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Time of India
20-07-2025
- Automotive
- Time of India
Local rare-earth production to take time, govt support needed for EV sector: Kinetic Green CEO
Sulajja Firodia Motwani, Founder and CEO of Kinetic Green , has called for government intervention in the rare-earth materials issue, stating that while the Indian electric vehicle (EV) sector has managed to cope in the short term, it will face significant challenges ahead, as "it's not easy to change your product design and supply chain." Kinetic Green founder emphasised that it could take at least two to three years for the players in the automobile sector to localise the supply chain or adopt alternative technologies. "It will impact the industry if it's not solved because it's not easy to change your product design and supply chain. The EV sector is scrambling somehow to manage for the short run. But I think there has to be a government-to-government solution very soon in the medium term. Because it will take two to three years to try to localise the supply chain or change the technology altogether. So I think it's important that this is resolved," Sulajja Firodia Motwsaid during the unveiling event of the company's electric Luxury Golf & Lifestyle Cart in partnership with Tonino Lamborghini SpA of Italy. She further added, "We faced a similar situation in COVID on semiconductors; if you remember, the government did follow through and resolve it. I'm hopeful that something will emerge from this." She added that until the issue is solved, the company is working on developing alternative technologies to mitigate the adverse impact of such restrictions arising from global geopolitical moves. "But in the meantime, we are finding alternatives so that the business can continue, but it's not ideal to do that, and also maybe not everybody can. So it (restrictions on rare-earth material by China) will impact the sector," she added. The central government has earmarked ₹1,345 crore to incentivise rare earth magnets production in India. For context, early this April, China announced a decision to implement export controls on certain rare earth-related items, pushing a supply shortage across the world, including India. Meanwhile, India is in touch with the Chinese side, seeking predictability in the supply of rare earth metals -- which had been put under the export controls regime by the Xi administration. China's overwhelming control of global rare earth processing - commanding over 90 per cent of the world's magnet production capacity - has created significant vulnerabilities for industries worldwide. These materials are critical across multiple sectors, including automobiles, home appliances, and clean energy China, there are only a few alternative suppliers of critical minerals. The Union Cabinet in January 2025 approved the launch of the National Critical Mineral Mission (NCMM) with an expenditure of Rs 16,300 crore and an expected investment of Rs 18,000 crore by Public Sector Undertakings. Recently, Union Minister for Coal and Mines G Kishan Reddy said the central government is actively encouraging private companies to mine and explore critical minerals overseas and bring them back into the country to serve the needs of the domestic industry. Speaking on the incentives to the industry, Motwani said, "The government has to continue supporting the adoption of EVs. Once we come to, today we are at about 7-8 per cent EV. Once we come to 25-30 per cent EV, then we'll have critical mass on supply chain, on scale, and on ecosystem. "We have begun well, but we are far from done. The government must continue supporting the adoption of electric vehicles," she added. She further noted the resistance from traditional internal combustion engine (ICE) players who have vested interests in maintaining the status quo. "There is a large counterforce from existing ICE manufacturers who naturally want to protect their investments and may not wish to see EVs succeed. However, it's encouraging that the government remains focused. Schemes like EMPS and the PM-eBus Sewa, lower GST rates, ecosystem support, and a strong Make-in-India push should continue to drive demand and adoption," Kinetic Green founder asserted.
Mint
20-07-2025
- Automotive
- Mint
Local rare-earth production to take time, govt support needed for EV sector: Kinetic Green CEO
New Delhi [India], July 20 (ANI): Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, has called for government intervention in the rare-earth materials issue, stating that while the Indian electric vehicle (EV) sector has managed to cope in the short term, it will face significant challenges ahead, as "it's not easy to change your product design and supply chain." Kinetic Green founder emphasised that it could take at least two to three years for the players in the automobile sector to localise the supply chain or adopt alternative technologies. "It will impact the industry if it's not solved because it's not easy to change your product design and supply chain. The EV sector is scrambling somehow to manage for the short run. But I think there has to be a government-to-government solution very soon in the medium term. Because it will take two to three years to try to localise the supply chain or change the technology altogether. So I think it's important that this is resolved," Sulajja Firodia Motwani said during the unveiling event of the company's electric Luxury Golf & Lifestyle Cart in partnership with Tonino Lamborghini SpA of Italy. She further added, "We faced a similar situation in COVID on semiconductors; if you remember, the government did follow through and resolve it. I'm hopeful that something will emerge from this." She added that until the issue is solved, the company is working on developing alternative technologies to mitigate the adverse impact of such restrictions arising from global geopolitical moves. "But in the meantime, we are finding alternatives so that the business can continue, but it's not ideal to do that, and also maybe not everybody can. So it (restrictions on rare-earth material by China) will impact the sector," she added. The central government has earmarked ₹ 1,345 crore to incentivise rare earth magnets production in India. For context, early this April, China announced a decision to implement export controls on certain rare earth-related items, pushing a supply shortage across the world, including India. Meanwhile, India is in touch with the Chinese side, seeking predictability in the supply of rare earth metals -- which had been put under the export controls regime by the Xi administration. China's overwhelming control of global rare earth processing - commanding over 90 per cent of the world's magnet production capacity - has created significant vulnerabilities for industries worldwide. These materials are critical across multiple sectors, including automobiles, home appliances, and clean energy China, there are only a few alternative suppliers of critical minerals. The Union Cabinet in January 2025 approved the launch of the National Critical Mineral Mission (NCMM) with an expenditure of ₹ 16,300 crore and an expected investment of ₹ 18,000 crore by Public Sector Undertakings. Recently, Union Minister for Coal and Mines G Kishan Reddy said the central government is actively encouraging private companies to mine and explore critical minerals overseas and bring them back into the country to serve the needs of the domestic industry. Speaking on the incentives to the industry, Motwani said, "The government has to continue supporting the adoption of EVs. Once we come to, today we are at about 7-8 per cent EV. Once we come to 25-30 per cent EV, then we'll have critical mass on supply chain, on scale, and on ecosystem. "We have begun well, but we are far from done. The government must continue supporting the adoption of electric vehicles," she added. She further noted the resistance from traditional internal combustion engine (ICE) players who have vested interests in maintaining the status quo. "There is a large counterforce from existing ICE manufacturers who naturally want to protect their investments and may not wish to see EVs succeed. However, it's encouraging that the government remains focused. Schemes like EMPS and the PM-eBus Sewa, lower GST rates, ecosystem support, and a strong Make-in-India push should continue to drive demand and adoption," Kinetic Green founder asserted.(ANI)
Hindustan Times
18-07-2025
- Automotive
- Hindustan Times
Made in India Lamborghini golf carts unveiled by Kinetic Green for global markets
The new collection of Tonino Lamborghini Golf and Lifestyle Carts brings Italian style together with Indian electric vehicle manufacturing capabilities Check Offers Kinetic Green Energy and Power Solutions has introduced a new range of electric golf and lifestyle carts in association with Italy's Tonino Lamborghini SpA, marking the entry of the Indian EV maker into the niche four-wheeler mobility market. The new collection of Tonino Lamborghini Golf and Lifestyle Carts brings Italian style together with Indian electric vehicle manufacturing capabilities. Made in India, these carts will be sold globally under the Tonino Lamborghini brand name with the signature red shield incorporating the bull logo. The carts come in 2-seater, 4-seater, 6-seater and 8-seater options and are aimed for golf courses and luxury resorts, gated communities, airport transportation, corporate campuses and private estates. The design language draws from Tonino Lamborghini's long-standing legacy in premium lifestyle goods, incorporating bold styling, elegant proportions, and functional luxury. Technically, the carts run on a high-torque 45 Nm electric powertrain with 30 per cent gradeability for all-terrain functionality. A 10-year-lasting, maintenance-free lithium-ion battery delivers up to 150 km range, with wireless charging ability and 10-year battery lifespan claimed. Key engineering characteristics are MacPherson suspension, hydraulic four-wheel braking, and left- and right-hand drive market universal drive compatibility. Also Read : Remember the Kinetic Honda DX scooter? It could soon make a comeback as an EV Inside the cabin, features like luxury seats, leg room, and smart TFT dashboard enhance user experience and comfort. Additional equipment features wireless mobile charging, LED headlamps, hill-hold, electronic parking brake, and utility-driven features like golf bag holders, caddie stands, and foldable windshields. Two product ranges have been unveiled: the Genesis Range, representing traditional Italian style, and the Prestige Range, which brings with it a futuristic appearance and ultra-premium status. Global expansion plans and market strategy The new joint venture, Kinetic Green Tonino Lamborghini Pvt Ltd, is targeting a sizeable chunk of the burgeoning global market for electric lifestyle and golf carts, projected to be $5 billion today. With its demand spilling over from golf courses into urban lifestyle and last-mile mobility domains, the company has drawn up a sweeping global plan. A focus on the initial markets of India, UAE, Saudi Arabia, and Maldives has already been supported by distributor partnerships. The company also plans to enter New Zealand, Sri Lanka, Thailand, and Indonesia in the next stage, and then expand into Europe and the United States. Also Read : New Kinetic e-Luna electric moped design patented, launch likely during festive season Manufacturing at Kinetic Green's integrated plant in the vicinity of Pune has started, with Nhava Sheva port in the vicinity of Mumbai acting as the export base. The company plans to have a presence in 30 countries, which will represent about 80 per cent of the global market for golf carts, in the next five years, with an annual revenue target of USD 300 million. A strategic pivot for Kinetic Green For Kinetic Green, the launch represents a critical step into luxury electric mobility. The company that was known largely for its two- and three-wheel electric models is now launching itself on a global platform through its alliance with Tonino Lamborghini. The investment is consistent with Kinetic Green's overall vision of establishing a $1 billion EV business by 2030, backed by new product categories, premium branding, and an aggressive export strategy. As per representatives of the company, this partnership is not just about producing high-end carts but about changing the game for electric mobility with lifestyle, design, and global scope. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 18 Jul 2025, 08:00 am IST
Time of India
18-07-2025
- Automotive
- Time of India
Kinetic Green eyes large global footprint in JV with Tonino Lamborghini
Pune-based Kinetic Green Energy and Italy-originated Tonino Lamborghini SpA have joined hands to make electric golf carts for both Indian and global markets. The companies have launched their electric golf and lifestyle carts, which will be manufactured at Kinetic Green's Pune-based plant, company executives confirmed during the launch event. The carts--designed in Italy-- are available in two series: the Genesis Range, a tribute to the legacy of the brand, and the Prestige Range, which represents a more ultra-premium, futuristic design. The joint venture—Kinetic Green Tonino Lamborghini (KGTL)—plans to invest $20 million over the coming years, Ferruccio Lamborghini, Vice President of Tonino Lamborghini SpA, told ETAuto. In the JV, Kinetic Green will hold 70 per cent stake while the Italian firm will hold the rest of the stake. Through this partnership, Kinetic Green is foraying into the bespoke four-wheeler mobility segment, leveraging Tonino Lamborghini's Italian design expertise. Kinetic Green sees this collaboration as a step closer to achieving its target of building a $1 billion electric vehicle business by the end of the decade, said Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green. Global ambitions, measured approach While the company has set ambitious goals, Motwani noted they are taking a steady and measured approach. KGTL is focused on building a strong distribution and service network across target geographies in the estimated $5 billion global golf cart market . 'It's not about just generating a buzz or filling up order books. Our focus is on building a sustainable business with a strong distribution and service backbone,' Motwani added. The initial expansion roadmap includes Asia—particularly India and the UAE—before entering Europe, the US, and other regions. By the end of the decade, KGTL aims to be present in 30 countries and capture up to 80 per cent of the global golf cart market. It has set an annual revenue target of $300 million within five years. India's role in global strategy 'When we decided to enter the golf cart business years ago, we realised that it couldn't be done from Italy alone. We needed a strong partner with a global perspective—and we found that in Kinetic Green,' Lamborghini said. KGTL plans to manufacture 4,000 units annually in the initial phase at the Pune facility, scaling up based on demand. The company will leverage the Nhava Sheva port near Mumbai for export operations. Lamborghini also emphasised India's strengths in providing affordable and sustainable solutions that many other markets cannot. Distributors have already been appointed in India, the UAE (Dubai and Abu Dhabi), Saudi Arabia, and the Maldives. Discussions are underway for distribution in Sri Lanka, New Zealand, Thailand, Indonesia, and other key Asian markets.
India Today
17-07-2025
- Automotive
- India Today
Kinetic Green, Tonino Lamborghini unveils luxury electric golf, lifestyle carts
In a collaborative move that merges Italian elegance with Indian innovation, Kinetic Green Energy and Power Solutions Ltd and Italy's Tonino Lamborghini SpA have unveiled a new range of electric golf and lifestyle carts. Branded under the theme 'Lifestyle in Motion,' the new lineup represents a bold step into the luxury EV space, designed in Italy and manufactured in India, with global unveiling was held in New Delhi and was graced by several dignitaries, including Union Minister of Commerce and Industry of India Piyush Goyal, as Chief Guest. Dr Antonio Bartoli, Ambassador of Italy to India, joined as Guest of Honour, alongside Dr Arun Firodia, Chairman of Kinetic Group, and Dr Tonino Lamborghini, Founder of Tonino Lamborghini SpA. The event drew attendance from top industrialists, luxury hospitality leaders and golf legacy traces back to its origin; the Genesis range starts at 10,000USD, approximately Rs 8.60 lakh, while the top-end variant, the Prestige, starts at 14,000USD, around Rs 12 lakh). The Tonino Lamborghini Golf and Lifestyle Carts fuse Italian design with Indian engineering to deliver a truly premium experience. The vehicles will be available in 2-, 4-, 6-, and 8-seater configurations to cater to a variety of upscale uses, from golf courses and resorts to gated communities, corporate campuses, and airports. Manufactured at Kinetic Green's facility near Pune, these carts will carry the iconic red shield and charging bull emblem of the Tonino Lamborghini brand, reflecting the legacy of excellence and design at the launch, Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said the segment was long overdue for a disruption. 'The golf cart market has expanded far beyond the fairways, yet its design and innovation remained stagnant. With our partnership with Tonino Lamborghini, we're not just launching a product—we're setting a new benchmark in electric lifestyle mobility. This venture marks the beginning of Kinetic Green's global journey and our vision to become a 1 billion USD EV company by 2030.'Ferruccio Lamborghini, Vice President of Tonino Lamborghini SpA and son of the founder, emphasized that the project is a fusion of two entrepreneurial cultures. "This collaboration with Kinetic Green marks an exciting new chapter in the history of the brand founded by my father over 45 years ago Together, we have created a project that combines the best of two worlds the elegance and identity of Italian design with the strength, efficiency, and innovation of Indian manufacturing This is more than an industrial joint venture-it is a bridge between two entrepreneurial cultures, united by a believe in redefining everyday experiences into shared vision of the future At Tonino Lamborghini, expressions of style, performance, and unmistakable identity Our brand philosophy is deeply rooted in my passion for excellence family's heritage yet constantly driven by innovation and with these golf and lifestyle carts, we are bringing that philosophy to life in a new segment - delivering not just vehicles, but a bold statement of lifestyle in motion We chose india not only as a strategic production base, but also as a symbol of openness, growth, and global ambition. With Kinetic Green, we share fundamental values a deep focus on the customer, continuous innovation, and meticulous attention to detail The result is a product range that reflects the very soul of our brand-powered by cutting-edge technology and destined for discerning customers around the world. The Tonino Lamborghini Golf Carts embody our vision of electric lifestyle mobility elegant, high-performing, and purpose-driven. We are proud to launch this journey in such a dynamic market as india confident that it will carry our style and passion for excellence to every corner of the world," he the hood, these carts are powered by a high-torque 45Nm electric motor and feature tailored MacPherson suspension, four-wheel hydraulic braking, and an advanced lithium-ion battery system offering a range of up to 150 km. The battery supports wireless charging, boasts a 10-year lifespan, and comes with a 5-year warranty. Smart technology enhancements include a TFT dashboard providing vital information, hill hold, electronic parking brake, wireless mobile charging, LED headlights, extended storage, a dedicated golf bag holder, on-board charger, a caddie stand, and a foldable windshield and universal drive capability for both left- and right-hand Green Tonino Lamborghini Pvt. Ltd. has ambitious global plans. With the global electric golf and lifestyle cart market estimated at $5 billion, the joint venture aims to be present in 30 countries over the next five years, targeting 300 million USD in annual revenue. Initial markets include India, UAE, Saudi Arabia, and the Maldives, with expansion plans for New Zealand, Sri Lanka, Thailand, Indonesia, Europe, and the US. The product line includes two premium series: the Genesis Range, rooted in classic Italian design, and the Prestige Range, representing a futuristic take on luxury carts are currently being manufactured at Kinetic's facility near Pune, with export logistics being handled via Nhava Sheva port in Mumbai. Strategic distributors have already been appointed in India and across the Middle East, and negotiations are underway for Southeast Asian and Oceania recent funding of 25 million USD from UK-based Greater Pacific Capital and plans to raise an additional 30 million USD, the company is geared up for rapid Lamborghini SpA, founded in 1981, has built a legacy across fashion accessories, hospitality, real estate, and now electric mobility—always centered around luxury, design, and innovation. The brand is known for its bold style, attention to detail, and strong family to Auto Today Magazine- Ends
