Latest news with #UnitedStatesPoloAssociation
Fashion United
07-07-2025
- Business
- Fashion United
U.S. Polo Assn. expands into Germany: 20 stores planned
U.S. Polo Assn. opens its first store in Germany and plans further locations for the coming years. The brand of the United States Polo Association (USPA) is opening the doors of its first store in Berlin's Alexa shopping centre, as confirmed to FashionUnited. The German trade magazine Textilwirtschaft had previously reported on this. According to Michael Prince, CEO of U.S. Polo Assn., around 20 stores are planned in Germany over the next four to five years. "Germany has long been one of our top ten markets worldwide. This is a natural next step in our growth plan," Prince said in a written interview. Previously, the brand was only represented in Germany through trading partners such as Zalando and AboutYou. Now is the time to expand the presence of U.S. Polo Assn. beyond wholesale. This will give consumers the opportunity to fully experience the brand's lifestyle in a curated environment, the brand manager continued. "Germany is a fashion-conscious country with consumers who appreciate both timeless style and good value for money – two things that U.S. Polo Assn. offers," said Prince. "Our brand already has a strong foothold in the local fashion retail sector. Now we are deepening this relationship by bringing our signature red, white and blue store design directly to the high street. It is an exciting time for us in the German market." U.S. Polo Assn. opens in the Alexa shopping centre in Berlin Credits: U.S. Polo Assn. The opening of the first German store is scheduled for July 15. U.S. Polo Assn. continues expansion Worldwide, the brand of the US association of polo clubs and polo players is represented in more than 190 countries. It operates over 1,100 of its own stores and also has a large wholesale network. The store network is to be expanded to 1,500 locations by 2030, the brand recently announced. Expansion into new strategic markets is also planned, including Argentina, Australia, Brazil, Poland and Thailand. In 2024, the brand achieved record sales of around 2.5 billion US dollars. It gained market share in Western Europe, the Middle East and Latin America, and continued to grow in North America. After this successful year, the company aims to increase sales to three billion US dollars "in the short term". This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Fibre2Fashion
07-07-2025
- Business
- Fibre2Fashion
U.S. Polo Assn. launches in Brazil with Grupo Pasquini
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Brazilian market in partnership with Grupo Pasquini, a leading player in the country's fashion industry. This expansion reinforces the global, sport-inspired brand's presence in Latin America and further supports U.S. Polo Assn.'s strategic growth plan to reach new consumers around the world. As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand's international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.'s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion. U.S. Polo Assn. has launched in Brazil through a partnership with Grupo Pasquini, marking a major step in its Latin American expansion. The debut collection blends classic and modern styles, supported by a multi-channel retail strategy. An exclusive launch event was held on July 2, 2025, in São Paulo, celebrating the brand's entry into the Brazilian market. "Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand," said J. Michael Prince, President and CEO of USPA Global , which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. "With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region." Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.'s multi-channel rollout across the country. The group's proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms. "U.S. Polo Assn. is a perfect fit for our strategic growth plan," said Raritom Pasquini, Founder and President of Grupo Pasquini . "The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers." "We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation," Pasquini added. As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style. Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide. This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fashion United
03-07-2025
- Business
- Fashion United
U.S. Polo Assn. launches in Brazil with Grupo Pasquini
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global positioning and grow its brand presence in Latin America, a region which U.S. Polo Assn. said was 'building momentum' as it looks to reach new consumers around the world. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers 'a natural fit' for U.S. Polo Assn.'s authentic connection to the sport of polo, explains the brand in a statement. The debut collection in Brazil will showcase "timeless, versatile styles" across both menswear and womenswear, designed to honour the heritage of the sport while embracing a modern, accessible approach to fashion. J. Michael Prince, president and chief executive of USPA Global, which manages and markets the U.S. Polo Assn. brand, said: "Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand. "With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region." U.S. Polo Assn. continues to target global growth with launch in Brazil To successfully capture the region, U.S. Polo Assn. is teaming up with Grupo Pasquini, headquartered in Santa Catarina, which will oversee the brand's multi-channel rollout across Brazil. U.S. Polo Assn. states that Grupo Pasquini was chosen for its 'proven track record in menswear and multi-brand distribution,' which it adds will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms. Grupo Pasquini plans to open stores in major Brazilian cities, including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide. Raritom Pasquini, founder and president of Grupo Pasquini, added: "U.S. Polo Assn. is a perfect fit for our strategic growth plan. The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers. "We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation.' U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. The brand, which offers apparel, accessories, and footwear for men, women, and children, has a global footprint that spans more than 190 countries and is distributed through more than 1,100 U.S. Polo Assn. retail stores, as well as thousands of other locations, including department stores, speciality retail, sporting goods channels, and e-commerce.
USA Today
02-07-2025
- Business
- USA Today
Global Sports Brand U.S. Polo Assn. Launches in Brazil With Grupo Pasquini
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Brazilian market in partnership with Grupo Pasquini, a leading player in the country's fashion industry. This expansion reinforces the global, sport-inspired brand's presence in Latin America and further supports U.S. Polo Assn.'s strategic growth plan to reach new consumers around the world. U.S. Polo Assn. As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand's international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.'s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion. 'Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand,' said J. Michael Prince, President and CEO of USPA Global, which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. 'With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region.' Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.'s multi-channel rollout across the country. The group's proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms. 'U.S. Polo Assn. is a perfect fit for our strategic growth plan,' said Raritom Pasquini, Founder and President of Grupo Pasquini. 'The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers.' 'We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation,' Pasquini added. As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style. Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide. This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries. ABOUT U.S. POLO ASSN. U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit and follow @uspoloassn. ABOUT GRUPO PASQUINI With over 30 years of experience in the fashion industry, Grupo Pasquini is one of the leading players in the Brazilian market, with a portfolio that includes well-established brands such as Acostamento, ACT, and Inblanche. Headquartered in Santa Catarina, the group operates a 16,000 m² proprietary factory and has a strong multichannel presence – including over 4,000 multibrand retail partners, owned stores, e-commerce, and a growing franchise network. In 2025, Grupo Pasquini became the official partner of U.S. Polo Assn. in Brazil, further strengthening its position in the accessible premium fashion segment. The group is driven by three core pillars: innovation, operational efficiency, and structured expansion. For more information, visit: ### Contact Information Stacey Kovalsky U.S. POLO ASSN. GLOBAL HQ skovalsky@ +1-954-673-1331 (WhatsApp) Gabriella Torre DUETTO COMUNICAÇíO gabriella@ +55 11 98713-7020 (WhatsApp) SOURCE: U.S. Polo Assn. View the original press release on ACCESS Newswire
Miami Herald
20-06-2025
- Entertainment
- Miami Herald
Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy
DJ Benny Benassi, Artist Pietro Terzini, Performer Clara and More Than 1,500 Guests Celebrate 135 Years FLORENCE, ITALY, AND WEST PALM BEACH, FL / ACCESS Newswire / June 19, 2025 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence's iconic Santa Maria Novella, the brand brought the sport of polo's heritage and modern energy to life on one of the world's most prestigious fashion stages. A Night to Remember: 'Play for the Moment, Live for the Legacy' On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand's authentic 135-year story. Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night. Immersive Art, Heritage, and Vision The atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand's past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo's evolution and the brand's growth into a multi-billion-dollar global fashion powerhouse. The event's creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini--known for his poetic commentary on pop culture and brand identity--debuted a custom visual installation that blended U.S. Polo Assn.'s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening's message: heritage can be both honored and reimagined. Celebrating the Moment, Building the Future "This was more than a trade show--it was a global celebration of U.S. Polo Assn.'s legacy, culture, and future," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. "To be part of such an experiential and exciting event set amid the creative energy of Florence--with our amazing partners and team--was simply extraordinary." "It's a powerful reflection of sport-inspired legacy and the bright future of our global brand," he added. Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, "To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi's finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn." A Booth Experience That Stole the Show Located at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.'s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D "135" numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand's past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to 'meet and greet' with U.S. Polo Assn. Each of U.S. Polo Assn.'s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership: Incom S.p.A. showcased the full men's and women's apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026. Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer. EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail. EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation. A Week to Remember "U.S. Polo Assn.'s 135th Anniversary represents more than a milestone--it is a celebration of legacy, identity, and enduring style, "said Antonio De Matteis, President of Pitti Immagine."To mark such a prestigious moment here in Florence--where tradition and innovation meet--is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand's storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage." The brand's presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.'s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand's illustrious sport history but inspired the future and the birthright of Born to Play. "From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.--rooted in the sport of polo and built for the next generation," Prince added. Photo Captions: Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration - "Play for the Moment, Live for the Legacy."Italian model, actress and singer Clara gives private performance to VIP guests at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Actor Roberto Ciufoli presenting the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, star Jeff Goldblum and his family at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, VIP guests celebrate at the "Play for the Moment, Live for the Legacy" 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at the U.S. Polo Assn. Booth at Pitti Uomo 108, in Florence, Italy.U.S. Polo Assn. models with Italian Olympic athlete Lucca Dotto at the U.S. Polo Assn. Booth at Pitti Uomo 108 in Florence, Italy.U.S. Polo Assn. 135th Anniversary Celebration Booth at Pitti Uomo 108 in Florence, Italy - "Born to Play." Photo Credit: Matteo Lippera About U.S. Polo Assn. and USPA Global U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit and follow @uspoloassn. USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit About Incom S.p.A Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men's, women's, and children's clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit About Bonis S.p.A Bonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit About Eastlab S.r.l. Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit About EuroTrade s.r.l. EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit Information Paola Varani HUB PRESS OFFICE (INCOM in Italy)paolavarani@ Laura Varani HUB PRESS OFFICE (INCOM in Italy)lauravarani@ Laura Manfrin TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)laura@ Maura Busatto TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)maura@ Stacey Kovalsky U.S. POLO ASSN. GLOBAL HQskovalsky@ (WhatsApp) Gaia Grassi HUB PRESS OFFICE (INCOM in Italy)gaiagrassi@
