Latest news with #UAFlow
Yahoo
4 days ago
- Entertainment
- Yahoo
De'Aaron Fox 最新簽名戰靴 Under Armour Curry Fox 2 率先曝光
Curry Brand 搶先曝光 De'Aaron Fox 第二代簽名戰靴 Under Armour Curry Fox 2。 日前於 NBA 夏季聯賽場邊觀戰時搶先上腳。 官方尚未公布正式發售日期。 Curry Brand 近日正式公開 San Antonio Spurs 控球後衛 De'Aaron Fox 的全新簽名鞋款 Under Armour Curry Fox 2 首波官方圖像。 De'Aaron Fox 於近期NBA 夏季聯賽場邊觀戰時，親自上腳展示這款全新設計。鞋款延續 Stephen Curry 經典的三線條圖案，標誌性圖騰出現在 TPU 鞋跟處，鞋身以鮮明的淺藍色調呈現，搭載 UA Flow 泡棉中底與低筒造型，展現時尚與機能兼具的風格。 相較於 Fox 的首款簽名鞋，Curry Fox 2 在設計上更進一步，新增了鎖定繫帶系統。前作以狐狸尾巴為靈感的扣帶設計令人印象深刻，而這次的第二代則採用更為尖銳的輪廓設計。此外，鞋舌上方可見「Curry」字樣，而 Fox 的個人標誌則位於扣帶中央，增添獨特辨識度。 此鞋款尚未公開發售情報，有興趣的讀者們敬請留意未來追蹤報導。 相關報導 > goyemon 於台灣重本書店開設「期間限定」展售會 > 鞋迷駐足 · 5 款今周務必注目之球鞋 > adidas Originals x Bad Bunny 最新聯名系列鞋款「Gazelle City Series」發佈
Hypebeast
6 days ago
- Entertainment
- Hypebeast
De'Aaron Fox Reveals New Under Armour Curry Fox 2
Curry Brandhas offered the first official look at San Antonio Spurs point guard De'Aaron Fox's newest signature shoe, theUnder ArmourCurry Fox 2. The star player sported the all-new design while sitting courtside at the NBA Summer League earlier this week. Signed with Stephen Curry's classic three-inspired iconography on the TPU heel, the sophomore model appears in a vivid light blue hue with a UA Flow foam midsole and low-top shape. Notably, the design builds on Fox's inaugural model with a new lockdown strap. The first shoe boasted a fox-tail-inspired fastening system, while this latest iteration features a pointed silhouette. Elsewhere, 'Curry' lettering appears on top of the tongue, and Fox's signature motif lies on the middle of the strap. Curry Brand has not yet revealed an official release date for the Under Armour Curry Fox 2, nor has the label shared the price point for the design. Take a first look at the shoes above, and stay tuned for updates.
Forbes
14-04-2025
- Business
- Forbes
Under Armour And Steph Curry Get A Boost From Larry Jackson And Gamma.
SAN FRANCISCO, CALIFORNIA - MARCH 11: A detailed view of the Under Armour "Curry Flow 10" basketball shoes worn by Stephen Curry #30 of the Golden State Warriors against the Milwaukee Bucks at Chase Center on March 11, 2023 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images) In a groundbreaking fusion of sports, fashion, and music, Under Armour's latest campaign featuring NBA superstar Steph Curry has stirred up the marketing world, reinvigorating the Curry Brand. The creative force behind this innovative project, gamma., the media company led by music mogul Larry Jackson, has been bridging the gap between music, culture, and brand partnerships. PETALUMA, CALIFORNIA - MAY 16: Under Armour apparel is displayed at a Dick's Sporting Goods store on May 16, 2024 in Petaluma, California. Under Armour reported fourth quarter earnings with revenue of $1.33 billion compared to $1.4 billion one year ago. The company also announced plans to layoff workers as North American sales fell 10 percent and don't forecast an improvement in the current fiscal year. (Photo by) The Under Armour x Steph Curry campaign, celebrating Curry's historic 4,000 career three-pointers, was more than just a typical endorsement deal. In celebration, this exclusive Curry Brand collection features gear built for performance and purpose. From breathable, moisture-wicking mesh shorts with secure zip pockets to the Curry 12 'Gravity' sneaker with UA Flow's anti-gravity grip, every detail is crafted for game-changers. NEW YORK, NEW YORK - MARCH 04: Stephen Curry #30 of the Golden State Warriors celebrates after a three point shot in the fourth quarter against the New York Knicks at Madison Square Garden on March 04, 2025 in New York City. The Golden State Warriors defeated the New York Knicks 114-102. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo) As Stephen puts it in a statement on the UA site, 'Everything I put my name on has to be good—it has to help you play and it has to support our mission to change the game for good.' SAN FRANCISCO, CALIFORNIA - JANUARY 05: The Curry 12 sneakers of Stephen Curry #30 of the Golden State Warriors are seen against the Sacramento Kings in the second quarter at Chase Center on January 05, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by) According to Jackson, the project came together through personal connections and a shared creative vision. Through relationships at UA's Curry Brand, Jackson saw an opportunity to capture Curry's greatness in basketball. 'They brought me into it, and there was a concept around a fake-out idea—making you think we're talking about Jordan, but then pivoting to Curry," Jackson explained. HOLLYWOOD, CALIFORNIA - NOVEMBER 13: Larry Jackson (L) appears at gamma. And Snoop Dogg Unveil Their New Jewelry Line "Love Child" on November 13, 2024 in Hollywood, California. (Photo by) However, the initial concept needed a stronger creative thread including music, pacing, and a compelling voiceover. That's where Jackson and gamma. stepped in, crafting a campaign seamlessly blending sports legacy with cultural relevance. One of the most striking elements of the campaign was the inclusion of comedy legend Dave Chappelle as the narrator, sharing seriousness followed by jovial excitement for achievement. His compelling, deep, authoritative tone of voice conjured a magnetism to the spot, drawing comparisons to Morgan Freeman's iconic narrations. Chappelle highlighted what made the collaboration special to Jackson, revisiting a moment on set with the comedian when he told him, " 'Larry? You know what makes this thing so great? There were no agents involved. It was people of color driving creative about people of color.'" NEW YORK, NY - OCTOBER 16: Dave Chappelle performs during a midnight pop-up show at Radio City Music Hall on October 16, 2022 in New York City. (Photo byfor ABA) This organic, artist-driven approach is a hallmark of gamma.'s strategy of leveraging relationships and cultural insight to create authentic moments that resonate. Exemplifying how Music plays a pivotal role in the campaign's success, gamma incorporated tracks from its roster. These songs for the spot include Fantasia's "Superpower" (from The Color Purple soundtrack) and Sexyy Red & Bruno Mars' "Fat, Juicy, and Wet"—to create an energetic, memorable experience. Juxtaposed in tone, it represents the energetic rollercoaster that any one career can experience. "My main motivation was being able to create a moment for these songs," Jackson noted. "It's about stitching these worlds together in a way that feels natural and impactful." Larry Jackson, Co-Founder and CEO, Gamma, speaks during the Milken Institute Global Conference in Beverly Hills, California on May 3, 2023. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images) What sets gamma. apart from traditional record labels or distributors is its ability to function as a full-fledged creative agency. While competitors focus solely on music distribution, gamma. is crafting high-profile brand campaigns, merging music, fashion, and sports in innovative ways. "None of our peers are showing up as a creative agency, sitting down with companies like Under Armour and co-authoring campaigns," Jackson emphasized. "We're not just a label—we're a cultural engine." The launch of the Under Armour campaign signals a shift in how brands, rather than forced endorsements, rely on organic, creatively led partnerships where music and culture enhance the brand's message. Jackson sees this as just the beginning stating, "It's about finding companies that can sell, and using our IP to breathe new life into their campaigns. That's the new world order." HOLLYWOOD, CALIFORNIA - NOVEMBER 13: Larry Jackson and Snoop Dogg appear at gamma. And Snoop Dogg Unveil Their New Jewelry Line "Love Child" on November 13, 2024 in Hollywood, California. (Photo by) Under Armour's latest campaign highlights the fusing of a new cultural frontier. Led by Jackson and his gamma. team's sharp creative vision, the role of a music label in fashion is redefined as a modern media company. From jewelry collaborations with Snoop Dogg to fashion ventures like Metal Alchemist and bold ad campaigns, gamma. is shaping the future of entertainment and fashion marketing.
