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Buzz Feed
30-04-2025
- Health
- Buzz Feed
27 Ulta Products That'll Make You Feel Like You Have A PhD In Skincare
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Get ready to fling your skincare graduation cap into the air. 1. A TonyMoly Plump-kin retinol eye patch, because it'll make you feel like you have a PhD in both skincare *and* self-care. These hydrating and cooling eye patches are a fun staple in any Sunday skin reset routine. Ulta Promising review:"I have had puffy under-eyes genetically my entire life, and these have been game changers for me! Added them to my morning routine, and my under-eyes have never looked better. I did take the advice from another review and put them in the fridge for a cooling effect. So many come in the little jar, it's so worth the price. The toner by this brand is lightweight and amazing, too. I've purchased a ton of face products, this is the first one I've seen actually make a noticeable difference." — E 2. A Milk Shake facial toner mist is one of those formulas that provides a "before" and "after" effect with the ease of just one spritz. This bi-phase formula contains probiotic extracts, goat milk, and mugwort to help balance your skin's microbiome while squalene and hyaluronic acid create an instant radiant glow. Just shake the bottle and spritz to set your skincare routine, your makeup, or for a quick refresher throughout the day. Ulta Promising review:"Does exactly what I needed it to! As I'm getting older, my usual makeup routine is making my skin look drier and my makeup look more caked on. I wanted something that would add a glowy finish and make my skin look more hydrated. This is perfect! It also helps my makeup look better, longer. I definitely recommend this. I have sensitive skin and this hasn't caused any unpleasant reactions." — Globnar 3. A glycolic acid 7% toner by The Ordinary, because chemical exfoliation is a critical step toward glowing, smooth skin! This toner gently whisks away dead skin cells from the surface to help the rest of your skincare penetrate deeper. A lot of people also use this on their body to help brighten scars and reduce the appearance of acne! 4. An Anthelios Melt-In Milk face and body SPF 60 is perfect if you want to pack your beach bag with as few products as possible. This chemical sunscreen protects both your face and body without leaving behind a white cast. Ulta Promising review:"This was so light and sheer, it didn't feel like I was putting on sunscreen. It went on my skin like a moisturizer. Also, it did not have a heavy smell or leave sticky residue. I will definitely be rebuying this. It is now my go-to sunscreen and is light enough that I can apply it daily for car trips or other occasions where my skin is exposed to the sun." — Jamie756 5. A Pout Preserve Peptide Lip Treatment, because TikTok is all over this high-shine, buttery formula. Like a lip gloss, pout preserve offers a mirror-like finish in colors that'll go with all your makeup moods. Its formula sets it apart from other lippies, though, as it's full of peptides and kokum butter to soften the lips and help smooth fine lines. Ulta Promising review:"Love this lip balm / treatment. I bought the 'strawberry sorbet' color/flavor, and it smells and tastes delicious. The product itself is very moisturizing and hydrating. I can pop it on with just lip liner, wear it by itself, or with a full lip look. Very versatile. It's been a great purse lippie. I've been using it so much that I had to force myself to put it away to use my other lip balms/treatments in my collection. Would repurchase!" — Gogorama 6. A pack of Starface pimple patches, because even though having a pimple might not be fun, wearing a pimple patch can be — especially if you use it to give your look a whimsical touch. 💫 7. An Avène Cicalfate+ protective barrier cream that's the bee's knees when it comes to calming redness and irritation. If you're prone to psoriasis, eczema, or just need something to relieve acne- or sun-related redness, this is the one for you. Ulta Promising review:"If you have a broken skin barrier, sunburn, or got irritated after trying out a product, this is what you NEED. This is meant to restore and soothe the skin; it works wonders. A little goes a long way! Been using this for a year and it has helped my skin out so much. As an aesthetician, I approve. :)" — riah 8. A — no — THE snail mucin essence that has had a chokehold on the skincare world for years! Snail essence has long been a K-beauty secret to glowing, glass-like skin. Incorporate this into your routine after your toner and before your other serums to deliver a surge of hydration to your skin. Ulta 9. A body glow gel with SPF 45, because there's no reason you should have to pick between body shimmer and skin protection! While the SPF 45 protects your skin from harmful UV rays, this lightweight gel soaks in immediately while creating a barely-there shimmer (no chunky glitters here). Ulta Promising reviews:"I love this product and have been using it for years. As someone with dry skin, I love the glow and hydration this gives my skin. I prefer this texture compared to standard sunblocks." — LG "This is my second bottle of this stuff. I really like it. It smells nice, it's silky on my skin, and it just seems like a luxurious sunscreen. Something fun to use! I don't notice the shimmer, which is fine because I don't want to look glittery. It's pricy, so I only buy it when it's on sale." — RLTH 10. An Elemis pro-collagen cleansing balm that melts all types of pollution and makeup (even waterproof!) with just a few swift swipes. It's chock-full of lavender, chamomile, and eucalyptus oils to create a calming aroma, while sweet almond and coconut oils leave behind a soft, moisturized feeling. Ulta Promising review:"I've been using this product for a few years and I swear by it. It smells good. It leaves your skin so clean and soft. I can notice the glow on my face every time I use Elemis cleanser. The large size lasts a looooong time." — Madi 11. A skin-refining serum will take you one step closer to achieving your glass skin goals. Ingredients like peach extract and hyaluronic acid help to plump and hydrate, while niacinamide helps to brighten the complexion and a peptide complex helps to firm up your skin. Basically, it gives you a lot of the benefits of a 10-step routine without all the... err... steps. Ulta Promising review:"I have never left a review in my life. However, I originally bought this in August 2024. I use it every single day, and I am still shocked when I do my skin care in the morning and night, and it's still not out yet. I have several backups for when I'm finally out because I never want to go out now that I've had it. A little goes a long way here. One pump and your whole face, neck, and chest are good to go. Gives you the most beautiful glow and is even more amazing when you pair it with other Peach & Lily products, like the Glass Skin Face Polisher in particular and the Wild Dew Treatment Essence. It's also amazing to pair with their other serums." — Never ending glass skin 12. An Osea hyaluronic sea serum that's one of my favorite serums for giving my dull skin an instant refresh. This soaks in pretty immediately with its gel texture and helps to plump and hydrate all skin types with hyaluronic acid and Japanese miru seaweed. Ulta Promising review:"My face completely changed after using this product. My lines have gotten better, and my skin is more glowy. If I had to pick one product, this would be it. I use the cleanser, plus the atmosphere protection cream to follow, and just love it!" — PhRomo 13. A Buttah Skin charcoal detox mask that's basically like spring cleaning, but for your pores. This mask, like other detox masks, uses charcoal to soak up excess oil and grime from your pores. What sets it apart from others, though, is its moisturizing texture that leaves skin feeling fresh and soft — never tight or stripped! Ulta Promising review:"I have very sensitive skin and severe allergies to some preservatives in cosmetics. Although I am 50 and post menopausal, I still have slightly oily, clog-prone skin. This simple formula seemed like it would be safe when I checked the ingredients. I couldn't believe how soft, smooth, and radiant my skin looked after the first use. I was hoping it would help address the clogged pores on my chin that even topical prescriptions can't seem to keep clear. Now, I can't imagine being without this. I experienced no irritation or dryness whatsoever from this formula. It's so gentle. I hope they keep making this for a long time. I don't want to be without it!" — K 14. A Tatcha rice wash cleanser is basically your next glow-up in cute purple packaging. This creamy, foamy wash is packed with Japanese rice powder to help gently exfoliate, Okinawa algae to help flood the skin with moisture, and hyaluronic acid to plump things up before the rest of your routine. Ulta Promising review:"I bought a value kit to see if I liked this brand. I ABSOLUTELY love this!! My skin feels and looks amazing! There is a slight exfoliation, but I use the hydration cream afterwards and have had no issues. I'm in my late 30s and had my teenager use this and immediately saw a difference. Skin looks clearer and brighter." — Tiff 15. A Shiseido Benefiance eye cream, because it's the creamy, dreamy, and superrrrr moisturizing answer to all my dry under-eye woes. This eye cream applies like butter to hydrate my skin while working fantastically under makeup. (No pilling here!) Ulta Promising review:"I am absolutely obsessed with this eye cream. It is so moisturizing and feels amazing. I cannot recommend this enough!" — Julia 17. A Drunk Elephant Protini Polypeptide cream, because not all peptides are created equal! This cream has a whopping NINE different signal peptides that all work together to help restore plumpness, radiance, and moisture to your skin. It also comes in a handy airless container to ensure your skinvestment stays fresh 'til the last drop! Ulta Promising review:"This is my can't-live-without daytime moisturizer! It's the perfect texture, and not too rich to wear under makeup. I get that the price can be a lot, but I've tried to find cheaper alternatives and I keep coming back to this. Gotta love the packaging too!" — Carrie 18. A Hero Cosmetics Rescue Balm that I use on my post-adult-acne dark spots, which I thought would never go away. This formula contains panthenol that will hydrate the area while beta-glucan works overtime to diminish the appearance of hyperpigmentation. Ulta Promising review:"I've been picking my face for the past five years due to anxiety, and this product has been such a holy grail for me. Any time I pop a pimple, I wash my face and apply this. I've seen a lot of improvement in the marks left behind by the pimples, and it's cleared my skin so much. It also has protected the open wounds from the pimples from makeup and other bacteria. I highly reccomend for anyone who picks a lot or has acne scarring." — Carl E 19. A beachy-scented Sol de Janeiro Rio Radiance SPF 50 spray, because you apply sunscreen every day — but how often are you really reapplying it? This makes re-application as easy as a quick spray. The best part? It also helps add antioxidant protection with pongamia seed extract and niacinamide! Ulta Promising review:"I LOVE IT!!! This sunscreen is perfect; it gives my skin a hydrating look and feel. I was also not expecting it to smell exactly like their 87 perfume. 1,000% recommend to everyone." — Emma 20. A squalane facial oil if you like your skincare routine to feel à la carte. This facial oil is made with just one ingredient: 100% olive-derived squalane. It's a great noncomedogenic (meaning it won't clog your pores!) ingredient for helping fortify your moisture barrier while upping your overall ~glow.~ Ulta Promising review:"I have been looking for a product that would make my skin not dry out in the cold winter here in the Northeast. This does the trick. My skin is not tight after washing and feels good throughout the day. I use it right after washing my face before applying sunscreen." — Sie 21. A hydrating rose sleeping mask, because the key to hydrated skin is locking moisture in while you sleep! Think of this mask as slugging in a jar — it creates a moisture seal to help hold all your replenishing skincare ingredients close to your skin! Ulta Promising review:"I have used this cream for slugging with skincare products a couple of times a month. I love this product; it is very lightweight and absorbs well. Does not cause breakouts in sensitive skin. Great product and smells like natural roses" — Goardenorgohome 22. A Dermalogica vitamin C serum so that dull skin can be a distant memory, once and for all. This serum contains ultra-stable vitamin C to help brighten and protect from environmental aggressors, plus lactic acid and peptides to help firm the skin. Ulta 23. A bottle of Magic Molecule's The Solution that you can spritz on whenever you sense that a breakout or redness is coming on. This spray has hypochlorous acid, which, while it can sound scary, is actually one of the top ingredients for relieving redness and soothing sensitive skin types! Ulta Promising review:"I have more dry/sensitive skin and use a low-dose retinol. I needed something to help with sporadic breakouts without dying my face. I use this most days on my face and upper back, and my skin has never been clearer. It's made a huge difference. I'm getting more compliments on my skin, too. It doesn't strip it dry when I use it." — Steph 24. A Kiehl's microdose retinol serum, because retinol, while it's great for stimulating collagen and elastin production, can sensitize a lot of skin types! Retinol is typically synonymous with dry skin and irritation — but this retinol serum aims to neutralize those effects with moisture-rich ceramides and skin-firming peptides so that you can enjoy plump, clear skin without the downtime. Ulta Promising review:"I am able to use this product. It works well to diminish fine lines and wrinkles and improve overall skin texture. It is not drying, and I've experienced no irritation. I do use it at night and use sunscreen during the day. I will purchase again and highly recommend." — Kay 25. A Fur Oil that is, honestly, pretty necessary if you're an adult human with body hair. Whether you shave, wax, or go au naturale, this oil helps to minimize ingrown hairs, smooth skin, and soften hairs. Ulta Promising review:"Despite my extensive experience with body care products, this one is the best. The texture is opulent, the aroma is delicate yet refreshing, and it absorbs well without leaving any residue. OUTSTANDING JOB, FUR! Love this stuff." — Liv Price: $28+ (available in two sizes) 26. A personal microdermabrasion tool so that you can say farewell to expensive in-office treatments. Much like a microdermabrasion treatment at your local MedSpa, this tool whisks away dead skin cells while sucking gunk from the pores. Ulta Promising review:"I'm so happy with the results, even after one use. I made sure to watch a tutorial and read instructions to avoid a burn, which is from user error, not the product. I noticed right away how much brighter my skin is — even my husband commented on how my skin was glowing. Afterwards, I definitely noticed I had to use less product because my skin had better absorption. I had been going back and forth for a while on purchasing, and finally did when there was a sale. I wish I had purchased this long ago!! Totally worth it. If you're contemplating, go for it, read instructions — you won't be disappointed." — Sara Price: $159 (available in two colors) 27. And an advanced night repair serum, because your skin does most of its recovery while you're asleep — this serum just helps it out! It contains a proprietary Night Peptide to restore firmness, plus hyaluronic acid to add a juicy glow. Even though this serum has the word "night" in its title, you *can* totally use it during the day for extra antioxidant protection! Ulta Promising review:"I recently added this serum to my daily skincare routine and it has made my skin so incredibly soft, moisturized, balanced, and blemish-free. I will continue to buy this product!" — Cam Price: $55+ (available in four sizes) The reviews for this post have been edited for length and clarity.
Buzz Feed
27-02-2025
- Entertainment
- Buzz Feed
27 Game-Changing Korean Skincare Products From Soko Glam You're Totally Missing Out On
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Buh-bye, greasy T-zone. You shan't be missed. 1. Then I Met You Living Cleansing Balm turns removing makeup into a luxurious bedtime ritual thanks to a sorbet-like texture rich in seaberry oil. This scoffs in the face of stubborn mascara, removing every last drop of product from your face with ease... now put down the makeup wipes. We're better than that. Soko Glam Promising review:"This has been a staple in my skincare routine for seven years now. It spreads so well and really gets the gunk out. I recommend this product to everyone who is looking for an oil-based cleanser!!!!" — Megan 2. Tony Moly Plump-kin Retinol Eye Cream is for folks with a heart that pitter-patters at the mere mention of fall, no matter what season it is. Delicious pumpkin packaging aside, this lightweight formula uses retinol, pumpkin, and ginger extract to hydrate and de-puff your peepers. Soko Glam Promising review:"Dude. One of the best eye creams I've ever used, and I've used a lot of high-end ones, like La Mer, and this one even tops them. I'm so pleasantly surprised because the price point is good, and the packaging feels kinda cheap, but the product is SO SO GOOD. I hope they never stop selling this!!" — Connie 3. NeoGen Bio-Peel Gauze Peeling Wine uses red ~vino~ extracts in single-use exfoliating pads because dead skin and week-long pimples that refuse to evacuate the premises = the worst. These pads use a potent lactic acid capable of reaching deep into your pores for built-up oil and gunk (aka scream so long and farewell to the chin zit that will have no choice but to disappear). Soko Glam 4. Anua Heartleaf 77 Soothing Toner balances your skin's pH level, creating a smooth canvas that will better absorb the rest of the products in your routine. It's refreshing, gentle, and loved by reviewers who struggle with redness. Soko Glam Promising review:"I didn't expect this toner to be so perfect. Like, I literally cannot find anything wrong with it. It's fragrance-free, sensitive skin-friendly, and glass skin-defining. Truly obsessed." — Sarah A. 5. Biodance Bio-Collagen Real Deep Mask is beloved by the TikTok community because it can be worn for 13+ hours, making it the ideal skincare hack for long-haul travel. Buh-bye, post-flight dryness. Biodance Promising review:"After seeing this mask everywhere, I had to try it for myself. I'll start by saying I don't expect miracles from skincare, BUT this product genuinely impressed me. Beyond leaving my skin hydrated and supple, it gave me a noticeable glow. I don't have major wrinkles, but gravity is doing its thing — so I was thrilled to see a reduction in puffiness and fine lines after removing the mask." — Veronica G. 6. Hanyul Chestnut Shell Pore-tight Pads are a two-sided dream: one side is textured and the other side is smooth. They're infused with chestnut shell extract to manually exfoliate and tighten pores. 7. Cosrx Snail Mucin 92% Repair Cream has a standout ingredient: snail mucin. And yes, you did read that right. A dime-size amount of this gel moisturizer leaves skin hydrated and dewy while it absorbs quickly, ensuring it doesn't pill under a full face of makeup. Soko Glam 8. Heartleaf Pore Control Cleansing Oil contains olive fruit oil, jojoba seed oil, grape seed oil, heartleaf extract, and more. Translation: it cleans, soothes, moisturizes, and slows down sebum production. Consider this an excellent contender for the second step in your double-cleansing routine. Soko Glam 9. Sweet Dreams Lip Mask (in peach, yuzu, or berry) addresses chapped kissers once and for all. Apply this sleeping mask that's rich in hyaluronic acid and vitamin C pre-beauty sleep for a nourished pout that *remains* nourished until bedtime the next evening. Soko Glam Promising review:"I've used this lip mask a few nights in a row. Love the berry scent, and the texture is thick and smooth! I've been waking up with well-moisturized lips. I'll definitely keep using this." — Caroline D. 10. Cosrx Pimple Patches to speed up the ~spot-draining process~ and, more importantly, 👏 prevent 👏 picking 👏. If you're looking for a no-frills way to stop cystic acne in its frustrating tracks, these transparent stickers are the way to go. Soko Glam Promising review:"I absolutely love these! They keep me from picking at my skin and allow my blemishes to heal. They're very cheap and, in my opinion, a good price to try, and you will use them again." — Justine B. 11. Neogen Real Fresh Cleansing Stick is a breeze when it comes to application: simply remove the cap, swipe on some goodness, and rinse. No product wasted on your hands. No crud covering your sink faucet. Ease and portability aside, this uses green tea leaves for deep cleansing and gentle exfoliation — I never thought I'd swoon over skincare, but here we are. Soko Glam Promising review:"I have been using the cleansing stick for years now as my go-to cleaner. It cleans while being mild on my sensitive skin, and it has a nice scent and texture. The bonus (and first reason I bought it) is that it doesn't count as a liquid when I go through security at airports." — Janet K. 12. Neogen Day-Light Protection Airy Sunscreen that bids adieu to greasy T-zones of sunscreens past with a matte finish that *stays* matte all. day. long. If you've got oily and acne-prone skin, rest assured this won't aggravate breakouts and will even calm irritation thanks to aloe, avocado, acai, and hibiscus. Soko Glam Promising review:"Clean. Light. Not visible. Works well under makeup. All the things you want in a sunscreen. I am 59 and constantly get compliments on my skin. The truth is, I have been religiously wearing sunscreen my whole life. It makes all the difference." — Monique P. 13. Naturium The Smoother Glycolic Acid Exfoliating Body Wash proves that body products *should* be just as diligent as the products you put on your face. In other words, this prevents back breakouts and uses glycolic, lactic, pyruvic, and tartaric acids to slough away dead skin cells and buildup. Soko Glam 14. Acwell Licorice pH Balancing Cleansing Toner takes dull, uneven skin and leads it to greener pastures (*insert idyllic farm image here*). Peony extract and licorice water brighten and, drumroll por favor — it absorbs quickly! No grease. No stick. Apply this before moisturizer to make sure all that goodness gets locked in. Soko Glam 15. Klairs Supple Preparation Facial Toner preps and sets makeup for the day, locking in moisture to ensure your full-coverage foundation doesn't start looking cake-y by — *checks watch* — 9 a.m. Soko Glam 16. Beauty of Joseon Calming Serum is your one-stop shop to a soothed complexion. Quick-absorbing panthenol and Centella asiatica keep redness at bay (rosacea, who?), while green tea curbs greasy T-zones. Soko Glam 17. Mediheal THE H.P.A Glowing Ampoule Mask to get luxury spa results with no getting up from your Ikea couch required. This cotton liner mask is infused with exfoliating acids to deliver refreshed, brightened, hydrated skin in ~15 minutes. Glass of champagne to enhance the luxury experience is strongly encouraged. Soko Glam 18. SkinRX Lab MadeCera Cream coats complexions in skin-nourishing madecassoside and ceramides — powerhouse ingredients that tackle redness and chapped skin with a vengeance. Winter months call for thicker moisturizers, and this? This is it. Soko Glam 19. Benton Snail Bee Ultimate Hydrogel Eye Patch uses a ~buzzy~ trio of bee venom, tea tree leaf water, and seaweed extract to firm and revitalize the delicate skin under your eyes, lessening dark circles and fine lines with consistent use. Soko Glam Promising review:"Deeply moisturizing and makes my under-eye area feel smooth. On my first try, my skin was still a little bit damp, so the patches started to slide down my face. Once I gently patted the area dry, the patches had no problem staying on." — Syndey 20. Etude SoonJung pH 5.5 Relief Toner has a water-like consistency that soaks into your complexion for a refreshing, cooling experience that helps retain moisture. As for ingredients, this product believes less is more and is free of fragrance, parabens, and artificial colors that can give sensitive skin (and noses) the ick. 21. I'm From Rice Toner enlists the help of rice extract and vitamin E to help with a myriad of things: brightening, boosting collagen production, and balancing tone and texture. Reviewers love that a mere few drops go a long way. Soko Glam Promising review:"I love this toner so much! The smell is subtle, and a few drops go a long way. Your skin immediately soaks up the toner and becomes plump and super soft. A new favorite in my skincare routine!" — Mildrette Price: $28 22. Cosrx Low pH Good Night Soft Peeling Gel is, in a phrase, gentle-yet-effective. Manual exfoliators tend to be abrasive for sensitive skin types, but not this under-$20 superstar — hyaluronic acid simply leaves hydration (and baby-soft smoothness) in its wake. Soko Glam Promising review:"This is by far my favorite exfoliating product. It is gentle and effective, does not irritate my skin, and my teen daughter loves it." — Kate D. Price: $16 23. Hanskin Vitamin C Glow Mask will have you running to the chapel and proclaiming "I dew" for its brightening capabilities alone. But if a more radiant complexion is not enough to win your heart, perhaps we pitch a balanced T-zone and less grease? (You can thank a kaolin and bentonite clay combo for that.) Soko Glam Promising review:"I absolutely love this product! My skin normally doesn't react well to vitamin C products, but I haven't had a problem with this one. I think this is my third time purchasing, and I don't plan to stop!" — Kathleen Price: $32 24. The Klog Plant-Rich Antioxidant Pore Cleansing Oil removes stubborn makeup (we're looking at you, waterproof mascara) with ease, lathering beautifully for a luxurious experience that penetrates deeply without stripping your skin of moisture. Soko Glam Promising review:"This is hands down the best oil cleanser I have used. I have been double cleansing for years. I never want to be without this. I have very sensitive skin and eczema. This feels good on my skin with no irritation." — Carol S. Price: $17 25. Klairs Rich Moist Soothing Cream feels thick when taken out of the tube, but rest assured, it dries non-greasy and absorbs quickly. And now that everyone's favorite clairvoyant groundhog has called for a longer winter, dry complexions should take heed: you'll need the extra TLC. Soko Glam Promising review:"I love how hydrating this cream is without feeling too heavy. I love that it comes in a tube and I can bring it with me to travel. No fragrance, so it's not irritating. This product is great for the winter months." — Jamie C. Price: $26 26. Knours Hydrating Jojoba Oil + Aloe Vera H2O Double Duty Mist delivers hydration with a single spritz, nourishing all skin types (dry, oily, combo) for a quick energy boost between dreadful Zoom meetings that, if we're being honest, could have been an email. Soko Glam Promising review:"Best facial mist I have ever tried; it leaves the skin plump and moisturized without it feeling oily, and the effects last for a long time." — Miranda A. Price: $26 27. The Plant Base Time Stop Collagen Ampoule is chock-full of interesting ingredients — mushroom extract, licorice, persimmon leaf, aloe, and Centella — that work in tandem to stimulate collagen production, decrease the appearance of wrinkles, soothe redness, and amp up hydration. Superstar is an understatement. Soko Glam Promising review:"I loved this way more than I expected! Almost right away, I felt like my skin was looking more refreshed! It's on my must-have list now." — Molly Price: $24.90 The reviews for this post have been edited for length and clarity.
