Latest news with #TruBroker
Campaign ME
04-07-2025
- Business
- Campaign ME
Bayut: Why we stopped playing by the rules
If you've been around long enough in the real estate game, you'll know that agents are always chasing leads. Buyer leads, seller leads and landlord leads – whatever brings in the next transaction and that all important commission. But for those of us working in marketing, one truth becomes clear over time: the strategies that deliver the most meaningful outcomes rarely come from following the crowd. Real impact lies in identifying what truly works – and for whom – and, then, executing with intent. At Bayut, we've spent years exploring how to better connect property owners with trusted professionals. What emerged was not just a campaign or a product – it was a shift in mindset. Rather than casting a wide net through generic marketing, we focused on individuals who had already earned their community's trust through consistent performance. This led to the development of TruBroker – a recognition system that highlighted agents who demonstrated real service, integrity and expertise. But the initiative didn't end online. Instead of limiting visibility to digital rankings or platform performance, we brought these agents into the real world. Strategically designed OOH Rather than throwing money at generic out-of-home (OOH) campaigns and crossing our fingers, hoping that sellers would come knocking, we focused on something a bit bolder: empowering the agents who deserve the attention. We did this through prominent billboard placements across the city, top-tier leaderboard visibility and exposure designed to align with their professional strengths. Interestingly, this approach challenged prevailing assumptions in marketing. We're often told that traditional channels, including outdoor advertising, have lost their relevance in a digital-first landscape. But our experience proved otherwise: a well-placed, strategically timed billboard can still foster trust, drive action and result in direct seller enquiries. Marketing with tangible impact Agents who were featured on billboards on major roads such as Sheikh Zayed Road, Hessa Street and Umm Suqeim Street reported increased contact from property owners who remembered seeing their face – not just from a search result, but from a moment in traffic. As one consultant described it, the visibility became a catalyst – not only to generate leads, but also to build credibility. We spoke to property consultant Rey Sadhwani at White & Co., who explained that ever since she attained the TruBroker status, her experience has completely transformed. She said that it has not only helped her build trust with sellers through authentic listings but has also significantly increased her exposure and supported her lead generation. It's worth pausing to consider what this tells us about trust in today's property market. Securing a listing is rarely just about being available; it's about being visible in the right way. Sellers are not only looking for an agent – they are looking for signals of reliability, consistency and local insight, who can get them what they want as soon as possible. And that's exactly what the TruBroker badge represents. Parmida Azizi, a senior property consultant at Ax Capital Real Estate reiterated this when she told us why becoming a TruBroker has been a game-changer for her career, explaining that it has significantly increased her leads and attracted sellers who want to list with her. This wasn't an accidental outcome. It was built on performance data, agent reputation and ongoing engagement with our platform. While the benefits for agents are clear – more quality leads, higher visibility and stronger personal brands – the wider impact on the industry is equally valuable. By spotlighting excellence, we help raise the standard for all. This isn't simply a Bayut story, nor a one-off campaign success. It's a case study of how backing the right people – those already delivering real value – can shift behaviours across the market. In an industry where awards can be bought, and recognition can be associated with tacky campaigns that show nothing but exchange of money, and where everyone is searching for the next lead generator, perhaps the more important question is: How do we support those who truly deserve the leads in the first place? The results speak volumes. And, more importantly, they offer a glimpse of a real estate future that's guided by trust, transparency and 'earned' recognition. By Sahar Khan, Vice President of Marketing, Bayut.
Saudi Gazette
23-04-2025
- Business
- Saudi Gazette
Bayut.sa launches 'Journey to your Dream Home' campaign, demonstrating the ease of using its Website/App
the leading real estate marketing platform in the Middle East and North Africa and a subsidiary of Dubizzle Group, has launched its first campaign in Saudi Arabia under #Journey_to_your_Dream_Home. The campaign aims to highlight the platform's features and its advanced property search experience. This initiative focuses on presenting as a prop-tech platform aligned with the growing demand in the Saudi real estate market, driven by the nation's economic and urban development. Since its launch, has facilitated the search of homes in Saudi Arabia and introduced various innovative features, including the 'Search 2.0' tool, which allows users to find properties near their preferred locations, based on driving time. The platform also provides a range of services like TruBroker and TruCheck which inspire trust and confidence in the industry. has actively participated in major exhibitions and conferences such as Cityscape and Restatex, in addition to 37 events and forums. It has also launched over 10 marketing campaigns to showcase its offerings, reaching over 13 million visitors to its platforms during 2024. As part of its programs, the Bayut Academy has hosted workshops for more than 3,000 real estate professionals, offering multiple training courses with plans for further expansion to become a leader in the sector across the Kingdom. Notably, established its headquarters in Riyadh in 2024, and has since expanded to five regions across the Kingdom, including Jeddah, Khobar, Madinah, and Makkah. The company now boasts a workforce of 550 employees and is committed to broadening its services and highlighting its role in connecting real estate companies, developers, agencies, and property owners with buyers, renters, and investors — making the search process simple and seamless. Through its website and mobile application, enables access to thousands of users searching for residential and commercial properties. It offers an integrated and user-friendly search experience, empowering real estate agents with tools and services to better understand and meet client needs. Website: LinkedIn: X: Facebook: Instagram: TikTok: Snapchat: Bayut Saudi Arabia is a leading real estate marketing platform in Saudi Arabia that provides innovative technology and marketing solutions to facilitate the search of homes in line with the changes happening in the real estate market in the Kingdom of Saudi Arabia and the development it is witnessing in recent times to facilitate the process of searching for real estate properties and developing and enhancing the real estate market in a positive way. Bayut Saudi Arabia connects real estate companies, agencies, tenants, and homeowners through various platforms in a seamless, and user-friendly manner. Bayut Saudi Arabia is a comprehensive technology and real estate marketing solution, with a database of more than tens of thousands of residential and commercial properties for sale and rent as well as residential and commercial projects across Saudi Arabia. As a real estate marketing platform, It ensures that property seekers find the perfect real estate by giving the option of refining their search and providing detailed information about the property, location, and neighborhood, in addition to a wide range of services, which will make the marketing experience more effective. Bayut Saudi Arabia also enables real estate companies, agencies, and property owners in KSA to advertise their listings to thousands of interested users and seekers of various types of properties on the Bayut Saudi Arabia website and app. It also provides a set of tools that help each of the real estate agents to better understand their customer's demands and serve them. Dubizzle Group Holdings Limited, headquartered in Dubai, UAE operates in 18 countries and is home to over 5,000 employees worldwide. Dubizzle Group Holdings Limited is the regional leader in multiple classified verticals and continues to grow by way of technical innovation and a relentless focus on world-class customer experience.
Saudi Gazette
23-04-2025
- Business
- Saudi Gazette
Bayut.sa launches 'Journey to your Dream Home' campaign, demonstrating the ease of using their Website/App
the leading real estate marketing platform in the Middle East and North Africa and a subsidiary of Dubizzle Group, has launched its first campaign in Saudi Arabia under #Journey_to_your_Dream_Home. The campaign aims to highlight the platform's features and its advanced property search experience. This initiative focuses on presenting as a prop-tech platform aligned with the growing demand in the Saudi real estate market, driven by the nation's economic and urban development. Since its launch, has facilitated the search of homes in Saudi Arabia and introduced various innovative features, including the 'Search 2.0' tool, which allows users to find properties near their preferred locations, based on driving time. The platform also provides a range of services like TruBroker and TruCheck which inspire trust and confidence in the industry. has actively participated in major exhibitions and conferences such as Cityscape and Restatex, in addition to 37 events and forums. It has also launched over 10 marketing campaigns to showcase its offerings, reaching over 13 million visitors to its platforms during 2024. As part of its programs, the Bayut Academy has hosted workshops for more than 3,000 real estate professionals, offering multiple training courses with plans for further expansion to become a leader in the sector across the Kingdom. Notably, established its headquarters in Riyadh in 2024, and has since expanded to five regions across the Kingdom, including Jeddah, Khobar, Madinah, and Makkah. The company now boasts a workforce of 550 employees and is committed to broadening its services and highlighting its role in connecting real estate companies, developers, agencies, and property owners with buyers, renters, and investors — making the search process simple and seamless. Through its website and mobile application, enables access to thousands of users searching for residential and commercial properties. It offers an integrated and user-friendly search experience, empowering real estate agents with tools and services to better understand and meet client needs. Bayut Saudi Arabia is a leading real estate marketing platform in Saudi Arabia that provides innovative technology and marketing solutions to facilitate the search of homes in line with the changes happening in the real estate market in the Kingdom of Saudi Arabia and the development it is witnessing in recent times to facilitate the process of searching for real estate properties and developing and enhancing the real estate market in a positive way. Bayut Saudi Arabia connects real estate companies, agencies, tenants, and homeowners through various platforms in a seamless, and user-friendly manner. Bayut Saudi Arabia is a comprehensive technology and real estate marketing solution, with a database of more than tens of thousands of residential and commercial properties for sale and rent as well as residential and commercial projects across Saudi Arabia. As a real estate marketing platform, It ensures that property seekers find the perfect real estate by giving the option of refining their search and providing detailed information about the property, location, and neighborhood, in addition to a wide range of services, which will make the marketing experience more effective. Bayut Saudi Arabia also enables real estate companies, agencies, and property owners in KSA to advertise their listings to thousands of interested users and seekers of various types of properties on the Bayut Saudi Arabia website and app. It also provides a set of tools that help each of the real estate agents to better understand their customer's demands and serve them. Dubizzle Group Holdings Limited, headquartered in Dubai, UAE operates in 18 countries and is home to over 5,000 employees worldwide. Dubizzle Group Holdings Limited is the regional leader in multiple classified verticals and continues to grow by way of technical innovation and a relentless focus on world-class customer experience.
The National
09-04-2025
- Business
- The National
Not the first, but certainly the best: How Bayut redefined the UAE real estate market
In a highly competitive market where being first often holds an advantage, Bayut has proven that success is not about who starts a race – it is about who takes the definitive lead. Although it was not the first property portal to launch in the UAE, Bayut has cemented its reputation as the most trusted, innovative, and customer-focused real estate platform, setting new benchmarks and transforming the property search experience. From humble beginnings, Bayut has transformed itself into a powerhouse of real estate intelligence, driven by cutting-edge technology, market transparency, and strategic partnerships. By prioritising authenticity, ease of use and the integration of AI-driven solutions, Bayut has empowered property seekers with the confidence to make informed decisions in a fast-moving market. Bayut's impact is best reflected in the experiences of its users. 'My husband and I bought our house through Bayut,' said customer Farah 'What I loved most about the portal was the variety of options, the speed at which I could navigate between properties, and the ability to easily identify trusted agents under the TruBroker tag. "I also received a quick response to my request, which helped me choose my property faster. I've been living in Dubai for the past five years, and I don't think I've had a better experience on any other platform.' A key factor in Bayut's ascent to the top has been its commitment to enhancing user experience. Through in-depth market insights and smart tools like TruEstimate, TruBroker and BayutGPT, Bayut has revolutionised the way buyers, renters and investors navigate the UAE's dynamic property landscape, creating an experience that can rival global PropTech giants. Bayut's user-friendly experience is reflected in its high ratings across apps and other platforms. However, its reputation as the most tech-driven real estate portal extends beyond consumers - agents and marketers also recognise its cutting-edge innovations. One standout, exclusive feature is TruPoints, a unique rewards system that allows top-performing agents to climb the TruBroker leaderboard. This exclusive ranking highlights the best in the industry, giving them increased visibility and positioning them as the go-to choice for sellers and landlords seeking trusted professionals. Another B2B feature created to empower real estate agents is ProConnect, a powerful networking and lead-generation tool designed to help agents expand their reach and grow their business. This much-needed solution enables seamless interaction between agents, potential clients and industry professionals, fostering stronger connections and driving more meaningful engagements. By streamlining communication and enhancing visibility, ProConnect empowers agents to maximise their opportunities and stay ahead in a competitive real estate landscape. Rey Sadhwaniv, property consultant at White & Co, said: 'Since attaining TruBroker status, my experience has been completely transformed. Not only has it helped me build trust with sellers through authentic listings, but it has also significantly increased my exposure and lead generation. "I recently secured a challenging deal by finding a cash buyer for a seller with specific requirements, through the power of TruBroker. This tool has enhanced my credibility in the market, and I now receive direct seller leads on a regular basis. With features such as TruCheck, ranking systems, and additional marketing tools, Bayut continues to offer invaluable support to agents like me. I'm excited to see how much further we can grow together!' Conor McGuckin, client manager at Unique Properties, said: 'ProConnect helps us connect with agents in the same areas, making finding buyers and building lasting relationships easier. Posting buyer requirements on ProConnect leads to quick matches, speeding up property sales and making the process more efficient.' Further cementing its leadership, Bayut has forged strong collaborations with government entities, including the Dubai Land Department and the Abu Dhabi Real Estate Centre. These partnerships have solidified Bayut's role as a trusted PropTech powerhouse, influencing industry trends and shaping the future of real estate in the region. Commenting on the platform's success, Haider Khan, chief executive of Bayut and chief executive of Dubizzle Group Mena, said: "At Bayut, our mission has always been to create a seamless and transparent property search experience for everyone in the UAE. We've invested in technology, data and strong industry partnerships to ensure that users have access to the most accurate and reliable information. "Our commitment to innovation and user trust has set us apart, and we take immense pride in the impact we've made in shaping the real estate landscape in the UAE. While we weren't the first, we have worked tirelessly to become the best, and we will continue to push the boundaries to deliver excellence in everything we do." Despite entering an already competitive market, Bayut's unwavering focus on excellence, trust and customer satisfaction has set it apart. It is not just a property portal - it is an industry leader that has reshaped real estate in the UAE with its innovative approach. As Bayut continues to innovate and lead the way forward, its journey stands as a testament that being the first is not what matters: being the best does.
Zawya
12-02-2025
- Business
- Zawya
Haus & haus named ‘Top Closer of the Year 2024' by Bayut
Dubai, UAE: haus & haus is proud to announce that we have been honoured with the Top Closer of the Year 2024 Award and recognised as the 1st Runner-Up for Agency of the Year 2024 - Dubai Enterprise Award by Bayut, one of the UAE's leading property portals. The commitment of our agents in embracing Bayut's innovative products, particularly TruBroker, has been instrumental in our success. TruBroker highlights agents who uphold ethical practices in the market, and we are proud to have 125 TruBrokers across the business, reflecting our team's professionalism and industry-leading standards. This achievement has led to more tenants, buyers, and homeowners choosing haus & haus as their trusted property partner. Thomas Poulson, Sales Director at haus & haus: 'This award recognises the agency that has closed the most deals through leads received via Bayut throughout the year—a remarkable achievement that we are incredibly proud of, especially given that nearly 4,000 agencies operate in the Dubai property market.' Not to sing our own praises ... but our ability to successfully serve more clients than any other agency in the market is a true reflection of our team's dedication and expertise. At haus & haus, we take immense pride in the quality of our listings, the strength of our trusted brand, and the outstanding relationships we build with our clients. 'Achieving this in what is arguably the most competitive property market in the world makes this accomplishment even more meaningful,' Poulson added. We extend our heartfelt thanks to our exceptional team, whose commitment and professionalism have earned us these prestigious accolades. A special thank you also goes to Bayut for their continued support and for recognising our efforts. Lastly, we are truly grateful to our clients for placing their trust in us—we are honoured to be part of their real estate journey. About haus & haus Real Estate Group haus & haus was founded in 2013 by UK friends and property experts James Perry, Luke Remington, and Simon Baker, and later welcomed Charlie Bannan as a Managing Director. With the purpose of unlocking opportunities for clients on their Dubai real estate journey, haus & haus focuses on delivering outstanding service and support built on trust, accountability, and a strong sense of community. With over 10 years of experience in Dubai's property industry, the team has grown into a trusted and recommended real estate group of 300+ experts across Sales, Leasing, Holiday Rental, Property Management, Commercial, Property Investments, and more. A regular recipient of top industry awards, haus & haus continues to set benchmarks in the Dubai real estate market, known for its expert guidance, innovative approach, and client-first philosophy.
