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Time of India

Klook's ‘The Best You' campaign inspires personal transformation through travel, ft. Bharti Singh

Klook , a platform for experiences and travel services, has unveiled its latest campaign, 'The Best You', a compelling invitation to rediscover joy, purpose, and personal connection through travel. Fronted by India's beloved 'Queen of Comedy,' Bharti Singh, the campaign reimagines travel as a deeply personal journey where spontaneity, self-discovery, and soulful moments take centre stage. As a powerful extension of this campaign, Klook has partnered with the Times Black ICICI Bank Credit Card , an exclusive rare metal card for India's most discerning consumers, to offer cardholders curated international travel privileges and elite access to premium experiences. This strategic collaboration underscores Klook's commitment to elevating the way modern Indian travellers explore the world. Times Black cardholders will gain immediate access to several exclusive benefits through the Klook platform, including preferential pricing on experience bookings, priority access to sold-out attractions, and dedicated customer support. More about 'The Best You' Having navigated her fair share of challenges in the entertainment industry, Bharti has always lived life on her own terms. Her story is one of resilience and reinvention from breaking barriers as a female comedian to creating a home filled with love and laughter. She added, 'Not many know the journey it took for me to find my place in this industry. Over the years, I've heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.' For someone who's spent her life making millions laugh, it's the simple, unfiltered moments that now bring Bharti the biggest smiles, a silly detour, a quiet night under the stars, the thrill of trying something for the first time. Because sometimes, the best laughter is the one that surprises even her. Through this campaign, travel becomes her way of carving out time for herself, embracing joy, and finding inspiration in the unfamiliar one experience at a time. 'The Best You' campaign is more than just activities or things to do; it's about stealing those little moments from life that create unforgettable experiences. Shivam Tyagi, Marketing Lead, Klook India and Middle East, stated, 'It's a chance to rediscover more joy, more freedom, and most importantly, more of YOU. Today, more than ever, people are looking for something real, a break from routine, a sense of connection.' He added, 'Travel isn't just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. That's what we aim to bring to life with 'The Best You', not just great itineraries, but meaningful experiences that stay with you.' Both organisations anticipate that the partnership will drive significant engagement among Times Black's exclusive cardholder base, while expanding Klook's presence in India's luxury travel segment. The collaboration includes plans for future enhancements such as exclusive event access, limited-edition experience packages, and expanded geographic coverage across emerging destinations. Brand Connect Initiative