Latest news with #ThomasBurberry
Telegraph
09-07-2025
- Business
- Telegraph
Is Burberry back? What the British house is (finally) getting right
The global luxury market is in crisis, and few brands are inured from precipitous sales declines. As the UK's most prominent luxury brand, Burberry has suffered as much as any. Like its most venerable customer, Queen Elizabeth II, the outerwear label founded by Thomas Burberry in 1856 has endured many anni horribiles. A global slowdown in demand, the scrapping of VAT-free shopping and rising labour and material costs led to profits plummeting by 117 per cent, and May's announcement of the loss of 1,700 jobs – almost a fifth of the workforce – including 170 at its West Yorkshire factory. But if a week is a long time in fashion, three months is an eternity. Since then, shares in Burberry have doubled in value, rising from 654p in April and currently trading hands for 1,252p, valuing the company at £4.5 billion. Ironically, for a brand that trades so heavily on Britishness, the man responsible for turning around its fortunes is American. And also expensive. Joshua Schulman, who succeeded former Versace boss Jonathan Akeroyd as CEO last July, received almost £2.6 million in his first nine months in the job, and is on course to receive a bonus worth 300 per cent of his £1.35 million salary, taking his earnings to £5.6 million if his performance targets are met, excluding a potential £3.6 million bonus if he doubles Burberry's share price in three years and re-enters the FTSE 100. Eye-watering as these figures might be, Schulman seems to be proving that he's worth it. After seasons in the doldrums, and rumours of creative director Daniel Lee being replaced, Burberry seems to be turning a corner. 'After years of stylistic experimentation and inconsistent results, Schulman is taking the brand back to its roots: British heritage, iconic garments, visual consistency,' notes luxury brand strategist Armando Zuccali. 'It's refocusing on key outerwear garments and communicating a more authentic, grounded identity. In a luxury market that's slowing down and searching for stability, Burberry's move is strategic: betting on emotional memory, quality, and timeless authority.' Here's a deep dive into what it's doing right It's redefining Britishness We all know Burberry is British. We also know that Britain is obsessed with class. While Burberry has always been adept at aligning itself with upper crust Englishness (Princess Margaret and the Mitford sisters were frequent show references) it's had a chequered (or check patterned) history with its more working class roots. In the early 2000s, it frantically tried to distance itself from its associations with football casuals after its checked scarves and bucket hats became popular on the terraces. After EastEnders actress Daniella Westbrook was photographed wearing head to toe Burberry in 2002, the classic house check all but disappeared from the catwalk. Not any more. The house check is back, and Burberry is wisely marketing itself as a broad, classless and more diverse church, platforming black actors (Michael Ward, Jodie Turner Smith, Ncuti Gatwa), sports stars (Ramla Ali, Bukayo Saka) and musicians (Stormzy, Little Simz) by casting them in its ad campaigns. Where once it presented a narrower view of Britain, now it's as multicultural as it ought to be. It's controlling the weather Not even God can control the British weather, whose vagaries are far more unpredictable than most. Burberry has turned these vagaries into a strength, 'owning' them with an aplomb that has made customers sit up, take notice – and ideally, buy a Burberry trench coat. Last October, it launched an ad campaign titled 'It's Always Burberry Weather', riffing on the notion that rain isn't so much a soggy inconvenience as an excellent reason to reach for its classic trench. The strategy played straight into Burberry's history, founded as it was to provide practical outdoor attire. It was Burberry who in 1888 patented gabardine, the water-resistant fabric that revolutionised rainwear. As a reminder of these roots, Burberry umbrellas have since been prominently featured in fashion shows, window displays and shop floors, after Schulman questioned why none were for sale, pointing out that customers were more likely to buy a £500 umbrella than a £3,000 trench. It's working with the nation's sweethearts It's always nice to see Kate Moss in an ad campaign (she's appeared in 18 of Burberry's), but Burberry is casting its net much wider than its previous blonde, 'English Rose', aristocratic remit. Recent campaigns have included Olivia Colman, Kate Winslet and Richard E Grant, well-loved faces who resonate with an older demographic. The latter starred on the house's catwalk in February, alongside actor Jason Isaacs. They've also activated fond core memories by drawing on popular British rom coms: for summer 2025, a short film starring Winslet made reference to that classic Christmas watch, The Holiday (2006), with Winslet appearing in front of a wisteria-clad doorway. This clever storytelling builds an emotional connection. It's connecting with Gen Z Like it or not, we're living in the influencer age, which means that ad campaigns, fashion shows and promotional events should be optimised for their potential to be shared and go viral. Gen Z is as glued to its phone as its parents: the difference being it's more voracious in 'liking' and sharing content, be it an Instagram Story or a TikTok video. It's this demographic which makes clothes matter to a wider audience than the one invited to a fashion show. Having fashion critics' approval is important, but so too is reach. Burberry's front rows featuring the younger Gallaghers (Liam's children Gene, Lennon and Molly; Noel's daughter, Anais) are Instagram gold, as is the stunt of placing a human dressed as an equestrian 'knight' (a Burberry emblem) front row. Event-wise, it's ploughed every facet of Britishness, from hosting a pub quiz in a London 'boozer' to ensuring a presence at the Chelsea Flower Show. Most impactful of all was its festival campaign, featuring Liam Gallagher, Goldie, Alexa Chung and Cara Delevingne speaking fondly about mud dressed in Burberry raincoats and wellies. On Instagram, it's currently posting content to its 20.1 million followers from Ibiza. At this point, all it needs to be mindful of is overkill. It's focusing on core products All the feel-good ad campaigns in the world won't work if the product isn't strong, and after several mis-steps, creative director Daniel Lee is finally approaching the top of his game. Plaudits to Burberry for not firing him as had been rumoured: no-one wants another round of musical chairs, and Lee clearly has talent, having been hugely successful at Bottega Veneta, where he worked (and increased profits) during his four year tenure. Lee took up his role in 2022: his most recent collection, shown in February, was well-received, and wisely focused on outerwear and other core products for which the brand is best loved. But in such a price-sensitive climate, it would be a mistake to hike prices any further. Yes, it's a luxury brand, but some items are still overly expensive: £850 is steep for a small quilted canvas bag, while £2090 is even steeper for a fairly lacklustre leather 'Rocking Horse' shoulder bag. By lowering the price of its £450 check triangle bikini, the Gen-Zedders who love it might actually have a hope of affording it.
Time Business News
12-06-2025
- Entertainment
- Time Business News
The Trench Coat by Grenfell: A Legacy of Luxury, Style, and Craftsmanship
The trench coat is no longer just outerwear; it's a worldwide fashion sensation. It's a symbol of sophistication, elegance, and timeless fashion. The trench coat is a hallmark of British military attire. From its military origins to its transformation into a style essential, the trench coat has come a long way. The credit goes to one brand that has effortlessly blended heritage with modern luxury: Grenfell. Known for their luxurious trench coats, Grenfell is a name synonymous with style and statement for fashion-forward men who appreciate fashion that works. But how did Grenfell trench coats rise to fame? What makes them so iconic today? In his blog, we will explore the journey of the evolution of the Grenfell trench coat in the UK. We will also uncover what makes it the number-one choice for today's youth. Let's uncover the secret behind Grenfell trench coats' unique appeal. The British trench coat has a very interesting history. This exclusive attire was designed originally for World War I. It was introduced as a military overcoat for soldiers to protect them from severe weather conditions. Its sophisticated design combines utility with elegance, including a double-breasted design, epaulettes, deep pockets, and a belt. The waterproof cotton gabardine was first developed by Thomas Burberry. Indeed, this was the material that turned the trench coat into an immediate success. It was not just a coat; it was a shield of protection that provided comfort, especially in the cold regions of the U.K. However, it was in the post-war era that designers knew its real worth and made it available for women. Let's be real, this timeless fashion piece, which transcended from its utilitarian roots, is the most famous women's trench coat. Hollywood icons like Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany's have the credit for introducing the trench coat elegance to the world. Thanks to the Grenfell contemporary designers who customized trench coats to make them a classic fit. Grenfell's Contribution to the Trench Coat Legacy Many top-notch brands are producing women's trench coats & jackets. With its delicate touch and elegance, Grenfell is the sole brand that ranks as industry leader. Established in 1923, Grenfell first focused in manufacturing waterproof cotton fabrics ideal for outdoor wear. For the trench coat, their creative fabric changed everything as it combined fashion and endurance. Soon, the Grenfell trench coat became famous for both its high quality and its unique blend of military style and good British craftsmanship. But it wasn't until the middle of the 20th century that Grenfell became a major player in the market for high-end apparel. t. As trench coats became more fashionable, Grenfell's dedication to creating the perfect trench coat made them the brand of choice for those seeking luxurious and functional outerwear. The unique cloth of Grenfell trench coats made them stand out. The cotton gabardine, which was tightly knitted and treated to repel water, was very durable and comfortable, better than many other fabrics on the market. People in Britain and the US saw the coats as signs of high society, and many British military officers wore them during World War II. The fact that the trench coat was linked to military past made its reputation even stronger. Grenfell went from being a small British brand to making high-end trench coats for guys all over the world. Their story is one of craftsmanship, exclusivity, and careful attention to detail. People from the British upper class, outdoor travellers, and explorers have worn Grenfell's trench coats for many years because they were well-made and useful. Their trench coats for men became a sign of British history and understated luxury. Grenfell has also been able to appeal to a wider, more global audience over the last few decades. Many people who are ready to spend a lot of money on outerwear love this brand because it makes stylish, high-quality trench coats. It became more well-known for making high-quality trench coats, which helped the brand's image. Britain's Grenfell trench coats are popular not only because they are useful, but also because they are seen as high-class. The coats have become synonymous with British elegance and a particular sense of sophistication that resonates with affluent consumers who appreciate the blend of history, craftsmanship, and luxury. In recent years, Men Trench Coats have gained significant popularity among younger generations. While once considered garments for the elite, Grenfell's dedication to updating the classic trench coat has drawn younger people's attention. What therefore makes the Grenfell trench coat for men so appealing to young fashionistas of today? The versatility of a Grenfell trench coat for men cannot be overstated. From street style to high-end fashion runways, Grenfell trench coats have managed to transcend time and trends. The greatest British trench coats available provide the ideal mix of modernism and heritage for young guys looking to combine elegance with comfort. Grenfell Whether worn over a sharp suit for a formal look or layered with casual attire for an everyday outfit, the Grenfell trench coat fits seamlessly into a variety of wardrobes. Its clean lines and sleek cuts make it suitable for any occasion, while its functional design ensures practicality in different weather conditions. Younger generations have found resonance in Grenfell trench coats because of the brand's ability to mix creative current design with classic British aristocracy. Grenfell has modified its coats to fit modern tastes rather than only adhering to the traditional style that brought them recognition. For younger guys who appreciate both luxury and design, Grenfell trench coat sizing now includes thinner sizes and additional colour options. Among high-end outerwear companies, Grenfell is a unique choice because of its meticulous attention to detail, such as enhancing the lining and water-repellent properties. The brand appeals so much to the generation of today because of this mix of legacy and creativity. It is this blend of heritage and innovation that makes the brand so appealing to today's generation. It is this blend of heritage and innovation that makes the brand so appealing to today's generation. . In this cutthroat fashion world, many young men are drawn to brands that represent quality, longevity, and prestige. Grenfell has built a strong reputation as a business that is excellent at all of these things. Owning a Grenfell trench coat is a statement of individuality, showing that the wearer values craftsmanship and quality over trends. The Grenfell trench coat for men is an investment that will last for many years for young guys with a taste for elegance. When combined with waterproof trench coats for inclement weather, the brand's dedication to classic styles guarantees that these coats are as practical as they are fashionable. The craftsmanship of the Grenfell trench coat is what makes it so appealing. The brand's characteristic fabric, a tightly woven, water-resistant cotton gabardine, is used to start the manufacturing process. This fabric is perfect for a premium trench coat because it is soft and long-lasting. Every element of Grenfell's trench coats is painstakingly made according to their dedication to craftsmanship. Everything about a Grenfell trench coat, from the lining to the stitching, is made to be of the highest caliber. The company creates trench coats that are both fashionable and weatherproof by combining traditional methods with state-of-the-art technology. In addition, guys of various sizes can wear Grenfell's coats. Every buyer can get the ideal fit according to the Grenfell trench coat size guide. Grenfell has a variety of styles to suit a variety of tastes, whether you're partial to a classic cut or a more contemporary, leaner silhouette. There are a few key factors that have made Grenfell trench coats iconic in the world of luxury outerwear. Heritage and Craftsmanship: Grenfell's history of creating high-quality, weather-resistant trench coats gives the brand a sense of authenticity that others can't replicate. The use of durable fabrics and traditional manufacturing methods ensures that each trench coat lives up to the brand's legacy. Timeless Design: Grenfell trench coats maintain the classic elements of military-style trench coats while incorporating modern updates to fit contemporary tastes. The coats' classic appearance makes them a sought-after purchase for men looking to make an investment in high-end clothing that will last for many years. Functionality Meets Fashion:Grenfell trench coats' lightweight construction and waterproof qualities make them a great choice for everyday wear as well as for special events. They provide the ideal ratio of fashion to usefullness. Prestige: Grenfell has built a reputation as a luxury brand that represents sophistication, elegance, and British heritage. Wearing a Grenfell trench coat UK is a symbol of respect and admiration for fine craftsmanship. The Grenfell trench coat has changed a lot since it was first made for the military officials. It is now a sought-after expensive item for modern men. With the right mix of tradition, new ideas, and skilled craftsmanship, Grenfell has become one of the best names for high-end trench coats. Grenfell trench coats have become a signature style for today's young people. This could be because the brand is dedicated to using long-lasting materials, making designs that are both useful and stylish, or capturing the spirit of British history. For men who appreciate luxury, quality, and timeless fashion, the Grenfell trench coat is more than just a piece of outerwear—it's a symbol of sophistication and style. TIME BUSINESS NEWS
Mint
25-05-2025
- General
- Mint
How the military has defined menswear fashion
Military clothing, accessories and gadgets have time and again informed both menswear and womenswear. So much so that these army-inspired items—practical, durable and utilitarian—have become an integral part of our daily wardrobe over the years. The ubiquitous trench coat, for instance. It was crafted for the soldiers of World War I by Thomas Burberry, the English fashion designer and the founder of the brand Burberry. This tough looking yet chic piece features a double-breasted closure with 10 front buttons, a storm flap, wide lapels, and pockets that button-close. Over the years, designers like Christopher Bailey and Riccardo Tisci have reimagined the coat, adding prints and embroideries. The fatigue jacket is another example. Its origin can be traced to the basic uniform for British troops during World War II. This dust-hued khaki jacket with four pockets—two on the hips, two on the breasts—and all buttoned, has been recontextualised in textiles like leather and suede. Also, worth mentioning is the parka, another military offshoot, which usually comes with a furry hood and a zipper closure. Crafted in lightweight waterproof nylon and cotton construction, this utilitarian piece is said to have kept the US troops warm during the Korean war without obstructing movement. Here are some other noteworthy derivatives from military apparels that have refined and redefined menswear clothing and accessories, and the story behind their origin. Desert boots In 1941, an employee of the Clark Shoe Company, Nathan Clark, was posted to Burma (now Myanmar) with the British Eighth Army. That's when he observed the soldiers' penchant for crepe-soled suede boots during their off-duty hours. He also figured out that Cairo cobblers created these lightweight yet tough boots for South African military men. Later, Nathan went on to craft a boot that garnered popularity in Europe and the US. Cut to the present and brands like Woodland and Jack & Jones have offered a fashionable version of this historical footwear. Wristwatch Before the 20th century, the wristwatch was mostly seen as a feminine accessory. But that changed when the gentleman's pocket watch was replaced by the nifty wristwatch. In fact, the wristwatch became a strategic tool in World War I as troops aligned their combat formations based on predetermined times. At present, brands like Seiko and G-Shocks offer an of-the-moment upgrade of these classic military timepieces. Kimura San, the managing director, Casio India, says their brand's G-SHOCK timepieces, some of which that are mud-resistant, are inspired from the military. Also read: How to cinch it with a cummerbund like Shah Rukh Khan Combat shoes During the Napoleonic Wars, a Prussian officer observed that his troops were struggling with their boots. Hence he commissioned a reimagining of the typical combat boot in order to ensure that his men got ready quickly. This resulted in creation of a half boot, featuring two leather flaps below the ankles that could tie together. The flaps didn't meet at the base and facilitated a speedier battle prep. Today, brands like Under Armour offer an athletic take on the tactical boots built with charged cushioning midsoles. Aviator sunglasses In 1936, Bausch & Lomb created sunglasses for pilots to shield their eyes while flying, hence the name aviator. These chic sunnies ensured pilots got a complete range of vision when wrestling the glaring sun and enemies. The timeless tear-drop shape of these sunglasses totally covered the eyes and enabled protection to the complete eye socket. They've now become part of civilian life, with brands like Ray-Ban, Tom Ford and John Jacobs recontextualising them with gold accents and tortoiseshell tones. "Aviators have an incredible legacy. The shape and function were all about ergonomics and performance, especially the teardrop lens design that helped protect pilots' eyes while flying. This shape continues to dominate both modern culture and style till date," says Apeksha Gupta, the chief executive officer of John Jacobs. Chinos The US Army first wore khaki uniforms in the Philippines during the Spanish-American war in the 1890s. They were crafted using textiles manufactured in China. The Army used the Spanish word for 'Chinese" (chino) to describe the khaki uniforms. Post war, former troops resumed their academics and embraced this new style on varsity campus. Hence it became a synonym for the Ivy League, preppy look. Military jackets Today no closet is complete without a bomber or a flight jacket. The A2 Bomber jacket was a waist-length leather jacket that featured two front patch pockets and was issued in 1931 to keep pilots warm in open cockpits. Today, it's been lent a fashionable edge by designers across the board, who've presented it with prints and textures. Another tailored piece worth mentioning is the duffle coat, which was a go-to piece for the British Royal Navy during WWI and II. Instantly identifiable for its toggle closure, the jacket was crafted for sailors to fasten and unhook the jacket while wearing gloves at sea. Heritage brands like Burberry and Louis Vuitton have given it a polished makeover. Pea coat is another example. It was originally used by the Dutch at the height of their naval power in the 16th century. The pea coat features a double-breasted closure with large metal or plastic buttons, a wide notched collar and lapel, and vertical or slash pockets. At present, it makes for a dapper winter layering essential and a smart alternative to a single breasted suit. Manish Mishra is a Delhi-based writer and content creator. Also read: How to make knitwear cool for summer
Telegraph
14-05-2025
- Business
- Telegraph
It's going to take more than star power to save Burberry
While most of the UK is basking in unseasonably glorious sunshine this week, spare a thought for the folks at Burberry who appear to be facing an altogether more gloomy outlook. The luxury British fashion house is weathering yet another storm with the announcement yesterday of more financial losses and hundreds more job cuts. The company announced 1,700 jobs will go in the next two years in the wake of a £66 million loss in the year to April, compared with profit before tax of £383 million a year earlier. The house aims to save an extra £100 million by the end of the 2027 financial year, partly through cutting around 18 per cent of its global workforce. The results come in what is a tough period for fashion globally, with business and supply chain challenges amidst a worldwide luxury slowdown. 'These results are very disappointing,' says The Telegraph 's head of fashion, Lisa Armstrong, 'but every brand is going through a hard time at the moment, even houses like Chanel are not having the stellar growth that they were post-pandemic when so many brands were growing unsustainably.' Yesterday's bad results are just the latest in a long line of strong financial headwinds battering the London-listed business. The British heritage brand, founded in 1856 by Thomas Burberry to make outdoor clothing for the military, is something of a bellwether for British luxury, but has struggled to find its north star in recent years with sharp revenue decline. Less than a year earlier in July 2024, more poor results saw off then-chief executive Jonathan Akeroyd who departed from the brand after only two years with immediate effect, to be replaced by Joshua Schulman, a Los Angeles native and former boss of American superbrands Coach and Michael Kors. There were cuts announced then too, 400 office jobs at the brand's UK headquarters. 'Akeroyd's departure last summer really shook the team,' a brand insider tells The Telegraph. 'And the fact it happened with immediate effect… We did not see that coming, and it rattled and destabilised everyone, including (creative director) Daniel Lee, who had been brought into the house by him.' Indeed Lee, originally from Yorkshire, had arrived at the beleaguered house in 2023 following a star turn at Bottega Veneta, to take over from Italian designer Riccardo Tisci who, critics argued, had failed to capitalise on Burberry's British heritage during his five-year tenure. (Tisci has subsequently been accused of sexually assaulting a man in New York in June 2024, allegations he denies). Lee did not have the easiest start at the house, with several poorly received collections fuelling rumours about his future in the months after he arrived. The brand's autumn/winter 2025 collection, shown in February, felt like a sea-change. 'Creative Director Daniel Lee put his best foot forward with a very British take on cosy opulence,' said The Telegraph 's acting fashion director Sarah Bailey of the collection at the time. 'It wasn't a revolution, but a purposeful stride in the right direction… There was a confidence and a conviction in this collection that seemed to blow the mist of doubt away.' Lee himself has previously said that he thinks 'Burberry should appeal to everybody, from the street to the Royal family' and under Schulman, the label continues to seek to exploit its quintessential Britishness, notably around celebrities, with whom the brand still has phenomenal pulling power, consistently boasting London's flashiest front row at its bi-annual fashion shows. This February, actors Richard E Grant, Lesley Manville and Jason Isaacs all walked the runway and the much-photographed Peltz-Beckhams were amongst the crowd in the front row (wearing matchy-matchy plaid). Then there are the high-profile advertising campaigns, the latest in celebration of Burberry's relationship with Highgrove Gardens, features stars including actors Elizabeth McGovern, Laura Carmichael and Sope Dirisu. A foray into art is on the cards, too. In March it was announced the Victoria and Albert Museum had partnered with the house to rebrand the Fashion Gallery as The Burberry Gallery in 2027. Earlier this month, the label enlisted stylist du jour Law Roach (of Ariana Grande and Zendaya fame) to host a table at the prestigious Met Gala at New York's Metropolitan Museum of Art and dressed Roach, alongside his guests – actors Angela Bassett, Jodie Turner-Smith and singer Cardi B amongst them – for the red carpet. If these events win plaudits from the fashion press and on social media, they are not yet, it seems, translating to cold hard cash. The house may be determined to capitalise on their unique selling point of being the only British luxury fashion house, but customers appear confused about what 'Britishness' even is in 2025 – tea, cake and weather clichés aside. How to evoke Burberry's long and storied history (the quintessential trench was patented in 1912) without being defined by it? How to walk the line between cliché and cool – and moreover, convince an increasingly financially constrained global marketplace to invest thousands of pounds in it (one of the brand's iconic Gabardine trenchcoats now costs £1990, a merino wool, jacquard knit cardigan, £950)? While the house says their problems have been compounded by the 2021 decision to withdraw the VAT refund scheme for overseas visitors shopping in the UK and an unpredictable US market under President Trump's tariff threats, there is a bigger brand identity problem which echoes through into the beauty space where Burberry has been under licence to Coty, an American multinational beauty company, since 2017. 'There was such a buzz about Burberry beauty when it launched in 2010, because it was the first big-time British fashion house to launch a beauty range,' says one source in the industry. 'The products were innovative and the packaging had real make-up bag appeal. Sadly it doesn't feel like the same brand anymore – there are hardly any new launches and the products they dolaunch are just cookie-cutter versions of what is already out in the market. This is what often happens when a big corporate company takes ownership of a cool brand: it loses its magic completely.' 'I think Burberry is on the right track now with Daniel Lee,' says Armstrong. 'It's just very important that Burberry deliver great outerwear, good bags and good knitwear. They don't need to do anything else. But they should stop trying to be ultra cool – this is a mistake so many houses make. Cool is a tiny market, and the venn diagram where cool intersects with money is even smaller.' But if there is a year for Burberry to restore and reinvent their 'Cool Britannia' image, perhaps it is this, with the house's signature check rehabilitated and once again enjoying cult status on swimwear, streetwear and accessories, and a Nineties redux taking place in popular culture (Oasis reunion tour anyone?). Charlie Huggins, shares portfolio manager at high-net-worth investment service Wealth Club, says a turnaround can't come soon enough, describing the last financial year as an ' annus horribilis for Burberry.' 'Almost everything that could go wrong did,' Huggins says. And while he believes that the house's turnaround plan could tackle key issues, he cautions 'investors have seen several failed turnaround plans from Burberry in recent years. This one feels like a last chance saloon.'
South Wales Guardian
14-05-2025
- Business
- South Wales Guardian
Burberry to cut 1700 jobs despite having 'best days ahead'
The company said it was hiking its cost-cutting target to £100 million of savings per year by the 2027 financial year. The firm said these savings will partly come from a reduction in 'people-related costs, " which could affect around 1,700 jobs globally over the two-year programme. 👗📈 Burberry Exceeds Expectations Despite Yearly Loss Burberry reports a better-than-expected fourth-quarter sales drop of 6% and an adjusted operating profit of £26 million for FY 2025. The company is navigating a turnaround under CEO Joshua Schulman, despite a significant dip… The British brand revealed it had tipped into a loss of £3 million in the year to March 29, swinging from a profit of £418 million the previous year. Retail comparable store sales fell 12% year-on-year, with a 16% slump in sales across Asia dragging on the total. Chief executive Joshua Schulman told investors: 'While we are operating against a difficult macroeconomic backdrop and are still in the early stages of our turnaround, I am more optimistic than ever that Burberry's best days are ahead and that we will deliver sustainable profitable growth over time.' Recommended reading: Founded in 1856 by Thomas Burberry, the brand has evolved from a practical outfitter to a symbol of British luxury. Despite this, it is well ingrained in the football fan culture and the controversial hooliganism of the 1980s and 1990s. This led to the Burberry brand being linked with violence and anti-social behaviour, impacting the company's image.
