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Forbes
13 hours ago
- Business
- Forbes
REI's 4th Of July Sale Is Live—Here Are The Best Deals So Far
REI's 4th Of July Sale is officially live. Now through July 7, outdoor enthusiasts can save up to 50% on gear and apparel from top brands like Teva and The North Face, as well as the retailer's own beloved in-house designs. And, unlike its member-only events, the 4th Of July Sale is open to everyone. That said, members still get a few extra perks, including 20% off one full-priced Yeti product at checkout. Check out REI's 4th Of July Sale to save up to 50% on summer essentials like camping gear, kayaks, ... More bathing suits and more. ILLUSTRATION: FORBES / PHOTOS: RETAILER Throughout the sale, you'll have the chance to save up to 50% on clearance items, up to 30% on camp gear and up to 20% on water sport products—like kayaks and paddle boards. Here are the best offers we've spotted so far, plus everything else you need to know to make the most of this year's sale. Versatility is key when you're on the trail. These dual-purpose shorts are made of a durable, quick-drying fabric and feature two hand pockets and a zippered back pocket to stash valuables. They'll keep you dry and protected from the sun while you're hiking and can even double as a bathing suit. Another versatile find, this hiking shirt is practical enough for the trails yet polished enough to wear out to dinner. It's made of a breathable, 2-way stretch fabric that dries quickly and features a zippered chest pocket and rolled-forward shoulder seams to prevent chaffing from hiking packs. Three patterns are on sale in sizes small through XXL. It may seem counterintuitive to purchase an insulated jacket in summer, but sometimes that's when you find the best deals. Whether you're planning a cold-weather escape or just thinking ahead to winter, this North Face jacket is an extremely popular find. The design is water-repellent and will keep you warm, even when wet. The jacket also packs down into its own front pocket for easy, compact storage. These versatile pants are rugged enough for the trail but comfortable enough for everyday wear. They're made of a lightweight, abrasion-resistant material that's breezy and durable, and include extra features like zippered pockets, a harness-compatible waist and more. Three colors are currently on sale for 20% off. A favorite among hikers, this Sunday Afternoons hat keeps you dry and protected from the sun while you're out on the trail. It's comfortable, water-resistant, sweat-wicking and includes useful features like a sunglass lock to keep your shades in place. Five colors are available for 25% off. Sun shirts are a great way to stay comfortable and protected throughout the summer. You can toss it over your bathing suit for more coverage or wear it on its own for quick-drying, UPF 50+ coverage all day. This discount is available in three colors and almost every size. This new arrival is made of a lightweight, stretchy cotton-blend fabric with an elastic waist and webbed belt, so you can adjust the fit as needed. It also has side pockets and a secured back pocket to stash away the essentials. If you're looking for a simple swim top, this Carve Designs option has a supportive T-strap construction with removable pads for additional coverage. Reviewers say it holds similarly to a sports bra and is a great pick for active swimming—but one person notes they wish it had adjustable straps. Designed to hold up against intense workouts, this racerback top is soft, moisture-wicking and supportive. Three colors are currently on sale, so you can pick up a few to cycle through during the week. There's nothing like pulling on some cozy pants after a long day on the water. These breezy pants are lightweight and have a comfy wide-leg silhouette that's perfect for post-beach day lounging. This style is currently on sale in three colors and most sizes. A multitool is exactly what it sounds like: a pocket-sized tool that can tackle a variety of tasks. Leatherman is one of the most well-known multitool brands, and its Wave Plus boasts an impressive array of features, including two types of pliers, wire cutters, knives, scissors, a bottle opener and more. There's nothing quite like a hot cup of coffee on a cold, dewy morning. This Yeti French press can brew two to four cups of coffee and is made of durable, rust-resistant kitchen-grade stainless steel. The Key Lime colorway of this French Press is currently on sale for everyone, but members can save 20% on any color at checkout. Unwanted pests can quickly lead to a bad day on the trail. Protect your gear from ticks, chiggers, mites and mosquitoes with this beloved insect repellent spray. The bottle has enough to coat up to four full outfits and can last up to six weeks before you need to reapply. Whether you're camping or posting up for a day at the lake, a good camp chair is paramount. This Coleman design is easy to set up and includes extra features, like a cup holder and a small cooler pouch to keep your next beverage cold. This foldable kayak is one of the best purchases I've made in years. If you live in a smaller space but still want easy access to the water, this no-frills kayak snaps together in minutes and can be folded back down just as quickly. (I also picked up its backpack accessory so I can easily cart it to the lake on foot.) It's pretty bare bones, so it's not especially comfortable for long stints on the water, but it's fun, effective and does exactly what I need it to. Summer sandals don't get more classic than a pair of Tevas. This minimalist design is quick-drying, durable and adjustable. The shoe is also treated with a peppermint-based anti-odor treatment to keep you feeling fresh, even after a long day on your feet. The 24% discount is available in three colors and most sizes. We like the Brooks Ghost 16 for serious walkers, people who are on their feet all day and new runners. The versatile sneaker is grippy, stable and has a cushioned foam midsole that's great at absorbing shock. This style is on sale in three colorways, but the pictured color has the most available sizing. Our favorite men's hiking sandals check off all the boxes: The design is comfortable, durable, supportive and very affordable—even when it's not on sale. The shoe is a little bulky and its reinforced arch may bother those with flat feet, but overall it's a beloved classic for a reason. Socks are easy to overlook, but a great (or terrible) sock can make a huge difference when you're on your feet for long periods. This Balega design has a seamless toe, compression arch support and moisture-wicking properties to keep your feet dry and cool. REI's 4th Of July Sale kicked off June 27 and lasts through July 7. Last year's sale ended July 4, so this is a nice opportunity to shop through the holiday weekend. REI's 4th of July Sale typically lasts around two weeks, though it's varied the past two years. Last year it ran for exactly 14 days and the year before that it ran for 12 days. However, this year's sale is only 10 days long, so you'll want to make the most of it. Yes, REI's 4th Of July Sale is open to the public. That said, REI Co-op members usually receive special coupons for full-priced items or brands that are excluded from the main sale. This year, members can take 20% off a full-priced Yeti product at checkout. If you're interested in joining for these perks, it costs $30 to become a lifetime REI Co-op member. What Is REI's Biggest Sale Of The Year? REI's Anniversary Sale in the spring is typically considered the brand's biggest sale of the year. The event is open to everyone and often includes the widest array of offers, as well as exclusive discounts for REI Co-op members. If you missed the sale in May, there are still plenty of opportunities to save in 2025. Its current 4th Of July Sale is a great chance to grab summer essentials. Meanwhile, REI's Cyber Week Sale in the fall is perfect for stocking up on winter gear.
Fashion Network
18-06-2025
- Business
- Fashion Network
Pendleton names former Nike veteran as new CEO
U.S. heritage brand Pendleton has announced the appointment of Jennifer Ingraffea to the role of chief executive officer, effective next month. Helmed by the Bishop family for over one hundred years, Ingraffea replaces fifth generation family member John Bishop, the Portland, Oregon-based company's current CEO and president. She will be the third external CEO in the company's history, and the first-ever woman to serve in the role. A sportswear veteran, Ingraffea joins the company from U.S. outerwear apparel brand, The North Face, where she served as chief product and merchandising officer. Prior to the VF Corp.-owned brand, Ingraffea logged 19 years at sportswear giant Nike across various leadership roles, including her last role as global VP of kids footwear. 'We set a high bar for this search and are excited to have exceeded it,' said John Bishop. 'From our earliest conversations, it was clear Jenn's magnetic presence, her leadership style grounded in mentorship, and her ability to unite teams around a shared vision made her a natural fit for Pendleton. Jenn brings a decades-long career rooted in global product merchandising, and we look forward to her leading us in delivering compelling, market-relevant products to our customers.' Founded in 1863, Pendleton has evolved from a textile manufacturer into an American icon known for its woolen blankets and throws, as well as knits and shirts. 'When I moved to the Pacific Northwest over two decades ago, Pendleton was one of the first brands that caught my attention. The history, legacy, and unparalleled craftsmanship drew me in immediately,' Ingraffea said. 'Now, I have the incredible opportunity to help shape its next chapter – to guide the brand toward the full promise of its potential.'
Fashion Network
17-06-2025
- Business
- Fashion Network
Pendleton names former Nike veteran as new CEO
U.S. heritage brand Pendleton has announced the appointment of Jennifer Ingraffea to the role of chief executive officer, effective next month. Helmed by the Bishop family for over one hundred years, Ingraffea replaces fifth generation family member John Bishop, the Portland, Oregon-based company's current CEO and president. She will be the third external CEO in the company's history, and the first-ever woman to serve in the role. A sportswear veteran, Ingraffea joins the company from U.S. outerwear apparel brand, The North Face, where she served as chief product and merchandising officer. Prior to the VF Corp.-owned brand, Ingraffea logged 19 years at sportswear giant Nike across various leadership roles, including her last role as global VP of kids footwear. 'We set a high bar for this search and are excited to have exceeded it,' said John Bishop. 'From our earliest conversations, it was clear Jenn's magnetic presence, her leadership style grounded in mentorship, and her ability to unite teams around a shared vision made her a natural fit for Pendleton. Jenn brings a decades-long career rooted in global product merchandising, and we look forward to her leading us in delivering compelling, market-relevant products to our customers.' Founded in 1863, Pendleton has evolved from a textile manufacturer into an American icon known for its woolen blankets and throws, as well as knits and shirts. 'When I moved to the Pacific Northwest over two decades ago, Pendleton was one of the first brands that caught my attention. The history, legacy, and unparalleled craftsmanship drew me in immediately,' Ingraffea said. 'Now, I have the incredible opportunity to help shape its next chapter – to guide the brand toward the full promise of its potential.'
Fashion Network
17-06-2025
- Business
- Fashion Network
Pendleton names former Nike veteran as new CEO
U.S. heritage brand Pendleton has announced the appointment of Jennifer Ingraffea to the role of chief executive officer, effective next month. Helmed by the Bishop family for over one hundred years, Ingraffea replaces fifth generation family member John Bishop, the Portland, Oregon-based company's current CEO and president. She will be the third external CEO in the company's history, and the first-ever woman to serve in the role. A sportswear veteran, Ingraffea joins the company from U.S. outerwear apparel brand, The North Face, where she served as chief product and merchandising officer. Prior to the VF Corp.-owned brand, Ingraffea logged 19 years at sportswear giant Nike across various leadership roles, including her last role as global VP of kids footwear. 'We set a high bar for this search and are excited to have exceeded it,' said John Bishop. 'From our earliest conversations, it was clear Jenn's magnetic presence, her leadership style grounded in mentorship, and her ability to unite teams around a shared vision made her a natural fit for Pendleton. Jenn brings a decades-long career rooted in global product merchandising, and we look forward to her leading us in delivering compelling, market-relevant products to our customers.' Founded in 1863, Pendleton has evolved from a textile manufacturer into an American icon known for its woolen blankets and throws, as well as knits and shirts. 'When I moved to the Pacific Northwest over two decades ago, Pendleton was one of the first brands that caught my attention. The history, legacy, and unparalleled craftsmanship drew me in immediately,' Ingraffea said. 'Now, I have the incredible opportunity to help shape its next chapter – to guide the brand toward the full promise of its potential.'
Fashion Network
17-06-2025
- Business
- Fashion Network
Pendleton names former Nike veteran as new CEO
U.S. heritage brand Pendleton has announced the appointment of Jennifer Ingraffea to the role of chief executive officer, effective next month. Helmed by the Bishop family for over one hundred years, Ingraffea replaces fifth generation family member John Bishop, the Portland, Oregon-based company's current CEO and president. She will be the third external CEO in the company's history, and the first-ever woman to serve in the role. A sportswear veteran, Ingraffea joins the company from U.S. outerwear apparel brand, The North Face, where she served as chief product and merchandising officer. Prior to the VF Corp.-owned brand, Ingraffea logged 19 years at sportswear giant Nike across various leadership roles, including her last role as global VP of kids footwear. 'We set a high bar for this search and are excited to have exceeded it,' said John Bishop. 'From our earliest conversations, it was clear Jenn's magnetic presence, her leadership style grounded in mentorship, and her ability to unite teams around a shared vision made her a natural fit for Pendleton. Jenn brings a decades-long career rooted in global product merchandising, and we look forward to her leading us in delivering compelling, market-relevant products to our customers.' Founded in 1863, Pendleton has evolved from a textile manufacturer into an American icon known for its woolen blankets and throws, as well as knits and shirts. 'When I moved to the Pacific Northwest over two decades ago, Pendleton was one of the first brands that caught my attention. The history, legacy, and unparalleled craftsmanship drew me in immediately,' Ingraffea said. 'Now, I have the incredible opportunity to help shape its next chapter – to guide the brand toward the full promise of its potential.'
