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Business of Fashion
13-06-2025
- Business
- Business of Fashion
Dispatch From Napa: Speaking to the Heart and Soul of the Beauty Industry
NEW YORK — This week, The Business of Beauty Global Forum 2025 took place in Napa Valley, California. Our speakers and guests came from 17 countries — as far away as Australia, South Korea, Indonesia, South Africa, India and Sweden — to share their personal journeys, their business insights and their plans for navigating a beauty industry in flux. Across a wide range of topics, expertly curated by executive editor Priya Rao, our Global Forum touched on a variety of subjects that spoke not just to the nuts and bolts of building and sustaining a beauty business, but also to the hearts and souls of everyone who joined us, creating a sense of shared humanity and solidarity amid the Trump Administration's anti-immigrant crackdown taking place not far away in Los Angeles. Lindsay Toczylowski, whose client Andry José Hernández Romero has not been heard from since his deportation to El Salvador in March, forcefully defended the rule of law in a talk at The Business of Beauty Global Forum. (for The Business of Fashion) In a defiant call to action, Lindsay Toczylowski, president and co-founder of the Immigrant Defenders Law Center, shared the story of Andry José Hernández Romero, a 31-year-old Venezuelan makeup artist who was seeking asylum in the US before he was deported to the notorious CECOT prison in El Salvador. Toczylowski explained why the deportation of undocumented immigrants without due process is a direct attack on democracy. 'The moment that we stop talking about Andry, about his story and others like him is the moment that the Trump administration is successful in completing the disappearance of Andry José Hernández Romero,' she said. Over the course of the two days we spent together, we also examined the findings of the second edition of The State of Fashion: Beauty report and gauged the untapped potential of AI on the beauty industry during our Knowledge Breakfasts, participated in breathwork classes and group workout sessions led by our friends Manoj Dias and Joe Holder, and exchanged ideas and personal stories over intimate meals under the midnight sky. (L-R) Imran Amed, Founder & CEO, The Business of Fashion and Tracee Ellis Ross, Owner/Founder/Co-CEO, Pattern Beauty speak onstage at "Inside the Industry" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (Getty Images for The Business of Fashion) Our two headliners Hailey Bieber and Tracee Ellis Ross may have been what helped draw the crowds and media attention, but not only did Hailey and Tracee demonstrate the same kind of passion, dedication and obsession of all true founders, they also helped bring deserved awareness and appreciation to scores of other executives, founders and creatives who are making their mark in beauty. This was especially true for our finalists for The Business of Beauty Global Awards 2025 , supported by L'Oréal Groupe and Sephora. Now in its second year, the Global Awards expanded to recognise six founders across three categories: Creative Execution, Business Innovation and Positive Impact in two tracks: emerging businesses with less than $2 million in annual revenues and breakthrough businesses with up to $10 million in revenue. In the end, our gongs went to Akt London, Commune, Manasi 7, Ruka, Unifrom and Yse Beauty. We look forward to sharing in-depth profiles of these budding entrepreneurs and their businesses next week on The Business of Beauty. Priya Rao and Hailey Bieber speak during at the "Connection in the Age of Disruption" discussion during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (Getty Images for The Business of Fashion) And this week on The BoF Podcast, I'm pleased to share Priya's conversation with Hailey Bieber, her first live conversation since selling her business to E.l.f. in a $1 billion deal last month. There's no doubt this is just the beginning for The Business of Beauty. I could not be more proud of our entire team. In three short years, they have made this the most meaningful and sought-after event in the global beauty industry. We're already thinking about how to make next year's Global Forum even better. Have a great weekend, Imran Amed, Founder and Editor in Chief Below are my top picks from our analysis on fashion, luxury and beauty this week: 1. Garment Workers Are at Risk. Fashion Can't Afford to Look Away. The Trump administration is rapidly stepping up immigration raids in US cities, touching off protests and legal challenges. Even if brands aren't willing to weigh in publicly, they need a plan to support their workforce. (Getty Images) 2. The State of Fashion: Beauty Report — Solving the Growth Puzzle. Beauty's era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company's industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead. 3. How to Acquire Customers with Instagram Ads in 2025. As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey. (BoF Collage) 4. Why Chanel Is Getting Into the Recycling Business. The French luxury giant is launching a new circularity focused venture with investments in waste management and recycling companies, much as it has bought up top-end ateliers in a decades-long push to future-proof its supply chain. (Chanel) 5. Why Lace and Crochet Are Everywhere Right Now. Brands from Magda Butrym to Chloé are appealing to shoppers with delicate handwork that's nostalgic and romantic, providing a contrast to fast fashion and the minimalism of quiet luxury. (BoF Team) This Weekend on The BoF Podcast When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. 'Rhode is not just about the product; it's the whole entire world of Rhode. I want people to feel something when they get the products. When they use it, I want them to feel that they are a part of something,' Bieber shared this week at The Business of Beauty Global Forum 2025 in Napa Valley, California. 'I really do see us being a legacy brand. Rhode is going to go down as one of the greats.' In her first public appearance since the acquisition, Hailey spoke with The Business of Beauty's executive editor Priya Rao about launching her brand, how the deal with E.l.f. transpired, and her vision for the future of Rhode. To receive this email in your inbox each Saturday, sign up to The Daily Digest newsletter for agenda-setting intelligence, analysis and advice that you won't find anywhere else.
Business of Fashion
30-05-2025
- Business
- Business of Fashion
What I'm Looking Forward to at The Business of Beauty Global Forum 2025
When I returned back from maternity leave in March, I was ready to hit the ground running on planning The Business of Beauty Global Forum, now in its third year. This Global Forum brings together some of the most interesting, dynamic and inspirational leaders from across our industry, and creates space for thought-provoking, insightful and often arresting conversations that simply don't, and couldn't happen anywhere else but with BoF and The Business of Beauty. Over the years, we've heard from the likes of Pamela Anderson, John Legend and Deepak Chopra, and executives based in Australia, Kenya and Korea. We've explored themes from brand-building and M&A to longevity and identity. Last year, we also debuted The Business of Beauty Global Awards. This year, we've doubled the size of the Awards, with six winners set to receive honours on our closing night. Our speaker line-up is just as exciting as ever. We'll begin with a first look at our hotly anticipated second edition of The State of Fashion: Beauty report, produced in partnership with McKinsey & Company and tease out the themes, challenges and opportunities all leaders will grapple with in the next five years. From there, it's a tour around the world, with insights from the UK's Andy Lightfoot of Space NK and India's Anchit Nayar of Nykaa, before we host an illuminating panel on why the world is looking to Mexico as beauty's next frontier. We'll also hear from Melissa Butler, the inspirational founder of The Lip Bar, and explore the vital role that immigrants and refugees play in our thriving industry. On the second day, we'll step Inside The Industry, and look at how executives are finding growth in a cooling market. Founders like Point of View Beauty's Mikayla Nogueira will give us an influencer masterclass on brand building and we'll then hear from the inimitable Tracee Ellis Ross about her community-focussed line, Pattern. In our final segment, we'll explore the power of the beauty and wellness industry as a connecting thread. Content creator Sydney Towle will share her experiences of facing an online smear campaign while battling cancer; Yasmin Sewell of Vyrao will talk about reinvention. And Hailey Bieber, founder and creative director of Rhode, one of the world's buzziest beauty brands, will speak to us exclusively about her brand and exit journey. She will then be joined by Tarang Amin to discuss what's next for the viral skin and makeup line. I hope you can join us via the global livestream. Sign up here to reserve your space. This year, access to The Business of Beauty Global Forum livestream is open to all. To watch the livestream, simply log in to your BoF account. New to BoF? Create your free account here.
