Latest news with #TizianaDiGioia
Web Release
6 hours ago
- Automotive
- Web Release
ABB and Formula E Extend Strategic Global Partnership
ABB and Formula E have today announced that they will continue their partnership, giving ABB renewed opportunity to promote its new brand positioning via the ABB FIA Formula E World Championship, in addition to the technologies that help industries outrun – leaner and cleaner. Over the past eight seasons, the title partnership has provided a growth platform for ABB to showcase how technology can help industries outrun, engage with customers around the world, and implement its own solutions into the series to improve reliability and efficiency. This will now be built upon to ensure the partnership provides a year-round opportunity for brand-building and activation, communicating ABB and its technology solutions to new global audiences, including Formula E's global fanbase. ABB and Formula E will also work together to engage a new generation of fans, collaborating with unexpected influencers and content creators to tell compelling stories which make advanced electrification and automation technologies tangible and exciting. Paco Liebrand, Head of Brand, ABB, said: 'We are pleased to be continuing our partnership with Formula E which, like ABB, is striving for a leaner and cleaner future. The synergy between the two organizations, combined with the global appeal of the Championship, make it a great platform to promote our brand positioning. 'Formula E is increasingly working with content creators, influencers and celebrities, with initiatives such as the Evo Sessions making an impact through digital channels beyond the racing itself, which is also an essential part of ABB's new brand strategy. Going forwards, we will be enhancing the way we harness the benefits of this collaboration, ensuring the focus is on delivering content and activations which reinforce our new messaging, build familiarity, and tell the 'Engineered to Outrun' story.' Tiziana Di Gioia, Chief Revenue Officer, Formula E, added: 'Our renewed partnership with ABB is a testament to the commercial power and benefit of Formula E as a global platform that drives both brand and business growth. ABB, like our wider partnership portfolio, has and continues to see enormous value in collaborating with the fastest growing motorsport on the planet, with viewership, commercial integration and brand storytelling continuing to accelerate. Over eight seasons, ABB has moved from brand visibility to brand activation – integrating deeply into the fan experience, the sport's ecosystem, and our innovation narrative. 'This next chapter elevates the partnership even further. With ABB's new positioning, we are co-creating opportunities across content, digital storytelling, and market engagement, transforming a title partnership into a year-round, value-generating relationship. It's a model of how modern sponsorships should evolve, rooted in purpose and cultural alignment, but measured by impact.' Since the partnership began in January 2018, the series has repeatedly demonstrated its capacity to showcase the benefits of significant technological development. The end of the mid-race car swap, a 150kW increase in power, top speeds that are 43 percent higher, and energy recovery increasing from 15 to 50 percent all being indicative of the extent to which Formula E technology has continued to outperform on-and off-track. During this period, ABB has also continued to build on its technical involvement in the series, supplying the race chargers from Season 9, and introducing its ABB Ability OPTIMAX® energy management software (Season 9) and Uninterruptible Power Supply (UPS) technology (Season 5) to the sport. Season 12 of the ABB FIA Formula E World Championship kicks off with testing in Valencia in October. ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and around 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB).
Time of India
20 hours ago
- Automotive
- Time of India
ABB and Formula E extend partnership after successful season 11
Formula E (Image credit: Formula E) After a successful Season 11, ABB and Formula E have announced that they will continue their partnership in the upcoming season. This gives ABB another opportunity to promote its new brand positioning via the ABB FIA Formula E World Championship, along with technologies that help industries take a cleaner route. How do Formula E and ABB work together? Over a period of eight seasons, the partnership with Formula E has provided ABB a platform to showcase how technology can help industries outrun challenges, engage with customers around the world, and implement its own solutions into the series to improve reliability and efficiency. The partnership extension will provide a year-round opportunity for brand-building and activation, communicating ABB and its technology solutions to new global audiences, including Formula E's international fanbase. ABB and Formula E will also join hands to engage a new generation of fans, collaborating with unexpected influencers and content creators to tell compelling stories that make advanced electrification and automation technologies tangible and exciting. The end of the mid-race car swap, a 150kW increase in power, top speeds that are 43 percent higher, and energy recovery increasing from 15 to 50 percent indicate how far Formula E technology has come to outperform on track. ABB has also built on its technical involvement in the series, supplying the race chargers from Season 9, and introducing its ABB Ability OPTIMAX® energy management software (Season 9) and Uninterruptible Power Supply (UPS) technology (Season 5) to the sport. What do ABB and Formula E say about the partnership? ABB Head of Brand Paco Liebrand said, 'We are pleased to be continuing our partnership with Formula E which, like ABB, is striving for a leaner and cleaner future. The synergy between the two organizations, combined with the global appeal of the Championship, makes it a great platform to promote our brand positioning.' He further said, 'Formula E is increasingly working with content creators, influencers, and celebrities, with initiatives such as the Evo Sessions making an impact through digital channels beyond the racing itself, which is also an essential part of ABB's new brand strategy. Going forward, we will be enhancing the way we harness the benefits of this collaboration, ensuring the focus is on delivering content and activations that reinforce our new messaging, build familiarity, and tell the 'Engineered to Outrun' story. ' Formula E Chief Revenue Officer Tiziana Di Gioia said, 'Our renewed partnership with ABB is a testament to the commercial power and benefit of Formula E as a global platform that drives both brand and business growth. ABB, like our wider partnership portfolio, has and continues to see enormous value in collaborating with the fastest-growing motorsport on the planet, with viewership, commercial integration, and brand storytelling continuing to accelerate. Over eight seasons, ABB has moved from brand visibility to brand activation—integrating deeply into the fan experience, the sport's ecosystem, and our innovation narrative. Also Read: Antonio Felix Da Costa shares happy memories as Porsche wins Formula E Teams and Manufacturers' World Championships 'This next chapter elevates the partnership even further. With ABB's new positioning, we are co-creating opportunities across content, digital storytelling, and market engagement, transforming a title partnership into a year-round, value-generating relationship. It's a model of how modern sponsorships should evolve, rooted in purpose and cultural alignment but measured by impact,' she added. Formula E Season 12 will begin with testing in Valencia in October. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Time of India
23-07-2025
- Entertainment
- Time of India
Formula E teams up with Marvel Studios for 2025 Marvel Fantastic Four London E-Prix
2025 Marvel Fantastic Four London E-Prix Formula E and Marvel Studios have teamed up ahead of the release of The Fantastic Four: First Steps, hitting cinemas this week. As part of the collaboration, The Fantastic Four: First Steps has been announced as the official race title partner of the ABB FIA Formula E World Championship season finale in London. The event has now been renamed the 2025 Marvel Fantastic Four London E-Prix. London E-Prix and The Fantastic Four: First Steps collaborate The 2025 Marvel Fantastic Four London E-Prix will take place at ExCeL London beginning Friday, July 25. Round 15 will be held on Saturday, July 26, and Round 16 on Sunday, July 27. As it's a double-header, Formula E's unique Attack Mode will be transformed into the Fantastic Four Attack Mode. This strategic feature gives drivers an extra power boost during the race when they drive through a designated Attack Zone to activate it. Fans at the circuit will also experience other themed elements inspired by the film franchise. Formula E Chief Marketing Officer Ellie Norman said, 'This collaboration marks another milestone moment for Formula E. By joining forces with one of the world's most iconic and culturally relevant brands, we continue to push the boundaries and challenge the status quo of motorsport and entertainment. We're not only connecting with a new generation of fans but also reinforcing our position as a truly global entertainment brand. ' Formula E Chief Revenue Officer Tiziana Di Gioia added, 'I am delighted to welcome Marvel's First Family as the Title Partner of the 2025 London E‑Prix – a historic collaboration that marks a new era in motorsport. This partnership is a powerful example of how Formula E can deliver across entertainment, culture, and innovation. Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes – and together, we will create a unique and unforgettable experience in London that will engage fans of all ages and expand our sport's global reach. ' Walt Disney Studios on collaborating with Formula E Holly Frank, VP of Partnership Management and Operations at Marvel (Walt Disney Studios), said, 'The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun! We're thrilled to be teaming up to give fans the chance to celebrate the London E-Prix and support Marvel's First Family.' Also Read: Who will win Formula E Teams' and Manufacturers' World Championships? Porsche leads, but Nissan is close behind There's a lot more in store at ExCeL London during race weekend. The 2025 Marvel Fantastic Four London E-Prix will also feature live music performances by Pixie Lott and Rizzle Kicks, race simulators in the Gaming Arena, and a variety of interactive experiences designed for fans of all ages. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Web Release
23-07-2025
- Entertainment
- Web Release
FORMULA E UNITES WITH MARVEL STUDIOS' ‘THE FANTASTIC FOUR: FIRST STEPS' FOR THE 2025 MARVEL FANTASTIC FOUR LONDON E-PRIX
Formula E, the world's fastest accelerating motorsport, is fusing motorsports and superpowers to celebrate the 2024/25 ABB FIA Formula E World Championship with Marvel Studios' 'The Fantastic Four: First Steps', in cinemas this week. As part of the collaboration, 'The Fantastic Four: First Steps' will become the Official Race Title Partner of the ABB FIA Formula E World Championship season finale, which will officially be named The 2025 Marvel Fantastic Four London E-Prix. The double-header event will take place on 26 and 27 July 2025 at the Excel London, a world-class exhibition centre in the east of the capital. As part of the collaboration, Formula E's signature Attack Mode – a strategic feature that gives drivers an extra power boost during a race, requiring them to drive off the racing line and through a designated 'Attack Zone' to activate – will be transformed into Fantastic Four Attack Mode, with other themed elements from the film franchise brought to life throughout the race weekend. Ellie Norman, Chief Marketing Officer, Formula E: 'This collaboration marks another milestone moment for Formula E. Through joining forces with one of the world's most iconic and culturally relevant brands, we continue to push the boundaries and challenge the status quo of motorsport and entertainment – we're not only connecting with a new generation of fans but reinforcing and continuing to position ourselves as a truly global, entertainment brand.' Tiziana Di Gioia, Chief Revenue Officer, Formula E: 'I am delighted to welcome Marvel's First Family as Title Partner of the 2025 London E?Prix – a historic collaboration that marks a new era in motorsport. This collaboration is a powerful example of how Formula?E can deliver across entertainment, culture, and innovation. Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes – and together, we will create a unique and unforgettable experience in London that will engage fans of all ages and expand our sport's global reach.' Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel: 'The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun! We're thrilled to be teaming up to give fans the chance to celebrate the London E-Prix and support Marvel's First Family.' Beyond the thrilling on-track action, spectators will be immersed in a full day of family entertainment. The 2025 Marvel Fantastic Four London E-Prix will feature live music performances from chart-topping artists Pixie Lott and Rizzle Kicks, exhilarating race simulators in the Gaming Arena, and a host of other interactive experiences designed to entertain.
Yahoo
24-04-2025
- Automotive
- Yahoo
Autoliv partner with Formula E to Enhance Automotive Safety Awareness
STOCKHOLM, April 24, 2025 /PRNewswire/ -- Autoliv, Inc. (NYSE: ALV) and (SSE: ALIVsdb), a global leader in automotive safety, is entering a partnership with the ABB FIA Formula E World Championship. This collaboration aims to promote the use of safety equipment and highlight technological advancements for racers and everyday drivers, showcasing Autoliv's market leading products and technologies. Today Autoliv announced that the company will be the new Official Mobility Safety Partner for ABB FIA Formula E World Championship. The partnership provides Autoliv with a platform to showcase its expertise and improve awareness of automotive safety in an electric racing setting. "We are proud to partner with Formula E and showcase our expertise in automotive and electrical safety," said Gabriella Etemad, Senior Vice President Communications of Autoliv. This partnership represents a significant milestone in our journey to show how we empower safety within the automotive industry. The first year of the partnership between Autoliv and Formula E will focus on three core areas: Increase the usage and understanding of safety equipment: Through Formula E's platform and fan base, Autoliv aims to inspire people to always use seatbelts, choose vehicles equipped with advanced safety systems, and to drive safely in every traffic situation. Inspire current and future talent: Autoliv aims to promote safety mindset with a global audience of all ages, sharing a common interest in automotive advancements and inspiring careers within the automotive safety sector. Electrical car safety: Over the coming years, Autoliv will continue to explore and develop cutting-edge safety technologies for electrical vehicles. "This collaboration is a testament to our dedication to making vehicles safer for everyone, and we are enthusiastic about the opportunities this partnership can bring for advancing global automotive safety standards," said Gabriella Etemad. Tiziana Di Gioia, Chief Commercial Officer, Formula E, said, "As we have some of the fastest and most advanced race cars in global motorsport going wheel to wheel on our circuits, safety is our number one priority. This focus and attention to detail aligns perfectly with Autoliv's own ethos and business strategy. Collectively, we won't just promote vehicle safety to our current fan and consumer bases but look how we can continually develop and deploy cutting edge systems in both the motorsport and automotive industries." The agreement begins in April 2025 and will feature several branding activations. This includes the Autoliv logo on the safety and medical car, as well as local activations at various racing locations. For more information about Formula E. Inquiries: Media: media@ Emelie Ericson, Tel +46 70 957 81 35, Gabriella Etemad, Tel +46 70 612 64 24Investors & Analysts: ir@ Trapp, Tel +46 709 578 171, Henrik Kaar, Tel +46 709 578 114 About Autoliv Autoliv, Inc. (NYSE: ALV; Nasdaq Stockholm: is the worldwide leader in automotive safety systems. Through our group companies, we develop, manufacture and market protective systems, such as airbags, seatbelts, and steering wheels for all major automotive manufacturers in the world, as well as mobility safety solutions, such as commercial vehicles and electrical safety solutions. At Autoliv, we challenge and re-define the standards of mobility safety to sustainably deliver leading solutions. In 2024, our products saved approximately 37,000 lives and reduced around 600,000 injuries. We have operations in 25 countries, and we drive innovation, research, and development at our 13 technical centers. Our 65,000 employees are passionate about our vision of Saving More Lives and quality is at the heart of everything we do. Sales in 2024 amounted to $10.4 billion. For more information go to About Formula E and the ABB FIA Formula E World Championship: As the world's first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities providing an elite motorsport platform for the world's leading automotive manufacturers to accelerate electric vehicle innovation. The Formula E network of teams, manufacturers, partners, broadcasters, and host cities is united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and the planet. For Formula E media enquiries, please contact - media@ Safe Harbor Statement This report contains statements that are not historical facts but rather forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Autoliv, Inc. or its management believes or anticipates may occur in the future. All forward-looking statements are based upon our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including general economic conditions and fluctuations in the global automotive market. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law. This information was brought to you by Cision The following files are available for download: ALV_Press release Autoliv partner​ ​with Formula E to Enhance Automotive Safety Awareness Formula E Safety Car with Autoliv branding View original content:
