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The Hindu
5 days ago
- Automotive
- The Hindu
Tesla finally launches in Mumbai. But should you buy one?
With sky-high pricing and a cautious rollout, Tesla's India debut feels more like a brand statement than a volume play. As rivals like Tata, Mahindra, BYD, and VinFast surge ahead with aggressive strategies, Tesla risks falling behind in one of the world's fastest-growing EV markets. After years of speculation and delayed promises, Tesla has finally made its official entry into the Indian automotive market with the opening of its first showroom — dubbed the Tesla Experience Centre — in Mumbai's Bandra Kurla Complex. The launch, though significant in terms of global brand presence, is being met with cautious optimism and a fair share of scepticism, especially when viewed through the lens of India's rapidly evolving electric vehicle landscape. At the heart of Tesla's debut is the Model Y, the brand's global best-seller, now available in India in two variants. The Rear-Wheel Drive version is priced at ₹59.89 lakh, while the Long Range RWD comes in at ₹67.89 lakh. Both variants are being imported — likely from Tesla's Gigafactory in Shanghai — and this fully built-up route is largely responsible for the steep pricing. While Tesla's reputation for innovation, tech integration, and design precedes it, the price tag is undoubtedly on the higher side for the Indian market. And that is where the challenge begins. A competitive market India's electric vehicle space, once seen as niche, is now one of the most dynamic and competitive in the world. Homegrown brands like Tata Motors and Mahindra have not only embraced the EV wave early but have also built strong portfolios that cater to a wide spectrum of buyers. Tata, for instance, has taken significant strides in making EVs aspirational yet accessible. Beyond the Tiago EV and Nexon EV, it is now pushing into the affordable premium space with the a full-sized electric SUV that offers the presence, features, and performance expected of a high-end product—at a price point far more approachable than Tesla's. Mahindra, too, is sharpening its focus on electric mobility. The BE6 and the flagship XEV 9e have been developed keeping the Indian customer in mind. With advanced technologies, a fun-to-drive feel and premium appeal, these EV models are seeing good demand across the country. Priced way lower than what Tesla has on offer, the Mahindra EVs deliver a compelling premium experience. Further to that, Mahindra has the Vision S coming up on August 15th, which is touted to take the EV experience to a whole new level. Adding to the pressure is the presence of BYD, the Chinese giant that overtook Tesla in global EV sales late last year. Already present in India with models like the Atto 3 and the e6, BYD is expanding its reach and building brand equity steadily. Furthermore, the arrival of VinFast, the Vietnamese automaker, is poised to further disrupt the market. With a massive new factory coming up in Tamil Nadu and an expansive product portfolio in the pipeline, VinFast plans to launch at scale — with a broad dealership network and aggressive pricing that could appeal to both urban and semi-urban buyers. Exclusivity card In contrast, Tesla seems to be going slow and playing the exclusivity card. Its Mumbai showroom is more a brand showcase than a conventional dealership, designed to immerse prospective buyers in the Tesla experience. A second showroom in Delhi is expected soon, and the company has confirmed plans for service and delivery centres in both metros. To its credit, Tesla is backing this presence with a push to install its advanced V4 Superchargers in strategic locations in Mumbai and Delhi NCR, alongside a network of destination chargers at premium hotels, malls, and commercial hubs. These ultra-fast chargers can replenish up to 250 kilometres of range in 15 minutes and have been instrumental in Tesla's global success. However, in India, where charging infrastructure is growing rapidly thanks to public-private partnerships and efforts by rivals like Tata and Ather, the Supercharger edge may not be as sharp as it once was. The fundamental question remains whether Tesla's cautious, premium-focussed approach will work in India. While the Model Y offers world-class tech, over-the-air updates, and a desirable badge, the brand enters a market where the average EV costs less than half what Tesla is asking. For a nation as price-sensitive and value-driven as India, brand alone may not be enough. Local assembly or manufacturing could help reduce costs, but unless policy discussions on import duty concessions lead to tangible outcomes, Tesla will remain a niche player with limited reach. Tesla's arrival in India is undeniably a milestone and could accelerate interest in premium EVs. But the road to real impact is steep. With rivals like Tata, Mahindra, BYD, and VinFast racing ahead with volume-focussed strategies, Tesla's slow burn might cost it the early mover advantage. In a market this dynamic, waiting on the sidelines is not an option. Motorscribes, in association with The Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @motorscribes
Time of India
04-07-2025
- Automotive
- Time of India
Tata Motors eyes ₹6,500 cr boost from PLI scheme as EV line‑up expands
Tata Motors plans to secure about ₹6,500 crore in incentives from the Government's production‑linked incentive (PLI) scheme for electric vehicles over the next three years, company executives have told The Financial Express . The country's largest maker of electric passenger and commercial vehicles expects roughly ₹4,000 crore to come from its passenger‑vehicle (PV) range and a further ₹2,500 crore from its commercial‑vehicle (CV) portfolio. Tata Motors has already received ₹385 crore in PLI benefits for FY25 – ₹250 crore for PVs and ₹135 crore for CVs – up from ₹142 crore a year earlier. A company spokesperson said the firm intends to 'avail the full benefits' available until FY28. Tata Motors PLI-certified PV models At present, three PLI‑certified PV models – the Tiago EV, Tigor EV and Punch EV – are earning incentives of roughly ₹40 crore a month. With the recent certification of a forty‑five‑kilowatt‑hour Nexon EV variant and forthcoming approvals for the Harrier EV, Curvv EV and Sierra EV, Tata Motors expects monthly inflows to climb, taking total PV incentives to around ₹700 crore by the end of FY26 and up to ₹2,000 crore annually thereafter. Tata Motors PLI-certified CV models In the CV division, led by executive director Girish Wagh, three electrified Ace mini‑truck variants and two each of the Starbus and Ultra electric buses already qualify for PLI support. The incentives lifted CV earnings before interest, tax, depreciation and amortisation margins by twenty basis points in FY25, while PV margins improved by seventy basis points. Despite its early lead, Tata Motors' share of India's passenger‑EV market fell to 35 per cent in May 2025 from 81 per cent in FY23. Shailesh Chandra, managing director of Tata Passenger Electric Mobility, told investors the firm aims to regain 'about 50 per cent share in the mid to long term' through its expanded electric portfolio and PLI‑driven cost advantages.
Mint
20-06-2025
- Automotive
- Mint
Tata Harrier EV: Here are 5 features that make the SUV stand out from its rivals
Tata Motors has introduced its newest electric SUV, the Harrier EV, in India at an introductory starting price of ₹ 21.49 lakh (ex-showroom). This premium electric SUV enhances the homegrown automaker's strong presence in the Indian electric passenger vehicle market, where Tata Motors already leads the competition with its diverse array of products including the Tiago EV, Tigor EV, Punch EV, Nexon EV, and Curvv EV. (Also check out: Upcoming cars in India) As the Tata Harrier EV joins its aforementioned siblings in revitalising the EV segment, it also poses a challenge to competitors like the Mahindra XEV 9e and Mahindra BE 6, among others. The Tata Harrier EV comes loaded with a wide array of features, many of which are segment-leading. For those considering the purchase of an electric SUV in the above ₹ 20 lakh segment and feeling perplexed between the Tata Harrier EV and the Mahindra BE 6, this guide highlights the key features that the Tata SUV offers over its counterpart from Mahindra. Moreover, the Tata Harrier EV comes with an electric Boss mode for the co-driver's seat. This innovative feature enables the rear seat occupant to electronically move the front passenger seat forward, thereby increasing legroom and knee space for rear-seat passengers. Conversely, the Mahindra BE 6 features powered front seats with a memory function for the driver's seat, but does not provide this convenience technology. One of the most intriguing and unique features of the Tata Harrier EV is its Summon Mode, allowing the driver to move the vehicle forward or backwards using the key fob, without needing to enter the vehicle. Furthermore, this electric SUV features a reverse assist capability that recalls the last 50 metres driven and can automatically retrace the same route. Although the Mahindra BE 6 also offers automatic parking, it lacks the reverse memory feature. Additionally, the Tata Harrier EV not only presents a 360-degree view of the vehicle but also provides a remarkable 540-degree camera view. A notable feature is the added view of the terrain beneath the SUV's bonnet, which includes a transparent mode. This allows the driver to visually assess the terrain under the vehicle, facilitating easier driving on rough surfaces. The Mahindra BE 6, on the other hand, is equipped with a standard 360-degree camera with blind spot detection, but does not include an underbody view. A standout feature within the cabin of the Tata Harrier EV is its digital IRVM, which integrates a dashcam. This IRVM provides a live video feed captured by a roof-mounted camera, displaying the rear view of the vehicle. It includes various soft-touch buttons that enable the user to take snapshots, zoom in and out for better image or video details, and browse through older recordings and images. In contrast, the Mahindra BE 6 is equipped with a standard auto-dimming IRVM. The Tata Harrier EV is equipped with a larger 14.5-inch QLED touchscreen infotainment system, offering a plethora of connectivity features, in comparison to the Mahindra BE 6's 12.3-inch touchscreen infotainment unit. Both systems provide wireless connectivity options for Android Auto and Apple CarPlay. The Tata Harrier EV offers multiple terrain modes, comprising a total of six distinct options: Normal, Rock Crawl, Mud Ruts, Snow/Grass, Sand, and a Custom setting. In comparison, the Mahindra BE 6 is limited to just three driving modes: Range, Everyday, and Race.
Hindustan Times
10-06-2025
- Automotive
- Hindustan Times
Tata Punch, Nexon, Curvv and Tiago EVs get benefits up to ₹1 lakh till 30 June
₹1 lakh till 30 June data-item-target-url=/auto/electric-vehicles/ data-item-story-segment=Electric> Tata Motors is offering discounts on its electric cars including the Punch EV, Nexon EV, Curvv EV and Tiago EV. Check Offers Tata EV is offering discounts on its entire product range, covering the Curvv EV, Nexon EV, Punch EV, and Tiago EV. The offers include a mix of green bonuses and exchange or scrappage benefits, aimed primarily at clearing MY2024 inventory. Select MY2025 units of the Tiago EV and Punch EV also receive limited-time benefits. These discounts are applicable to purchases made throughout June 2025. Curvv EV: Benefits up to ₹ 70,000 The Curvv EV, which entered the midsize electric SUV space earlier this year, is being offered with total benefits of up to ₹ 70,000 on MY2024 units. This includes a green bonus of ₹ 50,000 and up to ₹ 20,000 as an exchange or scrappage incentive. The Curvv EV is priced between ₹ 17.49 lakh and ₹ 22.24 lakh (both ex-showroom) and comes with two battery pack options, 45 kWh and 55 kWh, offering MIDC-claimed ranges of 430 km and 502 km. A new Dark Edition was added to the lineup in April. The model competes with upcoming electric SUVs like the Mahindra BE 6 and Hyundai Creta EV. Also Read : Tata Motors to invest up to ₹ 35,000 crore in PV business in 5 years; focus on new models and cleaner powertrain tech Nexon EV: Benefits up to ₹ 40,000 Tata's best-selling EV, the Nexon EV, features relatively lower benefits for June. MY2024 variants come with a maximum discount of ₹ 40,000, split equally between green bonus and exchange offers. The Nexon EV is available with two battery options including a 30 kWh pack with a range of 275 km and a 45 kWh pack offering 489 km (MIDC). Prices range from ₹ 12.49 lakh to ₹ 17.19 lakh (both ex-showroom). Earlier this year, the larger battery variants received a 5-star Bharat NCAP crash safety rating. The Nexon EV rivals models like the MG Windsor and Mahindra XUV400. Tiago EV: Benefits up to ₹ 1 lakh Among all the models, the Tiago EV sees the steepest discounts. On the MY2024 stock, benefits start at ₹ 55,000 for the base XE variant and go up to ₹ 70,000 for higher-end versions like the XZ+ and XZ+ Tech Lux ACFC (7.2kW). The mid-level XT LR variant receives the highest discount of up to ₹ 1 lakh. For the newer MY2025 units, all variants are eligible for flat discounts of ₹ 40,000. The Tiago EV is positioned as Tata's entry-level electric car, priced between ₹ 7.99 lakh and ₹ 11.14 lakh (both ex-showroom) and offers two battery options with 19.2 kWh and 24 kWh capacities and MIDC-claimed ranges of 221 km and 275 km. Also Read : Tata Harrier EV: A showcase of Tata Motors' global tech ties and EV ecosystem vision Punch EV: Benefits up to ₹ 90,000 Discounts on the Punch EV also vary by variant and model year. MY2024 Long Range ACFC variants can get benefits up to ₹ 90,000. Entry-level Smart and Smart+ trims are available with ₹ 45,000 in benefits, while other variants get up to ₹ 70,000 off. Discounts on MY2025 units are lower, capped at ₹ 40,000 for all variants. Priced between ₹ 9.99 lakh and ₹ 14.44 lakh (both ex-showroom), the Punch EV features two battery pack options, 25 kWh and 35 kWh and two charger options, 3.3 kW and 7.2 kW. It competes with the Citroën eC3 in the compact EV space. Check out Upcoming EV Cars in India. First Published Date: 10 Jun 2025, 18:00 PM IST
Hindustan Times
10-06-2025
- Automotive
- Hindustan Times
Tata Motors to invest up to ₹35,000 crore in PV business in 5 years; focus on new models and cleaner powertrain tech
Tata Motors is working on a plan to launch a wide range of new cars across different powertrain segments over the next five years. Check Offers Tata Motors is planning to invest up to ₹ 35,000 crore in its passenger vehicle business. The homegrown automobile giant has stated during its investor day presentation on Monday that it plans to invest the amount in the development of electric vehicles as well as new models, which are expected to be launched in the market over the course of the next five years. With this huge investment strategy, the carmaker aims to cement its position as the country's top electric passenger vehicle manufacturer amid the rising competition and greater push to adopt cleaner cars. Tata Motors currently holds the lion's share in the Indian electric passenger vehicle market with its models like the Tiago EV, Tigor EV, Punch EV, Nexon EV, Curvv EV, as well as the newly launched Harrier EV. Besides that, the automaker sells some of the popular SUVs as well, which have been propelling growth for the brand amid the rapidly surging demand for utility vehicles in India. These SUVs include Nexon, Punch, Harrier, Safari, etc. The company is planning to bring the Sierra to the Indian market too, in its EV form as well as ICE guise. Also Read : Upcoming cars in India Reuters has reported that in its investor day presentation, Tata Motors has revealed the plan to nearly double the company's PV product portfolio from eight models to 15. This target will be achieved through launching more electric vehicles and CNG cars. Besides that, there will be technology feature enhancements for the existing vehicles, claims the report. Despite revealing the plan of investment for the next five years, Tata Motors did not share its investment plan for the current financial year, which will end in March 2026. The move from Tata Motors comes at a time when India, the world's third-largest passenger vehicle market, is planning to enforce stricter emission norms starting from 2027. Also, the Indian government wants electric vehicles to form 30 per cent of all car sales in the country by 2030. Intense competition in the combustion engine market has allowed rival Mahindra to overtake Tata. MG Motor has also challenged Tata's EV dominance with the Windsor model, outselling its products since late last year. However, despite that, Tata Motors maintained its target of 16 per cent market share by March 2027, aiming to reach 18-20 per cent by March 2030. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 10 Jun 2025, 06:47 AM IST
