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Daily Mail
25-06-2025
- Business
- Daily Mail
Popular Southern fast food chain known for 'biscuits and gravy' declares war on Taco Bell with new menu item
Bojangles is stepping into the breakfast burrito game — and taking a not-so-subtle swipe at Taco Bell in the process. The Southern fast-food chain launched its new Breakfast Bo-Ritos on Monday, packing sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese, and sausage gravy into a tortilla, with a side of Texas Pete hot sauce. The burritos, which will typically cost $4.49, will be available at participating locations through mid-August. 'We're always listening to our fans, and the Bo-Rito is our bold, flavorful answer to their craving for something new at breakfast,' Bojangles CMO Tom Boland told 'It's everything we love about a classic Bojangles breakfast, all wrapped up and ready to eat. We can't wait for folks to try it.' The breakfast offering came a week after Taco Bell brought back Crispy Chicken Tacos and debuted Crispy Chicken Burritos to celebrate its 'crispy chicken era.' Bojangles, known for its 'biscuits and gravy' and expensive sandwich options, operates over 800 restaurants, making it one of the nation's fastest-growing quick-service chicken chains. Its restaurant count is nothing compared to Taco Bell's amount of over 8,000. However, both of them are rapidly expanding, and have been on successful financial streaks. Bojangles has proven to be a crucial reason why chicken sales have spiked by 9 percent this year. The 48-year-old business started off with one restaurant in 1977 before opening restaurants in 16 additional states. The chain became private in 2018 after it was acquired by Durational Capital Management LP and The Jordan Company, LP for $593.7 million. With its business continuing to skyrocket, Bojangles is exploring the idea to sell itself for over $1.5 billion. 'Bojangles has been growing, which supports a high valuation, but it also has potential for further expansion which is baked into the purchase price,' Retail expert Neil Saunders, of GlobalData, told 'Any buyer would want to ramp up store openings and geographical expansion as part of a playbook to recoup their investment.' The potential business opportunity was announced shortly after its major competitor Dave's Hot Chicken agreed to sell to Roark Capital for about $1 billion. Other competitors in eye-watering deals include the Subway sandwich chain for $9.6 billion and Jersey Mike's for $8 billion. Bojangles is not planning on stopping its nationwide expansion plan. The chain signed a deal to expand its restaurants in Southern California and is aiming to sell out the Los Angeles market. It's also adding new restaurants in Houston, all of which should be open by September. 'These expansions mark a bold step forward as we continue our journey to bring Bojangles' signature menu and Southern hospitality to even more communities,' said Brooks Speirs, vice president of franchise development. has reached out to Bojangles for comment about its new Bo-Ritos.
Miami Herald
06-05-2025
- Entertainment
- Miami Herald
Bojangles fan favorite returns to menu for a limited time. Here's what to know
National Bojangles fan favorite returns to menu for a limited time. Here's what to know A fan-favorite biscuit is back at Bojangles, though it won't stick around. Photo by Bojangles Bojangles is bringing back a fan favorite alongside a sweet treat. The Bo-Berry sausage biscuit is available for a limited time at participating Bojangles restaurants nationwide, according to the Charlotte-based chicken chain. The breakfast sandwich, made with country-style sausage on a Bo-Berry biscuit topped with icing, returned to menus in time for Bojangles to launch its first-ever National Bo-Berry Week. 'Bo-Berry Biscuits have always been an iconic part of the Bojangles experience,' Tom Boland, chief marketing officer at Bojangles, said in a news release. 'National Bo-Berry Week is our way of celebrating that deep-rooted fan love — not just with the classic biscuit, but by bringing its flavor and spirit to exciting new menu items.' From May 5 to May9, customers can celebrate 'all things Bo-Berry,' including the return of its Bo-Berry cookie. The sugar cookie loaded with dried blueberries, also called 'Bo-berries,' was introduced last year. Pricing information wasn't immediately available. Bojangles is best known for its fried chicken, though its buttermilk biscuits remain a favorite among fans. Its latest iteration, a strawberry cobbler, joined the restaurant's lineup of seasonal desserts in late March, McClatchy News reported. 'Our new Strawberry Cobbler takes everything our fans love about Bojangles biscuits and tops it off with a fun, strawberry twist,' Marshall Scarborough, vice president of culinary innovation at Bojangles, said at the time. The Bo-Berry sausage biscuit and Bo-Berry cookies are available for a limited time, though the fast-food chain didn't say for how long. Find your nearest Bojangles here. Tanasia Kenney Sun Herald Go to X Email this person Tanasia is a National Real-Time reporter based in Atlanta. She covers news out of Georgia, Mississippi and the Southeast with a focus on food, retail and consumer reporting. She's an alumna of Kennesaw State University and joined McClatchy in 2020.
Yahoo
03-03-2025
- Business
- Yahoo
Bojangles now serving Chicken and Bo-Berry Waffles
CHARLOTTE, N.C. (WGHP) — Bojangles is the latest restaurant to jump aboard the chicken and waffles craze. Starting on Monday, Bojangles restaurants are now offering 'Chicken and Bo-Berry Waffles' as a part of their menu. The item features a Cajun Filet of fried chicken served with a Bo-Berry waffle and coated in a Bo-Berry Honey Glaze. 'For many people, Sunday brunch has become a highlight of the weekend,' says Tom Boland, chief marketing officer at Bojangles. 'Our Chicken and Bo-Berry Waffles are the ultimate indulgence, whether you're enjoying brunch with company or treating yourself. We're making sure guests never have to settle – because brunch should never be put on hold.' You can order just the Chicken and Bo-Berry Waffle sandwich à la carte, as a combo or as a side of two Bo-Berry waffles topped with Bo-Berry Glaze. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
