Latest news with #Thermomix®
Malaysian Reserve
09-07-2025
- Business
- Malaysian Reserve
Vorwerk Unveils First Thermomix® Flagship Experiential Store in Singapore, Launching the All-New Thermomix® TM7
SINGAPORE, July 9, 2025 /PRNewswire/ — Vorwerk, the number one direct sales company in Europe and the world's leading direct seller of premium household appliances, today announced the grand opening of its first Thermomix® flagship experiential store in Singapore. Last year, the international family enterprise from Wuppertal (Germany) shared its decision to set up its own subsidiary in Singapore and Malaysia and therefore investing in these two important Asian markets. Coinciding with the store's opening, Vorwerk also introduced the new Thermomix® TM7, the very unique and extremely versatile kitchen appliance – available now. Strategically located at the newly-refurbished The Cathay, the state-of-the-art flagship experiential store marks a significant milestone in addressing the surging demand for Thermomix® across Singapore and the Asia-Pacific (APAC) region. There, anyone interested in the new Thermomix® TM7, manufactured in Europe and already enjoyed by numerous fans around the world, can get it for a price of S$2,980 – additionally to the possibility, to buy it through an advisor. Singapore, a dynamic culinary and innovation hub, serves as the ideal launchpad for Vorwerk's direct presence in the Lion City and regional expansion across APAC. With a growing appetite for smart, sustainable and versatile kitchen solutions, the region has seen unprecedented demand for Thermomix® all-in-one cooking innovations. The new experiential store underscores Singapore's role as a strategic market for Thermomix®, offering an immersive platform to engage with customers, showcase cutting-edge technology, and foster a vibrant community of culinary enthusiasts. 'We're really excited to start a new chapter in Singapore and Malaysia – and to open up completely new possibilities for Thermomix® enthusiasts in this region,' says Isabel Padinha, Senior Vice President Sales, who is in Singapore for this special occasion. Spanning nearly 5,000 square feet, Singapore's Thermomix® Vorwerk flagship store offers unique and bespoke experiences for home chefs and discerning epicures alike. The flagship store features live cooking demonstrations led by in-house experts, customised special-themed cooking workshops, and exclusive culinary masterclasses with guest chefs. Introducing the Thermomix® TM7: The world's smartest kitchen—like never before The Thermomix® Vorwerk flagship store opening celebrates the highly anticipated launch of the Thermomix® TM7 in Singapore, a groundbreaking evolution of Vorwerk's iconic kitchen appliance. Sporting a sophisticated, minimalist, all-black finish, the Thermomix® TM7 redefines culinary possibilities with its compact design and smart ecosystem. Featuring a 10-inch multi-touch display, a quiet yet powerful motor, and an insulated mixing bowl, the Thermomix® TM7 replaces over 30 kitchen appliances, saving time, space and costs. At the heart of the Thermomix® TM7 is its revolutionary enhanced guided cooking that is seamlessly powered by Cookidoo®, a dynamic digital ecosystem that offers access to over 100,000 recipes to suit every taste bud. The Thermomix® TM7 intuitively guides users through every step of each recipe with its smart, built-in functions that automate food preparation tasks and cooking by adjusting time, temperature, speed, and more. With innovations like future AI-driven updates, including voice control, the Thermomix® TM7 is poised to set new benchmarks for modern, intuitive cooking in every kitchen. 'The opening of our first flagship experiential store in Singapore, alongside the launch of the revolutionary Thermomix® TM7, marks a transformative moment for Vorwerk in the APAC region,' said Christine Wong, General Manager for Singapore and Malaysia, Vorwerk. 'Singapore's cosmopolitan culture and passion for innovation make it the perfect stage to showcase the Thermomix® TM7's unparalleled capabilities and inspire a new generation of home cooks. The flagship store serves as a pulsating nexus where creativity, technology and community converge, creating an invaluable platform for us to validate and reinforce our commitment to transforming home cooking.' About Vorwerk Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® ecosystem with Cookidoo® recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company's sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in more than 61 countries.
Korea Herald
09-07-2025
- Business
- Korea Herald
Vorwerk Unveils First Thermomix® Flagship Experiential Store in Singapore, Launching the All-New Thermomix® TM7
SINGAPORE, July 9, 2025 /PRNewswire/ -- Vorwerk, the number one direct sales company in Europe and the world's leading direct seller of premium household appliances, today announced the grand opening of its first Thermomix® flagship experiential store in Singapore. Last year, the international family enterprise from Wuppertal (Germany) shared its decision to set up its own subsidiary in Singapore and Malaysia and therefore investing in these two important Asian markets. Coinciding with the store's opening, Vorwerk also introduced the new Thermomix® TM7, the very unique and extremely versatile kitchen appliance – available now. Strategically located at the newly-refurbished The Cathay, the state-of-the-art flagship experiential store marks a significant milestone in addressing the surging demand for Thermomix ® across Singapore and the Asia-Pacific (APAC) region. There, anyone interested in the new Thermomix® TM7, manufactured in Europe and already enjoyed by numerous fans around the world, can get it for a price of S$2,980 – additionally to the possibility, to buy it through an advisor. Singapore, a dynamic culinary and innovation hub, serves as the ideal launchpad for Vorwerk's direct presence in the Lion City and regional expansion across APAC. With a growing appetite for smart, sustainable and versatile kitchen solutions, the region has seen unprecedented demand for Thermomix® all-in-one cooking innovations. The new experiential store underscores Singapore's role as a strategic market for Thermomix®, offering an immersive platform to engage with customers, showcase cutting-edge technology, and foster a vibrant community of culinary enthusiasts. "We're really excited to start a new chapter in Singapore and Malaysia – and to open up completely new possibilities for Thermomix® enthusiasts in this region," says Isabel Padinha, Senior Vice President Sales, who is in Singapore for this special occasion. Spanning nearly 5,000 square feet, Singapore's Thermomix® Vorwerk flagship store offers unique and bespoke experiences for home chefs and discerning epicures alike. The flagship store features live cooking demonstrations led by in-house experts, customised special-themed cooking workshops, and exclusive culinary masterclasses with guest chefs. Introducing the Thermomix® TM7: The world's smartest kitchen—like never before The Thermomix® Vorwerk flagship store opening celebrates the highly anticipated launch of the Thermomix® TM7 in Singapore, a groundbreaking evolution of Vorwerk's iconic kitchen appliance. Sporting a sophisticated, minimalist, all-black finish, the Thermomix® TM7 redefines culinary possibilities with its compact design and smart ecosystem. Featuring a 10-inch multi-touch display, a quiet yet powerful motor, and an insulated mixing bowl, the Thermomix® TM7 replaces over 30 kitchen appliances, saving time, space and costs. At the heart of the Thermomix® TM7 is its revolutionary enhanced guided cooking that is seamlessly powered by Cookidoo®, a dynamic digital ecosystem that offers access to over 100,000 recipes to suit every taste bud. The Thermomix® TM7 intuitively guides users through every step of each recipe with its smart, built-in functions that automate food preparation tasks and cooking by adjusting time, temperature, speed, and more. With innovations like future AI-driven updates, including voice control, the Thermomix® TM7 is poised to set new benchmarks for modern, intuitive cooking in every kitchen. "The opening of our first flagship experiential store in Singapore, alongside the launch of the revolutionary Thermomix® TM7, marks a transformative moment for Vorwerk in the APAC region," said Christine Wong, General Manager for Singapore and Malaysia, Vorwerk. "Singapore's cosmopolitan culture and passion for innovation make it the perfect stage to showcase the Thermomix® TM7's unparalleled capabilities and inspire a new generation of home cooks. The flagship store serves as a pulsating nexus where creativity, technology and community converge, creating an invaluable platform for us to validate and reinforce our commitment to transforming home cooking." About Vorwerk Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® ecosystem with Cookidoo® recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company's sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in more than 61 countries.
Business Upturn
28-04-2025
- Business
- Business Upturn
Wipro secures major five-year IT transformation deal with Vorwerk; to leverage AI-powered solutions
By Aditya Bhagchandani Published on April 28, 2025, 16:35 IST Wipro Limited has announced a significant five-year strategic engagement with Vorwerk, the world-leading direct seller of high-quality household appliances, to manage and transform its IT ecosystem. The partnership aims to future-proof Vorwerk's IT infrastructure by deploying Wipro's AI-powered infrastructure operations solutions, consolidating all business applications, infrastructure, and cybersecurity onto a unified platform to boost operational efficiency and enhance cyber-risk management. The engagement will also focus on working closely with Vorwerk's technology partners to enrich customer engagement, standardize the product portfolio, and accelerate time to market with a robust technology roadmap. Wipro will additionally build an end-to-end support portal to provide a seamless end-user experience. Speaking on the development, Jörg Kohlenz, Managing Director and Group CIO at Vorwerk Services GmbH, emphasized the importance of flexible and sustainable IT solutions in today's digitalized world and praised Wipro for aligning with their vision of technological excellence. Ann-Kathrin Sauthoff-Bloch, Regional Head and Managing Director for Germany and Austria at Wipro Limited, said, 'This engagement underlines our position as a strategic transformation partner of choice in the region.' Wipro will integrate AI capabilities across Vorwerk's IT operations, aligning with the company's broader ambition of building intelligent products and solutions for global markets. The collaboration is expected to enhance operational agility, cybersecurity measures, and customer-centric innovations for Vorwerk. About Wipro Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company helping clients navigate complex digital transformations. With over 230,000 employees across 65 countries, Wipro's integrated consulting, design, engineering, and operations solutions position it as a major global player. About Vorwerk Founded in 1883, Vorwerk is Europe's largest direct sales company and the world leader in selling premium household appliances such as the Thermomix® and Kobold cleaning systems. Vorwerk operates in over 61 countries and reported consolidated sales of €3.2 billion in 2023. Highlights of the Deal: Duration: 5 years Scope: Complete transformation of Vorwerk's IT ecosystem using AI-powered infrastructure operations. Focus Areas: Unified monitoring platform, cybersecurity strengthening, customer engagement enhancement, standardization of technology products. Outcome Expected: Higher operational efficiency, robust cyber-risk management, faster product development cycles. Forward-Looking Note: The press release emphasizes that Wipro's forward-looking statements are subject to risks and uncertainties, and actual results may differ materially from those projected. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
