Latest news with #Tresemmé
Eater
03-07-2025
- Entertainment
- Eater
We, As Kitsch-Lovers, Approve of OLIPOP's New Retro-Cool Hotel Rooms
Leave it to a soda brand to bring me the kitsch hotel stay of my dreams. OLIPOP — as in, yes, the prebiotic soda company that has us addicted to its gut-friendly facsimiles for root beer, cream soda, and Hawaiian Punch — has decided to enter the world of unique hotel stays by launching a series of retro-inspired, themed, ephemeral hotel rooms in Austin, Texas. And as my coworker and I confirmed to one another on Slack, 'the rooms are actually so cute.' Feast your eyes on my personal favorite, crowned the 2002 Cherry Cola Suite: It feels like no collaboration is off-limits in this new era of chaos marketing (see: the new Tresemmé hot sauce), and while a lot of these food collaborations balloon into surrealist territory that steers them away from brand authenticity, I'm absolutely here for the fantasy that OLIPOP is pitching us, which is that of a 'Time Travel Agency' takeover of the Austin Motel from June 24 to July 8. As OLIPOP explains, 'guests can enter for a chance to win one of three immersive, soda-inspired suites [that bring] an OLIPOP flavor to life through the lens of a different decade.' In addition to the Cherry Cola Suite, there will also be a 1986 Cream Soda Suite decked out in pastel stripes, neon lights, and retro arcade details… … As well as the 1995 Strawberry Vanilla Suite, which pays homage to OLIPOP's (honestly very taste) Strawberry Vanilla prebiotic soda, and is described by the company as having 'all-pink everything and '90s maximalism at its finest.' All of the rooms feel inspired by theatrically decorated, vintage-inspired hotels and motels like the iconic The Madonna Inn (as seen in many a photo shoot and music video), upstate New York's The Roxbury (known for its coconut-cream-pie-themed room), and the numerous themed couples' hotels in the Poconos. Over the years, Airbnb and other brands have offered elaborate, raffle-based themed hotel stays — often, to promote the likes of Hocus Pocus 2 or Shrek (the latter of which had an incredible swamp set-up), so it's actually nice to see another company throw its vacation hat into the ring in a way that doesn't feel haphazardly inauthentic. It has also been a big year for soda, from the 'dirty' concoctions of Mormon wives to Addison Rae's earworm 'Diet Pepsi' — which evokes a smart branding nod to Britney Spears' 2000s partnership with the company (even if Spears was adamant about not drinking diet Pepsi, 'just regular Pepsi'). In any case, I will absolutely co-sign the creation of more kitsch hotel rooms, particularly when it feels like America's own retro love hotels are increasingly going out of business. Will OLIPOP continue to dip its toes into more experimental — and experiential — marketing techniques à la Liquid Death? Time will tell if the company veers into similar shock marketing territory, but I hope it stays the course of curating activations with identity coherency. Oh, and shag rugs. Learn more about how to stay at OLIPOP's themed rooms here . See More: Add to Cart Eater at Home Shopping and Pantry Guides Travel Guides
Yahoo
08-04-2025
- Business
- Yahoo
The 6 Need-to-know Hair Launches of Spring — From Color Wow's Hopeful Next Cult-favorite to the First Curly-hair Curling Iron
While beauty's post-pandemic growth may be tempering overall, hair care is still up — and likely to stay up. In 2024, the category grew 9 percent in the prestige market and 3 percent on the mass side, and Circana's senior vice president and beauty industry adviser Larissa Jensen anticipates hair will see a double-digit sales surge in the prestige market this year. More from WWD OGX Taps Shay Mitchell as Brand Ambassador EXCLUSIVE: Serena Williams Talks Wyn Beauty's One-year Anniversary and Shopify Partnership Ahead of Two-day Pop-up Event in Los Angeles Brazilian Body Care Brand Gente Beauty Secures Investment From Webster Capital Certain sectors — styling and scalp care, for instance — are particularly poised for further growth, but momentum is all around. Here, WWD spotlights six standout hair launches this spring — from Color Wow's hopeful next cult-favorite to Curlsmith's inaugural curly-hair curling iron. $29 at Founder Tracee Ellis Ross is bolstering Pattern Beauty's scalp-care suite with its first scrub. Made with pink Himalayan sea salt, cucumber, ginger root and fenugreek, the offering is meant to exfoliate dead skin cells and product buildup, also reducing scalp itchiness as a result. The brand did not specify sales expectations for the launch, though industry sources estimate the scrub, which debuts at Sephora before entering Ulta, Macy's and could do between $2 million and $5 million in first-year sales. $30 at Sephora, Color Wow has created a cult-favorite before, and with its next humidity-proof offering (and some Beyoncé-adjacent positioning), it's looking to do it again. Best known for its $28 Dream Coat treatment spray, one of which is sold every 4.4 seconds, the brand is debuting its second and heaviest-duty hairspray yet. Tested in 60 percent humidity conditions, the Texas Hold 'Em spray was found by the brand to deliver 82 percent style retention eight hours after use, on average. It also claims to feature 50 percent less alcohol than other aerosol hairsprays, while requiring less product for more hold. Or in the brand's words, 'less wetter — holds better.' $11.99 each at Target Comprised of eight styling products each priced at $11.99, Tresemmé's A-list collection aims to offer luxury-inspired hair care offerings at an affordable price point. The line includes a smoothing cream; priming, texturizing and shine sprays; a styling stick, bonding oil and even a hair fragrance — which marks a vanilla- and sandalwood-infused first for the Unilever-owned brand. The line also debuts a new, elevated 'T' monogram for Tresemmé as part of its luxury-inspired bid. $189 at Sephora, Designed specifically for use on natural curls, this Curl Reviving Wand features four interchangeable attachments meant to enhance one's natural curl pattern across varying hair types — from loose waves to ultra-tight coils. Suitable for a second- or third-day refresh, the tool offers 13 temperature settings ranging from 220 to 400 degrees Farenheit. Industry sources estimate Curlsmith's sales to be around $50 million annually. $17.99 at Mass market curly-care darling The Doux, which according to Circana holds the number-one position among textured-hair mousses with its $16.99 Mousse Def foam, is introducing an innovative format. Bonita Bubble Balm Foaming Pomade, $17.99, is a cream-to-mousse styler meant for lightweight, medium hold. Suggested as a prep step for braiding or twist-outs, or for loose-curl definition, the pomade is formulated with versatility in mind. Available at Target, Walmart, CVS Pharmacy, Sally Beauty and more, The Doux reports 72 percent year-over-year growth. $25 to $35 at Ulta Beauty, Amazon Powered by a patented squalane-and-omega-9 pairing, this four-step regimen from Wella Professionals aims to smooth strands and fight frizz for up to three days. The collection entails a shampoo, conditioner, a hair mask and a hero Miracle Oil Serum, which claims to nourish strands while creating a protective barrier against environmental aggravators. Best of WWD The 2025 100 Greatest Hair Products of All Time The Best Hairstyles in Grammys History: Rihanna, Lady Gaga and More A Look Back at Grammys Best Hair on the Red Carpet: Taylor Swift, Zendaya and More Photos
