12-07-2025
Retailer rings in the future of smartphones with launch of AI-powered foldables
The Samsung Galaxy Z Fold7 (left) and Z Flip7 are bigger, slimmer, lighter and leverage AI. — Photos: ONG SOON HIN /The Star Lau holding the Samsung Galaxy Z Fold7 (right) and Z Flip7.
THE future of mobile technology unfolded at an electronics retailer in a Kuala Lumpur mall where the next generation of smartphones were launched.
The event was not just about new phones Samsung Galaxy Z Fold7 and Z Flip7; it was an immersive dive into the next generation of artificial intelligence (AI) seamlessly integrated into the palm of your hand.
The buzz was palpable as tech enthusiasts, media and local influencers gathered for an exclusive first look.
Guests were treated to an 'AI-Powered Experience Workshop' led by a Samsung trainer at Harvey Norman's flagship store in Mid Valley Megamall.
It showcased how these new devices are bigger, slimmer, lighter and leverage AI for everything from smart photography to enhanced productivity.
The Samsung Galaxy Z Fold7 (left) and Z Flip7 are bigger, slimmer and lighter, and leverage AI.
Imagine snapping a perfect shot with intelligent scene recognition.
Or, having your phone anticipate your needs before you even type them.
These are what the Z Fold7 and Z Flip7 offer users.
For those eager to get their hands on these foldable marvels, a nationwide pre-order promotion is underway.
From now until July 31, customers can pre-order the Galaxy Z Fold7 or Z Flip7 at any Harvey Norman store, or online at and unlock offers worth up to RM1,390.
This includes a complimentary double storage upgrade (up to RM600 value) and an exclusive e-voucher worth up to RM390.
CIMB cardholders will get an extra treat with rebates of up to RM400.
The flagship store pulled out all the stops for its launch celebration.
The first 50 customers who pre-order there until July 13 will receive a complimentary gift valued at over RM200, courtesy of Harvey Norman and Samsung.
Plus, all pre-order customers at the flagship store will automatically be entered into a lucky draw to win one of 10 Samsung monitors, each valued at RM999.
To make these advanced devices even more accessible, Harvey Norman is also offering its flexible instalment payment plan, with up to 60 months at 0% interest.
'The buzzword now is always AI, and the question is – Why AI?' said Harvey Norman Malaysia computers and communications general manager Danny Lau.
'We want everyone to truly experience AI for themselves.
'This immersive workshop is to educate users on how AI can genuinely help with their everyday lives, beyond just chasing the latest phone.'
Lau highlighted the practical applications of AI in these new devices.
'Customers are constantly taking so many photos and AI can help compile them, even by date, in one AI channel.
'For me, I read a lot of emails and correspondence, and I personally prefer the Fold7 for its larger screen, perfect for productivity.'
He added, 'We find women customers really like the Flip7 to take selfies and for its compact design.'
Feedback on previous models was that the screen was like a 'chocolate bar', slim and long, not as user-friendly, explained Lau.
'This time around, Samsung got it right, I feel.
'We've dealt with Samsung mobile devices for a long time and we trust their phones to do well in terms of quality and service. We want people to experience that.'
The Galaxy Z Fold7 redefines what a smartphone can do.
Its 'Ultra Unfold' design boasts a powerful 200MP main camera with a 44% larger image sensor, promising clarity in every shot.
Powered by the Qualcomm Snapdragon 8 Elite for Galaxy processor, the device also features a refined, slimmer and lighter design for enhanced portability.
Its wider screen offers an immersive, edge-to-edge viewing experience, making it ideal for both work and play.
For those who prioritise compactness without sacrificing functionality, the Galaxy Z Flip7 is the perfect fit.
It features a 6.9-inch main display complemented by a 4.1-inch edge-to-edge Infinity Cover Screen.
Under the hood, it's powered by the Samsung Exynos 2500 processor and comes with an improved 4,300mAh battery.
Its 50MP dual FlexCam is designed for flexibility, creativity and seamless on-the-go use, making it the ultimate pocket-friendly powerhouse.
