Latest news with #TotemCompass
Yahoo
01-07-2025
- Entertainment
- Yahoo
Totem Compass Sees Breakout Adoption at EDC Las Vegas with Thousands of Users, Launches Offline App to Enhance User Experience
The Totem Compass App supports the startup's rapidly growing user base with enhanced functionality and usability CHATTANOOGA, Tenn., July 01, 2025--(BUSINESS WIRE)--EDC Las Vegas marked a major milestone for the Totem Compass, the viral friend-finding wearable built for music festivals and beyond. With thousands of units in use throughout the event, the weekend became Totem's largest real-world deployment to date. Attendees on-site claimed that they "couldn't walk for more than a minute or two without seeing a group with Totems around their necks." With historically unreliable cell service across EDC's sprawling presence at the Las Vegas Motor Speedway with record-breaking dense crowds, attendees turned to the Totem Compass to stay connected with their groups, signal for help, and reduce their dependence on smartphones. The results? Actionable feedback from hundreds of users, hours of footage in action, and a defining moment that confirmed Totem's shift from niche gadget to essential gear—achieving over 1% adoption at one of the world's largest festivals, just six months after launch. Totem is now building on that momentum with the launch of the Totem Compass App, a free tool that enhances the Totem experience without compromising its fully offline promise. Available now on the App Store and Google Play Store, the Totem Compass App allows users to: Name and re-color Bonds (the peers they're connected to) View a live map of Bonds alongside custom festival maps with interactive waypoints Install Totem's regular Software Updates quickly and easily with just a few taps, ensuring they always have the best experience possible Access the Totem Compass User Manual and resources, offline and available anywhere Unlock advanced customization options to make their Totems truly their own "EDC was a huge proof point." said Carter Fowler, Co-Founder and CEO of Totem. "For the first time, we were able to validate this technology at massive scale and identify key areas for improvement on the way to universal adoption. The new Totem Compass app is a gamechanger that unlocks a completely new Totem experience for our tens of thousands of users around the world." With the launch of the Totem Compass App and a rapidly growing global user base of over 35,000, Totem is quickly becoming a must-have for everyone looking to stay connected while staying present in the moment. From music festivals to campsites, theme parks, retreats, and beyond, Totem is redefining how people navigate the real world—without sacrificing peace of mind or relying on an internet connection. About Totem: Totem, Inc. is a Tennessee-based startup dedicated to making live events safer, more immersive, and more beautiful. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world. View source version on Contacts Media Contact:James MortonMarketing Managerjames@ Sign in to access your portfolio
Business Wire
01-07-2025
- Entertainment
- Business Wire
Totem Compass Sees Breakout Adoption at EDC Las Vegas with Thousands of Users, Launches Offline App to Enhance User Experience
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--EDC Las Vegas marked a major milestone for the Totem Compass, the viral friend-finding wearable built for music festivals and beyond. With thousands of units in use throughout the event, the weekend became Totem's largest real-world deployment to date. Attendees on-site claimed that they 'couldn't walk for more than a minute or two without seeing a group with Totems around their necks.' The Totem Compass achieved over 1% adoption at one of the world's largest festivals, just six months after launch. Now they are building on that momentum with the launch of the Totem Compass App, a free tool that enhances the Totem experience. Share With historically unreliable cell service across EDC's sprawling presence at the Las Vegas Motor Speedway with record-breaking dense crowds, attendees turned to the Totem Compass to stay connected with their groups, signal for help, and reduce their dependence on smartphones. The results? Actionable feedback from hundreds of users, hours of footage in action, and a defining moment that confirmed Totem's shift from niche gadget to essential gear—achieving over 1% adoption at one of the world's largest festivals, just six months after launch. Totem is now building on that momentum with the launch of the Totem Compass App, a free tool that enhances the Totem experience without compromising its fully offline promise. Available now on the App Store and Google Play Store, the Totem Compass App allows users to: Name and re-color Bonds (the peers they're connected to) View a live map of Bonds alongside custom festival maps with interactive waypoints Install Totem's regular Software Updates quickly and easily with just a few taps, ensuring they always have the best experience possible Access the Totem Compass User Manual and resources, offline and available anywhere Unlock advanced customization options to make their Totems truly their own 'EDC was a huge proof point.' said Carter Fowler, Co-Founder and CEO of Totem. 'For the first time, we were able to validate this technology at massive scale and identify key areas for improvement on the way to universal adoption. The new Totem Compass app is a gamechanger that unlocks a completely new Totem experience for our tens of thousands of users around the world.' With the launch of the Totem Compass App and a rapidly growing global user base of over 35,000, Totem is quickly becoming a must-have for everyone looking to stay connected while staying present in the moment. From music festivals to campsites, theme parks, retreats, and beyond, Totem is redefining how people navigate the real world—without sacrificing peace of mind or relying on an internet connection. About Totem: Totem, Inc. is a Tennessee-based startup dedicated to making live events safer, more immersive, and more beautiful. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world.
Yahoo
10-03-2025
- Entertainment
- Yahoo
Same Same But Different and Totem Announce Plans to Revolutionize Festival Attendee Experience
From the Floor of SXSW 2025, Totem and Same Same But Different Announce Partnership to Create Next-Gen Immersive Festival Experience AUSTIN, Texas, March 10, 2025--(BUSINESS WIRE)--Totem, the viral event tech startup, announced their official partnership with music, art, and wellness festival Same Same But Different (SSBD) today from the SXSW Expo in Austin, TX. The two innovators have plans to launch a never-before-seen immersive festival experience for attendees at SSBD 2025 in September, and are actively seeking a sponsorship partner to usher in a new era for festival connection, safety, and immersive crowd experiences. Inspired by the iconic festival totem, the Totem Compass is the screen-free wearable navigation device that has quickly become a global phenomenon. Combining GNSS technology with Unity Mesh Network, users can find their friends and effortlessly navigate dense crowds without depending on the notoriously unreliable cell service at these events. Same Same But Different aims to be the first festival to feature Totem's groundbreaking Immersive Festival Light Shows at full scale, following its successful debut at SXSW 2025. Thousands of Totem Compasses worn by attendees will allow for synchronized dynamic crowd animations and emergent lighting effects throughout the festival, previously only achievable in arenas with designated seating. "We are working to usher in a new era for live entertainment around the world," said Carter Fowler, CEO of Totem. "Through this exciting partnership with SSBD, we're not just making the festival safer—we want to transform it into a fully immersive, interactive experience where every attendee plays a role in the show. Together, we will create an unforgettable experience for attendees unlike anything seen before." Totem and SSBD are now searching for a visionary sponsor to help bring this experience to life. With the right partner, their goal is to equip every SSBD attendee with a Totem Compass for the weekend, creating a first-of-its-kind integrated tech experience for festival freedom, synchronized light shows, and integrated safety. "At SSBD, we're always looking for new ways to strengthen our community and push the boundaries of festival experiences," said Brad Sweet, Founder of SSBD. "Totem gives attendees a way to stay connected, without being glued to their phones. The interactive crowd light show capabilities of Totem are next-level—we can't wait to bring this to life at SSBD '25!" Through this partnership, Same Same But Different 2025 will provide an immersive attendee experience unlike anything seen at a festival before. For more information and to order the Totem Compass now, visit Attendees can join the waitlist for SSBD passes at Assets:Totem Press Kit SSBD Press Kit About Totem: Totem is a Tennessee-based startup dedicated to making live events safer, more immersive, and more beautiful. Founded in early 2024, Totem has rapidly grown from a simple idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world. About SSBD: Same Same But Different Festival returns to Moreno Beach at Lake Perris in Southern California for its seventh year, from September 26-28, 2025. SSBD offers an unforgettable experience, featuring beach-side camping, RV hookups, and more lodging options that create a community atmosphere. In addition to a famously heavy-hitting multi-genre artist lineup, SSBD includes workshops, yoga, breath-work, meditation, dance classes, painting, crafting, and more led by field experts. More information can be found at and on Facebook and Instagram at @ssbdfest. View source version on Contacts Media Contacts:James MortonMarketing Manager, Totemjames@ Petey MacPublicist, Same Same But Differentpetey@ Sign in to access your portfolio
Yahoo
13-02-2025
- Business
- Yahoo
Totem Closes $1.3M in Pre-Seed Funding to Scale Operations for Explosive Demand
Following Global Rollout of 20K+ Festival Compass Devices, Totem Seeks to Usher in New Era of Human Connection Around the World in 2025 CHATTANOOGA, Tenn., February 13, 2025--(BUSINESS WIRE)--Totem, the ascending tech startup known for its viral debut product, the Totem Compass, announced today that it has closed a pre-seed funding round, raising $1.3m from a group of assorted angel investors from around the world. This capital will play a critical role for the company as they scale their production capabilities, supply chain, and internal team to meet the colossal global demand that has surfaced for their friend-finding compass. The Totem Compass is a peer-to-peer tracking device for consumers with incredibly precise, real-time location updates. The device is 100% screen-free and designed to work without cellular networks, Wi-Fi, or apps. Powered by Totem's proprietary Unity Mesh Network™ and advanced GNSS technology, it also features SOS functionality, ensuring users can stay effortlessly connected with a reliable range, unbreakable bonds, and a simple, intuitive interface. Garnering over 125 million organic views across social platforms in 2024 alone, Totem has quickly become a dominant force in the ever-growing festival technology market. After achieving more than $1.5M in verified pre-orders, Totem Compass rollout began in October 2024 and has since shipped over 20,000 units to customers in more than 60 countries around the world. With music festival popularity surging and attendance reaching record-setting highs in 2024, substantial growth opportunities lie ahead for Totem as demand for their simple but beautifully effective technology continues to skyrocket. In addition to the "friend-finding compass for festivals," Totem is developing a companion product for the festival compass that will be revealed in March, as well as a suite of accessories for users to personalize their devices. With substantial investment interest building, Totem has plans for a Seed Round in Q2 of 2025, coming alongside future product details. "We are immensely grateful to have the support of so many incredible investors with deep subject matter expertise. This pre-seed round serves as further evidence that Totem is not just a company—it is a movement that unites people around the world. This capital will be essential for us as we seek to build one of the world's greatest event tech companies." –Carter Fowler, Totem CEO Available now, the Totem Compass pricing starts at $69 per device, with discounted options for wholesale orders. For more information and to order now, visit About Totem: Totem, Inc. is a Tennessee-based tech startup creating tools to change how humans interact with each other and how they interact with the physical world around them. Founded in early 2024, Totem has rapidly grown from an idea into a bonafide global movement. Founded on the belief that no one deserves to be lost, Totem is guided by four core values—Love, Unity, Simplicity, and Beauty—as it seeks to usher in a new era of human connection around the world. View source version on Contacts Media Contact: James MortonMarketing Managerjames@ Press Kit
