Latest news with #Trend
Techday NZ
15 hours ago
- Business
- Techday NZ
Trend Micro expands Google Cloud alliance to secure AI workloads
Trend Micro has announced the expansion of its strategic alliance with Google Cloud, making its Vision One platform and Sovereign and Private Cloud solutions available on the Google Cloud Marketplace to extend security coverage for AI workloads. This move further builds upon Trend Micro's existing presence in the Google Cloud Marketplace, where its Cloud Security application has been downloaded over four million times for enterprise deployments. Extended platform support The collaboration enables organisations to access and deploy Trend Vision One and Trend Vision One Sovereign and Private Cloud directly through the Google Cloud Marketplace, streamlining security management within cloud environments. The inclusion of Trend's solutions is aimed at enhancing the security of AI workloads and enabling enterprises to address compliance and data sovereignty requirements in both regulated and emerging markets. In a statement, Karan Bajwa, President, Google Cloud Asia Pacific, said: "Our long-time partnership with Trend Micro underscores our shared commitment to enterprise-grade security. By seamlessly extending Google Cloud's native security with Trend Micro's specialised defenses, we empower organisations to accelerate their cloud transformation journeys. This enables them to innovate securely and scale confidently in a dynamic AI era." The new offerings allow enterprises greater flexibility when securing workloads across public, hybrid, and on-premise cloud environments. According to the companies, this is especially significant for customers who require enhanced control over sensitive data and who operate under strict regulatory constraints. Bharat Mistry, Field CTO at Trend Micro, said: "Among hyperscalers, we've seen Google Cloud accelerate as the most in tune with real-world demands, standing out not only for its cloud infrastructure but also for its leadership across AI, data analytics and multiple other domains. Google Cloud's hybrid- and multi-cloud approach - seamlessly supporting both public and private cloud models - reflects the growing enterprise demand for flexibility." Continued cloud marketplace presence Trend Micro has highlighted continued traction on the Google Workspace Marketplace, where its Cloud App Security solution has reached over four million downloads, indicating considerable enterprise uptake and ongoing demand for its cloud security products. AI-driven anti-scam technology The expanded partnership also introduces new collaborative work focusing on online scam prevention using artificial intelligence. Trend Micro is incorporating Google Cloud's Gemini AI via Vertex AI into its ScamCheck product, improving capabilities to counteract fraudulent activities that are estimated to result in over USD $1 trillion in losses globally each year. ScamCheck is described by Trend Micro as the first anti-scam app of its kind, now using AI to verify images and SMS content that scammers utilise to target individuals. The partnership aims to provide organisations with 'proactive security' across cloud environments and to enhance the abilities of both enterprises and consumers to guard against digital threats as the use of AI in cyberattacks becomes more prevalent. Targeting digital transformation and sovereignty By supporting deployment through the Google Cloud Marketplace and enabling enhanced controls for data sovereignty, Trend Micro and Google Cloud state that the collaboration supports organisations undertaking digital transformation initiatives in line with their industry-specific compliance needs. With a particular focus on the security of AI-driven workloads and sensitive data, the companies report that the advancements are aimed at responding to the rapidly evolving cyber threat landscape. The developments are intended to benefit businesses operating in highly regulated sectors as well as those in emerging markets, offering solutions that help manage security, compliance, and sovereignty through cloud technology. Follow us on: Share on:
Channel Post MEA
2 days ago
- Business
- Channel Post MEA
Trend Micro & Google Cloud To Advance AI-Security and Sovereign Cloud
Trend Micro has announced the expansion of its strategic alliance with Google Cloud. The partnership brings together deep cybersecurity expertise and leading cloud innovation to secure the connected world through a multi-cloud, AI-first environment, supporting sovereignty requirements, enhancing consumer and enterprise protection, and building digital trust at scale. Karan Bajwa, President, Google Cloud Asia Pacific: 'Our long-time partnership with Trend Micro underscores our shared commitment to enterprise-grade security. By seamlessly extending Google Cloud's native security with Trend Micro's specialized defenses, we empower organizations to accelerate their cloud transformation journeys. This enables them to innovate securely and scale confidently in a dynamic AI era.' Kevin Simzer, COO of Trend Micro: 'Among hyperscalers, we've seen Google Cloud accelerate as the most in tune with real-world demands, standing out not only for its cloud infrastructure but also for its leadership across AI, data analytics and multiple other domains. Google Cloud's hybrid and multi-cloud approach—seamlessly supporting both public and private cloud models—reflects the growing enterprise demand for flexibility.' Trend and Google Cloud are introducing key innovations addressing real-world demands, including: Delivering Enterprise AI Security with Google Cloud : Trend Vision One Sovereign and Private Cloud has been certified for Google Cloud Assured Workloads . Trend provides enterprises with the flexibility to secure critical workloads on Google Cloud's public, hybrid, and even air-gapped on-premise cloud environments. This provides enterprises with the flexibility to secure critical workloads while maintaining control over their most sensitive data. Critically, this also enables organizations in highly regulated and emerging markets to optimize security, compliance, and data sovereignty needs while accelerating their digital transformation. : . Trend provides enterprises with the flexibility to secure critical workloads on Google Cloud's public, hybrid, and even cloud environments. This provides enterprises with the flexibility to secure critical workloads while maintaining control over their most sensitive data. Critically, this also enables organizations in highly regulated and emerging markets to optimize security, compliance, and data sovereignty needs while accelerating their digital transformation. Access via the Google Cloud Marketplace : Trend solutions including Trend Vision One and Trend Vision One Sovereign and Private Cloud are now available on the Google Cloud Marketplace, enabling enterprises to streamline deployment and management in cloud environments. : Trend solutions including Trend Vision One and Trend Vision One Sovereign and Private Cloud are now available on the Google Cloud Marketplace, enabling enterprises to streamline deployment and management in cloud environments. Continued expansion on the Google Workspace Marketplace : To date, Trend has seen over 4 million downloads of Trend Micro Cloud App Security on the Google Workspace Marketplace for enterprise-wide deployments. : To date, Trend has seen over 4 million downloads of on the Google Workspace Marketplace for enterprise-wide deployments. Fighting online scams with AI: Trend is working with Google Cloud to pursue areas of collaboration to protect millions of consumers from the $1 trillion+ losses to online scams, as evidenced by Trend Micro ScamCheck . ScamCheck is the first anti-scam app of its kind, and it now utilizes Gemini models through Vertex AI for some of its most innovative capabilities. This includes the ability to verify images and SMS content that scammers may be using to target users.
Associated Press
18-07-2025
- Business
- Associated Press
Trend Micro Celebrates 20th Consecutive Recognition as a Leader in Gartner® Magic Quadrant™ Endpoint Protection Platforms
Threat intelligence and security capabilities continue to outpace threats HONG KONG SAR - Media OutReach Newswire - 18 July 2025 – Trend Micro Incorporated ( TYO: 4704; TSE: 4704 ), a global cybersecurity leader, has announced that it has been recognized an unprecedented 20 consecutive times as a Leader in Endpoint Protection Platforms*. No other vendor has been named a Gartner Magic Quadrant Leader for so long in this category—which Trend believes illustrates the enduring strength of its strategic vision, customer focus, and commitment to innovation. To learn more about Trend's 20th consecutive placement as a Leader, visit: Eva Chen, CEO at Trend: 'Trend is proud to be recognized as a Leader for the 20th consecutive time. We believe our decades of expertise and intelligence are the key to leading the next era of security with our unmatched AI and proactive security capabilities.' Trend achieved its milestone this year with Trend Vision One™ Endpoint Security, which is built on the foundations of product excellence laid over the past two decades. Trend has ranked amongst the three highest scoring vendors across all Use Cases in the Gartner companion 2025 Critical Capabilities for Endpoint Protection Platforms report. Mark Houpt, CISO at Databank: 'Security used to be about locking the doors. Now it's about navigating the unknown. Trend helps us do that—not just with powerful endpoint protection, but through a platform where everything works together by design. That integration is how we find threats faster, respond smarter, with fewer blind spots and more confidence.' Five core tenets drive Trend's expertise: Commitment to innovation: Trend believes that the only way to remain an EPP Leader for 20 consecutive reports is to continuously anticipate what's coming next. Trend has introduced deepfake detection, adaptive behavioral protection and more to ensure that customers can stay proactive. Together, these efforts help them to minimize response times and optimize cyber resilience. Unified approach: Endpoint protection should not exist in a vacuum. Trend's approach delivers these capabilities in a single, centralized platform, alongside CREM, attack path prediction, compliance, generative AI protection, XDR and more. This eliminates security gaps, reduces cost and complexity, and empowers security teams to see more, respond faster, and work more productively. Consistent performance: Trend's industry expertise is built on outstanding products, designed for some of the world's most demanding and highly regulated environments. Trend Micro ranked highest in Core Endpoint Protection, Workspace Security Platform, and Architecturally Constrained Environments Use Cases in the 2025 Critical Capabilities for Endpoint Protection Platforms. Global reach: No two customers, or regions, are the same. Different organizations may have different regulatory, threat landscape, and operational challenges. With Trend, they benefit from the scale, innovation and threat intelligence of a global leader, but with the localized expertise of a partner with a presence in North America, Europe, Asia and Australia. Customers want technology partners they can trust. Trend has been helping global organizations to navigate their unique business and cybersecurity challenges for over 30 years. *Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Deepak Mishra, Franz Hinner, 14 July 2025 # # # GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #Gartner #GartnerEPP #EPP The issuer is solely responsible for the content of this announcement. About Trend Micro Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.
The Sun
18-07-2025
- Business
- The Sun
Trend Micro Celebrates 20th Consecutive Recognition as a Leader in Gartner® Magic Quadrant™ Endpoint Protection Platforms
HONG KONG SAR - Media OutReach Newswire - 18 July 2025 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, has announced that it has been recognized an unprecedented 20 consecutive times as a Leader in Endpoint Protection Platforms*. No other vendor has been named a Gartner Magic Quadrant Leader for so long in this category—which Trend believes illustrates the enduring strength of its strategic vision, customer focus, and commitment to innovation. To learn more about Trend's 20th consecutive placement as a Leader, visit: Eva Chen, CEO at Trend: 'Trend is proud to be recognized as a Leader for the 20th consecutive time. We believe our decades of expertise and intelligence are the key to leading the next era of security with our unmatched AI and proactive security capabilities.' Trend achieved its milestone this year with Trend Vision One™ Endpoint Security, which is built on the foundations of product excellence laid over the past two decades. Trend has ranked amongst the three highest scoring vendors across all Use Cases in the Gartner companion 2025 Critical Capabilities for Endpoint Protection Platforms report. Mark Houpt, CISO at Databank: 'Security used to be about locking the doors. Now it's about navigating the unknown. Trend helps us do that—not just with powerful endpoint protection, but through a platform where everything works together by design. That integration is how we find threats faster, respond smarter, with fewer blind spots and more confidence.' Five core tenets drive Trend's expertise: Commitment to innovation: Trend believes that the only way to remain an EPP Leader for 20 consecutive reports is to continuously anticipate what's coming next. Trend has introduced deepfake detection, adaptive behavioral protection and more to ensure that customers can stay proactive. Together, these efforts help them to minimize response times and optimize cyber resilience. Unified approach: Endpoint protection should not exist in a vacuum. Trend's approach delivers these capabilities in a single, centralized platform, alongside CREM, attack path prediction, compliance, generative AI protection, XDR and more. This eliminates security gaps, reduces cost and complexity, and empowers security teams to see more, respond faster, and work more productively. Consistent performance: Trend's industry expertise is built on outstanding products, designed for some of the world's most demanding and highly regulated environments. Trend Micro ranked highest in Core Endpoint Protection, Workspace Security Platform, and Architecturally Constrained Environments Use Cases in the 2025 Critical Capabilities for Endpoint Protection Platforms. Global reach: No two customers, or regions, are the same. Different organizations may have different regulatory, threat landscape, and operational challenges. With Trend, they benefit from the scale, innovation and threat intelligence of a global leader, but with the localized expertise of a partner with a presence in North America, Europe, Asia and Australia. Customers want technology partners they can trust. Trend has been helping global organizations to navigate their unique business and cybersecurity challenges for over 30 years. *Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Deepak Mishra, Franz Hinner, 14 July 2025 # # # GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Channel Post MEA
14-07-2025
- Business
- Channel Post MEA
AI-Generated Media Now A Real Business Threat
Trend Micro has released a new report exposing the scale and maturity of deepfake-enabled cybercrime. As generative AI tools become more powerful, affordable, and accessible, cybercriminals are rapidly adopting them to support attacks, ranging from business fraud to extortion and identity theft. The report shows how deepfakes have moved beyond hype into real-world exploitation, undermining digital trust, exposing companies to new risks, and accelerating the business models of cybercriminals. David Sancho , senior threat researcher at Trend: 'AI-generated media is not just a future risk, it's a real business threat. We're seeing executives impersonated, hiring processes compromised, and financial safeguards bypassed with alarming ease. This research is a wake up call—if businesses are not proactively preparing for the deepfake era, they're already behind. In a world where seeing is no longer believing, digital trust must be rebuilt from the ground up.' The research found that threat actors no longer need underground expertise to launch convincing attacks. Instead, they are using off-the-shelf video, audio, and image generation platforms, many of which are marketed to content creators, to generate realistic deepfakes that deceive both individuals and organizations. These tools are inexpensive, easy to use, and increasingly capable of bypassing identity verification systems and security controls. The report outlines a growing cybercriminal ecosystem where these platforms are used to execute convincing scams, including: CEO fraud has become increasingly harder to detect as attackers use deepfake audio or video to impersonate senior leaders in real-time meetings. Recruitment processes are being compromised by fake candidates who use AI to pass interviews and gain unauthorized access to internal systems. Financial services firms are seeing a surge in deepfake attempts to bypass KYC (Know Your Customer) checks, enabling anonymous money laundering through falsified credentials. The criminal underground is actively trading tutorials, toolkits, and services to streamline these operations. From step-by-step playbooks for bypassing onboarding procedures to plug-and-play face-swapping tools, the barrier to entry is now minimal. As deepfake-enabled scams grow in frequency and complexity, businesses are urged to take proactive steps to minimize their risk exposure and protect their people and processes. This includes educating staff on social engineering risks, reviewing authentication workflows, and exploring detection solutions for synthetic media.
