Latest news with #TyaaniJewellery
Time of India
11 hours ago
- Entertainment
- Time of India
Shalini Pandey blends strength and softness in Tyaani Jewellery's new ad
Shalini Pandey is no stranger to bold choices, whether in film, fashion, or personal expression. In her newest avatar, the actress brings a compelling blend of strength and softness as she steps into the spotlight as the new face for Tyaani Jewellery by Karan Johar under the label's signature campaign, Forces of Tyaani. In her first look, Pandey appears in a sculpted monokini layered with natural uncut diamonds, ruby accents and gemstone beads from Tyaani Jewellery. The jewellery, though rooted in traditional craftsmanship , is styled like modern armour. Bold, intentional, and striking against her minimalist silhouette, her gaze is direct and her stance assured. The result is a moment that feels magnetic and cinematic. The second look softens the tempo. Dressed in an earthy brown suit and minimal makeup, Shalini carries a sense of rustic charm and quiet elegance. The caption accompanying the image, 'Unfiltered. Just as I am,' reinforces the campaign's deeper narrative. It is a celebration of beauty without pretense and tradition without boundaries. Best known for her performances across South cinema and Bollywood in movies like Arjun Reddy and Dabba Cartel, Pandey's rise from outsider to breakout star mirrors the very ethos of the campaign. Each piece of jewellery becomes part of a larger story, one of grit, grace and self-belief. Karan Johar, the creative force behind Tyaani, said, 'Shalini brings an irresistible combination of grit and grace. With Forces of Tyaani, we wanted to portray the modern Indian woman in all her complexity — someone who is fierce, grounded, glamorous, and real. Shalini embodies all of this with remarkable authenticity.' The Forces of Tyaani campaign brings together Johar's cinematic vision and Tyaani's signature legacy in handcrafted cut and uncut natural diamond jewellery. Together, they present a modern take on traditional artistry that speaks to power, presence, and individuality, the press release stated. Watch the video here: View this post on Instagram A post shared by Tyaani Fine Jewellery (@tyaanijewellery)
News18
a day ago
- Business
- News18
Tyaani Jewellery by Karan Johar Gives Back to Customers with Record Gold Savings
Agency: PTI Last Updated: ● Purchase handcrafted gold jewellery at exclusive, reduced gold rates ● Customers can save approximately ₹1455 off per gram for 22KT and ₹1292 off per gram for 18KT hallmarked gold ● Offer valid till 15th August 2025 across all showrooms and online Mumbai, 28 July 2025 — Tyaani Jewellery by Karan Johar, one of India's leading jewellery brands, ushers in the festive season with the launch of its biggest-ever Assured Gold Offer, giving customers a rare opportunity to buy handcrafted fine jewellery at significantly reduced gold rates compared to the rising market prices. Valid till 15th August 2025, this limited-period offer allows buyers to shop at exclusive prices and enjoy unmatched savings. The offer is available at the following rates: Gold Type Market Price (Approx.) Tyaani Offer Price Savings 22KT INR 9255/gm INR 7592/gm ~17% With gold prices witnessing a surge of nearly 10% every few months, this offer gives customers a timely advantage. Buyers can lock in prices at nearly ₹1455 off per gram for 22KT and ₹1292 off per gram for 18KT gold. The brand forecasts and plans their festive season offerings much in advance, enabling them to pass on the benefit to their valuable customers. With a commitment to offering genuine value to its customers, Tyaani consciously chooses not to hedge its gold with banks. This business approach allows the brand to pass on the original procurement and manufacturing costs directly to its customers. This strategy ensures significant cost benefits for Tyaani's loyal customers and new buyers. After receiving an overwhelming response to a similar initiative last year, Tyaani brings back this festive benefit while staying true to its vision of making luxury more accessible. This offer is only applicable on syndicate uncut diamond or Polki jewellery. Tyaani's latest collection offers a wide range of handcrafted fine jewellery designed for everyday wear, special occasions, and everything in between. The brand continues to blend legacy craftsmanship with modern silhouettes that appeal to today's generation rooted in authenticity, individuality, and purpose. Speaking on the offer, Karan Johar, Founder, Tyaani Jewellery: 'At Tyaani, we believe jewellery is not just an accessory but it's a story, a celebration, an heirloom in the making. With Tyaani's Assured Gold Offer, we want to make these stories more accessible by offering real value without compromising on craftsmanship or authenticity. It's our way of sharing the festive joy with every customer who chooses to celebrate with Tyaani." This initiative reflects Tyaani's customer-first approach that is rooted in pricing clarity, fair value, and a conscious effort to simplify the fine jewellery buying experience for today's discerning and value-aware shopper. The offer is available across all its showrooms nationwide and online Spearheaded by the creative genius of Karan Johar, Tyaani is a leading jewellery brand founded 6 years ago. The brand came to life with the vision to introduce Indian audiences, for the first time ever, to a curation of handcrafted fine jewellery that's as affordable as it is magnificent. The brand is currently present in eight cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad and is poised for aggressive expansion with several new store launches planned in the near future. The brand takes great pride in their authentic designs and craftsmanship, offering a wide range of fine jewellery in gold, uncut and cut diamonds. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
India Today
27-06-2025
- Entertainment
- India Today
Badshah rocks 'Om' pendant at Paris Fashion Week
Badshah rocks 'Om' pendant at Paris Fashion Week Badshah understood the brief before landing in Paris and brought his A-game. Meanwhile, his pendant stole the limelight. Credit: Instagram/Badboyshah Badshah arrived wearing an olive button-down shirt and straight black trousers with a drawstring by the side. Credit: Instagram/badboyshah His first stop was about soaking in sartorial fashion fervour in the French capital. He attended the Christian Louboutin's event featuring classic menswear's collection. What caught the eye was that blingy pendant with the Indian element. The musician and rapper wore an 'OM' diamond studded pendant from Tyaani Jewellery. It is a 100-pieces-only limited-edition accessory. It is crafted with 18kt hallmarked gold and encrusted with natural diamonds. It comes with a price tag of Rs 99,000. Did you miss the bag? Badshah carried that Hermes bag with swagger and ease. Meanwhile, a Twilly simply peeked out of his pocket. Subtly luxe! He further completed his look with vibrant orange sneakers from Otis Carey collection. The uncut diamond ring did shine bright too. Badshah looked sharp as he made his Paris Fashion Week debut at Amiri's Spring-Summer 2026 runway show.
NDTV
26-06-2025
- Entertainment
- NDTV
With An 'Om' Necklace And Hermes Bag, Rapper Badshah Takes India To Paris For Christian Louboutin
Badshah's much anticipated Paris Fashion Week 2025 visit is no longer on the wait list. The Indian rapper and musician has arrived and how in the French capital looking all chic as he headed out of the airport and made his way into the city. What's more, the first thing on his to-do list was the Christian Louboutin headquarters where he soaked in all the sartorial vibes and experience that the City of Love has to offer. But what caught our eyes in particular was the necklace adorned around his neck that truly became the symbol of him taking the Indian aesthetic to Paris. View this post on Instagram A post shared by BADSHAH (@badboyshah) Badshah ticked all the wardrobe boxes right by picking the correct OOTD for the occasion, featuring a faux leather olive hued button button shirt paired with straight fit black trousers that featured a briaded drawstring detail on the right pocket and a vibrant white and orange Hermes Twilly scarf casually adorned on the ther pocket. Badshah's accessory game was no doubt the star of the show fetauring a vibrant pair of orange and navy printed sneakers with studded details and a tie-up closure. They were a signature piece from the Otis Carey collection by Christian Louboutin. To this he added the perfect arm candy in the form of a tan coloured Hermes Birkin bag with silver accents and white threadwork. A pair of lightly tinted sans frame sunglasses and a maximal silver watch later he was accessorised almost to perfection. But the star of the show was an ' Om ' necklace in a hexagonal shape with studded with diamonds teamed with an interlocked gold chain from Tyaani Jewellery. He matched it with a cocktail ring encrusted with diamonds that he carried off with ease on his little finger. On the grooming front, Badshah wore his tresses in trimmed messy curls and his beard and moustache was trimmed and shaped to perfection to make him look all dapper for the occasion. He was seen with all smiles while attending the Christian Louboutin event while checking a a black patent leather pair of slip on shoes from the luxe footwear brand. In addition, he also spent quality time interacting with the brand represenataives and posing for pictures with the who's who at the coveted event.
Fashion Network
03-06-2025
- Entertainment
- Fashion Network
Tyaani Jewellery by Karan Johar partners with Shefali Shah for new campaign
Tyaani Jewellery by Karan Johar has partnered with actor Shefali Shah to launch its latest campaign, 'Forces of Tyaani,' and will unveil nine more brand ambassadors. Debuting one a week, the label aims to spotlight women who have defined success on their own terms. The 360-degree campaign aims to reshape the narrative around fine jewellery, moving beyond bridal and festive wear to celebrate strength, individuality, and modernity, the brand announced in a press release. The debut visuals feature Shefali Shah in a classic Tyaani jewellery set, made with gold, precious gemstones, and cut and uncut diamonds. ''Forces of Tyaani' lies at the very heart of our brand philosophy- redefining luxury not by uniformity or status, but by celebrating individuality,' said Karan Johar, founder of Tyaani Jewellery in a press release. 'It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family.' 'Forces of Tyaani' aims to blend craftsmanship with personal storytelling, according to Johar. Tyaani Jewellery is currently present in seven cities, including Delhi, Mumbai, and Bengaluru, and will open its first Ahmedabad store on June 8. The label also retails online through its direct to customer e-commerce store.
