP7 McCann earned Silver in Audio Craft (Copywriting) for Heinz Insurance for Kraft Heinz, which also picked up a Bronze in Social Media (User Generated Content). VML Dubai secured Silver in Creative Commerce (Mobile-Led Commerce) for The Social Feed by HungerStation and a Bronze in Branded Entertainment & Content (Social Media) for Safe at 3AM with Dubai Tourism. Impact BBDO picked up a Silver in Direct (Other) and Bronze in Experience/Activation (Guerrilla) for Child Wedding Cards with UN Women in Pakistan. The agency also won Bronze in both Print and Public Affairs PR for The New President for AnNahar Newspaper in Lebanon. Publicis Middle East received a Bronze in Direct (Use of Product) for ColourCheck for Babyshop, while German agency – INGO Hamburg was awarded Bronze in Print The Full Picture campaign for Canon in UAE. Saudi Arabia continued its rise as a creative force, particularly through the General Entertainment Authority and its ongoing collaboration with BigTime Creative Shop. The film Obsession earned a Silver in Film (61 Seconds to Five Minutes) and Bronze in both Branded Entertainment (Film – Scripted) and Film Craft (Direction). The GEA's Everything or Nothing campaign also received a Silver in Film Craft (Casting), while Call of the Kings secured Bronze for Visual Effects. VML Riyadh added to the tally with Bronze in Public Relations (Employee Engagement) for The Shaded Route for HungerStation. Founded in 1959, the Clio Awards remain one of the most respected global honours in advertising, spotlighting work that not only pushes creative boundaries but also drives the industry forward.

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