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Big liquor brands regain market share after excise policy changes in AP
Big liquor brands regain market share after excise policy changes in AP

Time of India

time17-07-2025

  • Business
  • Time of India

Big liquor brands regain market share after excise policy changes in AP

Vijayawada: Many liquor brands that went off the shelves in the last five years have now not only made a comeback but also regained significant market share in Andhra Pradesh. The overall market share of liquor brands owned by multinational companies (MNCs) and brands with a national presence have reached 56% — an increase of more than 150% compared to their presence during the previous YSRCP regime. The market share of lesser-known brands has decreased to just 7%, which used to be 68% during the previous regime. None of the suppliers have more than 20% of the market share. According to excise minister Kollu Ravindra, the reason for the increase in market share of well-established brands is the automated order-placing system. "We are placing orders as per the demand from consumers. We didn't do anything either to favour a particular brand or to prevent any brand from accessing the market in AP. Our system places indents based on the demand and supply mechanism without any manual intervention," explained Ravindra. While MNCs had a negligible presence during the previous regime, a few companies with national presence like Tilak Nagar Industries (8%), Radico Khaitan (6%), and Jagatjit Industries (3%) got a share in the market before the NDA govt came to power in the state in June 2024. The other top 25 brands together had only 11% of the market share. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like You Won't Believe the Price of These Dubai Apartments Binghatti Developers FZE Get Offer Undo After the change of policy by the NDA govt in the state, the market share of Tilak Nagar Industries increased to 12%, while that of Radico Khaitan rose to 18%. Pernod Ricard and United Spirits, which vanished from the state during the previous regime, have now gained 7% and 12% market share, respectively. Even the market share of other top 25 brands has increased from 11% to 18% after the NDA govt came to power. Another significant difference, according to Ravindra, is the reduction in illicit liquor. "There has been a remarkable improvement on this front as nine districts have been declared illicit liquor-free. Non-availability of favoured brands is one reason for people to opt for illicit liquor. Operation Navodayam launched against this menace is giving good results, and we are confident of making more districts arrack-free in the coming days," said Ravindra. HIC HIC HOORAY Market share of various companies before and after the new excise policy (in %) MNC Brands United Spirits | 0 to 11.4 Pernod Ricard | 0 to 7.3 Brands with national presence Radico Khaitan | 6.2 to 18.3 Tilaknagar Industries | 8.2 to 11.4 Allied Blenders | 1.4 to 7.7 InBrew | 1.8 to 6.6 John Distilleries | 0 to 6.2 Other Top 25 brands 11.1 to 19.3 Lesser-known brands 68.2 to 7.2 Prices have come down by Rs 10 to Rs 100 on various brands of liquor and beer Excise dept estimates Rs 110 crore savings per month for consumers due to price reduction Prices of 30 brands having a market share of 87% in AP are lower than in Telangana, Karnataka, and Tamil Nadu

Top stocks to buy today: Stock recommendations for July 16, 2025
Top stocks to buy today: Stock recommendations for July 16, 2025

Time of India

time16-07-2025

  • Business
  • Time of India

Top stocks to buy today: Stock recommendations for July 16, 2025

Top stocks to buy today (AI image) Stock market recommendations: According to Mehul Kothari, DVP - Technical Research, Anand Rathi Shares and Stock Brokers, Tilak Nagar Industries, Orchid Pharma, and ITC are the top stocks to buy today: Tilak Nagar Industries – Range Breakout with Volume Support Buy near: ₹350–₹352 | Stop Loss: ₹336 | Target: ₹380 Tilak Nagar Industries has witnessed a range breakout on the hourly chart, accompanied by strong volumes, indicating strength in the move. On the daily timeframe, a double bottom formation is visible, reinforcing the bullish structure. Additionally, the daily RSI has given a positive crossover with its moving average, suggesting improving momentum. The setup favors a short-term upswing. Orchid Pharma – Breakout After Prolonged Downtrend (Positional: 3 Months) Buy near: ₹730–₹750 | Stop Loss: ₹669 | Target: ₹880 Orchid Pharma was in a sustained downtrend, correcting from its peak of around ₹2,000 to ₹600. After a phase of sideways consolidation, the stock is now showing signs of a potential breakout. A positive candlestick pattern has emerged on the daily chart, supported by a breakout in RSI. On the weekly scale, RSI is rebounding from lower levels, indicating a likely pullback rally in the medium term. ITC – Inverse Head & Shoulders Breakout Buy near: ₹420 | Stop Loss: ₹411 | Target: ₹438 After a period of consolidation, ITC is showing signs of renewed strength with a breakout on the daily chart, resembling an Inverse Head and Shoulders pattern. This breakout is backed by volume participation and confirmation from the daily RSI, which has also crossed above its average. The setup points toward short-term upside. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now

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