Latest news with #Thryv
Yahoo
7 days ago
- Business
- Yahoo
AI Adoption Among Small Businesses Surges 41% in 2025 According to New Survey from Thryv
Majority of SMBs say AI is essential to reaching new customers DALLAS, July 17, 2025--(BUSINESS WIRE)--A new national survey reveals a dramatic shift in how small businesses are embracing artificial intelligence (AI), with current usage jumping from 39% in 2024 to 55% in 2025—a 41% increase. The second annual AI and Small Business survey, conducted by Thryv® (NASDAQ: THRY), underscores how AI is rapidly becoming a cornerstone of small business strategy, helping owners save time, reduce costs, and compete more effectively in an unpredictable economy. The survey, conducted in May 2025 and based on 540 interviews with small business decision-makers, shows that AI adoption is especially strong among companies with 10 to 100 employees, where usage jumped year-over-year from 47% to 68%. Younger business owners and those in professional services and retail sectors are leading the charge, integrating AI into marketing, customer service, and operations. The majority of small business users (80%) believe AI is essential to reaching new customers, and 78% say it's necessary to meet rising consumer expectations for speed and personalization. These perceived benefits far outweigh concerns about data security, which decreased 40% year over year. "Small businesses have moved beyond wondering if they should use AI—they're determining how fast they can implement it," said Grant Freeman, president of Thryv. "This embrace of AI underscores the value small businesses place on technology. AI is helping them do more with less, reach new customers, and operate with the agility of much larger businesses." How small businesses are benefiting from AI Among current AI small business users: 63% use AI daily. Top applications include data analysis (62%), content generation (55%), and customer engagement tools like chatbots (46%). 58% report saving over 20 hours per month, reinvesting that time into growth initiatives like process improvement, customer acquisition, and innovation. 66% say AI saves their business between $500 and $2,000 monthly, with savings often redirected towards marketing, technology upgrades, and infrastructure. AI's impact on staffing levels Two-thirds (67%) agree that AI takes pressure off themselves and their staff. Almost half (46%) say it will make them less reliant on employees. While only 14% of respondents believe AI could replace an employee, nearly half (42%) are open to the idea under the right conditions. As AI adoption levels continue to rise among small businesses, this openness could impact AI's influence on staffing levels. The survey also found that 41% of small businesses believe AI will help them navigate economic uncertainty, with another 40% saying it might. Optimism is highest among white-collar and service-based businesses, where over 70% see AI as a strategic advantage. Review the survey report here. To learn more about how Thryv is incorporating AI into its leading small business platform, visit Thryv. Survey Methodology Data was collected from 540 small business respondents between May 4 and May 14, 2025. Respondents are decision-makers for their business and are aged 21 or older. Respondents have been in business for one year or more, have 1 to 100 employees, and report revenue ranging from $100k to $9.9 million. About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit View source version on Contacts Media Contact: Julie MurphyThryv, Investor Contact: Cameron LessardThryv,
Globe and Mail
7 days ago
- Business
- Globe and Mail
AI Adoption Among Small Businesses Surges 41% in 2025 According to New Survey from Thryv
A new national survey reveals a dramatic shift in how small businesses are embracing artificial intelligence (AI), with current usage jumping from 39% in 2024 to 55% in 2025—a 41% increase. The second annual AI and Small Business survey, conducted by Thryv ® (NASDAQ: THRY), underscores how AI is rapidly becoming a cornerstone of small business strategy, helping owners save time, reduce costs, and compete more effectively in an unpredictable economy. This press release features multimedia. View the full release here: Many SMBs are gravitating to AI for marketing support, with content marketing emerging as the most popular use case. The survey, conducted in May 2025 and based on 540 interviews with small business decision-makers, shows that AI adoption is especially strong among companies with 10 to 100 employees, where usage jumped year-over-year from 47% to 68%. Younger business owners and those in professional services and retail sectors are leading the charge, integrating AI into marketing, customer service, and operations. The majority of small business users (80%) believe AI is essential to reaching new customers, and 78% say it's necessary to meet rising consumer expectations for speed and personalization. These perceived benefits far outweigh concerns about data security, which decreased 40% year over year. 'Small businesses have moved beyond wondering if they should use AI—they're determining how fast they can implement it,' said Grant Freeman, president of Thryv. 'This embrace of AI underscores the value small businesses place on technology. AI is helping them do more with less, reach new customers, and operate with the agility of much larger businesses.' How small businesses are benefiting from AI Among current AI small business users: 63% use AI daily. Top applications include data analysis (62%), content generation (55%), and customer engagement tools like chatbots (46%). 58% report saving over 20 hours per month, reinvesting that time into growth initiatives like process improvement, customer acquisition, and innovation. 66% say AI saves their business between $500 and $2,000 monthly, with savings often redirected towards marketing, technology upgrades, and infrastructure. AI's impact on staffing levels Two-thirds (67%) agree that AI takes pressure off themselves and their staff. Almost half (46%) say it will make them less reliant on employees. While only 14% of respondents believe AI could replace an employee, nearly half (42%) are open to the idea under the right conditions. As AI adoption levels continue to rise among small businesses, this openness could impact AI's influence on staffing levels. The survey also found that 41% of small businesses believe AI will help them navigate economic uncertainty, with another 40% saying it might. Optimism is highest among white-collar and service-based businesses, where over 70% see AI as a strategic advantage. Review the survey report here . To learn more about how Thryv is incorporating AI into its leading small business platform, visit Thryv . Survey Methodology Data was collected from 540 small business respondents between May 4 and May 14, 2025. Respondents are decision-makers for their business and are aged 21 or older. Respondents have been in business for one year or more, have 1 to 100 employees, and report revenue ranging from $100k to $9.9 million. About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit . View source version on
Yahoo
7 days ago
- Business
- Yahoo
AI Adoption Among Small Businesses Surges 41% in 2025 According to New Survey from Thryv
Majority of SMBs say AI is essential to reaching new customers DALLAS, July 17, 2025--(BUSINESS WIRE)--A new national survey reveals a dramatic shift in how small businesses are embracing artificial intelligence (AI), with current usage jumping from 39% in 2024 to 55% in 2025—a 41% increase. The second annual AI and Small Business survey, conducted by Thryv® (NASDAQ: THRY), underscores how AI is rapidly becoming a cornerstone of small business strategy, helping owners save time, reduce costs, and compete more effectively in an unpredictable economy. The survey, conducted in May 2025 and based on 540 interviews with small business decision-makers, shows that AI adoption is especially strong among companies with 10 to 100 employees, where usage jumped year-over-year from 47% to 68%. Younger business owners and those in professional services and retail sectors are leading the charge, integrating AI into marketing, customer service, and operations. The majority of small business users (80%) believe AI is essential to reaching new customers, and 78% say it's necessary to meet rising consumer expectations for speed and personalization. These perceived benefits far outweigh concerns about data security, which decreased 40% year over year. "Small businesses have moved beyond wondering if they should use AI—they're determining how fast they can implement it," said Grant Freeman, president of Thryv. "This embrace of AI underscores the value small businesses place on technology. AI is helping them do more with less, reach new customers, and operate with the agility of much larger businesses." How small businesses are benefiting from AI Among current AI small business users: 63% use AI daily. Top applications include data analysis (62%), content generation (55%), and customer engagement tools like chatbots (46%). 58% report saving over 20 hours per month, reinvesting that time into growth initiatives like process improvement, customer acquisition, and innovation. 66% say AI saves their business between $500 and $2,000 monthly, with savings often redirected towards marketing, technology upgrades, and infrastructure. AI's impact on staffing levels Two-thirds (67%) agree that AI takes pressure off themselves and their staff. Almost half (46%) say it will make them less reliant on employees. While only 14% of respondents believe AI could replace an employee, nearly half (42%) are open to the idea under the right conditions. As AI adoption levels continue to rise among small businesses, this openness could impact AI's influence on staffing levels. The survey also found that 41% of small businesses believe AI will help them navigate economic uncertainty, with another 40% saying it might. Optimism is highest among white-collar and service-based businesses, where over 70% see AI as a strategic advantage. Review the survey report here. To learn more about how Thryv is incorporating AI into its leading small business platform, visit Thryv. Survey Methodology Data was collected from 540 small business respondents between May 4 and May 14, 2025. Respondents are decision-makers for their business and are aged 21 or older. Respondents have been in business for one year or more, have 1 to 100 employees, and report revenue ranging from $100k to $9.9 million. About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit View source version on Contacts Media Contact: Julie MurphyThryv, Investor Contact: Cameron LessardThryv,
Yahoo
15-07-2025
- Business
- Yahoo
Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth
Thryv for HVAC helps businesses attract leads and grow recurring revenue DALLAS, July 15, 2025--(BUSINESS WIRE)--Thryv Holdings, Inc. (NASDAQ:THRY), provider of the leading small business marketing and sales software platform, today announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team brings deep industry insight to this specialized offering. Developed in collaboration with HVAC professionals, including Boeschen's Heating & Cooling, the solution addresses the unique challenges contractors face in marketing, lead conversion, and customer retention. "We built Thryv for HVAC with direct input from the field," said Rees Johnson, Chief Product Officer at Thryv. "Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business. With Thryv automations, they can grow their business while keeping their focus on service delivery." Key Features Online visibility boost: syncs business info across 60+ directories and improves rankings on Google™ Search, Yelp and more Automated lead response: sends personalized email and SMS replies within seconds of a lead inquiry Seasonal campaigns: keeps customers engaged with timely offers and maintenance reminders Recurring revenue tools: promotes service plans and automates post-service follow-up Reputation management: requests and manages reviews from a single dashboard Industry Insight Drives Innovation In a recent poll of 75+ HVAC business leaders by Thryv, 77% identified marketing as a top growth priority, yet only one-third said they had the time or expertise to execute it effectively. Thryv's new solution bridges that gap with pre-built, customizable campaigns and automations that replace manual processes. "Marketing is critical to growing our business, but experience has taught us not all marketing software is created equal," said Janet Turner of Boeschen's Heating & Cooling. "When Thryv asked us to help create a marketing solution specifically for HVAC companies, we couldn't wait to share our expertise and insights. The result is a solution with customized automations covering the entire customer journey from estimate requests to satisfaction surveys and everything in between. No marketing expertise required. We can't wait to see the benefits Thryv for HVAC brings to our industry colleagues." To find out more about Thryv for HVAC visit: About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit View source version on Contacts Media Contact: Julie MurphyThryv, Investor Contact: Cameron LessardThryv, Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
15-07-2025
- Business
- Business Wire
Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth
DALLAS--(BUSINESS WIRE)-- Thryv Holdings, Inc. (NASDAQ:THRY), provider of the leading small business marketing and sales software platform, today announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team brings deep industry insight to this specialized offering. Developed in collaboration with HVAC professionals, including Boeschen's Heating & Cooling, Thryv's solution addresses the unique challenges HVAC contractors face in marketing, lead conversion, and customer retention. Share Developed in collaboration with HVAC professionals, including Boeschen's Heating & Cooling, the solution addresses the unique challenges contractors face in marketing, lead conversion, and customer retention. 'We built Thryv for HVAC with direct input from the field,' said Rees Johnson, Chief Product Officer at Thryv. 'Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business. With Thryv automations, they can grow their business while keeping their focus on service delivery.' Key Features Online visibility boost: syncs business info across 60+ directories and improves rankings on Google™ Search, Yelp and more Automated lead response: sends personalized email and SMS replies within seconds of a lead inquiry Seasonal campaigns: keeps customers engaged with timely offers and maintenance reminders Recurring revenue tools: promotes service plans and automates post-service follow-up Reputation management: requests and manages reviews from a single dashboard Industry Insight Drives Innovation In a recent poll of 75+ HVAC business leaders by Thryv, 77% identified marketing as a top growth priority, yet only one-third said they had the time or expertise to execute it effectively. Thryv's new solution bridges that gap with pre-built, customizable campaigns and automations that replace manual processes. 'Marketing is critical to growing our business, but experience has taught us not all marketing software is created equal,' said Janet Turner of Boeschen's Heating & Cooling. 'When Thryv asked us to help create a marketing solution specifically for HVAC companies, we couldn't wait to share our expertise and insights. The result is a solution with customized automations covering the entire customer journey from estimate requests to satisfaction surveys and everything in between. No marketing expertise required. We can't wait to see the benefits Thryv for HVAC brings to our industry colleagues.' To find out more about Thryv for HVAC visit: About Thryv Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit
