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Daily Record
2 days ago
- Lifestyle
- Daily Record
Boots stocking 'delicious' plant protein powder to help women 'strengthen and tone' muscle
Tammy Hembrow, Emilee Hembrow and Amy Hembrow are three Australian sisters who have made a name for themselves as fitness and wellness influencers - and they've just launched a new supplement range exclusive to Boots Fitness isn't always just about hitting the gym or what we eat. Supplements and protein powders have long been popular with health buffs, but finding formulas that specifically support women's exercise routines, fitness goals, and general wellbeing has previously proven difficult. However, a new female-founded fitness brand has just launched at Boots , making products designed by women, for women, more accessible. Aussie influencers, the Hembrow sisters - Tammy, Emilee, and Amy - have made a worldwide name for themselves in the fitness, wellness, and motherhood spheres, with their brand Selfish, now available on the high street. Selfish markets itself as innovative sports nutrition for genuine women living real lives. Every item aims to assist women with their health and fitness journey, with protein being a cornerstone product in the fresh collection, featuring a Give Me Protein Water - which eliminates the hassle (and chaos) of thick protein shakes. Internationally celebrated fitness personality Tammy explained the brand's philosophy, saying: "Fitness isn't just about hitting PBs or dropping dress sizes. It's about showing up for you." The refreshing and rapidly-absorbed vegan Give Me Protein Water provides a moisturising hit of broken-down plant protein for strength building, muscle definition and recovery. Offered in VeryBerry and Tropical Crush varieties, the 300g container supplies 15 portions, reports Wales Online. This product is acclaimed for promoting muscle tone, strength and repair, as well as fulfilling daily protein requirements. It offers a comprehensive amino acid profile, featuring lean hydrolysed plant protein in a non-gritty, rapidly-absorbing formula. Another protein offering, Give Me Plant Protein, priced at £24.65, is characterised as a luxurious, smooth vegan protein powder that delivers 20g of lean plant protein per serving. Available in French Vanilla and Rich Chocolate flavours, it's designed to assist women with strength, toning, and post-exercise recovery. For best results, users simply blend or shake one scoop into 250ml of water and consume post-workout, or whenever a protein boost is required. For those exploring alternatives to mainstream brands, the Impact Whey Protein Powder from My Protein is priced at £13.99. It comes in various flavours and provides a significant 23g of protein per scoop. There's also the Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets available at Holland and Barrett for £10.49. This is an excellent choice for vegetarians looking to support their brain, heart, and vision health. The Selfish brand boasts an impressive 4.9 out of five star review score on its website. As one reviewer noted: "I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and am obsessed with the flavour. It's also really helped with my bloating. Love it." Another said: "As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day." However, not every customer review was entirely glowing: "One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste." Another shared: "I've had this for just over a week, and I've been sipping it straight after lunch when I need that sweet hit. I find that it fills me up and takes away the craving. Also, it's completely delicious." For ladies seeking to enhance their hectic, dynamic lifestyles, Selfish's collection of supplements crafted specifically for women might just be the ideal answer.
Wales Online
11-07-2025
- Health
- Wales Online
Influencer plant protein lands at Boots and it helps women 'strengthen and tone' muscle
Influencer plant protein lands at Boots and it helps women 'strengthen and tone' muscle The Hembrow sisters have launched a female-focused sports nutrition brand, which includes a lean plant protein just for women Selfish was founded by the Hembrow sisters - Tammy, Emilee and Amy (Image: Selfish ) Uncovering the ideal supplements to bolster women's training, fitness objectives, and overall health can be quite the challenge and often takes up valuable time. Protein is a key supplement as it helps build and repair muscle, but finding the right way to add it into the day can be tricky. The Hembrow sisters - Tammy, Emilee, and Amy - are Australian influencers who have captured international attention in the realms of fitness, wellness, and parenting, an ultimately no strangers to the search for supplements. They've launched Selfish, a sports nutrition line designed specifically for women, now available in Boots stores nationwide across the UK, as North Wales Live reports. Selfish is pitched as cutting-edge sports nutrition for real women leading authentic lifestyles. All product designed to help women with their wellbeing and fitness, protein is a key product in the new range and includes a Give Me Protein Water - that takes the fuss (and mess) out of creamy protein smoothies. READ MORE: 'Outstanding' fake tan that's easy to apply drops 31% for Amazon Prime Day READ MORE: IBS sufferers claim to have 'banished discomfort' with 'game changing' supplement Globally renowned fitness influencer Tammy clarifies the brand's ethos stating: "Fitness isn't just about hitting PBs or dropping dress sizes. It's about showing up for you." The light and fast-absorbing vegan Give Me Protein Water delivers a hydrating dose of hydrolysed plant protein for strength, toning and recovery. Available in VeryBerry and Tropical Crush flavours, the 300g tub provides 15 servings. Selfish is now stocked at Boots From #29 Selfish Buy Here Product Description Selfish Supps includes a variety of products to help women's health, including a Plant Protein Powder. This product is touted to support muscle tone, strength and repair, and meet daily protein targets. It provides a complete amino acid profile, offering lean hydrolysed plant protein and a non-gritty, fast-absorbing formula. Another protein product, the Give Me Plant Protein, which retails at £24.65, is described as a sumptuous and smooth vegan protein powder that packs 20g of lean plant protein in each serving. Also on offer in French Vanilla and Rich Chocolate flavours, it's designed to aid women with strength, toning, and post-workout recovery. For optimal results, users simply need to blend or shake one scoop into 250ml of water and consume after exercise, or whenever a protein boost is needed. For those seeking alternatives to mainstream brands, the choices are abundant. Consider the Impact Whey Protein Powder from My Protein, which costs just £13.99 and offers various flavours, delivering a notable 23g of protein per scoop. There's the Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets available at Holland and Barrett for £10.49 as well, suiting vegetarians keen on supporting their brain, heart, and vision health magnificently. The Selfish brand has an impressive 4.9 out of 5-star review score on its website. As one person said: "I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and am obsessed with the flavour. It's also really helped with my bloating! Love it." Another said: "As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. "Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day." Meanwhile, not all opinions from reviewers were fully positive: "One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste." Article continues below Another expressed: "I've had this for just over a week, and I've been sipping it straight after lunch when i need that sweet hit. I find that it fills me up and takes away the craving. Also, it's completely delicious." For women looking to optimise their busy, active lifestyles, Selfish's range of supplements designed exclusively for women could be the perfect solution.
Daily Mail
22-04-2025
- Health
- Daily Mail
Fitness queen Tammy Hembrow surprises fans with major announcement
Whether you're a gym enthusiast or starting a fitness journey, you've probably heard the scoop that protein shakes can give your workout a serious boost. In Australia's saturated sports nutrition market, most products are made with men in mind - packed with male-centric branding and an information overload, often leaving women feeling sidelined. But the Hembrow sisters - Tammy, Amy and Emilee - have flipped the script with Selfish Supps - a new sports nutrition brand offering seven nutritionally balanced formulas, made for women, by women. 'We just want women to know they deserve to take care of themselves, and it doesn't need to be complicated or overwhelming. Selfish is here to make prioritising your needs simple and guilt-free,' Tammy told Daily Mail Australia. Selfish Supps has launched exclusively at Chemist Warehouse, making sports nutrition more accessible and affordable for women of all kinds, while taking the guesswork out of figuring out what you need to reach your health and fitness goals. The multi-purpose formulas include: Give Me Plant Protein (Chocolate and French Vanilla), Give Me Protein Water (Tropical Crush and Very Berry), Hydrate Me (Pink Lemonade), I Want Energy (Juicy Watermelon), and Balance My Gut (Blueberry Bliss). Every product is backed by science and designed to support women's unique health and fitness needs - from energy, endurance and muscle tone to recovery, focus, gut health and hydration. The famous Gold Coast sisters saw a gap in the market for women's sports nutrition that's not only simple and delicious, but also helps fuel your body, whether for a workout or a workday. ' Selfish removes the stigma around women's sports nutrition. No bro science, no gym junkie jargon. It's a brand that speaks to women in their own language,' Emilee said. 'The packaging, product names and messaging - it's clear, simple, and supportive. You know exactly what you're getting and how it'll help you, without the confusion.' The sisters said shoppers should be most excited about the tasty flavours in their range, as they are 'meticulously crafted formulations' - without the chalky textures and gritty powders that many powders are typically known for. 'Honestly, not to brag but we've nailed the flavours,' Emilee said. 'They're so juicy, refreshing and don't leave any bad after-taste the way other powders can. 'It was really important to us to create products that women actually enjoy drinking, because if you don't enjoy it you won't be consistent and won't see results.' The idea to create Selfish came to mind after fitness queen Tammy was constantly bombarded with questions from her community of millions of fans, all seeking her recommendations. 'I realised how confusing the sports nutrition space was for women, and that nothing out there really spoke to us or prioritised our needs,' Tammy explained. 'Also, too many women feel guilty for putting themselves first or are called selfish when they choose to prioritise their own needs before others.' Her sister Amy couldn't agree more, explaining that 'mum guilt is so real'. 'I know I put a lot of pressure on myself to always show up for my kids, but you can't show up and be your best 100 per cent of the time. It's even harder if you're not looking after yourself physically and mentally,' Amy said. 'To me sports nutrition isn't just about dropping dress sizes or fuelling gym workouts. It's about having the strength to carry my kids, the energy to play with them and feeling really good about myself so that I can pass good habits on to them. ' Selfish champions that and recognises that every woman's goals are different.' If the sisters could only choose one Selfish product, Tammy's favourite is the Give Me Plant Protein. 'Protein intake is so important for women and I prioritise Give Me Plant Protein with every meal or snack. Ours are so creamy and smooth and give you 20g of vegan protein per serve,' she said. Her sister Amy couldn't get enough of Balance My Gut. 'Gut health is so important and Balance My Gut is unlike any other greens powder or gut health product I've tried,' Amy said. 'The blueberry flavour is really yummy and it has a much simpler ingredient list with 10 key nutrients so you're actually getting an efficacious dose.' The famous Gold Coast sisters saw a gap in the market for women's sports nutrition that's not only simple and delicious, but also helps fuel your body, whether for a workout or a workday Emilie said she's obsessed with Give Me Protein Water. 'I love the juicy flavours and they're perfect for the times you don't feel like a heavy shake or milky protein,' she explained. For any women curious about the new range, the sisters have shared their top picks. ' Give Me Plant Protein, Hydrate Me, and I Want Energy are my picks,' Tammy said. ' Protein is essential for women's energy, strength, and recovery. Hydrate Me for hydration you'll actually crave. And I Want Energy because I work out every day and need that extra boost of energy without the coffee crash or jitters.' Amy said her must-tries are Balance My Gut, Hydrate Me, and Give Me Protein Water. 'Gut support is a game changer, and the electrolytes in Hydrate Me are so important for recovery and feeling great,' she said. 'The protein waters are the easiest, lightest way to get extra protein in.' Selfish Supps flips the script with seven purposefully formulated sports nutrition products designed for women who want more - from their fitness, their mindset, and their goals Emilie said Hydrate Me, Give Me Plant Protein, and Balance My Gut are part of her daily routine. 'They're the ones I use daily and recommend to all my friends - simple, effective, and taste incredible,' she explained. 'I've never had a greens powder I actually enjoyed and would stick to until we created Balance My Gut.' Putting women at the forefront, the sisters are thrilled to see their brand Selfish Sups now rolling out in Chemist Warehouse stores nationwide. 'It's honestly surreal. We've worked so hard on this brand and to see it go from an idea to being on shelves in Chemist Warehouse is a pinch-me moment,' Tammy said. Amy said they are 'so proud' to see their products more accessible to women. 'Good nutrition should be available to everyone,' she said. Emilee agreed, adding: 'It's such a proud, full-circle moment. To build something with my sisters and now see it on shelves is the best feeling.' To shop the Selfish Supps range, click here. The new Selfish Supps line-up Give Me Plant Protein: 20g of deliciously smooth lean plant protein per serve to fuel your day - from workout to workday. Pea, brown rice and hemp protein are blended with a dose of prebiotic fibre to support lean muscle growth and performance while being easy on the stomach and deliciously smooth and creamy. Flavours: French Vanilla and Chocolate Give Me Protein Water: A refreshing and hydrating hit of hydrolysed plant protein to help you hit your daily protein goals. Pea and brown rice protein deliver a complete amino acid profile to support lean muscle growth, tone and repair in a mouth-wateringly refreshing, non-gritty formula. Flavours: Flavours: Tropical Crush and Very Berry Hydrate Me: Your thirst-quenching electrolyte powder with magnesium and vitamin c to amplify recovery and fast track hydration. Rehydrate your body post-workout or party supported with a sweet yet zesty and refreshing hit of hydration supported by coconut water, zinc and key electrolytes. Flavour: Pink Lemonade I Want Energy: An extra-juice pre-workout with essential amino acids for non-jittery performance, stamina and focus. Think sustained, long-lasting energy without the crash, with branch chain amino acids and green tea extract to support your workouts, fuel performance and unlock endurance. Flavour: Juicy Watermelon
