Latest news with #ULTPowerSound
Campaign ME
3 days ago
- Business
- Campaign ME
Sony picks Ruder Finn Atteline for PR across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. This includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments. 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology,' said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA. 'As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity,' Simpson added. Sony claims it's aim is to continue to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region,' said Jobin Joejoe, Managing Director, Sony Middle East and Africa. 'We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level,' he added. The appointment of Ruder Finn Atteline aims to be an extension of this vision, Joejoe said. 'As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region,' he said. With a multitude of launches in the pipeline, Sony said it remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline claims that it will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Tahya Masr
5 days ago
- Business
- Tahya Masr
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, to manage its regional PR communications mandate across the Middle East. The agency will lead strategic PR Communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. Ruder Finn Atteline's appointment includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments, strengthening the agency's expertise in consumer and corporate communications. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology . As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity.' Jobin Joejoe, Managing Director, Sony Middle East and Africa, added: 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region. We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level. Our partnership with Ruder Finn Atteline is a natural extension of this vision. As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region.' As a creative entertainment company, Sony continues to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. In recent months, the brand has spotlighted several key launches, including new home and personal entertainment offerings at the W Hotel in Abu Dhabi in April, and the launches of the REON Pocket Pro and flagship noise cancelling headphones WH-1000XM6 in May. With a multitude of launches in the pipeline, Sony remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Qatar Tribune
11-05-2025
- Business
- Qatar Tribune
Sony opens new store at QDF in partnership with Modern Home
Tribune News Network Doha Sony Middle East and Africa, in partnership with Modern Home and Qatar Duty Free (QDF), held the official ribbon-cutting ceremony of its new store located at Hamad International Airport, marking a significant milestone in strengthening the brand's presence across the region. The ceremony was graced by senior management from Sony, Modern Home and Qatar Airways, including Kazuo Kii, executive deputy president, officer in charge of engineering and operations, senior vice president, Sony Group Corporation; Jobin Joejoe, managing director, Sony Middle East and Africa; alongside Bader Al-Darwish, chairman and managing director, Modern Home; and Thabet Musleh, chief retail and hospitality officer, Qatar Airways. Kazuo Kii commented: 'Qatar Duty Free and Hamad International Airport represent an important platform for Sony as we continue to expand our global presence. This store exemplifies our ambition to bring the best of Sony's innovation and engineering to customers around the world, and we are proud to do so in such a dynamic and strategic location. We deeply value our partnership with Modern Home, whose long-standing support has been essential in realizing this milestone.' Bader Al-Darwish said: 'We are proud to celebrate another milestone in our enduring relationship with Sony, which began more than six decades ago. The opening of this store at Hamad International Airport speaks to the strength of our partnership and our shared commitment to excellence. Its presence at such a prominent location ensures that travellers are introduced to the best of Sony's technology in a space that reflects our values of quality, innovation, and customer experience.' Thabet Musleh added: 'We're proud to welcome Sony to Qatar Duty Free — a brand renowned for its pioneering technology and iconic product. This addition strengthens our retail mix at Hamad International Airport and reflects our commitment to delivering the world's best brands and an exceptional shopping experience to our travellers, with something for everyone to enjoy.' Located in Departures Concourse C, the Sony store at Qatar Duty Free offers a premium and immersive retail experience, featuring the brand's latest innovations including the ULT Power Sound series, the award-winning 1000x series, and a curated selection of digital imaging products. Designed with both convenience and sophistication in mind, the store caters to the evolving needs of today's traveller—whether for business, leisure, or exploration. Modern Home and Sony's partnership, which dates back to 1964, has played a pivotal role in shaping Qatar's consumer electronics landscape. Over the years, Modern Home has remained at the forefront of bringing premium, world-class technology to the Qatari market, and this new store is a testament to that legacy. With this official inauguration, Sony continues to strengthen its presence in the region, while offering a destination where travellers can discover the brand's world of innovation, quality, and creativity—all under one roof at Qatar Duty Free.
