Latest news with #ThoraValdimars
Fashion Network
03-07-2025
- Business
- Fashion Network
Rotate signs outfitting deal with Denmark's women's football team
Danish fashion label Rotate is bringing signature style to the sidelines as the official off-field outfitter for Denmark's women's national football team. The partnership, which runs through 2026, debuted with a travel capsule revealed just ahead of the UEFA Women's Euro 2025 tournament, which kicked off in Switzerland on 2 July. Founded in 2018 by designers Jeanette Madsen and Thora Valdimars, Rotate is known for its bold silhouettes, structured denim, and playful femininity. For the national team, the brand created a coordinated wardrobe featuring sky-blue button-up shirts with floral embroidery, matching shorts, signature denim pieces, as well as polos and caps. The collaboration marks Rotate's second with the Danish Football Association (DBU). In April 2023, the label partnered with the team's kit supplier, Hummel, on a limited-edition capsule that included a co-branded jersey and matching sportswear items designed by Rotate. 'We're proud to support and help raise the visibility of women's football—both in Denmark and internationally,' the brand said in a statement. Based in Copenhagen, Rotate is a mainstay at Copenhagen Fashion Week and operates a flagship store in the city. The brand reported €16 million in global sales in 2023.
Fashion United
30-06-2025
- Business
- Fashion United
Rotate becomes official formalwear partner for Danish women's football team
Copenhagen fashion brand Rotate has been appointed the official formalwear supplier for the Danish Women's National Football Team (DBU), in a partnership running through to the end of 2026. The collaboration marks a first for the women's team, covering formal and travel wear for tournaments and key appearances — beginning with the 2025 European Championship. The new collection includes light blue floral shirts, matching shorts, white statement tees, and Rotate's signature denim, designed to combine comfort with bold femininity. Staff will wear coordinated polo shirts and caps. The partnership builds on a previous joint project between Rotate, hummel, and DBU for a limited-edition jersey. Both parties view the continued collaboration as a reflection of shared values around empowering women and elevating women's sport. 'We're proud to support these athletes not just with what they wear, but by standing behind them as they break new ground,' said Rotate Creative Directors Jeanette Madsen and Thora Valdimars in a press release. DBU Commercial Director Birgitte Mabeck responded: 'After a great experience earlier this year, this expanded partnership ensures our players look sharp and feel comfortable as they represent Denmark.' The collection will debut as the team departs for the European Championships on 30 June.
