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'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep
'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep

Yahoo

time20-06-2025

  • Health
  • Yahoo

'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep

If you've recently witnessed a 10-year-old smear their face with an $80 anti-wrinkle cream — either in real life or in any number of "Get Ready With Me" TikTok videos — you're probably already aware of the "Sephora kids" skin-care trend that has young people clamouring for anti-aging products thanks in part to what they see on social media. Now, a new study published in Pediatrics this month, the first peer-reviewed paper of its kind, found that skin-care solutions promoted on TikTok not only offer little to no benefit for children and teens, but they can actually be harmful. And the risks go beyond skin damage (although, there is that, too), the authors note. "It's problematic to show girls devoting this much time and attention to their skin," corresponding author Dr. Molly Hales, a postdoctoral research fellow and dermatologist in the department of dermatology at Chicago's Northwestern University Feinberg School of Medicine, said in a news release. "We're setting a very high standard for these girls. The pursuit of health has become a kind of virtue in our society, but the ideal of 'health' is also very wrapped up in ideals of beauty, thinness and whiteness." The authors in the study analyzed 100 unique videos by content creators between the ages of seven and 18, with an average 1.1 million views each. On average, each regimen featured six products, totalling about $230 Cdn. On the higher end of the scale, some of the girls used more than a dozen products on their faces, the authors said. WATCH | Explaining the 'Sephora kids' trend: They found that only a quarter of the skin-care routines included sunscreen use, the most popular videos contained an average of 11 irritating active ingredients for young skin (such as hydroxy acids) and the content creators often layered multiple active ingredients or the same one over and over in multiple products. In one video, the authors say, one girl applied 10 different products on her face in 10 minutes. The videos also sometimes had racially encoded language that emphasized "lighter brighter skin," the authors noted. The problem with 'Sephora kids' The "Sephora kids" trend, where children as young as eight or nine use anti-aging skin-care products purchased from beauty retailers such as Sephora, started rising in popularity last year — and so have attempts to stop it. In California, for example, Alex Lee, a member of the State Assembly, has been pushing a bill that would ban the sale of anti-aging products that contain potent and harsh ingredients to kids under the age of 18. In May, CBS reported that the bill quietly died without a vote. And last December, Quebec's Order of Chemists published a warning that some skin-care products designed for adults and popularized on social media should be avoided by children because the active ingredients can be harmful to young skin. The products often contain strong active ingredients that young skin isn't properly equipped to handle, said Dr. Julia Carroll, a dermatologist and lecturer at the University of Toronto, who was not involved in the current study. WATCH | Quebec chemists warn about skin-care products and tweens: Younger skin is typically more sensitive, so ingredients like alpha-hydroxy acids and retinoids can cause irritation, drying, peeling and dermatitis, Carroll told CBC News. "It can actually sensitize their skin and give them a lifelong allergy to an ingredient," she said. The trend also creates a dependency where kids think they need a 10-step routine, Carroll added, "when really they just need a gentle cleanser, a moisturizer and a sunscreen." Gen Alpha drives sales Canadians spent almost $9 billion US on beauty and personal-care products in 2024. According to Statistics Canada, households started spending "substantially" more on personal care after the COVID-19 pandemic, increasing by 30 per cent in 2023 compared with 2021. Meanwhile, Generation Alpha continues to drive skin-care sales in the United States, according to recent Nielsen data. A global Mintel marketing intelligence report this year noted that this digital-first generation also has spending power projected to reach $5.5 trillion US by 2029, when the oldest of the cohort will be 19 years old. Members of Gen Alpha, who were born roughly between 2010 and 2024, see beauty influencers and their routines as sources of inspiration, the Mintel report says. "However, this acceleration into adult-oriented skin care often results in routines that prioritize appearance over health — a gap that the beauty industry must address," it adds. For now on TikTok, where there are some 18.3 million "Get Ready With Me" videos, Gen Alpha influencers show off their skin-care routines and "hauls" on videos with millions of views and comments. In the Pediatrics journal study, the authors found that these products tend to be marketed heavily to younger consumers. They also expressed concern that it's "nearly impossible" for parents and pediatricians to track exactly what children or adolescents are viewing. "We're seeing kids as young as eight or nine who are using anti-aging ingredients they picked up on TikTok," Carroll said. "You're setting kids up for an unrealistic beauty standard that isn't really appropriate for an eight-year-old, nine-year-old, 10-year-old. They already have usually pretty perfect skin, so to set them down that road that early can be quite harmful." LISTEN | How do cosmetics affect my skin health?:

'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep
'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep

CBC

time18-06-2025

  • Health
  • CBC

'Sephora kids' are using anti-aging creams. A new study says harms aren't just skin deep

If you've recently witnessed a 10-year-old smear their face with an $80 anti-wrinkle cream — either in real life or in any number of "Get Ready With Me" TikTok videos — you're probably already aware of the "Sephora kids" skin-care trend that has young people clamouring for anti-aging products thanks in part to what they see on social media. Now, a new study published in Pediatrics this month, the first peer-reviewed paper of its kind, found that skin-care solutions promoted on TikTok not only offer little to no benefit for children and teens, but they can actually be harmful. And the risks go beyond skin damage (although, there is that, too), the authors note. "It's problematic to show girls devoting this much time and attention to their skin," corresponding author Dr. Molly Hales, a postdoctoral research fellow and dermatologist in the department of dermatology at Chicago's Northwestern University Feinberg School of Medicine, said in a news release. "We're setting a very high standard for these girls. The pursuit of health has become a kind of virtue in our society, but the ideal of 'health' is also very wrapped up in ideals of beauty, thinness and whiteness." The authors in the study analyzed 100 unique videos by content creators between the ages of seven and 18, with an average 1.1 million views each. On average, each regimen featured six products, totalling about $230 Cdn. On the higher end of the scale, some of the girls used more than a dozen products on their faces, the authors said. WATCH | Explaining the 'Sephora kids' trend: Breaking down the 'Sephora kids' trend 1 year ago Duration 8:18 Social media is abuzz about the number of tweens obsessed with makeup and skin care in a trend dubbed 'Sephora Kids.' CBC's Anya Zoledziowski explains how they're getting hooked and why experts have mixed opinions on whether we should be worried about it. They found that only a quarter of the skin-care routines included sunscreen use, the most popular videos contained an average of 11 irritating active ingredients for young skin (such as hydroxy acids) and the content creators often layered multiple active ingredients or the same one over and over in multiple products. In one video, the authors say, one girl applied 10 different products on her face in 10 minutes. The videos also sometimes had racially encoded language that emphasized "lighter brighter skin," the authors noted. The problem with 'Sephora kids' The "Sephora kids" trend, where children as young as eight or nine use anti-aging skin-care products purchased from beauty retailers such as Sephora, started rising in popularity last year — and so have attempts to stop it. In California, for example, Alex Lee, a member of the State Assembly, has been pushing a bill that would ban the sale of anti-aging products that contain potent and harsh ingredients to kids under the age of 18. In May, CBS reported that the bill quietly died without a vote. And last December, Quebec's Order of Chemists published a warning that some skin-care products designed for adults and popularized on social media should be avoided by children because the active ingredients can be harmful to young skin. The products often contain strong active ingredients that young skin isn't properly equipped to handle, said Dr. Julia Carroll, a dermatologist and lecturer at the University of Toronto, who was not involved in the current study. WATCH | Quebec chemists warn about skin-care products and tweens: Quebec chemists warn about children using certain skin-care products 7 months ago Duration 2:02 Quebec's Order of Chemists is warning that some skin-care products, designed for adults and popularized on social media, should be avoided by children because the active ingredients can be harmful to young skin. Younger skin is typically more sensitive, so ingredients like alpha-hydroxy acids and retinoids can cause irritation, drying, peeling and dermatitis, Carroll told CBC News. "It can actually sensitize their skin and give them a lifelong allergy to an ingredient," she said. The trend also creates a dependency where kids think they need a 10-step routine, Carroll added, "when really they just need a gentle cleanser, a moisturizer and a sunscreen." Gen Alpha drives sales Canadians spent almost $9 billion US on beauty and personal-care products in 2024. According to Statistics Canada, households started spending "substantially" more on personal care after the COVID-19 pandemic, increasing by 30 per cent in 2023 compared with 2021. Meanwhile, Generation Alpha continues to drive skin-care sales in the United States, according to recent Nielsen data. A global Mintel marketing intelligence report this year noted that this digital-first generation also has spending power projected to reach $5.5 trillion US by 2029, when the oldest of the cohort will be 19 years old. Members of Gen Alpha, who were born roughly between 2010 and 2024, see beauty influencers and their routines as sources of inspiration, the Mintel report says. "However, this acceleration into adult-oriented skin care often results in routines that prioritize appearance over health — a gap that the beauty industry must address," it adds. For now on TikTok, where there are some 18.3 million "Get Ready With Me" videos, Gen Alpha influencers show off their skin-care routines and "hauls" on videos with millions of views and comments. In the Pediatrics journal study, the authors found that these products tend to be marketed heavily to younger consumers. They also expressed concern that it's "nearly impossible" for parents and pediatricians to track exactly what children or adolescents are viewing. "We're seeing kids as young as eight or nine who are using anti-aging ingredients they picked up on TikTok," Carroll said. "You're setting kids up for an unrealistic beauty standard that isn't really appropriate for an eight-year-old, nine-year-old, 10-year-old. They already have usually pretty perfect skin, so to set them down that road that early can be quite harmful."

TikTok users are exposing their worst exes—all to the soundtrack of Lorde's new single
TikTok users are exposing their worst exes—all to the soundtrack of Lorde's new single

Fast Company

time13-06-2025

  • Entertainment
  • Fast Company

TikTok users are exposing their worst exes—all to the soundtrack of Lorde's new single

The latest TikTok trend has people exposing their terrible exes and most toxic relationship stories to Lorde's new single ' Man of the Year '—with receipts. Since the song dropped at the end of last month, the trend has quickly gained traction on TikTok. Typically following a slideshow format, users post a selfie before revealing a series of text messages or, worse, a voice note from truly the worst villains. While the trend fundamentally misinterprets the lyrics, which explore Lorde's gender identity, it has nonetheless opened Pandora's box online. One viral post, with almost five million views, shows someone scrolling through their ex-partner's unopened Snapchat messages from other women (they just keep coming). 'At least I was pinned,' the TikToker joked in the caption. 'That looks exhausting. is he unemployed,' one commenter asked. Another user posted an actual EDM track her ex created using a crying voicemail she had sent. 'He cheated, i broke up with him and then he proceeded to make a edm song to a crying voicemail,' she explained in the caption. 'I think you've found a unique experience,' one person commented. 'I'm so sorry this is the funniest thing i've ever seen,' another added. Some users chose to opt out of the trend. 'Could BODY this trend but chose peace,' one TikTok user posted, hinting at some truly damning receipts. Some videos shared as part of the trend are genuinely disturbing, detailing harrowing accounts of emotional and physical abuse. According to the United Nations, over a quarter (27%) of women worldwide, aged between 15 and 49, who have been in a relationship report having experienced some form of physical or sexual violence by an intimate partner. Even Lorde, the unwitting originator of the trend, felt compelled to respond. Earlier this week, she posted a clip shaking her head as the song plays, her face expressing disbelief. The caption reads: 'These messages……' In response to one comment—'girl yes, it's got me scared'—Lorde replied: 'I can't look away.' Another summed up the trend: 'guys you're stressing out lorde.'

I wanted to unzip my skin after getting a virus from a charity shop – I tried a silly TikTok hack… don't make my mistake
I wanted to unzip my skin after getting a virus from a charity shop – I tried a silly TikTok hack… don't make my mistake

The Sun

time13-06-2025

  • Health
  • The Sun

I wanted to unzip my skin after getting a virus from a charity shop – I tried a silly TikTok hack… don't make my mistake

HACK BACKTRACK Meg's warning will make you think twice about trying out TikTok trends , Digital Senior Reporter A WOMAN has warned against trying out a silly "TikTok trend" after she ended up contracting a skin infection when trying it out in a charity shop. Meg had uploaded a video which she had intended to be a before and after look at her spray tan, but it ended up being something very different. 3 3 3 As she and her friend prepared to head to the tanning booth, Meg's pal pointed out that a small rash that had started on the back of her neck a week before was "spawning" onto her face. And because she had the beauty filter turned on for the video, she hadn't noticed. However the itchiness was hard to ignore, as Meg said she "literally want to unzip out of my skin". After deciding she wouldn't have the tan, Meg instead opted to head to the local hospital, as she said that the speed at which the rash spread "scared" her. Once she was at the urgent care centre, the doctor told her they were going to treat the rash in two ways - one with oral antibiotics, and one with a cream. When she left, Meg was scratching her head trying to figure out where she could have contracted the virus. She'd previously tried swapping her shampoo, skincare products and jewellery, as she thought they may have been responsible for the little bumps first appearing. However, once she'd been to the hospital, she once again tried to figure out how she had ended up with the infection - and decided to look through her previous videos to see if it jogged her memory. When she did so, she came across a clip of herself in the charity shop - where she tried out a TikTok hack which involves wrapping the waistband of jeans around the neck to see if they'd fit. And when she suggested to the doctor that the hack could have potentially been responsible, he immediately agreed. We went hunting in the charity shop's 'rag house' and were stunned by our discoveries - we found a £80 bag & £600 shirt So Meg then returned to TikTok to warn others against trying out the trend. "I just wanted to come on here and say I'm so sorry, I take full responsibility for like spreading that trend," she sighed. "Please don't try that!" She also urged people to always wash their charity shop clothes before putting them on. "That was what caused it," she concluded. And the comments section was almost immediately filled with people stunned by Meg's revelation. Top charity shop tips for bagging a bargain Ross Dutton has been a manager for Crisis's charity shops for four years and currently runs the charity's Finsbury Park shop in London. Choose your area - As a rule of thumb, the posher the area, the better quality the clothes that are donated. Don't hang around - If you see something you like, buy it, as it'll likely be gone when you come back Look out for cut-off labels - Some of your favourite high street stores will have deals with local charity shops to donate stock that isn't sold during their own sales. Often part of the deal is that they need to cut the labels off the clothes. Stay at home - While some charities have their own site, like Oxfam and Crisis. many also sell from dedicated eBay stores, such as British Heart Foundation and Scope. You won't get the range of bargains that you would get in a physical store, but if you're looking for something specific it may be worth checking online too. "Omg I've been doing that hack for YEARS," one gasped. "Stop…I do this all the time…!" another said. "Got it - I will never be doing this again," a third promised. "I've done the jean trick for years - have never had this happen but nice to know it could be unsafe," someone else wrote. "Same - I think it was the hangers at this specific store!!" Meg replied. While others shared their own similar "horror stories", with one writing: "My ex got ink poisoning from his new jeans for wearing them before washing them. "He was in the hospital because of it!" "Thrifting horror story: when I was a child I had a veryyy small on my foot cut from a stubbed toe," another added. "We bought some light up Barbie shoes from a thrift store that my mum let me wear straight out of the store. "I ended up getting very intense staph that had me hospitalised and almost lost my leg." "As someone who works in retail, the clothes stay out all day, thousands of people touch them everyday," a third commented. "We do not wash the clothes - we fold them, fix them up, that is it. "This is why I wash everything used or new in stores before I wear it!" someone else sighed.

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