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Porsche Admits Trouble Ahead: 'Our Business Model No Longer Works'
Porsche Admits Trouble Ahead: 'Our Business Model No Longer Works'

Yahoo

time5 days ago

  • Automotive
  • Yahoo

Porsche Admits Trouble Ahead: 'Our Business Model No Longer Works'

Porsche Admits Trouble Ahead: 'Our Business Model No Longer Works' originally appeared on Autoblog. Porsche, the brand that once thrived on profit margins as crisp as the handling of a 911 on a damp B-road, has delivered a brutal wake-up call to its own workforce. In an internal communication first reported by Bloomberg and later confirmed by Reuters, CEO Oliver Blume told employees that the company's traditional business model is no longer sustainable in the current climate. 'Our business model, which has served us well for many decades, no longer works in its current form,' Blume sobering admission sets the tone for a forthcoming round of cost-cutting talks, with Porsche now preparing for a serious overhaul of its production structure, spending priorities, and long-term strategy. Labor negotiations are expected to begin later this year — and if the last round of restructuring is anything to go by, the fallout could be substantial. North America Up, China Down To the casual observer, this warning might seem surprising. After all, Porsche's North American division just posted its best-ever half-year sales figures. Deliveries rose 11.4% year-over-year, with 38,696 vehicles shifted in just six months. CEO of Porsche Cars North America, Timo Resch, credited the growth to customer enthusiasm and the strength of the dealer the bigger picture is far less rosy. Globally, Porsche is still down 8% on sales in Q1, and much of that downturn is being driven by a stunning 42% sales drop in China. The world's largest car market, once a reliable growth engine for the German automaker, has become a liability amid rising protectionism, weak consumer confidence, and a fiercely competitive EV sector. Tariffs, Taycans, and a Tense Transition Layered atop the China crisis is the ongoing problem of profitability. Porsche has already slashed its full-year profit outlook, now forecasting margins between 6.5% and 8% — well below its historical average of 12–15%. The company is feeling the squeeze from multiple sides: rising U.S. tariffs, fluctuating foreign exchange rates, and the capital costs of an underperforming EV of the all-electric Taycan — once positioned as Porsche's halo EV — have stumbled dramatically. And while the newly launched Macan EV has been well-received in North America, the global appetite for high-priced electric performance cars is proving more volatile than hasn't minced words about the road ahead. Porsche is expected to move away from its prior goal of 80% electric vehicle sales by 2030, and more investment will be reallocated to hybrid and combustion powertrains. It's a dramatic pivot for a brand that only a year ago appeared all-in on electrification. What Happens Next? Porsche's warning comes at a pivotal moment not just for the company, but for the industry at large. With global demand for EVs cooling and trade politics turning up the heat, even luxury stalwarts aren't immune to the turbulence. Porsche's leadership says further announcements about structural changes will follow later this clear is that Stuttgart's favorite export is entering a period of reinvention. The badge might still carry weight, but in an industry where costs are rising, EV dreams are stumbling, and global trade is a geopolitical minefield — even Porsche has to rethink how it stays in the black. Porsche Admits Trouble Ahead: 'Our Business Model No Longer Works' first appeared on Autoblog on Jul 24, 2025 This story was originally reported by Autoblog on Jul 24, 2025, where it first appeared.

Celebratory 911 Club Coupe Marks Half-Century Porsche Partnership
Celebratory 911 Club Coupe Marks Half-Century Porsche Partnership

Arabian Post

time10-07-2025

  • Automotive
  • Arabian Post

Celebratory 911 Club Coupe Marks Half-Century Porsche Partnership

Porsche has unveiled an ultra-limited 911 Club Coupe to honour the 70th anniversary of the Porsche Club of America, reviving a tradition now in its third generation. Sixty-nine of these handcrafted editions will be offered for purchase to PCA members in the US and Canada, while a single example will be raffled to a lucky club member—and the inaugural unit will join the Porsche Museum collection. Drawing inspiration from the Carrera T, the new Club Coupe features a 3.0‑litre flat‑six engine delivering 388 hp, paired exclusively with a six‑speed manual gearbox complete with a walnut shift knob. Its chassis benefits from Porsche Active Suspension Management Sport, mechanical limited‑slip differential, rear‑axle steering, Sport Chrono package, a Sport Exhaust system and six‑piston front brakes—everything a purist enthusiast could hope for. Appearance is dominated by a distinctive Sholar Blue metallic finish—a bespoke hue developed through collaboration between Style Porsche, Porsche Exclusive Manufaktur and the PCA since 2023. The subtle reimagination of the historic 'Clubblau' paint is complemented by red accents on the SportDesign aero front fascia, Satin Black and Brilliant Silver RS Spyder wheels, a 'Club Coupe' door-legends decal, and a unique 'PCA 70 Year' badge on the engine grille. ADVERTISEMENT Inside, the cabin features illuminated door sills and puddle lamps bearing the PCA 70-year logo, black leather seats highlighted with Speed Blue and Guards Red stitching, and a retro walnut shift lever. Optional tartan seat inserts mirror those found in past PCA editions. Owners may also acquire the Porsche Design Chronograph 1 – 911 Club Coupe watch, which echoes the wheel design with its rotor and sports a titanium or textile strap in PCA colours. This marks the third limited‑edition PCA Club Coupe, following the 50th‑anniversary Carrera S in 2005 and the 60th‑anniversary Carrera GTS in 2015. The new Club Coupe retains the manual-box light‐weight ethos of the Carrera T, ensuring a driver‑focused experience. The vehicle debuted at the 2025 PCA Parade in Oklahoma City during a ceremony attended by PCA members and Porsche executives. Timo Resch, President and CEO of Porsche Cars North America, said the car celebrates 'the passion' of PCA members, describing their enthusiasm as 'unmistakable'. Aaron Ambrosino, PCA President, commented that the car symbolises 'what the PCA…stands for,' and reflected excitement for seeing these Coupes at PCA events for 'many years to come'. Production is slated to run from autumn 2025 through spring 2026. While pricing has not been confirmed, it is expected to exceed the base 911 Carrera T price of around US $141,000, factoring in bespoke paint, exclusive trim and additional equipment. The raffle entry for PCA members opens on 11 July, with submissions accepted until 15 August. The draw will take place at California's Rennsport Reunion 7 in September. PCA‑member exclusivity remains firm: after the raffle winner, the remaining units will be offered solely to club members in the US and Canada.

Porsche Defies Global Trend with North American Sales Record
Porsche Defies Global Trend with North American Sales Record

Auto Blog

time08-07-2025

  • Automotive
  • Auto Blog

Porsche Defies Global Trend with North American Sales Record

By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Porsche sales are growing in North America In a statement released early on July 8, Porsche Cars North America (PCNA) announced that it broke a sales record in its results through the first half of this year. According to its internal numbers, Porsche recorded retail deliveries of 38,696 vehicles through the first half of 2025, a 11.4% year-over-year increase that PCNA says makes it the best half year in its history. In a statement, Porsche Cars North America President and CEO Timo Resch maintained that the 'passion' of its customers and the 'outstanding customer experience' at its dealers keep buyers flocking to the diverse selection of the Porsche-branded product line. 2025 Honda Accord: 4 reasons to love it, 2 reasons to think twice Watch More 2025 Porsche Macan — Source: Porsche 'Despite a volatile market, our sales remained strong and interest in our cars continued to grow, in large part because of the outstanding customer experience delivered by our Porsche Centers,' Resch said. 'Our commitment to choice is driving our success, with a mix of ICE, hybrid, and fully electric cars contributing to these results. While there may be uncertainty across many industries at the moment, it's been great to see that the passion amongst customers continues to thrive.' Digging deeper into its numbers, Porsche's North American sales through the first half were led by the compact Macan crossover SUV. Porsche North America sold 14,563 units of the crossover during the first six months of this year, a year-over-year increase of 21.32% from 2024. Despite this, sales of Porsche's flagship 911 took a hit during the first half of 2025, as it posted decreased sales numbers from the same period last year. In 1H 2024, PCNA sold 6,720 911s, only to follow up with 5,424 units this year. Porsche is still rolling out the rest of the 911 model range following its major update this year, as just last week, it unveiled three new Carrera 4S models. On the bright side, Porsche says that there is still 'continued healthy interest' in its two-door sports cars. PCNA reports that 911 and 718 sales totaled 9,103 units during the first half of 2025, representing a 3.1% increase from the same period last year. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. In addition, Porsche recorded that the first half of 2025 sales were also significantly supported by strong sales of the Panamera sedan. According to PCNA, sales of the four-door jumped from 1,675 cars during the first half of 2024 to 2,620 vehicles in 2025. 2025 Porsche Panamera Turbo S E-Hybrid — Source: Porsche Global Porsche execs warn of sales slowdown Despite the strong results for the first half of 2025, Porsche North America's record numbers come with an asterisk. PCNA recorded a slight overall year-over-year sales loss in Q2 2025 (April-June), as the 19,812 units it delivered this year failed to match the 21,304 it delivered the same quarter last year. At the global level, Porsche is already warning of rougher patches. Despite the positive growth in North America, much can be said for Porsche in the rest of the world, as global deliveries took a 6% dip over the first half of this year. Specifically, deliveries in China, Porsche's biggest market outside the U.S., are down a whopping 28% percent during the first half of this year; a shift it attributed to the new blood competing in the luxury and electric-vehicle segments led by homegrown automakers like BYD. Meanwhile, deliveries in its native Germany are down 23%, while deliveries in the rest of the continent took an 8% dip during the same period. 'We expect the environment to remain challenging,' Matthias Becker, Porsche's board member for sales and marketing, said in a statement on July 8. Porsche Lëtzebuerg Legacy 911 GT3 Touring — Source: Porsche Final thoughts To say that Porsche is facing a whirlwind of challenges would be an understatement, given the complicated economic and sociopolitical environment in which it operates at the moment. Right now, Porsche has to face increased competition from Chinese rivals in China and a complicated buying environment in the United States, where European luxury sales are faltering. U.S. sales figures for Audi show a 12% year-over-year decrease across its whole lineup, while the BMW brand is scraping by with a 1.6% YoY sales increase. To make matters worse, Porsche doesn't make any cars in the U.S. and is, therefore, one of the automakers most exposed to President Donald Trump's tariffs. However, it doesn't seem like Porsche is stopping its momentum to release new products. Recently, the automaker let famed Top Gear and The Grand Tour host Richard Hammond participate in the Shelsley Walsh hill climb behind the wheel of a prototype version of the upcoming electric Porsche Cayenne. About the Author James Ochoa View Profile

Porsche reports U.S. retail sales for the first half of 2025
Porsche reports U.S. retail sales for the first half of 2025

Business Upturn

time08-07-2025

  • Automotive
  • Business Upturn

Porsche reports U.S. retail sales for the first half of 2025

By GlobeNewswire Published on July 8, 2025, 15:13 IST Atlanta., July 08, 2025 (GLOBE NEWSWIRE) — Porsche Cars North America, Inc. (PCNA) today announced that second-quarter retail deliveries in the United States totaled 19,812 vehicles, up 4.91 percent from the first quarter of 2025. Porsche maintained an H1 increase of 11.4 percent over the same period in 2024 making it the best half year in PCNA history. 'Despite a volatile market, our sales remained strong and interest in our cars continued to grow, in large part because of the outstanding customer experience delivered by our Porsche Centers,' said Timo Resch, President and CEO of PCNA. 'Our commitment to choice is driving our success, with a mix of ICE, hybrid and fully electric cars contributing to these results. While there may be uncertainty across many industries at the moment, it's been great to see that the passion amongst customers continues to thrive.' The half year performance was led by the Macan with 14,563 units sold in the first six months, up 21.32 percent from 2024. A significant increase was also posted by the Panamera, with sales jumping from 1,675 cars during the same period in 2024 rising to 2,620 cars in 2025. Year-to-date, 911 and 718 sales totaled 9,103 units, an increase of 3.1 percent over H1 last year, highlighting a continued healthy interest in Porsche two-door sports cars. Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 11,610 vehicles in the second quarter of 2025, up 15 percent from the same quarter in 2024. Attachments Porsche reports U.S. retail sales for the first half of 2025 Porsche reports U.S. retail sales for the first half of 2025 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.

Porsche 911 Club Coupe celebrates seven decades of Porsche Club of America
Porsche 911 Club Coupe celebrates seven decades of Porsche Club of America

Associated Press

time07-07-2025

  • Automotive
  • Associated Press

Porsche 911 Club Coupe celebrates seven decades of Porsche Club of America

A total of 70 units will be produced for sale and will be distributed between the United States and Canada. The new Club Coupe is based on the much-loved 911 Carrera T. Thus, it comes exclusively with a flat-six engine making 388 hp mated to a six-speed manual transmission including a walnut shift lever, and an extensive list of performance-enhancing equipment, including the PASM Sport Suspension with a 10 mm lower ride height compared to a standard 911 Carrera, and a mechanical limited slip differential with Porsche Torque Vectoring (PTV). The Porsche Parade is an annual weeklong event organized by the PCA and held at different locations each year in celebration of the marque. It serves as a destination for PCA members and brand enthusiasts to congregate around their shared passion for Porsche. The event includes autocross and concourse competitions, rallies, exhibits and informational events. 'Passion drives Porsche – pure and simple. PCA members are some of the most passionate, not just in our little world but across the auto industry in general,' said Timo Resch, President and CEO of Porsche Cars North America. 'The sense of community and excitement they create is unmistakable, so it is an honor and a privilege to create a special model celebrating 70 years of the PCA.' Beyond its inherent performance credentials, the new Club Coupe is a visual standout thanks to its Paint to Sample Sholar Blue paint finish – a new metallic take on the Club Blau paint which was first used in 2015 on the second iteration of the PCA Club Coupe. The new color is a result of many iterations and collaborative discussions between the Style Porsche, Exclusive Manufaktur, and the PCA since the beginning of 2023. A standard SportDesign front fascia with red accents, and 20/21-inch RS Spyder wheels finished in Satin Black with Brilliant Silver accents give the car an even sportier appearance. Meanwhile, the Club Coupe logo on the doors in Brilliant Silver, the rear 911 decal in Brilliant Silver, and grille slat inlays in Guards Red pay homage to the PCA signature colors. The standard Vanadium Grey mirrors of the Carrera T model are instead painted in Sholar Blue to bring in even more of the special color. Finally, a special '70 year PCA' grille badge offers a subtle nod to the tradition these cars carry forward. The interior is just as special. Upon opening the doors, you are greeted with illuminated door sills with the 'PORSCHE CLUB OF AMERICA' illuminated lettering in the specific font as well as a door projector with the PCA 70 year logo. A black leather interior with deviated stitching in Speed Blue and Guards Red continue the motif along with seat belts and the steering wheel 12 o'clock marker in Guards Red. Other custom interior flourishes courtesy of Porsche Exclusive Manufaktur include the PCA 70 year logo embossed on the center console lid and a 'Club Coupe' logo on the dashboard trim. An extended equipment package is available as an option and adds popularly specified content to the car. The package includes tartan fabric seat centers in a specific PCA 70 year pattern, plus stitching in Speed Blue and the leather seat release pull loop in Guards Red. The leather owner's manual wallet also gets Speed Blue stitching and bears 'Club Coupe 70 Years Porsche Club of America' embossment. The key is painted in Sholar Blue and comes in a black leather key pouch with Speed Blue stitching and an embossed Club Coupe logo. Exclusively for owners of the Porsche 911 Club Coupe, Porsche Design created the Chronograph 1 - 911 Club Coupe. Handcrafted in Solothurn, Switzerland, this limited-edition timepiece features unique design elements that are inspired by the 911 Club Coupe and brings 70 years of Porsche Club of America heritage to the wrist. The COSC-certified chronograph is equipped with the Porsche Design caliber WERK 01.140. The clear sapphire crystal case back shows the rotor in the wheel design of the 911 Club Coupe in Satin Black and Brilliant Silver with the monochrome Porsche Crest as a center cap. The matte black dial with white hour indices with Super-LumiNova® luminous material features a 'Club Coupe' model designation and 'PORSCHE CLUB OF AMERICA' lettering. Owners will have the option to wear the timepiece with a titanium bracelet or textile Velcro strap in Porsche Club of America colors with PCA branding. 'Porsche Exclusive Manufaktur make dreams come true every day,' said Aaron Ambrosino, President of the Porsche Club of America. 'This car is a symbol of what the PCA, the world's largest club for Porsche owners, stands for. We are excited that every unit will go to PCA members and look forward to seeing them at events for many years to come.' The newest Club Coupe brings with it an impressive standard equipment list that includes a Sport Exhaust system, mechanical limited slip differential, Porsche Active Suspension Management (PASM) Sport chassis, rear axle steering, the Sport Chrono package, and a GT Sport steering wheel. The brakes of the current 911 Carrera T are also upgraded compared to the predecessor model with six-piston fixed calipers on the front axle and four-piston calipers on the rear axle, both squeezing 350 millimeter vented and cross-drilled brake rotors. Perhaps most importantly, the car is a deliberate nod to the enthusiasm for driving that the PCA embodies. Because it is based on the current 911 Carrera T, it focuses on the essentials of driving joy: minimal weight, a manual transmission and an especially capable chassis that begs to be driven. The first example of the new 911 Club Coupe, which is not part of the total 70 unit run, will be added to the Porsche Museum collection. The second example will be raffled off to the PCA, and all subsequent models will be initially offered for sale to PCA members. Production will begin this fall and run through spring, 2026. Pricing will be announced in due course. History of PCA special editions: The PCA Club Coupe tradition began in 2005 when Porsche created a 50-unit limited run of the 911 Carrera S Club Coupe (997.1 generation) to celebrate its semi-centenary anniversary. The debut occurred at the Porsche Parade in 2005 in Hershey, Pa. The first car was part of the 2005 model year and went into the Porsche Museum collection. The next unit was the first-ever car to be offered as a raffle prize to PCNA members, and all subsequent examples were offered for sale within the club. The original 911 Club Coupe had stainless steel doorsills with the 911 Club Coupe logo, a badge on the driver's side door trim indicating its individual number in the series of 50 cars, and an X51 Powerkit that increased added 26 hp and 11 lb.-ft. of torque to the 3.8-liter, flat-six cylinder of the Carrera S. Azurro California metallic – a modern interpretation of Azure Blue, a color made popular on Porsche 356 sports cars when the PCA was founded 50 years prior – put the finishing touch on this very special model. A decade later, Porsche commemorated the 60th anniversary milestone with yet another special model: the 911 Carrera GTS Club Coupe. The debut happened at the newly opened Porsche Experience Center Atlanta in January, 2015 with a subsequent showing at Porsche Parade in French Lick, Ind. in the summer of that year. This 60-unit, limited-production model was based on the contemporary 911 Carrera GTS (991.1 generation), and benefitted from both the chassis and powertrain enhancements of the time including the wider body of the 911 Carrera 4. Its naturally aspirated 3.8-liter flat six generated 430 hp and could accelerate from a standstill to 60 mph in 3.8 seconds when paired with the seven-speed PDK transmission. Perhaps most notably, the car came finished in Club Blau, a newly created color special to the GTS Club Coupe. A ducktail rear spoiler also contributed to the striking appearance of the car, along with 20-inch wheels painted in semi-gloss black with polished wheel centers. Attachments Frank Wiesmann Porsche Cars North America, Inc. 404.539.5031 [email protected] Luke Vandezande Porsche Cars North America, Inc. 470.363.5001 [email protected]

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