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New York Times
14-07-2025
- Sport
- New York Times
NFL, Sony set to debut new headsets for coaches this season
During the 2025 NFL season, coaches will use new headsets developed by Sony. It's part of a growing partnership between the league and the company, which also created the 'Hawk-Eye' technology that'll be used as the primary method for measuring the line to gain. 'This is just the next step in the equation — being able to bring these coaches' headsets to the NFL and working collaboratively with them to give the coaches and the teams … what they need,' Theresa Alesso, Sony Electronics' president of imaging products and solutions, said. Advertisement The development of the new headset, which utilizes engineering principles from Sony's 1000X headphone series, began last July. The first step was conducting interviews with NFL coaches and staffers from all 32 teams. 'We spent a lot of time working with coaches and with game day assistants getting feedback,' NFL senior vice president of football operations Kimberly Fields said. 'And Sony has been a great partner to take that feedback and improve upon the design of the headset that we'll be launching this year.' One of the main areas of focus that emerged was a desire to improve the quality of the microphone. The new headset will have a custom dynamic microphone that isolates a coach's voice from crowd noise and other sounds on the sideline. Through real-time signal processing, the microphone amplifies and filters the coaches' voices so they can be heard clearly. Sony also improved the quality of the speakers in players' helmets so they can hear better what their coaches are saying. On-field, coach-to-player communication is allowed between a coach and one player on each side of the ball. On offense, that player is always the quarterback. It varies on defense, but it's usually a linebacker or safety. The communication is cut off either when there's 15 seconds left on the play clock or when the ball is snapped, whichever comes first. It will also be easier for coaches to mute their microphones when they want to have direct in-person conversations with officials, players and other staffers. To mute the microphone, they simply have to raise the lever. 'As a head coach, communication with my staff and players is everything,' Green Bay Packers coach Matt LaFleur said in a news release. 'Sony took the time to understand exactly what we need — from clarity in noisy environments to comfort and reliability when the pressure is highest.' Besides the changes to the headset microphone and in-helmet speakers, Sony also improved features such as noise cancellation and water resistance, in addition to making the equipment more comfortable and durable. Last season, Sony sent audio engineers from Tokyo to conduct testing at several NFL stadiums. They recorded crowd noise, which they used in a sound room in Tokyo to test the noise cancellation. They also exposed the headsets to extreme heat and cold, rain, sleet and snow to test their ability to handle adverse conditions. There were also various drop tests to ensure the headsets can hold up when coaches inevitably slam them down in frustration. Advertisement In addition to the lab trials, NFL coaches conducted real-world testing with the headsets during practices and preseason games last year. That led to more feedback and fine-tuning. All 32 teams now possess the new headsets, which will be used when training camps kick off in the coming weeks. The NFL is confident the new tools will improve the overall experience for coaches once games get underway. 'We want to make sure — regardless of what happens during the game — that the technology is durable and will still work,' Fields said. 'Sony has risen to that challenge, and then some.' (Photos courtesy of Sony)
Yahoo
30-05-2025
- Business
- Yahoo
10 Press Releases You Need to See This Week
Including a collaboration between JetBlue and United, a new app from Pizza Hut and a rise in consumer confidence. NEW YORK, May 30, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. JetBlue and United Announce Blue Sky: Unique Consumer Collaboration That Links Loyalty ProgramsMileagePlus customers can earn and use miles on JetBlue including hundreds of flights in and out of New York City and Boston while TrueBlue members can earn and use points on United flights including to popular international destinations like Cape Town and Tahiti. The Hefty® Brand Celebrates 60 Years of Strength with Limited-Edition Birthday Cake-Scented Trash BagsTo put a festive spin on household cleanup, the brand infused the familiar 20-count 13-gallon tall kitchen trash bags with the nostalgic scent of vanilla frosting and rainbow sprinkles – bringing a bit of birthday magic to trash day. Bain & Company forms global partnership with Palantir to deliver high impact, end-to-end AI transformations for clientsThe partnership enables clients worldwide to accelerate AI-driven productivity gains with enhanced speed and efficiency through Palantir's cutting-edge enterprise AI platforms, yielding tangible impact in weeks. Pizza Hut Debuts First-Ever BOOK IT!® AppThe new app officially launched this month and is designed to help parents keep their children engaged in reading all summer long. This new digital tool empowers families to track progress of their child's reading, set goals and earn pizza rewards all while preventing the "Summer Slide." Spirit Airlines Rolls Out Refreshed Inflight Menu with New Offerings and 'More Fly' LookThe refreshed menu introduces 12 new items and combos, including sweet and savory snacks and alcoholic and non-alcoholic beverages. "Plus, Guests who choose a premium experience with Go Big can enjoy complimentary options to sip and snack on," said Dana Shapir Alviene, Senior Vice President of Inflight and Airport Experience at Spirit Airlines. Sony Electronics Introduces the FX2 Compact Camera, Expanding Cinema Line's Versatility for Creatives"The hybrid cinema camera was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece, and enhancements for versatile production needs," says Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics Inc. PepsiCo® Announces Worldwide Official Partnership with Formula 1®As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues. US Consumer Confidence Partially Rebounds in MayMay's rebound in confidence was broad-based across all age groups and all income groups. It was also shared across all political affiliations, with the strongest improvements among Republicans. However, on a six-month moving average basis, confidence in all age and income groups was still down due to previous monthly declines. Rental-hunting season hits fever pitch as June begins, Zillow data shows"Knowing when demand spikes can help renters plan ahead, act quickly and use smart tools to find a place that checks all their boxes without blowing their budget. You'll still have options later if you miss the rush, but you might miss out on freebies available now," said Emily McDonald, Zillow rental trends expert. John Deere Acquires Sentera to Integrate Aerial Field ScoutingThis acquisition will advance the capabilities of John Deere's existing technology offerings, providing farmers and ag service providers with a more comprehensive set of tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability. Read more of the latest releases from PR Newswire. Do you have a press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers, and freelancers have access to the following free features: Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more. Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story. Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles. Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world. For questions, contact the team at View original content to download multimedia: SOURCE PR Newswire
