Latest news with #UAEYogaCommittee
Khaleej Times
09-07-2025
- Business
- Khaleej Times
Line Investments & Property Malls in the UAE host wellness events for International Yoga Day 2025
Line Investments & Property SP LLC, the shopping mall division of Lulu International Holdings Limited (LIHL), successfully concluded a multi-mall activation in celebration of International Yoga Day 2025, bringing together communities across Dubai and the Northern Emirates for a day of wellness and connection under the theme 'Yoga for One Earth, One Health.' From sunrise stretches to evening celebrations, the campaign transformed five malls into buzzing wellness hubs. At Silicon Central and Sharjah Central, atriums came alive with guided yoga sessions led by certified instructors, drawing a diverse crowd of early risers, families, and fitness lovers alike. The event at Silicon Central was inaugurated by Ahmad Ibrahim Busherin, president of the UAE Yoga Committee, vice president of the Asian Yoga Federation, and head of events and sponsorships at Dubai Sports Council, further emphasising the initiative's alignment with national wellness priorities. These sessions also featured notable Emirati yoga instructors, including Mohammed Mostafa at Silicon Central and Mariam Altheraawi at Sharjah Central. Held in association with the Ministry of Sports – UAE, UFC Gym (Silicon Central Mal) and Gymnation (Sharjah Central Mall) - the activities reflected the government's holistic approach to promoting physical and mental wellbeing across the country. At RAK Mall, the momentum reached a new high with a dynamic wellness and musical evening that blended yoga, live music, and interactive dance, turning the space into a spirited celebration of mind, body, and soul. The event was held in partnership with the Indian People's Forum and welcomed 200 participants, with the support and presence of officials from the Consulate General of India, strengthening cultural ties and community engagement. At LuLu Mall Fujairah and Mall of UAQ, guests embraced the serenity of yoga sessions, reconnecting with nature and moments of mindfulness and guided movement. These tranquil gatherings provided the perfect contrast, inviting the community to slow down, breathe deeply, and find stillness amidst the energy. This series of activations echoes the UAE's national vision for 2025 as the Year of Community, reinforcing the role of collective wellness events in fostering stronger social cohesion and shared purpose. "International Yoga Day is an opportunity to align with our wider vision of building spaces that promote lifestyle, wellness, and social connection,' said Navaneeth Sudhakaran, general manager - Dubai and Northern Emirates, Line Investments & Property. "Our malls have increasingly become venues for meaningful engagement, and this initiative is a step forward in fostering healthier, more connected communities." The success of the campaign further underlines the growing relevance of experiential campaigns within the retail ecosystem, offering a differentiated value proposition for both tenants and visitors. As consumer expectations evolve, Line Investments & Property continues to invest in activations that enrich the customer journey and position its malls as integrated lifestyle destinations.
Emirates 24/7
22-05-2025
- Sport
- Emirates 24/7
'SNOGA 2025': A Transformative Women-Only Yoga Experience in the Snow
A unique event organised by Dubai Sports Council, UAE Sports for All Federation, UAE Yoga Committee and The Seventh Concept In a visionary collaboration between the Dubai Sports Council, the UAE Sports for All Federation, the UAE Yoga Committee and The Seventh Concept, 'SNOGA 2025' is set to debut on June 14 at Ski Dubai, Mall of the Emirates, marking a groundbreaking moment in wellness – an all-women yoga experience set in snow. This innovative experience, hosted in partnership with Majid Al Futtaim's Ski Dubai, re-defines wellness by merging movement and mindfulness within an immersive alpine setting, exclusively designed for women. With temperatures reaching -4°C, 'SNOGA 2025' represents a bold step forward in creating intentional, inspiring spaces that prioritise the well-being and empowerment of women through sport. "We are proud to support 'SNOGA 2025', an event that contributes to increasing the practice of yoga in the UAE and enhances opportunities for women to participate in sporting events while increasing the number of practitioners of sports and physical activity," noted Ahmad Ibrahim, Vice President of the Asian Yoga Federation. "This initiative, in collaboration with The Seventh Concept, sets a benchmark for experiential health activations in the region." The event features various sessions led by professional yoga instructors, offering a unique experience for women to practice yoga in a snow environment during the summer months. The Dubai Sports Council organizes numerous events in collaboration with Mall of the Emirates at Ski Dubai, including snow running races, ice challenges, local and international skiing championships, and snow hiking, which form a special season of sports tourism and attract visitors from around the world. Amanda Bloud, Managing Partner at The Seventh Concept, shared: "Creating impactful and elevated experiences for women is not a trend, it is a commitment. With SNOGA, we are not only offering access to wellness but reshaping how and where it can be experienced. This is about re-defining boundaries, in a setting that speaks to the strength, intention and elegance of today's woman." 'SNOGA 2025' is not just an evolution in wellness; it is the beginning of a new standard in immersive, women-led experiences. Designed as an exclusive gathering, attendance will be limited to a highly-curated group of women through pre-registration and private invitations. Crafted with purpose and precision, the event brings together a hand-picked group of partners who each represent the highest standards in their respective industries. From global names like Lululemon, the official wellness partner, Garmin, the official fitness partner, and Pocari Sweat, to regional leaders such as Mai Dubai, alongside medical partners Physio Move - every collaboration contributes to the elevated environment of the experience. Luxury is seamlessly woven in by Wallace & Co, while sensory wellness is brought to life through the thoughtful additions of The Camel Soap Company and Saanté Selfcare. Follow Emirates 24|7 on Google News.
