Latest news with #Tu
Powys County Times
an hour ago
- Business
- Powys County Times
Sainsbury's releases Tu 2025 school uniform at 2022 prices
Tu Clothing's 2025 school uniforms have arrived into stores. The supermarket staple has brought back its uniform, and frozen prices for a third year, keeping the same price tags as 2022. Tu's director of product, Melinda Harris, says: 'As a parent myself, I understand the importance of making the back-to-school experience as smooth as possible for both kids and adults. "At Tu, we prioritise providing our customers with a wide range of choices and durable school uniforms that can withstand daily wear and tear. We are also committed to keeping our offerings affordable for families, and we are proud to have maintained our school uniform prices for the third year in a row.' View this post on Instagram A post shared by Naomi Banjo (@naomibanjo) Tu's latest school uniform range starts at £3 for a 2 pack of white polo shirts, and the supermarket giant says it has the "durability to withstand playground adventures and busy school days. "Uniforms feature perfect colour retention, using advanced technology to maintain colour and whiteness, as well as permanent pleats and creases." There are also scuff-resistant shoes, designed to keep looking newer for longer and trousers with reinforced knees. Some are also made with stain-resistant fabrics to keep them looking fresh and clean. Recommended reading: Ranges are designed to be durable enough to pass down to siblings or friends to be re-worn, and 'dress with ease' options are also available, replacing traditional buttons with touch-and-close fasteners and including 'pull-on' styles. Tu is the sixth largest clothing retailer in the UK by volume, and one of the biggest suppliers of school uniforms.
Hindustan Times
9 hours ago
- Entertainment
- Hindustan Times
Big idea, cultural insights must even in digital era ads
The dissonance around Amul's local twist on the recent Coldplay Kiss Cam scandal in its topical ad has spotlighted the significance of cultural connect required for any campaign to work, even if it's 'moment marketing'. Taking off on the viral moment that inadvertently exposed the affair between former Astronomer CEO and the company's HR chief, Amul wrote 'Hum tum ek camera mein bandh ho,' adding a tagline: 'Only scoops, no oops!' The ad did not go down well. Big idea, cultural insights must even in digital era ads A more recent Swiggy ad has been similarly panned by critics for its forced rhyming of the festival 'Teej' with 'Cheez.' Swiggy's ad read: 'Tu Teej badi hai mast mast,' a twist on the popular song, 'Tu cheez badi hai mast mast.' The ad was criticised for reducing a sacred festival to clever wordplay. Speed is essential to advertising in the era of digital media proliferation, viral moments and attention economy, said experts, but it cannot negate the need for deeper cultural insights in communication. The Amul and Swiggy examples illustrate the point that data and analytics company Kantar made recently in the brief framework for successful advertising released along with a list of winners of its Creative Effectiveness Awards in early July. The awards are based on Kantar's pre-testing tool, an ad evaluation mechanism for its clients' campaigns. Prasanna Kumar, EVP and head of creative (South Asia) at Kantar, said marketers get bored and constantly look for fresh ideas, but the three pillars of effective advertising remain culture, creativity and impact. 'The patterns we uncovered over five years show what resonates deeply are stories rooted in culture, sparked by creativity and rich in emotional truth.' Culture is context, creativity the catalyst and impact is the outcome, Kantar said in its report, announcing GoodKnight, Eno and Horlicks among the winners. For advertisers, a film must meet the basic brand objectives: cut through the clutter, drive short-term sales and build equity, Kumar said. Culture is comfort food, he added. Angel investor and marketing expert Lloyd Mathias said the Amul Coldplay ad was criticized as it overlooked the cultural context. 'Though sharp and topical, the ad didn't work because extra marital relationships in India are not looked upon very kindly. So, making a joke on it wasn't a great cultural fit,' he said. Besides, the concept of being caught on camera at a rock concert resonates with 1-2% of India's population, a small percentage of urban consumers who get the context of office romances and the nuances of corporate India, he said. 'Amul tried to capitalize on something which isn't mass,' he added. Yet the most effective ads are built not just on broad cultural insights, but on small, instantly relatable slice-of-life moments -- a festival ritual, a turn of phrase or an Indian quirk, the Kantar report said. 'Several brands over the decades have appropriated deeply ingrained cultural insights to bring their campaigns alive. For instance, Maruti's old TV commercial 'Kitna deti hai' highlighting Indians' obsession with mileage above all else became unforgettable,' Kumar said. The big idea hasn't gone out of style, Mathias said. It remains the cornerstone of advertising. However, it may no longer mean one big budget film with movie stars. 'It could be a series of micro executions that build that idea,' he said, adding that brands must have a central theme, an idea that works for their core audience. While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. 'Multiple executions are the norm, and ads can be customized for different geographies and demographics with the help of AI,' Mathias added.
Scottish Sun
24-07-2025
- Entertainment
- Scottish Sun
Sainsbury's knocks 50% off ‘stomach hiding' dress that ‘looks way more expensive' & is a flattering pick for holidays
Scroll down for more stylish summer buys available now FROCK ON Sainsbury's knocks 50% off 'stomach hiding' dress that 'looks way more expensive' & is a flattering pick for holidays IF you're still on the hunt for the perfect dress for your summer holidays, look no further. Sainsbury's shoppers can now pick up a stylish and flattering buy for cheaper than ever. Advertisement 2 The Tu X Scion Golden Print Tiered Midaxi Summer Dress is available for £11.25 Credit: Tu Whether you're jetting of somewhere exotic or enjoying the summer sun at home, an affordable item can help transform your look. Sainsbury's has slashed the price of the Tu X Scion Golden Print Tiered Midaxi Summer Dress. The fashionable look was previously listed for £22.50 but has now been reduced to just £11.25. That's a whopping 50% savings for savvy customers looking to brighten their summer wardrobe. Advertisement This stylish look has been described as "a staple for day-to-night dressing". The summer dress comes in a golden geo print, which designers say gives an "elevated look". And it has even been designed to flatter your figure, helping to hide your stomach. "Cut to a midaxi length, it has been made in a sleeveless style with a tiered hem for a flattering silhouette," the product description read. Advertisement The dress is crafted from a viscose blend for a summer-friendly lightweight feel. According to designers, this is "the perfect choice for holidays and summer outings". shoppers go wild for Tesco's perfect summer co-ord The dress was made in collaboration with the British brand Scion, joyfully mixing a bold pattern and confident colours with Scandi influences. Sainsbury's shoppers rated the dress an average of four stars out of five. Advertisement "A really great little dress in a great colour. Fabric is light and looks much more expensive than it is," wrote one shopper. Another person described the look as a "gorgeous flattering summer dress". They added that it was great for "stomach hiding", while another reviewer dubbed it a "great quality fit". Hottest fashion trends of 2025 Fabulous' Fashion Editor Clemmie Fieldsend shares the biggest trends from the high street. The East/West Bag Baguette bags have had a good run, after returning from the 1990s' shoulders of Sarah Jessica Parker to modern-day fashion icons, like Hailey Bieber. In 2025, the East/West bag is a similar but elongated shape and has long, thin straps that are easy to throw over your shoulder. They've been on runway models' arms at nearly ever designer show - think Burberry, Givenchy and Bottega Veneta - and are hitting the high street now, too. Powder pink Bright fuchsia pink had its day after the release of Barbie in 2023 and now the more polished and expensive-looking pale shade is taking over for 2025. Pantone may say that it's the year of Mocha Mousse, but the catwalks say otherwise! From Prada to Erdem, the subtle look was all over the spring/summer catwalks, worn head-to-toe or on its own. If the sugary shade is too girly for you, then look to sharp suiting for a androgynous take on the colour. The shell jacket The '80s classic is back, but with a sleek and minimal new twist for 2025. We all know we're likely to see rain for most of spring, so your practical coat of choice should be a cagoule jacket. Depop revealed one of its big trend predictions for this year is retro sportswear, with surges already seen in '80s windbreakers'. Seen everywhere from the stylish streets of Copenhagen to the Miu Miu catwalk, now mums who have an emergency raincoat crumpled underneath their pushchair are very much in fashion! The turn-up jeans While the shape of jeans remains the same for this year and barrel-legs will still be everywhere, the way we're styling them is different. This season, transform your wide-leg, baggy denims into turn-ups. For this look, size doesn't matter, so while deep turn-ups are a hit from jean trend-leaders Citizens of Humanity, a slight fold is still just as good - but only as it's just one single fold. Peep-toe shoe Get your pedicures booked in sharpish, as this season your toes are the main event. After a long hiatus, the peep-toe has been welcomed back into the fashion fold, with brands like Hermes, Miu Miu and Tory Burch showing plain and embellished footwear in this style. From mules to pumps and clogs (yes, clogs will be around too!), there are lots of different styles that are set to sweep the high street. Sheer blouses See-through looks have always lived on the catwalk, but have rarely filtered into everyday life - until now. Designers Ralph Lauren and Tom Ford loved sheer looks on their S/S '25 catwalks and M&S even had sellout success with its black sheer pencil skirt last season. Expect to see more sheer looks lining supermarket aisles and high street shops in the form of skirts, tops and frocks. More on fashion buys Plus, the £12 jeans available from Sainsbury's, they're perfect for summer and autumn. Advertisement Another Sainsbury's fashion buy looks fresh out of the 1920s. The retailer also has a £26 dress that shoppers say is perfect for summer getaways. And an £11 Tesco dress that works "year round" and is super flattering around the arms. Another Tesco printed midi dress is available for £12, it disguises your tummy and is perfect for summer. Advertisement
The Irish Sun
24-07-2025
- Entertainment
- The Irish Sun
Sainsbury's knocks 50% off ‘stomach hiding' dress that ‘looks way more expensive' & is a flattering pick for holidays
IF you're still on the hunt for the perfect dress for your summer holidays, look no further. Sainsbury's shoppers can now pick up a stylish and flattering buy for cheaper than ever. 2 The Tu X Scion Golden Print Tiered Midaxi Summer Dress is available for £11.25 Credit: Tu Whether you're jetting of somewhere exotic or enjoying the summer sun at home, an affordable item can help transform your look. Sainsbury's has slashed the price of the The fashionable look was previously listed for £22.50 but has now been reduced to just £11.25. That's a whopping 50% savings for savvy customers looking to brighten their summer wardrobe. Read More On Summer Buys This stylish look has been described as "a staple for day-to-night dressing". The summer dress comes in a golden geo print, which designers say gives an "elevated look". And it has even been designed to flatter your figure, helping to hide your stomach. "Cut to a midaxi length, it has been made in a sleeveless style with a tiered hem for a flattering silhouette," the product description read. Most read in Fabulous The dress is crafted from a viscose blend for a summer-friendly lightweight feel. According to designers, this is "the perfect choice for holidays and summer outings". shoppers go wild for Tesco's perfect summer co-ord The dress was made in collaboration with the British brand Scion, joyfully mixing a bold pattern and confident colours with Scandi influences. Sainsbury's shoppers rated the dress an average of four stars out of five. "A really great little dress in a great colour. Fabric is light and looks much more expensive than it is," wrote one shopper. Another person described the look as a "gorgeous flattering summer dress". They added that it was great for "stomach hiding", while another reviewer dubbed it a "great quality fit". Hottest fashion trends of 2025 Fabulous' Fashion Editor Clemmie Fieldsend shares the biggest trends from the high street. The East/West Bag Baguette bags have had a good run, after returning from the 1990s' shoulders of Sarah Jessica Parker to modern-day fashion icons, like Hailey Bieber. In 2025, the East/West bag is a similar but elongated shape and has long, thin straps that are easy to throw over your shoulder. They've been on runway models' arms at nearly ever designer show - think Burberry, Givenchy and Bottega Veneta - and are hitting the high street now, too. Powder pink Bright fuchsia pink had its day after the release of Barbie in 2023 and now the more polished and expensive-looking pale shade is taking over for 2025. Pantone may say that it's the year of Mocha Mousse, but the catwalks say otherwise! From Prada to Erdem, the subtle look was all over the spring/summer catwalks, worn head-to-toe or on its own. If the sugary shade is too girly for you, then look to sharp suiting for a androgynous take on the colour. The shell jacket The '80s classic is back, but with a sleek and minimal new twist for 2025. We all know we're likely to see rain for most of spring, so your practical coat of choice should be a cagoule jacket. Depop revealed one of its big trend predictions for this year is retro sportswear, with surges already seen in '80s windbreakers'. Seen everywhere from the stylish streets of Copenhagen to the Miu Miu catwalk, now mums who have an emergency raincoat crumpled underneath their pushchair are very much in fashion! The turn-up jeans While the shape of jeans remains the same for this year and barrel-legs will still be everywhere, the way we're styling them is different. This season, transform your wide-leg, baggy denims into turn-ups. For this look, size doesn't matter, so while deep turn-ups are a hit from jean trend-leaders Citizens of Humanity, a slight fold is still just as good - but only as it's just one single fold. Peep-toe shoe Get your pedicures booked in sharpish, as this season your toes are the main event. After a long hiatus, the peep-toe has been welcomed back into the fashion fold, with brands like Hermes, Miu Miu and Tory Burch showing plain and embellished footwear in this style. From mules to pumps and clogs (yes, clogs will be around too!), there are lots of different styles that are set to sweep the high street. Sheer blouses See-through looks have always lived on the catwalk, but have rarely filtered into everyday life - until now. Designers Ralph Lauren and Tom Ford loved sheer looks on their S/S '25 catwalks and M&S even had sellout success with its black sheer pencil skirt last season. Expect to see more sheer looks lining supermarket aisles and high street shops in the form of skirts, tops and frocks. More on fashion buys Plus, the £12 jeans available from Sainsbury's, they're perfect for summer and autumn. Another Sainsbury's fashion buy looks fresh out of the 1920s. The retailer also has a And an Another 2 Sainsbury's has slashed the price of the stylish summer dress by 50% Credit: Tu
Scottish Sun
23-07-2025
- Lifestyle
- Scottish Sun
The five-star £12 Sainsbury's jeans that ‘sit well' on curvier bodies, make bums look good and can be worn in autumn too
SHOPPERS are racing to Sainsbury's after spotting the perfect jeans in the sale for just £12 - and you can wear them from summer into autumn. The supermarket's in-house fashion label Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion. 4 Shoppers are loving the fashion sales in Sainsbury's Credit: Getty 4 The barrel leg jeans are reduced to £12 Credit: Tu Clothing 4 Shoppers insist they make your bum look good Credit: Tu Clothing 4 The sale jeans are also available in white Credit: Tu Clothing From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its summer sale rack is no exception. One pair of jeans in particular that have caught the attention of fashion fans thanks to their discounted price are the Relaxed Denim Barrel Leg Jeans. Originally priced at £24, the jeans - in khaki or white - are now an absolute steal for only £12 in the half price sale. Describing them online, the Sainsbury's team say: "This pair of jeans come in a new season barrel leg. "Designed in a mid rise, they feature a relaxed fit for a modern silhouette. "Finished with classic pockets, belt loops and zip and button fastening." The jeans come in sizes 8-22 and have short and tall options available to suit all heights. Shoppers have already insisted they're the perfect shape for curvy bodies. They've also hailed then back pockets for making bums look peachy. And the khaki colour is the perfect transitional piece from summer to autumn wardrobes. White, too, is always a classy option in the colder weather paired with black. Shoppers run to bag on-trend spring dress with 'boho vibes' in Sainsbury's If these colours aren't your style, however, the jeans also come in a classic denim or taupe. But they will set you back the full £24. The jeans have quickly racked up a flurry of five-star reviews from delighted fashionistas who can't stop gushing about the flattering fit. "Love these jeans, so comfortable and easy to wear", one gushed. Someone else wrote: "Second pair I've purchased (sized down after weight loss). In sale - and bargain. Wear them nearly every day - spot on shape and on-trend. I'm in luxe women's retail - these jeans are same quality." A third echoed: "This is now my third pair of these barrel leg jeans. They are so comfortable, and I love the colours (I have them in light denim, khaki, and taupe). "I often get positive comments about them. They are true to size, and a flattering fit." A fourth said: "This fit me better than most jeans, emphasising my waist and hour glass shape. "I'm 6 ft tall and ordered the long, and they seem about the right length (as right as any jeans ever get). Have much enjoyed wearing these and looking at another colour way." "Love the style and fit. Good back pockets that make your bum look nice", a fifth chimed in. Meanwhile, a sixth added: "Very comfortable and only a slight barrel leg shape, they sit well on a curvier bod. Great wardrobe staple." But if you're not ready to give up summer fashion just yet, the supermarket's got you covered with bargains there too. Shoppers are going wild for a five-star Sainsbury's dress that's only £15, flatters pear shapes and makes curvy shoppers "feel confident". As well as being purse-friendly, the dress looks strikingly similar to the Everett Linen Dress, which is priced at £298. This makes the Tu dress a whopping £283 cheaper. And a £26 frock that's perfect for summer getaways is flying off the rails.
