Latest news with #Threads'
Korea Herald
11-06-2025
- Business
- Korea Herald
iKala's Kolr Unveils Major Product Update: Integrating Global Threads Data and Sparking a Social Media Craze with AI Personality Quizzes
TAIPEI, June 11, 2025 /PRNewswire/ -- With the global Threads craze sweeping across the world, how can brands quickly seize the opportunity in this emerging social media landscape? iKala, a leading AI company, today announced a significant update to its global influencer marketing platform, Kolr! Effective May 27, 2025, Kolr has officially integrated global Threads social media data into its strategic landscape, successfully expanding its database to cover six major social media platforms: Facebook, Instagram, YouTube, TikTok, X (Twitter), and Threads. Kolr continuously optimizes its platform through AI, striving to provide brands with the most immediate and comprehensive influencer data analysis and marketing strategy recommendations. The addition of Threads will undoubtedly inject new momentum into global brands' social media marketing strategies. To celebrate this major upgrade and resonate with Threads' unique social atmosphere, Kolr is simultaneously launching a highly engaging Threads MBTI social personality quiz game available in Traditional Chinese, Japanese, and English (URL: This quiz leverages Kolr's powerful AI smart computing to not only analyze your interaction patterns on Threads but also reveal your unexpected "hidden online persona" behind the keyboard on "Threads"! Curious if you're an "Opinion Leader," a "Silent Observer," or a "Trendsetter"? Take the quiz now and share your exclusive social personality to ignite a new wave of social discussion! "Threads' rapid rise presents unprecedented opportunities and challenges for brands," said Sega, CEO of iKala. "Kolr's integration of Threads data and the launch of this fun AI personality quiz aim to empower brands to gain a deeper understanding of the emerging social ecosystem, build stronger connections with target audiences through innovative interactive methods, and ultimately achieve marketing goals that combine both brand and performance." Kolr's Exclusive AI Engine: Three Core Technologies Igniting New Brand Growth Momentum In the ever-changing torrent of social media, Kolr's core competitiveness stems from its industry-leading exclusive AI technology, providing brands with unprecedented marketing tools: Say Goodbye to Marketing Blind Spots! Kolr AI Addresses Three Key Pain Points to Build a Winning Engine for Brands Does traditional influencer marketing often leave you feeling confused and powerless? Kolr understands the challenges faced by brands, and this strategic expansion into the Threads landscape is precisely to address the following core pain points: About iKala iKala is a leading AI transformation solutions provider, with a mission to "enable AI competencies" of enterprises by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala's solutions and SaaS products are available in 190+ countries, enabling over 1,000 enterprises and 50,000 brands and advertisers, including top-tier Fortune 500 companies, to transform their business.
Business Insider
10-06-2025
- Business
- Business Insider
At long last, Meta will let you send DMs on Threads. But there's a catch.
It's about time you could send a DM on Threads. Threads, Meta's rival app to Twitter, is officially rolling out a test that lets users send and receive direct messages within the stand-alone app. There's a big catch, though: The test is limited to Hong Kong, Thailand, and Argentina. A Meta spokesperson said the company plans to expand into more markets, including the US, "as soon as possible." Why is this big news for Threads users? Well, because the direct messaging experience otherwise on the app has been incredibly … awkward. In order to DM someone you see on the Threads feed, you'd have to send a message to their Instagram account — and then toggle back and forth between Threads and Instagram (which, granted, is maybe what Meta wants). And for the two years since Threads launched, many users have been begging Instagram (which operates the Threads app) to introduce a native-to-Threads DM product. In November, my colleague Katie Notopoulos wrote in a Threads post that she'd like the app to have its own DMs, adding that "Instagram DMs just have a different vibe and it feels too intimate and like I'm stalking them across platforms." "We're going to need to figure something out, but for now, we've been leaning on Instagram DMs," Adam Mosseri, Instagram's top executive, replied to her on Threads. DMs have always been part of Threads' long-term plan. Product imagery of a DM feature was included in an internal deck about the Threads launch from February 2023 that was submitted as evidence during the Federal Trade Commission's antitrust trial against Meta. Meanwhile, DMs have been a top priority for Instagram across the board. The company rolled out roughly 20 new messaging features from March 2024 to March 2025. "The amount of content people post publicly in feeds is going down across the entire industry because people are moving more and more sharing to stories — which you could argue is a different kind of feed — but even more into messaging, group chats, one-on-one chats," Mosseri recently told Business Insider's Peter Kafka. If sending content back and forth to each other keeps us on the app, bringing DMs to Threads might just be a win-win for its users and Meta. According to Mark Zuckerberg, Threads is "on track to become our next major social app" and surpassed 350 million monthly active users as of April.
Yahoo
20-05-2025
- Business
- Yahoo
Meta Adds Threads Feed Ads to its Marketing API
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With Meta recently opening up Threads ads to all advertisers, it's now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of Threads ads, expanding the usage of the option. Which, to be clear, won't mean a lot for users, as there are already set Threads feed placements and intervals. But it will make it a lot easier for social media management platforms and ad networks to offer Threads ads within their tools. As per Meta: 'On May 19, 2025, we're expanding Marketing API support to include ads in Threads. Ads in Threads can help you extend your existing ad campaigns to the growing community on Threads.' The 'Threads feed' placement will provide another way for advertisers to expand their campaigns, using existing ad and image assets. 'Ads in Threads feed will appear between organic content in the Threads home feed. Available objectives include Reach, Traffic, and Website Conversions. We're also integrating Meta's brand safety and suitability standards from the start to give advertisers confidence in where their ads appear.' As with the general Threads ads offering, Threads feed ads via the API will be available for the Reach, Traffic, and Website Conversions objectives. Advertisers will, however, require a Threads profile in order to run ads on Threads: 'Before you begin, your app user must grant your app permission to read an Instagram-connected Threads account profile's info and media.' Threads feed ads also won't be available in isolation, with Threads promotions available via the broader Meta 'Feeds' placement grouping. Meta says that, at a minimum, Instagram feed will also have to be selected when running Threads ads. Threads feed will support single image ads with aspect ratios from 16:9 to 9:16 (taller ratios will be center cropped). Meta also notes that third-party comment moderation is not supported for ads in Threads at this time. It's a handy expansion of the new Threads ads offering, which will provide more capacity to get your ads in front of Threads' 350 million users. And with 75% of Threads profiles following at least one business, there does seem to be some potential there, for those brands with the right approach. You can read more about the Threads expansion in Meta's Marketing API here. Recommended Reading Reddit Adds New 'Creative' Certification to Its Ads Formula Marketing Education Platform Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
15-05-2025
- Business
- TechCrunch
Threads now lets creators add up to 5 links to profiles, track clicks
Instagram Threads is taking on Linktree and other 'link-in-bio' solutions by introducing a way for creators to use their Threads profile to share links to their other interests and online presences. At launch, the feature will support adding up to five links to a bio, which can connect visitors to the creator's blog, newsletter, website, or other social profiles, for example. In addition, creators will be able to access new tools to see how well those links perform. The Meta-owned social app, which now has over 350 million monthly active users, is positioning the feature as an alternative to its competitor X. However, Threads' ability to point users to a host of other social and web profiles from links easily accessed from within a creator's bio is something that could eat into the business of services like Linktree, Beacons, Koji, and others that offer tools that allow creators to build a landing page for multiple links. These services initially emerged because social media apps only offered one place to add a URL to a bio, and creators needed a way to direct their fans to everything else they published online, including their posts on other social networks as well as their own websites or storefronts. With the update, Threads will provide creators with insights that allow them to see how many people have visited the links in their profile as well as any links shared in their posts. The company explained that the idea is to make Threads a place where creators can grow their reach, even if that means helping creators promote a presence that's outside Meta's app. In addition, Meta says it will soon launch a weekly recap feature for Insights that offers a summarized snapshot of the past week, including a week-over-week comparison of the number of posts they've shared, total views, new follower counts, and replies on their posts. These recaps will also include other personalized tips to help creators learn how to better engage their community.
Business Insider
28-04-2025
- Business
- Business Insider
An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92
An internal Meta deck reveals the company's original plans for its text-based platform Threads, and how it would compete with X, formerly Twitter. The deck was revealed in court this month during the Federal Trade Commission's antitrust trial against Meta. Meta officially launched Threads in 2023, and 10 million users signed up in its first seven hours, Meta CEO Mark Zuckerberg said. Internally, Meta employees pitched Threads as a better Twitter. "Twitter is experiencing instability and may continue to falter, though its network is strong and established," the deck said. Threads' initial goal was to "build the most engaging online space for public conversation, enabling people to talk about their interests, come together over cultural moments, and connect directly with creators," according to the deck. The launch strategy for Threads, code-named Project 92, or P92, included: Using what Meta has learned about social media from its other platforms to create a foundation for users, including sharing best practices for using the platform with users on day one. Using Instagram as a funnel to direct users to sign up. At its launch, users could sign into Threads with their existing Instagram logins. Introducing innovative features like a Mastodon integration and other tools that could make posting "fresh and fun." Targeting Instagram creators to create conversation that's less news and politics-focused content than what can already be found on X. Meta did not immediately respond to a request for comment from Business Insider.
