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Desigual unveils unisex capsule with Botter inspired by kinetic movement
Desigual unveils unisex capsule with Botter inspired by kinetic movement

Fashion Network

time3 days ago

  • Business
  • Fashion Network

Desigual unveils unisex capsule with Botter inspired by kinetic movement

The Barcelona-based fashion brand Desigual reaffirms its commitment to international creative collaborations. Following previous partnerships with names such as New York designer Tyler McGillivary and French couturier Christian Lacroix, the brand introduces a new capsule developed in collaboration with Botter, the Amsterdam-based label founded by designers Lisi Herrebrugh and . Titled "Rise & Fall: Anatomy of a Jump," the collection presents a visual and conceptual reflection on movement, change, and freedom of expression through fashion. Combining the identities of both brands, the unisex capsule narrates the phases of a jump — from impulse and tension to fall and release — through kinetic silhouettes that merge structured tailoring with fluid forms. The pieces reimagine elements from Desigual's archive with a contemporary lens, highlighting technical fabrics, architectural cuts and aesthetic details that echo the fluidity of water. With this partnership, Desigual strengthens its international presence, particularly in Northern Europe, where Botter maintains strong cultural roots and a strong resonance with younger consumers. The collection will be available online and in stores from August 26. This new launch aligns with Desigual's broader transformation strategy, which aims to reinforce its creative direction and differentiated positioning in the global fashion landscape. This evolution includes the upcoming presentation of its Studio line, set to debut with a fashion show in Barcelona on September 10. It also follows the appointment of actress Ester Expósito as the brand's new ambassador, as part of Desigual's ongoing effort to connect with new generations. Founded by Thomas Meyer in 1984, Desigual currently operates over 280 single-brand stores and is present in 107 markets through 10 sales channels. The brand reported total revenues of €332 million in fiscal 2024, driven primarily by international expansion and growth in its online channel. Botter, founded by Rushemy Botter and Lisi Herrebrugh in 2017, blends Belgian and Dutch tailoring with multicultural influences. After winning the Grand Prix at the Hyères Festival in 2018 and being finalists for the LVMH Prize, the pair took over the artistic direction of Parisian fashion house Nina Ricci, a role they held until 2022. They currently lead their namesake label while also serving as artistic directors of G-Star, a role they began in April 2024.

Desigual unveils unisex capsule with Botter inspired by kinetic movement
Desigual unveils unisex capsule with Botter inspired by kinetic movement

Fashion Network

time3 days ago

  • Business
  • Fashion Network

Desigual unveils unisex capsule with Botter inspired by kinetic movement

The Barcelona-based fashion brand Desigual reaffirms its commitment to international creative collaborations. Following previous partnerships with names such as New York designer Tyler McGillivary and French couturier Christian Lacroix, the brand introduces a new capsule developed in collaboration with Botter, the Amsterdam-based label founded by designers Lisi Herrebrugh and . Titled "Rise & Fall: Anatomy of a Jump," the collection presents a visual and conceptual reflection on movement, change, and freedom of expression through fashion. Combining the identities of both brands, the unisex capsule narrates the phases of a jump — from impulse and tension to fall and release — through kinetic silhouettes that merge structured tailoring with fluid forms. The pieces reimagine elements from Desigual's archive with a contemporary lens, highlighting technical fabrics, architectural cuts and aesthetic details that echo the fluidity of water. With this partnership, Desigual strengthens its international presence, particularly in Northern Europe, where Botter maintains strong cultural roots and a strong resonance with younger consumers. The collection will be available online and in stores from August 26. This new launch aligns with Desigual's broader transformation strategy, which aims to reinforce its creative direction and differentiated positioning in the global fashion landscape. This evolution includes the upcoming presentation of its Studio line, set to debut with a fashion show in Barcelona on September 10. It also follows the appointment of actress Ester Expósito as the brand's new ambassador, as part of Desigual's ongoing effort to connect with new generations. Founded by Thomas Meyer in 1984, Desigual currently operates over 280 single-brand stores and is present in 107 markets through 10 sales channels. The brand reported total revenues of €332 million in fiscal 2024, driven primarily by international expansion and growth in its online channel. Botter, founded by Rushemy Botter and Lisi Herrebrugh in 2017, blends Belgian and Dutch tailoring with multicultural influences. After winning the Grand Prix at the Hyères Festival in 2018 and being finalists for the LVMH Prize, the pair took over the artistic direction of Parisian fashion house Nina Ricci, a role they held until 2022. They currently lead their namesake label while also serving as artistic directors of G-Star, a role they began in April 2024.

Spanish brand Desigual launches limited-edition Studio line, inspired by Barcelona
Spanish brand Desigual launches limited-edition Studio line, inspired by Barcelona

Fashion Network

time12-06-2025

  • Business
  • Fashion Network

Spanish brand Desigual launches limited-edition Studio line, inspired by Barcelona

Barcelona-based fashion brand Desigual is expanding its portfolio with a new premium line. On September 10, the company will unveil Studio, a limited-edition collection, with a dedicated runway show in its home city. 'With Studio, we want to showcase Desigual at its most extreme, in its purest expression. This first Studio FW25 (Fall/Winter 2025) collection draws inspiration from Barcelona—creative, ambitious and deeply rooted in our DNA. Studio allows us to reaffirm the brand's distinctive identity and to celebrate design in its highest form,' said the brand's product director, Fernanda Blasco. The new premium line reinterprets Desigual's signature codes, delivering a fresh aesthetic that reflects the brand's creative evolution. The collection features expressive and colorful pieces with a bold, feminine style, crafted from high-quality materials. The launch supports Desigual's ongoing transformation strategy, which aims to refresh and rejuvenate its image. Recent initiatives include a capsule collection with New York designer Tyler McGillivary and the appointment of Spanish actress Ester Expósito as the brand's new ambassador to attract a younger audience. Thomas Meyer founded the Barcelona-based company in 1984. Today, Desigual operates more than 280 standalone stores and is present in 107 markets worldwide through 10 sales channels. In fiscal year 2024, the company generated revenue of €332 million, driven primarily by growth in international sales and the strong performance of its online channel.

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