Latest news with #TourismNewZealand
RNZ News
6 days ago
- Business
- RNZ News
Government calls infamous 'Everyone Must Go' campaign a 'winner'
The ad generated an estimated $22 million in incremental visitor spend. Photo: supplied The government is calling the infamous 'Everyone Must Go' campaign a winner for attracting Australian tourists to our shores. The campaign was ridiculed when it was launched with US and UK media calling it tone-deaf and opposition politicians saying it made New Zealand sound like a clearance-sale item. But Tourism New Zealand stats showed it delivered 7981 additional visitors between March and May. Tourism and Hospitality Minister Louise Upston said that was more than a thousand additional visitors than expected. She described it as a winner, and said they wanted to grab people's attention and it did. "We knew Aussies would recognise it as a great opportunity. Just like they grabbed Phar Lap and pavlova, it's proved the same story with 'Everyone Must Go'," she said. The campaign targeted a $17 million spend boost, and she said it generated an estimated $22 million in incremental visitor spend. The industry had backed the campaign, with 450 operators offering more than 800 deals to entice travellers, she said. "A key part of this campaign's success were the deals the tourism industry came to the party with," Upston said. "This team approach showed we can deliver great results for the sector when Government and industry are joined up and working towards the same goals." The campaign received an initial $500,000 budget from the International Visitor Levy, but received an additional $300,000 boost. Of the additional visitors, 6804 of them could be directly attributed to bookings made via the campaign with the remaining 1177 linked to the indirect conversion activity. The total number of Aussie arrivals across Autumn increased by more than 24,000 - hitting 331,571 this year. "Every one of those Australian visitors who ate at cafes and restaurants, visited tourist attractions and shopped in our towns and cities has helped the New Zealand tourism sector grow, and boosted the Kiwi economy in the process," she said. Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
Otago Daily Times
6 days ago
- Business
- Otago Daily Times
Govt says controversial campaign 'a winner'
Image: supplied The government is calling the controversial 'Everyone Must Go' campaign a winner for attracting Australian tourists to New Zealand shores. The campaign was ridiculed when it was launched. Media in the United States and United Kingdom called it tone-deaf, while opposition MPs said it made New Zealand sound like a clearance-sale item. But Tourism New Zealand stats show it delivered 7981 additional visitors between March and May. Tourism and Hospitality Minister Louise Upston said that was more than 1000 additional visitors than expected. She described the campaign as a winner, aimed at grabbing people's attention - and it did. "We knew Aussies would recognise it as a great opportunity. Just like they grabbed Phar Lap and pavlova, it's proved the same story with 'Everyone Must Go'." The campaign targeted a $17 million spend boost, and the minister said it generated an estimated $22 million in incremental visitor spend. The industry had backed the campaign, with 450 operators offering more than 800 deals to entice travellers, she said. "A key part of this campaign's success were the deals the tourism industry came to the party with. This team approach showed we can deliver great results for the sector when government and industry are joined up and working towards the same goals." The campaign received an initial $500,000 budget from the International Visitor Levy, but received an additional $300,000 boost. Of the additional visitors, 6804 of them could be directly attributed to bookings made via the campaign, with the remaining 1177 linked to the indirect conversion activity. The total number of Aussie arrivals in autumn increased by more than 24,000 - hitting 331,571 this year. "Every one of those Australian visitors who ate at cafes and restaurants, visited tourist attractions and shopped in our towns and cities has helped the New Zealand tourism sector grow, and boosted the Kiwi economy in the process," Upston said.
RNZ News
6 days ago
- Business
- RNZ News
Government calls infamous 'Everyone Must Go' campagin a 'winner'
The ad generated an estimated $22 million in incremental visitor spend. Photo: supplied The government is calling the infamous 'Everyone Must Go' campaign a winner for attracting Australian tourists to our shores. The campaign was ridiculed when it was launched with US and UK media calling it tone-deaf and opposition politicians saying it made New Zealand sound like a clearance-sale item. But Tourism New Zealand stats showed it delivered 7981 additional visitors between March and May. Tourism and Hospitality Minister Louise Upston said that was more than a thousand additional visitors than expected. She described it as a winner, and said they wanted to grab people's attention and it did. "We knew Aussies would recognise it as a great opportunity. Just like they grabbed Phar Lap and pavlova, it's proved the same story with 'Everyone Must Go'," she said. The campaign targeted a $17 million spend boost, and she said it generated an estimated $22 million in incremental visitor spend. The industry had backed the campaign, with 450 operators offering more than 800 deals to entice travellers, she said. "A key part of this campaign's success were the deals the tourism industry came to the party with," Upston said. "This team approach showed we can deliver great results for the sector when Government and industry are joined up and working towards the same goals." The campaign received an initial $500,000 budget from the International Visitor Levy, but received an additional $300,000 boost. Of the additional visitors, 6804 of them could be directly attributed to bookings made via the campaign with the remaining 1177 linked to the indirect conversion activity. The total number of Aussie arrivals across Autumn increased by more than 24,000 - hitting 331,571 this year. "Every one of those Australian visitors who ate at cafes and restaurants, visited tourist attractions and shopped in our towns and cities has helped the New Zealand tourism sector grow, and boosted the Kiwi economy in the process," she said. Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
News.com.au
16-07-2025
- News.com.au
World's ‘most tranquil' destination just three hours from Australia
Our friends over the ditch live in a country home to the most tranquil city in the world, with three surprising Aussie locations also on the list. If there was ever a reason to visit New Zealand, it would be now, with Queenstown topping Travelbag's 'Most tranquil destination for 2025' study. The UK-based long-haul travel specialists analysed 36 global destinations using key indicators such as noise and light pollution, cleanliness, the quality of green spaces, and levels of local congestion. The popular adrenaline destination, known for its unparalleled landscape on the South Island, scored the highest overall average across each category noting its impressive cleanliness score of 92 out of 100 and green space quality of 94, reflecting its pristine surroundings. It scored 25 for noise and light pollution levels, ensuring peaceful days and starry nights, and 88 in low travel congestion. In fact, the small coastal town of KaikÅ�ura, on the South Island, officially became an International Dark Sky Sanctuary, making it the 22nd location globally and the third sanctuary in New Zealand, alongside Aotea Great Barrier Island and Rakiura Stewart Island. The achievement supports New Zealand's goal of becoming a dark sky nation. The hotspot is where most tourists visit, with 43 per cent of Aussies visiting Queenstown and 58 per cent flying direct to the South Island, according to a Tourism New Zealand study. It also helps it's just a three-hour plane journey. 'Often referred to as the adventure capital, the variety of experiences on offer proves popular among Australians,' Andrew Waddel, General Manager – Australia, Tourism New Zealand, previously told 'From exploring local award-winning wineries, gliding down the luge at Skyline Queenstown, taking in the view on a scenic cruise to mountain biking through world-famous trails, there's something for everyone.' Queenstown was also previously ranked one of the most loved destinations in the world in 2023 – so it's definitely a destination high on travellers' lists. Meanwhile, its sister city Auckland located on the north island ranked sixth on the tranquil list with a noise and light pollution ranking of 44, cleanliness of 68, quality of green spaces 82 and travel congestion 166. Three Aussie locations on the list Coming in second place was Seychelles in East Africa followed by Cairns in Australia, sharing equal third with Kyoto, Japan and Banff in Canada. Travelbag described Seychelles as an island paradise that blends unspoilt natural beauty with serene ambience, 'making it an ideal retreat from urban life'. 'The islands boast the lowest noise and light pollution score of just 16.7, with the most tranquil spots being La Digue, Praslin, and Silhouette Island,' it stated. Cairns, which is considered the gateway to Australia's Great Barrier Reef, had a surprisingly low noise and light pollution score of 25. 'Cairns also stands out for its cleanliness score of 69.9 and a green space quality score of 78.5, reflecting its well-maintained, nature-rich environment,' Travelbag said. It also sits in second place with golden sands and tropical waters. 'Its beaches boast an impressive rating of 4.7 stars, supported by a strong cleanliness score of 69.6 and low water pollution (34.3).' Meanwhile, the Gold Coast also made the cut, ranking fifth with a score of 42 for noise and light pollution, 73 for cleanliness and 85 for green spaces. But for low travel congestion it scored 180. Sydney ranked seventh with a score of 40 for noise and light pollution, 69 for cleanliness, 80 for green spaces and parks and 192 for low travel congestion. Rounding out the top 10 were Whistler, Canada in fourth, Orlando, Florida in eight, Tokyo Japan in ninth and Cape Town, South Africa in 10th.
Time of India
13-07-2025
- Entertainment
- Time of India
Exclusive: Rajkummar Rao and Patralekhaa on pregnancy! I'm sure Rajkummar will make a great father says the latter
Rajkummar Rao and Patralekhaa Nearly four years into their marriage, Rajkummar Rao and Patralekhaa announced their pregnancy with a social media post on July 9. At a recent event, we spoke to the couple about embracing parenthood and this new phase of their lives. 'Parenthood is a natural progression and we are delighted' Expressing their excitement about this new chapter of their lives, Rajkummar and Patralekhaa says, 'We're really looking forward to becoming parents. It's a natural progression and we are delighted.' The actress further says, 'We have our two puppies, who are our babies, so the motherly instinct has already kicked in.' Rajkummar adds, 'I was ready whenever she was ready. So, one day we discussed that maybe now we should take that next step and extend our family. God's been really kind.' 'My mom had given up on us: Patralekhaa' Patralekhaa, who was last seen in Phule, reveals that her mother is the one family member who is most excited about the pregnancy. 'My mum is super thrilled! I loved her reaction. When we told her we are pregnant, she couldn't believe it because at one point she had given up on us (laughs). I remember one day she said, 'You guys don't want to plan it... I am not going to ask you anymore,'' she says. Rajkummar Rao and Patralekhaa 'We want to instil kindness, compassion in our child' Reflecting on the responsibilities of parenthood, Rajkummar shares, 'I'm very proud of my upbringing. My parents taught me honesty, kindness and compassion. And that's something we would love to instil in our child as well.' Patralekhaa adds, 'I'm sure Rajkummar will make a great father.' 'We are avid travellers' The couple is the brand ambassador for Tourism New Zealand's latest campaign called #BeyondTheFilter. They recently enjoyed a quiet break in New Zealand. Talking about their love for travel, Patralekhaa says, 'We knew about the pregnancy, so we avoided boat rides. I also chose not to do bungee jumping and skydiving, but had a lot of fun and have amazing memories from the trip.' Rajkummar, who will be seen in a mini-series along with his wife, highlighting the natural beauty and rich culture of New Zealand, added, 'We are avid travellers and this trip was one of the most unforgettable adventures we've ever had. '
