Latest news with #TikTokCreatorRewardsProgram
Business Insider
4 days ago
- Entertainment
- Business Insider
I became a full-time content creator after getting laid off from my fintech job. TikTok basically pays my rent but I'm on edge every day.
This as-told-to essay is based on a conversation with Alex Mars, a 28-year-old music content creator based in New York, about leaving a career in tech marketing to pursue content creation full-time. It's been edited for length and clarity. I always said that I would become a full-time content creator when my income from content creation outdid my salary at my corporate job in fintech. I ultimately didn't get to that point because I was laid off before I could quit. Since my layoff in April, I've been creating content full-time. I have the algorithm kind of figured out, but I don't have a consistent way of making sure that it delivers views each month so I can pay my rent. At my last job, I had constant stress and anxiety about pretending that I was invested in the corporate world when I wasn't. I'm really happy with my decision to pursue content creation full time, but I'm on edge every single day. My layoff gave me the push I needed I studied business administration, marketing, and consulting, with a specific concentration in film and media management. I've always dreamed about how I could work in music. My last corporate role was doing business-to-business marketing in the content creation world. I started posting vinyl album reviews on TikTok in 2021, and they picked up traction. The CMO at my company thought it brought a unique perspective to the marketing department. Those I worked closely with knew I made content on the side. My final manager knew I did content as well and appreciated the hustle, as she had a side passion project of her own. When I was laid off, I was already signed with a content creator management company. I decided to take six months and prioritize making content full time, and I'm three months into that. I started a TikTok series that grew my platform During my first year as a creator, I posted completely anonymously. I didn't even use my voice until probably nine months in because I was terrified of people I knew finding it. In June 2022, I filmed the first video with myself in it. I remember shaking and being so nervous, but things just completely catapulted from there. I started a series called " Best, Worst, Fave," where I would say what I think is the best song, the worst song, and my personal favorite song from an album that I had on vinyl. In a matter of days, the series blew up. My 'Best, Worst, Fave' videos started to get around 200,000 views, with some of them getting close to 1M views. The TikTok Creator Fund basically pays my rent The success of "Best, Worst, Fave" allowed me to branch out. I could do more commentary rather than just vinyl content. The more I was posting reviews and sharing music news, the more the vinyl stuff stopped doing well. Now that I'm a few years in, I can tell what will perform best based on the audience I've built. The TikTok Creator Rewards Program only pays for videos that are longer than one minute, and the viewer must see the video on their For You page. There are a lot of guardrails there, but I feel I have enough of a grasp on what works and what doesn't to continue to build this out. The biggest challenge is the financial instability Some brands pay close to five figures for a single video promoting their product or artist, but I'm not in control of how many deals I get. I live in a very expensive city, and I completely support myself. I don't want to get in a position where I can't do that. At my first agency, fewer than 10 deals came through in six months, but with new management, that number increased in weeks. I joined my current management agency, Solace Talent, in August 2024. In the beginning, I didn't care as much about who I was promoting because it was extra money. I've now been focusing on making sure that the brand I'm building for myself right now will last me five, 10, 15, or 20 years down the line. I turn down deals I don't think align with my brand or audience now. I'm looking at this as a business that I'm the CEO of. It's not a traditional career path, at least right now I don't get promoted from content creator to senior content creator to get a raise and a new sense of responsibility. It can be a little lonely and isolating, especially when I don't have so many content creator friends who can relate to the struggles that I'm dealing with and the anxieties that I have about my new career. Healthcare is a huge issue that I don't think people talk about enough. When you're working for a corporation, you get benefits. I'm on my own now, and that's a huge expense to take on. I'm really looking to take this to a place where I don't have to rely on an algorithm that I can't control to make this career possible for me. I know that I want to stay in the music industry I want to continue to be a presence in the music world, whether upfront as a public figure or behind the scenes, sharing my expertise. Although it's scary and a huge risk, I'm just chugging forward and giving myself the time and space to make it happen. If you can connect your passion with your work, you'll always be happy, and I've never been happier in a job than I am now.
Scottish Sun
07-05-2025
- Entertainment
- Scottish Sun
I'm asking strangers on the internet to help me pay off my credit card debt – in 2 weeks, I've already made £1.1k
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. Plus, six popular survey sites to check out if you want to make cash CHA-CHING I'm asking strangers on the internet to help me pay off my credit card debt – in 2 weeks, I've already made £1.1k Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A MUM has asked strangers online to help her pay off her £2,490 credit card debt by Father's Day. Mother Sara Callahan took to TikTok in a desperate attempt to clear the family's credit card debt - also explaining how she cleverly uses the popular platform to make extra cash. Sign up for Scottish Sun newsletter Sign up 2 Sara recently explained how combining keeping fit with posting content online has helped her clear some of the debt. Credit: tiktok/@sarac1409 2 The mum told her followers that she also uses survey apps, such as Swagbucks Credit: tiktok/@sarac1409 Sara, from the US, embarked on the debt-free journey to surprise her husband and has since found several ways to rake in money, including side hustles and Door Dash. So far, the mum - who posts under the username @sarac1409 - has already made an extra £1.1k in just two weeks. One of the challenges Sara has given herself is to walk two to four miles every day - also sharing footage of the relaxing walk on social media. While staying active itself does not make Sara any money, it's the TikTok posts and keeping viewers engaged with her walking that does. Sara, who's already racked up more than 23,000 followers on her page, recently revealed that she's a part of TikTok Creator Rewards Program. The program is designed to help creators foster their creativity and generate higher revenue potential by posting high-quality, original content. To be eligible to apply for the program, content creators have to be at least 18 years old (or 19 in South Korea), have at least 10,000 followers, as well as have at least 100,000 video views in the last 30 days. According to TikTok, to be able to make extra cash you also need to ensure the posted videos are at least one minute long. She recently explained how combining keeping fit with posting content online has helped her clear some of the debt. She said in the now-viral video: ''I get paid by TikTok a little bit for the views that I get and the engagement. I've made £160 on Vinted in a week - here's 5 tips so you can do the same, including why you should NEVER ignore offers ''If you want to support me on my journey, I would love for you to watch the video all the way through. Hit 'Share' and click 'Copy Link'. ''You don't have to send it to anybody if you don't want to, comment at least nine words and then like it, of course,'' she begged viewers online. ''Anything helps, mostly it's the views - so go and watch it at least once all the way through. ''Thank you so much,'' she added at the end of the clip, which has racked up a whopping 2.3million views in just six days. Some of the best-known survey sites to try as a side hustle i-Say Swagbucks Crowdology Curious Cat Google Opinion Rewards PopulusLive In another video, Sara noted that the Creators Rewards Program has so far ''been a big bulk'' of the chunk of money that has come off the credit card debt. ''I am so happy that all of you have reposted, commented, followed me, done all the things just to make that possible.'' However, Sara doesn't rely just on views to clear off the debt in time for Father's Day - which also happens to be a day after her partner's birthday. The mum told her followers that she also uses survey apps, such as Swagbucks, where you can ''watch entertaining videos, play games, search the web, answer surveys, and find great deals to earn points''. The points, the website states, can then be redeemed ''for gift cards to your favorite retailers like Amazon or Walmart, to name a few, or get cash back from PayPal''. ''It takes me about a month to get $50, which is not bad. I'm gonna sit there and play games on my phone anyway - so I may as well make money off of it.'' As Sara is yet to hit her goal, she has also been considering creating invitation templates on Etsy to make even more money. ''I've seen a few videos on it. I think I'd be really good at that, I love graphic design. ''For my baby shower, for my wedding, I made all the invitations and all of that - I love doing that kind of stuff.'' 'Supporting from England' Since bravely opening up about her debt journey, Sara's been met by a huge amount of support from all over the world. The video has racked up a staggering 2.3million views, close to 8,000 comments, over 306k likes and more than 5k shares. One person said: ''Getting healthy, spending time with babe, spending time in nature, and paying off debt! Good luck!!'' ''Supporting from England!!'' another chimed in. A third commented: ''that's a great way to get in exercise and enjoy being outdoors with the Lil one while making money to pay off debt. ''love it!!! I'm ready to get in the creator rewards program to offset retirement.''
The Irish Sun
07-05-2025
- Entertainment
- The Irish Sun
I'm asking strangers on the internet to help me pay off my credit card debt – in 2 weeks, I've already made £1.1k
A MUM has asked strangers online to help her pay off her £2,490 credit card debt by Father's Day. Mother Sara Callahan took to TikTok in a desperate attempt to clear the family's 2 Sara recently explained how combining keeping fit with posting content online has helped her clear some of the debt. Credit: tiktok/@sarac1409 2 The mum told her followers that she also uses survey apps, such as Swagbucks Credit: tiktok/@sarac1409 Sara, from the US, embarked on the debt-free journey to surprise her husband and has since found several ways to rake in money, including So far, the mum - who posts under the username @ One of the challenges Sara has given herself is to walk two to four miles every day - also sharing footage of the relaxing walk on social media. While staying active itself does not make Sara any money, it's the TikTok posts and keeping viewers engaged with her walking that does. read more on money Sara, who's already racked up more than 23,000 followers on her page, recently revealed that she's a part of TikTok Creator Rewards Program. The program is designed to help creators foster their creativity and generate higher revenue potential by posting high-quality, original content. To be eligible to apply for the program, content creators have to be at least 18 years old (or 19 in South Korea), have at least 10,000 followers, as well as have at least 100,000 video views in the last 30 days. According to TikTok, to be able to make extra cash you also need to ensure the posted videos are at least one minute long. Most read in Fabulous She recently explained how combining keeping fit with posting content online has helped her clear some of the debt. She said in I've made £160 on Vinted in a week - here's 5 tips so you can do the same, including why you should NEVER ignore offers ''If you want to support me on my journey, I would love for you to watch the video all the way through. Hit 'Share' and click 'Copy Link'. ''You don't have to send it to anybody if you don't want to, comment at least nine words and then like it, of course,'' she begged viewers online. ''Anything helps, mostly it's the views - so go and watch it at least once all the way through. ''Thank you so much,'' she added at the end of the clip, which has racked up a whopping 2.3million views in just six days. Some of the best-known survey sites to try as a side hustle i-Say Swagbucks Crowdology Curious Cat Google Opinion Rewards PopulusLive In ''I am so happy that all of you have reposted, commented, followed me, done all the things just to make that possible.'' However, Sara doesn't rely just on views to clear off the debt in time for Father's Day - which also happens to be a day after her partner's birthday. The mum told her followers that she also uses survey apps, such as Swagbucks, where you can ''watch entertaining videos, play games, search the web, answer surveys, and find great deals to earn points''. The points, ''It takes me about a month to get $50, which is not bad. I'm gonna sit there and play games on my phone anyway - so I may as well make money off of it.'' As Sara is yet to hit her goal, she has also been considering creating invitation templates on Etsy to make even more money. ''I've seen a few videos on it. I think I'd be really good at that, I love graphic design. ''For my 'Supporting from England' Since bravely opening up about her debt journey, Sara's been met by a huge amount of support from all over the world. The video has racked up a staggering 2.3million views, close to 8,000 comments, over 306k likes and more than 5k shares. One person said: ''Getting healthy, spending time with babe, spending time in nature, and paying off debt! Good luck!!'' ''Supporting from England!!'' another chimed in. A third commented: ''that's a great way to get in exercise and enjoy being outdoors with the Lil one while making money to pay off debt. ''love it!!! I'm ready to get in the creator rewards program to offset retirement.''
