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Extra.ie
11-07-2025
- Business
- Extra.ie
Trump launches new smell of success perfumes
You would think that trying to bring about world peace would be enough to keep U.S President Donald Trump busy and with little or no time on his hands. Well, think again, as the Commander-in-chief has launched another business venture in the form of a range of fragrances which he claims are 'all about winning'. The billionaire businessman's most recent money-making scheme, which of course bears the president's moniker is 'Trump Fragrances,' a range of perfumes and colognes that cost in and around €220.00 a pop. US president Donald Trump has launched a new range of fragrances. Pic: Trump Fragrances The fragrances, called 'Victory 45-47- a nod to his two terms in the White House, are, according to Trump 'all about Winning, Strength, and Success.' The newest merchandise from Trump Inc, joins a lengthy list of 'The Donald' branded products that includes the $69.99 'God Bless the USA' Bible and €299 'Trump Landslide' boots and of course his iconic fire-hydrant red MAGA baseball caps. US president Donald Trump. Pic: Jim Lo Scalzo/EPA/Shutterstock In December last year Trump promoted a 'Fight! Fight! Fight' fragrance collection, cashing in on the attempt on his life before the most recent U.S Presidential elections. And Trump, who has claimed he doesn't take a salary for his role as U.S President, is certainly making a small fortune with his extra curricular commercial activities. According to a financial disclosure report released in June, Trump made €2.2million from Trump sneakers and fragrances last year alone. The fragrances are called Victory 45-47, a nod to his two terms in the White House. Pic: Trump Fragrances But what does the sweet scent of success actually smell like? According to fragrance expert Elena Knezevic, Victory 45-47 smells like success in a bottle describing the men's version as a fougère—a term for a blend of oakmoss and wood—with touches of geranium and cardamom. A fougère, while classic, is something of an antiquated style of scent—in line with Trump's aggressive agenda. As for Victory 45-47 for Women, a description on the fragrance's website says it's 'designed to capture confidence, beauty, and unstoppable determination, offering a sophisticated and subtly feminine scent.'
01-07-2025
- Business
Trump's latest business venture: A fragrance he says is 'all about winning'
President Donald Trump, who has promoted Trump-branded sneakers, guitars, coins and watches, on Monday announced a new addition to his personal line of merchandise. The latest product to bear the president's name is "Trump Fragrances," Trump-branded perfume and cologne that costs $249. The fragrances, called "Victory 45-47" are "all about Winning, Strength, and Success," Trump wrote on social media Monday evening. The new offerings join a list of Trump-branded products that includes the $69.99 "God Bless the USA" Bible and $299 "Trump Landslide" boots. Trump earlier promoted a "Fight! Fight! Fight!" fragrance collection, launched in December, that costs $199. According to a financial disclosure report released in June, Trump last year made $2.5 million from Trump sneakers and fragrances. Trump's business assets are held by the Donald J. Trump Revocable Trust, which is controlled by his son, Donald Trump Jr., but government watchdog groups have nonetheless expressed concern about how Trump may be using his position as president to generate personal profits. White House Press Secretary Karoline Leavitt said in May that Trump is abiding by all applicable conflict-of-interest laws. "I think everybody, the American public, believe it's absurd for anyone to insinuate that this president is profiting off of the presidency," she said. "This president was incredibly successful before giving it all up to serve our country publicly."
