Latest news with #USPoloAssn
Yahoo
16-07-2025
- Business
- Yahoo
Global Sports Brand U.S. Polo Assn. Launches First Retail Store in Berlin, Germany
Brand Targets Aggressive Retail, Wholesale and Ecommerce Expansion WEST PALM BEACH, FL AND BERLIN, GERMANY / / July 16, 2025 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its first retail store in Germany alongside its brand partners Incom S.p.a. and Modevertrieb Sarnacchiaro GmbH (MVS). The location of the first U.S. Polo Assn. store in the heart of Berlin is at the premier Alexa Mall at Alexanderplatz and marks the beginning of a strategic retail rollout across the country, which solidifies the multi-billion-dollar brand's global presence in Germany. The new Berlin store is offering a curated selection of men's, women's, undergarments, and beachwear collections - a perfect mix of sports heritage and contemporary spirit. U.S. Polo Assn. is a symbol of style that blends sports inspiration and authentic lifestyle and continues to strengthen its global presence. U.S. Polo Assn. plans to open more than 20 stores in the next several years in Germany, which is a top 10 global market for the brand. A U.S. Polo Assn. ecommerce site will launch in Germany in 2026. This expansion reflects the global brand's commitment to delivering an authentic brand experience and marks yet another exciting milestone for U.S. Polo Assn. in Europe. Through 2025, U.S. Polo Assn. is increasing its fleet of stores with an additional 100 new locations, taking the count to 1,200 retail stores worldwide. The Grand Opening of the Alexa Mall U.S. Polo Assn. store was an evening of celebration with a ribbon cutting and cocktail party, attended by VIPs, media, and fans of the brand, with special guests including J. Michael Prince, President and CEO of U.S. Polo Assn./USPA Global, Lorenzo Nencini, President of Incom and Raffaele Sarnacchiaro of MVS. Joining them was U.S. Polo Assn. Global Brand Ambassador and Italian Polo Champion Giordano Magini. U.S. Polo Assn. models showed off the iconic polo player style throughout the event and in the mall, while guests enjoyed appetizers, cocktails, custom gifts, and prizes set against live DJ beats, all from the iconic sport-inspired brand. "We are aggressively growing the German marketplace with our U.S. Polo Assn. retail store and e-commerce expansion as well as our wholesale partnership footprint," said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand. "Opening our first U.S. Polo Assn. store in Berlin is not just about launching a store, it's about bringing our brand to life in a new way for the German market. Our standalone locations allow consumers to fully engage with the U.S. Polo Assn. lifestyle in an immersive retail experience that deepens our connection with customers and reflects our long-term commitment to this vital market," Prince added. U.S. Polo Assn. is also proud to be the Official Apparel Sponsor of the Berlin Maifeld Cup at historic Olympiapark, which served as the Olympic Park for the 1936 Berlin Summer Olympics. This tournament is one of Germany's most important and a highlight of the European polo season. "Berlin is not just a European capital: it is a creative, multicultural, and fashion-forward hub, where consumers value both classic style and quality, a hallmark of the U.S. Polo Assn. brand," says Lorenzo Nencini, CEO of Incom, U.S. Polo Assn.'s strategic partner. "With an already strong presence in the local fashion sector, we're proud to partner with Sarnacchiaro for our store on the German high street, the ideal place for U.S. Polo Assn.'s debut in Germany." Modevertrieb Sarnacchiaro GmbH is a family-owned fashion distributor based in Germany, with over 40 years of industry experience. Founded in 1985, the company began as a supplier of promotional goods and has since evolved into a trusted licensing partner, working with both owned and external fashion brands. Today, MVS offers end-to-end expertise across the entire value chain, from design and product development to production in both the EU and Asia, import, sales, and in-house logistics, established in 2020. Known for its entrepreneurial mindset and long-standing partnerships, MVS works closely with leading retailers and distributors across Europe to bring fashion-forward, high-quality products to market. "Bringing U.S. Polo Assn. to life in Berlin is a proud moment for our team at MVS and the result of a strong and dynamic partnership," said Raffaele Sarnacchiaro, Managing Director of Modevertrieb Sarnacchiaro GmbH. "Germany is a key fashion market where consumers value authenticity, quality, and lifestyle-driven brands. With this first store in the heart of Berlin, we are setting the stage for long-term growth and an exciting retail journey for U.S. Polo Assn. in Germany." ABOUT U.S. POLO ASSN. U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit and follow @uspoloassn. ABOUT INCOM S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent "Float" for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men's, women's, children's, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit ### Contact Information Stacey Kovalsky VP, Global PR & Communications, USPA Globalskovalsky@ Paola Varani paolavarani@ Laura Varani lauravarani@ Alesia Lana Marketing & Communications, Incom Camilla Donati camilladonati@ SOURCE: U.S. Polo Assn. 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Associated Press
19-06-2025
- Entertainment
- Associated Press
Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy
DJ Benny Benassi, Artist Pietro Terzini, Performer Clara and More Than 1,500 Guests Celebrate 135 Years FLORENCE, ITALY, AND WEST PALM BEACH, FL / ACCESS Newswire / June 19, 2025 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence's iconic Santa Maria Novella, the brand brought the sport of polo's heritage and modern energy to life on one of the world's most prestigious fashion stages.U.S. Polo Assn. X Pitti Uomo 108 Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – 'Play for the Moment, Live for the Legacy.' A Night to Remember: 'Play for the Moment, Live for the Legacy' On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand's authentic 135-year story. Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night. Immersive Art, Heritage, and Vision The atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand's past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo's evolution and the brand's growth into a multi-billion-dollar global fashion powerhouse. The event's creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini--known for his poetic commentary on pop culture and brand identity--debuted a custom visual installation that blended U.S. Polo Assn.'s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening's message: heritage can be both honored and reimagined. Celebrating the Moment, Building the Future 'This was more than a trade show--it was a global celebration of U.S. Polo Assn.'s legacy, culture, and future,' said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. 'To be part of such an experiential and exciting event set amid the creative energy of Florence--with our amazing partners and team--was simply extraordinary.' 'It's a powerful reflection of sport-inspired legacy and the bright future of our global brand,' he added. Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, 'To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi's finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn.' A Booth Experience That Stole the Show Located at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.'s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D '135" numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand's past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to 'meet and greet' with U.S. Polo Assn. Each of U.S. Polo Assn.'s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership: Incom S.p.A. showcased the full men's and women's apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026. Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer. EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail. EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation. A Week to Remember 'U.S. Polo Assn.'s 135th Anniversary represents more than a milestone--it is a celebration of legacy, identity, and enduring style, 'said Antonio De Matteis, President of Pitti Immagine."To mark such a prestigious moment here in Florence--where tradition and innovation meet--is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand's storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage.' The brand's presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.'s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand's illustrious sport history but inspired the future and the birthright of Born to Play. 'From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.--rooted in the sport of polo and built for the next generation,' Prince added. Photo Captions: Photo Credit: Matteo Lippera About U.S. Polo Assn. and USPA Global U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit and follow @uspoloassn. USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit About Incom S.p.A Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men's, women's, and children's clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit About Bonis S.p.A Bonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit About Eastlab S.r.l. Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit About EuroTrade s.r.l. EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit Contact Information Paola Varani HUB PRESS OFFICE (INCOM in Italy) [email protected] Laura Varani HUB PRESS OFFICE (INCOM in Italy) [email protected] Laura Manfrin TWINS PRESS OFFICE (BONIS & EASTLAB in Italy) [email protected] Maura Busatto TWINS PRESS OFFICE (BONIS & EASTLAB in Italy) [email protected] Stacey Kovalsky U.S. POLO ASSN. GLOBAL HQ [email protected] +1-954-673-1331 (WhatsApp) Gaia Grassi HUB PRESS OFFICE (INCOM in Italy) [email protected] SOURCE: U.S. Polo Assn. Related Images press release
Fashion Network
15-05-2025
- Business
- Fashion Network
Arvind launches Megamart store in Hyderabad's Bachupally
Arvind Fashions has expanded its value retail presence with the launch of a new Megamart store in Bachupally, Hyderabad to cater to the whole family. Positioned as a fashion destination offering year-round access to branded apparel at accessible prices, the store marks Megamart's continued brick-and-mortar expansion across India. The new Bachupally outlet features a mix of global and Indian brands, including US Polo Assn, Arrow, and Flying Machine, Indian Retailer Bureau reported. The store is designed to serve price-conscious consumers seeking affordably priced fashion without waiting for seasonal sales. The new store's modern style layout and technological features are intended to enhance the overall customer experience while strengthening Megamart's visibility in Hyderabad. Arvind Fashions continues to focus on making branded fashion more accessible across India, with Megamart playing a central role in its retail vision. The Bachupally launch reflects both rising local demand for branded goods and the business' broader ambition to connect with value-driven consumers in new locales. After launching Megamart as a discount outlet in 1995, Arvind Fashions evolved the brand into an accessible fashion retailer around 2012, ET Retail reported.
Fashion Network
14-05-2025
- Business
- Fashion Network
US Polo Assn unveils new store concept in Malad, Mumbai
US Polo Assn has unveiled its newly renovated store at Infinity Mall in Malad, Mumbai, introducing an updated retail concept designed to reflect the brand's evolving identity. Spanning 2,877 square feet, the store brings together sport-inspired fashion and American heritage, designed to facilitate an immersive shopping experience. 'The Infinity Malad store introduces a bold chapter for US Polo Assn in India- where design, experience, and innovation come together in a more contemporary and immersive way," said US Polo Assn India's chief executive officer Amitabh Suri in a press release. "This new concept is built for today's consumer: more dynamic, more versatile, and more connected." The store offers a comprehensive range of menswear, denim, inner wear, and footwear, including the brand's latest Spring/ Summer 2025 collection and the exclusive USPA x Pacho line. A prominent feature is the new polo wall, which highlights the label's signature polo shirt through a dedicated visual display. The store opening aligns with the brand's 135th anniversary celebrations alongside the United States Polo Association and reinforces its focus on retail innovation in India. US Polo Assn operates over 1,100 stores globally and is present in more than 190 countries.
