19-07-2025
USC Trojan Athletic Fund unveils new season ticketing model for football and basketball
For nearly two decades, USC's Trojan Athletic Fund has used the same model for season tickets. However, that is about to change. On Thursday, the TAF unveiled a new model for football, men's basketball, and women's basketball season tickets that will go into effect beginning with the 2025-2026 basketball season and the 2026 football season.
The new system is designed to make things simpler for season ticket holders. Previously, many season tickets included up to three separate required payments: the actual cost of the tickets, a Trojan Athletic Fund contribution, and a Coliseum restoration gift. Under the new system, however, the cost of the seats and any required per-seat gift will be combined into one, making things easier for fans.
In addition, the new model will utilize a system known as 'Victory Points.' Fans can earn Victory Points both by purchasing season tickets and by donating money to USC Athletics. Victory Points will be used to determine priority order for things such as seat upgrades and away/neutral site game tickets.
'Thank you to all of our donors,' USC Athletic Director Jennifer Cohen wrote on social media. 'We're excited to share the new Trojan Athletic Fund designed to elevate our stewardship, improve your fan experience, and support our student-athletes! Nothing compares to the power of the Trojan Family. Together, we will #WinTheEra'
Those looking to learn more about the new model, including a list of frequently asked questions, can do so here.
