Latest news with #TrevorJohnson
Associated Press
6 days ago
- Business
- Associated Press
New Data from SimpleTraffic Shows How to Get Backlinks That Boost Rankings
A recent analysis highlights how earned media, especially press release backlinks, is driving consistent SEO improvements in 2025. has released new data showing that businesses using earned media strategies—particularly press releases—achieved up to a 30% improvement in keyword rankings over a 60-day period. The study is based on anonymized performance data from a sample of traffic clients that combined SimpleTraffic's direct traffic solution with backlink strategies. The findings confirm what many in the SEO space have observed anecdotally: quality backlinks from news outlets outperform traditional link-building methods like guest posts, cold outreach, and blog comments. 'In today's search environment, it's not just about getting backlinks—it's about getting the right kind,' said Trevor Johnson from SimpleTraffic. 'We found that backlinks placed in editorial content, especially those syndicated through media networks, consistently led to faster and more stable ranking gains.' The report highlights Brand Push, a public relations agency specializing in earned media for SEO, as a platform many SimpleTraffic users turned to for press release writing and distribution. These services enabled businesses to gain access to trusted publications that Google and AI-powered search tools favor. Backlinks created through press releases were often picked up by multiple domains, increasing overall referring domain count and signaling authority to search engines. Additionally, these mentions were more likely to appear in Google AI Overviews, ChatGPT summaries, and Perplexity answers—giving brands even more visibility beyond standard SERPs. Businesses that combined direct traffic solutions with earned media support—such as partnering with a trusted PR agency to secure editorial coverage—saw the most consistent and sustained improvements. According to the report, many companies opted for platforms like Brand Push to handle this process, citing its ease of use and wide media reach as key advantages. For companies exploring how to get backlinks in 2025, SimpleTraffic's analysis underscores that press release distribution remains one of the most effective and scalable strategies—particularly when supported by targeted referral traffic and SEO-aware content. About Simple Traffic Simple Traffic is a platform that delivers targeted, bot-free web traffic to help businesses grow their online presence. By combining smart traffic distribution with SEO-friendly referral sources, SimpleTraffic supports thousands of websites across multiple industries. Media Contact Company Name: Simple Traffic Contact Person: Trevor Email: Send Email Country: United States Website: Source: Brand Push
CBC
6 days ago
- Entertainment
- CBC
New tech at Rock the Park reduces noise for nearby residents
Those living in and around the downtown area may have noticed that they are no longer hearing a free Rock the Park concert from the comfort of their own home. The city is using new technology to reduce the amount of noise that travels beyond the Harris Park grounds, following ongoing feedback from neighbouring communities about the annual festival. It's called cardioid technology, according to City of London special events manager Trevor Johnson, and it helps focus the sound of the music towards the centre of the festival grounds. "There are other frequencies that are used – similar to noise reduction in your headphones – to try to reduce and shape that sound so that it is heard most loudly by the folks who are wanting to enjoy the concert and is reduced significantly for individuals outside of that," Johnson said. The strategy is new for London, which is implementing it after changes were made to the city's special events policy in December 2024 based on community feedback to reduce noise. This summer, the cardioid technology has been used at both Sunfest and Rock the Park for the first time. "This year, it's better. It's just right and listenable here," said Daphne Bice, whose back porch faces Harris Park. "We are noticing things aren't rattling on the shelves and the windows aren't rattling. We can enjoy the pleasant sound of it when we're outside and when we shut the door to the house, it doesn't come through the walls," she said. During the festival, Johnson, his team, and municipal law enforcement officers set up at different locations around the downtown area to measure the sound levels every 15 minutes. Every 50 minutes, they take the average of those measurements to ensure that the sound does not go over the 90 decibel maximum imposed by the city. "So far, we've been very pleased with the results that we're getting," he said, adding that some nearby areas are now only hearing about 75 decibels each night. Others living in the Blackfriars neighbourhood have mixed opinions about whether the festival's new approach has made a difference. "I find I'll hear it a little bit, but honestly it's been good this year," longtime resident Darren Carton said. "I don't really notice it that much. It'll just be kind of like background noise to me." Bianca Moreno and Amaranth Perez, who live two blocks away from Harris Park, say they think the music volume is about the same as previous years. "I won't normally hear it if I'm inside, but outside, I hear it like I'm close to the park," Perez said, adding that she is a music fan so doesn't mind. Johnson said the city is open to hearing feedback from Londoners who have ongoing concerns about the noise levels at music events. Meanwhile, those inside the festival grounds should not notice a volume difference, Johnson said. "It's really our goal to find the best balance between the needs of residents who enjoy large events, the residents who pay money to come to Rock the Park and those who have some concerns," he said.
BBC News
02-07-2025
- Health
- BBC News
Acorns Children's Hospice's PM artwork to plead for more funding
An emotive artwork, addressed to the Prime Minister, made entirely using the handprints of children who are dying or seriously ill has been portrait of Keir Starmer had been made using hundreds of orange handprints of children cared for by Acorns Children's Hospice. The charity, which has hospices in Birmingham, Walsall and Worcester, said behind it is an urgent call to save "vital funding" that is under threat for hospices across 'Hands for Hope', the artwork was revealed outside the Houses of Parliament on Wednesday to launch the charity's campaign calling on the government to guarantee long-term funding for children's hospices. Chief executive Trevor Johnson said Acorns took this "emotional step" as it approaches a turning point."There is genuine concern we may have to make heart breaking decisions, which is why we've taken this emotional step. "We need the government to act now so children and families don't worry that the care they deserve is going to be government said in November hospices would get help to cope in the face of rising National Insurance costs and a drop in government December, it said hospices in England would receive £100m of government funding over two years to improve end-of-life funding Acorns fears it may be forced to turn away a seriously ill child for the first time in its 37-year history, Mr Johnson charity received £2.2m from the Children's Hospice Grant but it said in eight months the money will run Johnson added: "One thing is certain without this funding we will have to cut services. "Our message to the Prime Minister and the government is simple it's now in your hands who has the power to ensure that all children's hospices, including Acorns, receive long-term sustainable funding." Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram.
Yahoo
01-07-2025
- Health
- Yahoo
Black Sabbath donation to help hospice families
A children's hospice says they will be able to support more families at a time when demand for its services is rising, thanks to an upcoming donation from Black Sabbath's farewell gig. Sabbath, founded in Birmingham in 1968, are due to play their final show at Villa Park on Saturday, sparking a big build-up in the heavy metal band's home city. The gig's proceeds will be donated to three charities - Birmingham Children's Hospital, Cure Parkinson's, and Midlands-based Acorns Children's Hospice. "[This will enable us] to be there for more children and families," said Trevor Johnson, Acorns' CEO, who added that demand for services had more than doubled in the last two years. Acorns, which has its headquarters in Birmingham and also runs hospices in Walsall and Worcester, currently supports 800 to 900 children every year, Mr Johnson told BBC Radio WM. Michelle, who has used the Walsall hospice with her four-year-old son Reagan, described it as "a little world of acceptance and calm". Michelle added that Acorns put on "amazing" events for the children who went there and their siblings, such as Easter egg hunts, Halloween celebrations, and summer festivals. Reagan was diagnosed with a life-threatening kidney disease shortly after he was born and needed a transplant. He spent the first two-and-a-half years of his life in and out of hospital. "[The hospice] has been really important, it's been great, because sometimes [the experience of illness] does feel lonely," Michelle said, adding that it had been particularly helpful to meet other parents who were having similar experiences. "As much as you can explain it to your friends and extended family members…it's really hard, unless you're in it, to understand." Two of the three charities chosen to benefit from Black Sabbath's gig are Birmingham-based, while Cure Parkinsons is a cause close to home for lead singer Ozzy Osbourne, as he has largely been forced to stop touring due to the disease and spinal injuries. Joanna Hutton, a nurse at Acorns' Walsall hospice, said all donations were "crucial" because "otherwise we can't stay open". She added that the hospice aimed to create a home-like environment for children, with activities such as cooking and crafts, as well as daytrips. "I think that a lot of people have a stigma around hospices. They think it's really sad, but it really isn't - it's vibrant," she said. Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram. Black Sabbath at Villa Park: All you need to know Black Sabbath to give city £20m boost Hospice boss warns of funding challenges 'Proud' children's charity given Unicef award Acorns Children's Hospice
Globe and Mail
18-06-2025
- Business
- Globe and Mail
SimpleTraffic Launches Breakthrough Service to Help Businesses Drive Real Website Traffic Without Paid Ads
SimpleTraffic makes it easy for websites to attract real human visitors without paid ads, helping businesses grow online traffic and improve engagement. is shaking up the digital marketing space with the official launch of its fully automated traffic generation platform, designed to help businesses of all sizes increase website traffic using real visitors, without the complexity, cost, or learning curve of traditional advertising. SimpleTraffic was built to solve a growing problem for small businesses, bloggers, entrepreneurs, and marketers: getting consistent, high-quality traffic to their websites without spending thousands on paid ads. The service leverages behavioral data, IP-based targeting, and a network of over 500 websites and web apps to deliver actual human visitors directly to customer websites. 'We created SimpleTraffic to be the easiest and most cost-effective way for anyone to get more traffic,' said Trevor Johnson, spokesperson for SimpleTraffic. 'There are thousands of great websites out there that just need more exposure. We help them get that, starting from just $15.' Unlike services that use bots or fake visitors, SimpleTraffic only sends real users. Clients can choose targeting options such as device type (mobile or desktop), geographic location, and even niche relevance. This allows them to match traffic to their business goals, whether they're testing a landing page, promoting a blog post, scaling an e-commerce store, or improving SEO signals. The platform is entirely self-service and takes less than five minutes to set up. After signing up, users simply paste in their website URL, choose a plan, and go live. The dashboard offers full control, including traffic analytics, campaign controls, and the ability to pause or cancel at any time. Key Features Include: SimpleTraffic routes real visitor traffic through a global network of websites and apps, ensuring that every visit comes from a genuine user rather than ads, bots, or questionable sources. With plans starting at just $5, the platform offers scalable options to suit businesses of all sizes. It integrates seamlessly with popular platforms like Shopify, WordPress, ClickFunnels, and custom-built websites. Additionally, it includes built-in analytics, traffic controls, and targeting features that let users pause, resume, or refine their campaigns as needed. 'One of our clients used SimpleTraffic to boost a brand-new affiliate site,' Johnson added. 'In a few weeks, they were able to validate their niche, improve search rankings, and make their first sales, all without touching a single ad campaign.' SimpleTraffic's unique approach has also made it a favorite among SEO professionals and growth hackers. By increasing dwell time, reducing bounce rates, and driving visitors from various IPs, the service helps improve overall site engagement, factors that can positively impact search engine rankings over time. With more than 1 billion clicks delivered and hundreds of active users, the platform is already proving to be a powerful alternative to traditional PPC and paid traffic sources. The team behind SimpleTraffic has plans to continue improving the platform with even more targeting options and integrations based on user feedback. 'This is just the beginning,' Johnson said. 'We're making it possible for anyone, regardless of budget or experience, to grow their web presence with real, reliable traffic.' To learn more or start a free trial, visit Media Contact Company Name: Simple Traffic Contact Person: Trevor Email: Send Email Country: United States Website:
