Latest news with #TrixieMattel
Malaysian Reserve
16 hours ago
- Entertainment
- Malaysian Reserve
HBO Max Celebrates Pride Month with the Release of Gay HBO Max Song
LONDON, June 27, 2025 /PRNewswire/ — HBO Max proudly announces the release of GAY HBO MAX SONG, a new track by internationally renowned drag superstar, pop culture icon, and DJ Trixie Mattel, created especially for fans using some of HBO Max's most iconic quotes. As part of the Pride Month celebrations, the music video for GAY HBO MAX SONG by Trixie Mattel is available now on YouTube. The launch of GAY HBO MAX SONG celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon. With fans at the core of its success, HBO Max continues to inspire engagement and creative expression. This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. As part of a global celebration, HBO Max is launching activations across LATAM and EMEA throughout the weekend and beyond. Local DJs will collaborate to remix GAY HBO MAX SONG in ways that resonate with fans in their regions, bringing a global heartbeat to this Pride anthem. 'Look, as gay people we live and breathe pop culture. So making this track using timeless clips from some of tv's most iconic moments felt like the perfect way to celebrate PRIDE. This is a gay person's brain on HBO Max. Now go put on a blonde wig, click play, and dance.' – Trixie Mattel Fans can watch GAY HBO MAX SONG by Trixie Mattel now on YouTube. About HBO MaxHBO Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available). Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like 'Friends' and 'The Big Bang Theory,' all in one place. For media inquiries please contact: Marissa@ Logo – –
Yahoo
21 hours ago
- Entertainment
- Yahoo
Trixie Mattel Just Dropped a 'Gay HBO Max Song'
Warner Bros. Discovery has teamed up with DJ/drag superstar Trixie Mattel on a new song intended to celebrate Pride. And oh yeah, it also honors HBO Max. 'Gay HBO Max Song' was released on Friday, June 27 — the penultimate weekday of Pride Month 2025. The music video, which ironically was released before Max officially rebranded de-branded back to 'HBO Max,' is meant to 'amplify queer joy,' a third-party PR rep for the collaboration told The Hollywood Reporter. More from The Hollywood Reporter K-Pop Girl Group Aespa Is Exactly Where They Want to Be Lorde Performs Surprise Glastonbury Set on Day of Album Release: "I'm Back and Completely Free" Lorde Summer Officially Arrives With New Album 'Virgin' The single lays a few very meme-able quotes from HBO/Max shows atop the beat, including Sydney Sweeney's 'I've never been happier!' line from Euphoria, Jennifer Coolidge's 'These gays are trying to kill me!' from The White Lotus, 'Whatever happened to fun?' from Sex & the City — and others. The selections mark 'HBO Max's most iconic quotes' as 'uplifted and made relevant by the queer community,' the pitch to press reads. 'With fans at the core of its success, HBO Max continues to inspire engagement and creative expression,' it continues. 'This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. The launch of the 'Gay HBO Max Song' celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon.' In 2022, Mattel had a Discovery+ show titled Trixie Motel. A sequel, Trixie Motel: Drag Me Home, premiered on Discovery+ (and Max) in 2024. Also, it's just catchy. Watch the 'Gay HBO Max Song' music video here: Max will revert to 'HBO Max' (but thankfully not the original HBO Max platform) sometime this summer. The service went from 'HBO Max' to just 'Max' in 2023 in an ill-conceived attempt to express the broadness of available content following the combination of WarnerMedia (at the time owned by AT&T) and Discovery, Inc. 'This evolution has been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content,' WBD said in a statement reversing course in May. 'With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50-plus years than HBO.' 'Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering,' the statement continued. 'It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.' Best of The Hollywood Reporter 'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series 22 of the Most Shocking Character Deaths in Television History A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise
Korea Herald
a day ago
- Entertainment
- Korea Herald
HBO Max Celebrates Pride Month with the Release of Gay HBO Max Song - A New Track by Trixie Mattel Featuring HBO Max's Most Iconic Quotes
LONDON, June 27, 2025 /PRNewswire/ -- HBO Max proudly announces the release of GAY HBO MAX SONG, a new track by internationally renowned drag superstar, pop culture icon, and DJ Trixie Mattel, created especially for fans using some of HBO Max's most iconic quotes. As part of the Pride Month celebrations, the music video for GAY HBO MAX SONG by Trixie Mattel is available now on YouTube. The launch of GAY HBO MAX SONG celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon. With fans at the core of its success, HBO Max continues to inspire engagement and creative expression. This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. As part of a global celebration, HBO Max is launching activations across LATAM and EMEA throughout the weekend and beyond. Local DJs will collaborate to remix GAY HBO MAX SONG in ways that resonate with fans in their regions, bringing a global heartbeat to this Pride anthem. "Look, as gay people we live and breathe pop culture. So making this track using timeless clips from some of tv's most iconic moments felt like the perfect way to celebrate PRIDE. This is a gay person's brain on HBO Max. Now go put on a blonde wig, click play, and dance." - Trixie Mattel Fans can watch GAY HBO MAX SONG by Trixie Mattel now on YouTube. About HBO Max HBO Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available). Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like "Friends" and "The Big Bang Theory," all in one place. For media inquiries please contact: Marissa@
Cision Canada
a day ago
- Entertainment
- Cision Canada
HBO Max Celebrates Pride Month with the Release of Gay HBO Max Song - A New Track by Trixie Mattel Featuring HBO Max's Most Iconic Quotes
LONDON, June 27, 2025 /CNW/ -- HBO Max proudly announces the release of GAY HBO MAX SONG, a new track by internationally renowned drag superstar, pop culture icon, and DJ Trixie Mattel, created especially for fans using some of HBO Max's most iconic quotes. As part of the Pride Month celebrations, the music video for GAY HBO MAX SONG by Trixie Mattel is available now on YouTube. The launch of GAY HBO MAX SONG celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon. With fans at the core of its success, HBO Max continues to inspire engagement and creative expression. This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. As part of a global celebration, HBO Max is launching activations across LATAM and EMEA throughout the weekend and beyond. Local DJs will collaborate to remix GAY HBO MAX SONG in ways that resonate with fans in their regions, bringing a global heartbeat to this Pride anthem. "Look, as gay people we live and breathe pop culture. So making this track using timeless clips from some of tv's most iconic moments felt like the perfect way to celebrate PRIDE. This is a gay person's brain on HBO Max. Now go put on a blonde wig, click play, and dance." - Trixie Mattel Fans can watch GAY HBO MAX SONG by Trixie Mattel now on YouTube. About HBO Max HBO Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available). Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like "Friends" and "The Big Bang Theory," all in one place.
Business of Fashion
2 days ago
- Entertainment
- Business of Fashion
For Makeup that Performs, Look to Drag Queens
It almost sounds almost naive to say that the underground performance artists known as drag queens are in no small part responsible for the 21st century beauty boom, i.e. contouring, cut creases and maybe Kim Kardashian. But the truth is that drag has infiltrated popular culture in almost every way, from pop star imagery to Hollywood franchises to the way we present ourselves. If RuPaul's famous catchphrase is a cliché, it's only because it's true enough to be rote: You're born naked, and the rest is drag. 'You see people wearing lashes on a daily basis,' said the makeup artist David Petruschin, better known by her drag alter ego Raven. 'You see people at a fast food window who are completely contoured and highlighted.' Some queens are only just beginning to cash in. A newly created pipeline, powered in large part by RuPaul Charles' 'Drag Race' universe, which is owned and operated by production company World of Wonder, has delivered some performers to mainstream business success as the faces, formulators and founders of makeup brands. These businesses take on a variety of structures. Mo-Beauty, by the drag queen Mo Heart, is produced by Gostrider, a consumer goods portfolio which owns a majority stake. The Barbiesque Trixie Mattel owns her label Trixie Cosmetics outright, which staffs about nine employees in an office in Burbank, California; it's one of many of Mattel's projects, including shows, a Palm Springs motel and a show about said motel. But both beauty businesses are small compared to competitor brands, and sold only via e-commerce. Trixie Mattel owns her label Trixie Cosmetics. (Courtesy) Then there's Kimchi Chic, founded by the Korean-American drag queen Kim Chi, and the most successful makeup venture to come out of the Drag Race universe to date. The brand has scaled up to $20 million in annual revenue, said a person with knowledge of the company's finances, driven by far and wide distribution — the brand launched in CVS in 2022, came to Amazon in 2024 and has grown explosively on TikTok Shop in the past year. Success depends on good partners. Chi had an early one in Nyx Cosmetics and Bespoke Beauty Brands founder Toni Ko, who approached the queen about partnering on a makeup line in 2018. On its face, putting a drag queen in the seat of a makeup company could be seen as a bankable strategy: Who among professionals better understands both the art and performance of cosmetics? On the other hand, the strategy is not without risk, as drag queens have become targets in the greater culture war. Their default association with progressive politics gives these brands more volatility than typical celebrity or influencer-led ventures. For these brands, that's the point, not the problem. 'We will always champion our drag community,' Tank said, 'in every way that we can.' Partner Up 'Most drag and cosmetics careers intersect,' said Raven, who in her early career worked at the MAC Cosmetics counter by day and performed in clubs by night. But she quit the counter to focus on one-on-one clients after discovering she didn't have the merchant's heart. 'It was hard for me to find the balance between selling and artistry,' she sighed. If RuPaul is the face of drag, it's painted by Raven, who became the diva's makeup artist after impressing her with her technique as a contestant on season three of 'Drag Race.' She estimates she has put Charles in drag between 400 and 500 times — now she hosts a World of Wonder show called Painted by Raven. The two have MAC Cosmetics in common, with the elder queen kicking off MAC's Viva Glam campaign benefitting AIDS research in 1994. (The brand was acquired by the Estée Lauder Companies the same year.) The first season of 'RuPaul's Drag Race,' produced by World of Wonder for the Logo TV channel, attracted a fair share of LGBTQ friendly corporate sponsors; the final four contestants made dresses inspired by Absolut vodka flavors. The show's initial beauty sponsor was Ko's Nyx Cosmetics, but Anastasia Beverly Hills took over in season 7. RuPaul bellows the brand name in the intro of every episode, thanks to Claudia 'Norvina' Soare, the company's president, daughter of founder Anastasia Soare and 'Drag Race' fan, who initiated the partnership. Randy Barbato and Fenton Bailey, the founders of World of Wonder, said they didn't have a sense of how successful the partnership has been. 'I feel like there's been mutual growth with both their brand and our brand,' Barbato offered. But 'it's equally or more exciting to watch [sponsors] look at queens as viable and serious partners for their businesses.' These partnerships are key to drag businesses — everybody needs the Raven to their RuPaul. Kimchi Chic has found a great partner in Bespoke Beauty Brands, which has leveraged its founder's charisma on TikTok Shop to drive sales growth. CEO Tank said that founder Chi drives sales in part through 'megalives,' hourslong streams with product demonstrations and special guests. Founder Kim Chi drives sales in part through 'megalives,' hourslong streams with product demonstrations and special guests. (Courtesy) 'TikTok Shop was a game changer for us,' Tank said. The app is a hotbed of users in their teens, 20s and 30s who are perfectly targeted by the brand's accessibly priced products; the hero Stage Proof setting spray, she points out, is $16. Tank said this year, the brand intends to be even more disciplined with its capital, with the aim of reinvesting money in product development. 'Innovation is queen in beauty,' Tank said, adding that TikTok provides a live 24/7 focus group. 'We develop products and launch them, many of them, just off the back of TikTok Shop and TikTok feedback.' Audrey Napoleon, whose portfolio is called Gostrider Brands, tapped Mo Heart of 'Drag Race' to create Mo Beauty, which launched in 2021. Napoleon's background in the music industry left her with an affection for helping performers build viable second income streams, even if doing so extends beyond Gostrider's purview. Monique Heart, founder of Mo Beauty. (Courtesy) 'If Mo ever comes [to me] and she's like, 'Covergirl called me and said they're gonna give me X amount of dollars to do this,' we're saying, 'Girl, go do that.'' Napoleon said. You Better Work Napoleon's insight reveals an underside to the drag boom: Performers have become products too. Those with good partners can find footing, but many are going it alone. As the world's drag stage continues to crowd, it takes investment to stand out. Most queens revenue streams come primarily from club tips, though the 'Drag Race' universe has helped some access the opportunities of influencers and RuPaul-level celebrity. By contrast, a single pageant gown can cost a couple thousand dollars, to say nothing of wigs and jewellery. The expenses multiply for queens in the 'Drag Race' universe, many of whom are plucked from the club circuit but must arrive to their TV debuts with full, camera-ready wardrobes. Lexi Love, a long-limbed drag queen from Kentucky in the US and finalist on the most recent season of 'Drag Race,' took out a second mortgage to, as she put it to Pride Today's Ricky Cornish, 'gag you on these runways.' Love estimates she spends about $1,000 a month on makeup; not as an indulgence, but an occupational hazard. 'I can't go out with, like, Chapstick and mascara!' she cried. It's true that the beauty industry continues to offer meaningful support to the drag community. (While Love didn't take home the show's grand prize of $100,000, she was 'tipped' $10,000 by Anastasia Beverly Hills.) But there's room for more, and not just in the context of 'Drag Race' or the month of June. 'Drag is inherently entrepreneurial,' Bailey said. 'People put on a suit and go to work on Wall Street, drag queens puts on a wig and go to perform. Often, drag artists show a keener sense of innovation and a stronger intuition about their audience. They are sharp, and they are real leaders in the field.'
