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Upwork or Fiverr? Picking the Winner in the Freelance Race
Upwork or Fiverr? Picking the Winner in the Freelance Race

Yahoo

time2 days ago

  • Business
  • Yahoo

Upwork or Fiverr? Picking the Winner in the Freelance Race

The freelance economy is evolving fast, and two platforms — Upwork Inc. UPWK and Fiverr International FVRR — are leading the charge. Both companies are moving beyond their marketplace roots, leaning into AI, services and enterprise clients to drive growth in a shifting macro environment. But their paths and strategies differ in meaningful ways. Fiverr is building out high-margin services and AI tools to enhance seller performance and move upmarket, while Upwork is positioning itself as an AI-first platform serving enterprise clients and capturing demand for AI talent. Over the past three months, Upwork shares have moved up 4.4%, underperforming Fiverr. Image Source: Zacks Investment Research As both stocks look to redefine their roles in the future of work, let's find out which one is better placed to deliver long-term value. Upwork kicked off 2025 on a strong note, delivering record first-quarter revenues were up just 1% year over year to $193 million, UPWK reported record-high adjusted EBITDA of $56 million and a healthy margin of 29%. Net income reached $37.7 million — another quarterly best for the services volume per active client rose year over year for the first time in six quarters and climbed for the third straight quarter. Product enhancements, including better search recommendations and customer experience updates, helped drive marketplace outperformance. Upwork is making a bold shift to become an AI-native platform, and leading that effort is Uma, its in-house 'Mindful AI.' Uma helps users save time by writing proposals, screening candidates and simplifying hiring, and its working engagement with Uma jumped 52% in the last reported quarter, with proposal-writing usage up 58%. These tools are already improving hiring rates, conversions and freelancer earnings. To strengthen its AI edge, Upwork is combining internal innovation with smart acquisitions like Headroom and Objective AI. Another advantage is Upwork's access to talent. As businesses rush to adopt AI, many are hitting a wall — 63% of employers say they lack skilled people. Upwork fills that gap, offering access to more than 80,000 AI specialists. Freelancers on the platform are already working on real-world projects — training AI for social media giants, building healthcare tools and helping law firms automate legal workflows. For investors, this growing role in the AI ecosystem positions Upwork not just as a job marketplace but as a key enabler of the next wave of digital transformation. The company remains committed to returning value to shareholders. In the first quarter of 2025, it repurchased $2.3 million worth of shares. As of the quarter-end, $67 million remained under its existing share repurchase authorization. For the full year, the company reaffirmed its revenue target of $740-$760 million but raised its adjusted EBITDA guidance to $190-$200 million and EPS forecast to $1.14-$1.18. The Zacks Consensus Estimate for UPWK's 2025 and 2026 EPS implies year-over-year growth of 9.6% and 16.7%, respectively. See how the estimates have been revised over the past 90 days. Image Source: Zacks Investment Research Fiverr's first-quarter 2025 revenues rose 15% year over year to $107.2 million, while the adjusted EBITDA margin widened to 18%. Management expects full-year revenues at $425-$438 million (up 9-12% year over year). Adjusted EBITDA margins are anticipated to hit 20% in 2025, with long-term goals of achieving 25% by 2027. Adding to investors' confidence, the board has authorized $100 million for share buybacks. Looking at the revenue mix, the classic marketplace revenue slipped 0.8% to $77.7 million, which is a bit concerning. Beyond marketplace transaction fees, Fiverr has been aggressively building out its service revenues, which include offerings like Fiverr Ads, Seller Plus and AutoDS. This segment grew a whopping 94% year over year in the first quarter to $29.5 million, representing 27.5% of total revenues. Management expects it to cross 30% for the full year. The company is steadily moving beyond its roots as a gig marketplace, evolving into a full-service work platform tailored to larger clients and powered by smarter tools. Central to this transformation are Fiverr Pro, which is helping the company move upmarket and win larger enterprise clients, and Fiverr Go, its new AI-powered tool designed to enhance buyer-seller interactions and drive higher conversions. With features such as Dynamic Matching, Project Management and dedicated Customer Success Managers, Fiverr Pro is expanding the addressable market. The payoff is real — a global book publisher scaled from a $15,000 trial to a $200,000 contract, and a large e-learning firm shifted its entire YouTube workflow to Fiverr after beating agency turnaround times and costs. The other growth engine is Fiverr Go, a generative-AI layer that turns every seller profile into a round-the-clock digital assistant. More than 6,000 top freelancers have activated the tool, and 200,000 buyers have tried it. Sellers who enabled the AI-powered 'Personal Assistant' saw an immediate 56% increase in one-hour conversion rates and a 10% boost over a 14-day period. All in all, Fiverr is gradually shifting from a gig marketplace to a more full-featured work platform, with a growing emphasis on services, enterprise use cases and AI tools. While execution risks remain, the company's evolving model could support more sustainable growth over time. The Zacks Consensus Estimate for FVRR implies EPS growth of 18.5% in 2025, although growth is expected to flatten in 2026. See how the estimates have been revised over the past 90 days. Image Source: Zacks Investment Research Both Fiverr and Upwork are shaking up the freelance world, but Upwork looks like the smarter bet today. Upwork isn't just embracing AI — it's building an AI-native platform. From Uma, its in-house assistant, to acquisitions like Headroom and Objective AI, it's positioning itself at the center of enterprise AI transformation. Its access to 80,000+ AI specialists further strengthens its value proposition as businesses rush to close the talent gap. Fiverr has momentum, particularly in high-margin services and enterprise traction. But its shift upmarket has come at the cost of a shrinking active buyer base, raising concerns about GMV growth and long-term engagement. Competition is intensifying, and Fiverr's Zacks Rank #3 (Hold) reflects the need for more proof of durable progress. Fiverr is worth watching, but Upwork's AI focus, operational strength and upward EPS revisions make it the more compelling choice for investors. UPWK stock currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Upwork Inc. (UPWK) : Free Stock Analysis Report Fiverr International (FVRR) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research

Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work
Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work

Business Upturn

time2 days ago

  • Business
  • Business Upturn

Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work

By GlobeNewswire Published on June 30, 2025, 13:25 IST Council brings together leading academics from MIT, Stanford and Georgetown to advise on AI-human workforce design, identify labor market shifts, and guide Upwork's AI-powered evolution PALO ALTO, Calif., June 30, 2025 (GLOBE NEWSWIRE) — Upwork Inc. (Nasdaq: UPWK), the world's work marketplace, today announced the formation of the Upwork Economic Advisory Council, a group of preeminent economists, scientists, and researchers who will provide strategic guidance to the company as it advances its human and AI-powered platform to better serve customers around the world in getting work done. As AI reshapes industries and workforces globally, the Upwork Economic Advisory Council will offer critical insight into the economic, social, and ethical implications of AI's rapid integration into work and the workforce, ensuring Upwork's innovations in the space are grounded in rigorous, real-world research. With millions of interactions and transactions taking place each year, Upwork's platform offers one of the most comprehensive views into how work is evolving. As a self-contained labor marketplace with $4 billion in gross services volume (GSV) in 2024 alone, activity on the platform often serves as an early indicator of broader labor market trends. Upwork's latest research on how AI is reshaping work is available here . 'Work is being reshaped by AI,' said Hayden Brown, president and CEO of Upwork. 'By assembling the best minds at the intersection of economics, technology, and business management, we are advancing our commitment to create opportunity for our customers by building the next frontier of human and AI-powered flexible work. Our dynamic marketplace and cutting-edge technology uniquely position us to be a pioneer, and this Council will only further that work.' The Economic Advisory Council spans expertise across labor economics, marketplace design, organizational productivity, behavioral science, and technology. Members include: Dr. Nicholas Bloom, professor of economics at Stanford University and senior fellow at the Stanford Institute for Economic Policy Research (SIEPR). Bloom's research focuses on management practices, productivity measurement, and organizational behavior, with recent studies exploring the future of remote work and AI's impact on workplace dynamics. professor of economics at Stanford University and senior fellow at the Stanford Institute for Economic Policy Research (SIEPR). Bloom's research focuses on management practices, productivity measurement, and organizational behavior, with recent studies exploring the future of remote work and AI's impact on workplace dynamics. Dr. John Horton, associate professor at the MIT Sloan School of Management and faculty research fellow at the National Bureau of Economic Research (NBER). Horton's research focuses on information systems, market design, labor economics, organizational dynamics, and the effects of AI on labor markets. associate professor at the MIT Sloan School of Management and faculty research fellow at the National Bureau of Economic Research (NBER). Horton's research focuses on information systems, market design, labor economics, organizational dynamics, and the effects of AI on labor markets. Dr. Kelly Monahan, managing director of the Upwork Research Institute. Monahan studies and writes on emerging technologies, workforce transformation, and the integration of non-traditional talent models like freelancing, with particular emphasis on human-centric approaches to AI adoption and organizational design. managing director of the Upwork Research Institute. Monahan studies and writes on emerging technologies, workforce transformation, and the integration of non-traditional talent models like freelancing, with particular emphasis on human-centric approaches to AI adoption and organizational design. Dr. Sendhil Mullainathan, professor in the Department of Economics and the Department of Electrical Engineering and Computer Science at MIT. Mullainathan's research applies machine learning to complex problems in human behavior, social policy, and medicine. professor in the Department of Economics and the Department of Electrical Engineering and Computer Science at MIT. Mullainathan's research applies machine learning to complex problems in human behavior, social policy, and medicine. Dr. Dewey Murdick, executive director of Georgetown University's Center for Security and Emerging Technology (CSET). Murdick specializes in technology foresight, AI policy, and data science, with a focus on how emerging technologies reshape labor markets and societal structures. executive director of Georgetown University's Center for Security and Emerging Technology (CSET). Murdick specializes in technology foresight, AI policy, and data science, with a focus on how emerging technologies reshape labor markets and societal structures. Dr. Andrew Rabinovich, VP of artificial intelligence and machine learning at Upwork. Rabinovich leads Upwork's AI transformation strategy, drawing on over two decades of expertise in machine learning and computer vision. Rabinovich's research primarily focuses on computer vision, multimodal learning, and structured deep learning architectures. VP of artificial intelligence and machine learning at Upwork. Rabinovich leads Upwork's AI transformation strategy, drawing on over two decades of expertise in machine learning and computer vision. Rabinovich's research primarily focuses on computer vision, multimodal learning, and structured deep learning architectures. Dr. Melissa Valentine, associate professor of management science and engineering at Stanford University and senior fellow at the Stanford Institute for Human-Centered AI. Valentine's research examines how AI and algorithmic systems transform collaboration, organizational design, and workforce structures. The council's mandate is to: Advise on frameworks to measure productivity, performance, and economic value in AI-enabled work. Guide the integration of ethical and economic principles into AI-driven marketplace evolution. Identify early indicators of labor market shifts driven by AI adoption. Provide strategic insight into emerging skills and talent supply trends. Collaborate on research and thought leadership. 'Academic research in artificial intelligence has exploded, quadrupling since 2015, yet work at the intersection of AI and labor markets remains limited,' said Dr. Kelly Monahan, managing director of the Upwork Research Institute. 'Our Economic Advisory Council aims to close that gap, translating cutting-edge research into practical applications that protect human agency, ensure marketplace trust, and expand opportunity in an AI-enabled future.' Upwork's new council underscores the company's broader commitment to human-centered, responsible AI innovation. To learn more about the council's work and members, visit the Upwork Research Institute: . About Upwork Upwork is the world's largest work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From entrepreneurs to Fortune 100 enterprises, companies rely on Upwork's trusted platform and its mindful AI companion, Uma, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, Upwork enables businesses of all sizes to scale, innovate, and build agile teams for the age of AI and beyond. Upwork's platform has facilitated more than $25 billion in economic opportunity for talent around the world. Learn more at and follow us on LinkedIn , Facebook , Instagram , TikTok , and X . Contact:Christine Lee [email protected] Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.

Exclusive: AI job substitution is real, but narrow, per new study
Exclusive: AI job substitution is real, but narrow, per new study

Axios

time2 days ago

  • Business
  • Axios

Exclusive: AI job substitution is real, but narrow, per new study

Generative AI is replacing low-complexity, repetitive work, while also fueling demand for AI-related jobs, according to new data from freelance marketplace Upwork, shared first with Axios. Why it matters: There are plenty of warnings about AI erasing jobs, but this evidence shows that many workers right now are using generative AI to increase their chances of getting work and to boost their salary. The big picture: Uncertainty around AI's impact and abilities means companies are hesitant to hire full-time knowledge workers. Upwork says its platform data offers early indicators of future in-demand skills for both freelancers and full-time employees. By the numbers: Freelance earnings from AI jobs are up 25% year-over-year, per the report. Freelancers in AI earn over 40% more per hour than those doing non-AI work. What they're saying: The increased freelance earnings from AI jobs are typically from people who already had experience in that particular field, Kelly Monahan, manager of the Upwork Research Institute, tells Axios. "If you were a traditional machine learning expert, and now you're augmenting that work with generative AI, you're seeing such a great premium," Monahan says. The same is true for graphic designers who use AI image or video generation tools, she adds. Between the lines: Most business leaders still don't trust AI to automate tasks without a human in the loop, so they're keen on anyone who knows how to use AI to augment their work. Upwork data also showed that managers still trust humans working alone and humans working with AI over AI-only outputs. And that trust gap is widening. Workers using AI for augmentation outnumber those using it for automation by more than 2 to 1, a trend that matches data that Anthropic released in February. Demand for repetitive coding has dipped, but the report shows clients are still looking for experienced developers for more complex projects. Freelancers with jobs requiring coding skills for at least 25% of the work now earn 11% more for the same jobs compared to November 2022, when ChatGPT launched, per Upwork. The data also suggests that the rise of vibe coding — using AI to code without knowing how to code — is creating demand for more workers who are skilled at using vibe coding tools. This is giving rise to what Upwork calls "the generalist," which is anyone who can work with AI to code and design. What they did: Upwork used its proprietary platform data to evaluate more than 130 categories of work and 62 narrow job categories within broader job fields like "design & creative" or "sales & marketing." Researchers tracked the full lifecycle of tasks and jobs with the Upwork marketplace over the last six months. The company says its dataset includes "millions of job posts" and "billions of dollars in freelance earnings," tracking how job types changed based on when contracts started and how much a freelancer earned. Yes, but: AI adoption in the workplace has had a rocky start with executives pushing for it and workers pushing back. Many employees still don't understand company policy and are using their own AI tools in secret. A Duke University study published last month found that workers who use genAI "face negative judgments about their competence and motivation from others." Zoom out: Anthropic on Friday launched a program to study how its tools and others are changing the way we work. The Economic Futures Program will provide research grants, work with policy makers and track AI's economic impact and usage trends over time. "There's no shortage of opinions about AI's economic outcomes," Anthropic wrote in its announcement. "We believe it's fundamental to ground these conversations in real-world data." Anthropic CEO and co-founder Dario Amodei told Axios last month that AI could wipe out half of all entry-level white-collar jobs and spike unemployment to 10-20% in the next one to five years.

A millennial paid off six figures in debt and built a $1 million net worth. She explains how she invests her money.
A millennial paid off six figures in debt and built a $1 million net worth. She explains how she invests her money.

Business Insider

time2 days ago

  • Business
  • Business Insider

A millennial paid off six figures in debt and built a $1 million net worth. She explains how she invests her money.

Rose Han's parents moved from Korea to the US when she was a toddler. As a first-generation Korean-American, "it was really, really ingrained in me to go to a good school, whatever the cost," Han told Business Insider. "Especially if you're a child of immigrants, you need to make your parents proud and make their sacrifice coming to the country worth it." She did just that, graduating from NYU — but not without racking up a six-figure tab. Between student loans and a small amount of credit card debt, she said she owed about $100,000 total. "It took me a couple of years to actually start doing anything about my debt," said Han, who landed a job as a financial analyst on Wall Street and spent her early paychecks on clothes and nights out in New York. "I felt a lot of shame, and just overwhelmed about this debt, like it's never going to go away." After about two years of avoiding her financial situation, Han had what she calls her "financial awakening." She was stuck in a job she didn't like, but needed the paycheck. "I realized, if I want the life that I want to have, this debt is not going away. I'm going to have to address it. In 2014, she made a couple of serious changes. She increased her income, starting by negotiating a raise at work and eventually by creating additional revenue streams. Next, she reined in her spending. "The other piece of it is actually having your expenses under control, so that when you do make more, all that can go toward debt and not just lifestyle creep," she said. "So I got really mindful about my spending." Investing her way to $1 million Han prioritized her high-interest credit card debt, about $5,000, and then started investing while simultaneously chipping away at her student loans. Her wealth began to snowball as she created more revenue streams and had more money to funnel into investments. Her first side hustle was freelance bookkeeping on Upwork. She also hosted free personal finance meet-ups, which evolved into a profitable financial literacy business that she now runs full-time. Han generates revenue from her two online courses, brand deals, affiliate links, and book sales. She's also built a YouTube following of nearly 1 million subscribers and gets paid from ads. "It exploded for me when I started my own business," she said, referring to her net worth. "In the beginning, I was investing small amounts of money. I was working a job and I was negotiating good pay and putting that toward my financial goals and investing more, but it's one thing to double $10,000 with good investment returns versus doubling $100,000." That's why her advice, especially for young investors, is to "focus on the income side — the earning side — so that you can invest more." As of 2025, Han is worth seven figures between her stock and real estate portfolios. BI viewed screenshots of her brokerage accounts and estimated equity in her rental properties. Here's how she invests her money. Stock market: Index funds and dividend stocks When Han first started putting her money to work, "I got really excited about investing in gold and buying individual stocks to find the next big thing," she said. But reading about the financial independence, retire early (FIRE) movement sold her on a more long-term approach of buying total market index funds. "I realized I take enough risk in my career on the income side of things that I would like my investments and really my entire financial life to be automated, boring, and safe," she said. "That's not to say, not profitable. It's just, I don't need things to be super exciting to do really well. Over 30 years, if you invest in a regular S&P 500 index fund, you'll turn $500 a month into a million, statistically, so it doesn't mean boring and automated isn't extremely profitable." Han owns the Vanguard Total Stock Market Index Fund ETF (VTI), the Vanguard Total International Stock Index Fund ETF (VXUS), and the Vanguard Real Estate Index Fund ETF (VNQ). She owns two individual stocks: Berkshire Hathaway (BRK.B) and Coinbase (COIN). She also buys dividend stocks and receives quarterly payments as a shareholder. She calls it "the laziest income stream you could ever build," because once you buy a dividend stock, you're completely hands-off. Of course, dividends are never guaranteed, and she noted that it does require a lot of money to build up this income stream to the point where it's significant passive income. Real estate: Long-term rentals Han started buying rental properties in 2022. "I had some cash that I wanted to put to work, and my first thought was, 'I'll do index funds, obviously — just put more into what I already have,'" she said. "But I'd always been curious about rental property. It just seemed kind of daunting to get into it." The opportunity presented itself when she was living out of a converted camper van and traveling across the country. While stopping through Las Vegas, she met a few real estate brokers and investors. "They showed me some properties and I ran the numbers and realized, 'These actually cash flow.' Vegas, at the time, was a good market where you could find cash-flowing properties without trying too hard," she said. "I did my due diligence, so I was like, 'OK, let's do it.' And it turned out to be a good decision, although there have been a lot of unexpected repairs and things that, of course, happen. But overall, it's been a good move." Like her stock portfolio, she prefers the safer, more consistent version of real estate investing: hosting long-term tenants, rather than doing short-term vacation rentals. "I know I could make a lot more with Airbnb and short-term, but it takes a lot more management and more repairs because there's a lot of turnover," said Han, who owns rentals in Las Vegas and Mexico City. "To me, it's OK to leave money on the table with my investments as long as, over time, they're going to get where I need them to be." Riskier investments Han has a sliver of her overall portfolio in crypto, including bitcoin and ethereum. She also does a little bit of options trading. "There are always people who are like, you can optimize and make fast, bigger money by investing in individual stocks and renovating real estate, like fixer-uppers, rather than just long-term index funds and rental property that just give you boring cash flow every month," she said. While she doesn't mind allocating a small amount of her money to riskier bets, Han prefers to drown out the noise and play the long game.

Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work
Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work

Yahoo

time2 days ago

  • Business
  • Yahoo

Upwork Establishes Economic Advisory Council to Deepen Understanding of AI's Impact on Work

Council brings together leading academics from MIT, Stanford and Georgetown to advise on AI-human workforce design, identify labor market shifts, and guide Upwork's AI-powered evolution PALO ALTO, Calif., June 30, 2025 (GLOBE NEWSWIRE) -- Upwork Inc. (Nasdaq: UPWK), the world's work marketplace, today announced the formation of the Upwork Economic Advisory Council, a group of preeminent economists, scientists, and researchers who will provide strategic guidance to the company as it advances its human and AI-powered platform to better serve customers around the world in getting work done. As AI reshapes industries and workforces globally, the Upwork Economic Advisory Council will offer critical insight into the economic, social, and ethical implications of AI's rapid integration into work and the workforce, ensuring Upwork's innovations in the space are grounded in rigorous, real-world research. With millions of interactions and transactions taking place each year, Upwork's platform offers one of the most comprehensive views into how work is evolving. As a self-contained labor marketplace with $4 billion in gross services volume (GSV) in 2024 alone, activity on the platform often serves as an early indicator of broader labor market trends. Upwork's latest research on how AI is reshaping work is available here. 'Work is being reshaped by AI,' said Hayden Brown, president and CEO of Upwork. 'By assembling the best minds at the intersection of economics, technology, and business management, we are advancing our commitment to create opportunity for our customers by building the next frontier of human and AI-powered flexible work. Our dynamic marketplace and cutting-edge technology uniquely position us to be a pioneer, and this Council will only further that work.' The Economic Advisory Council spans expertise across labor economics, marketplace design, organizational productivity, behavioral science, and technology. Members include: Dr. Nicholas Bloom, professor of economics at Stanford University and senior fellow at the Stanford Institute for Economic Policy Research (SIEPR). Bloom's research focuses on management practices, productivity measurement, and organizational behavior, with recent studies exploring the future of remote work and AI's impact on workplace dynamics. Dr. John Horton, associate professor at the MIT Sloan School of Management and faculty research fellow at the National Bureau of Economic Research (NBER). Horton's research focuses on information systems, market design, labor economics, organizational dynamics, and the effects of AI on labor markets. Dr. Kelly Monahan, managing director of the Upwork Research Institute. Monahan studies and writes on emerging technologies, workforce transformation, and the integration of non-traditional talent models like freelancing, with particular emphasis on human-centric approaches to AI adoption and organizational design. Dr. Sendhil Mullainathan, professor in the Department of Economics and the Department of Electrical Engineering and Computer Science at MIT. Mullainathan's research applies machine learning to complex problems in human behavior, social policy, and medicine. Dr. Dewey Murdick, executive director of Georgetown University's Center for Security and Emerging Technology (CSET). Murdick specializes in technology foresight, AI policy, and data science, with a focus on how emerging technologies reshape labor markets and societal structures. Dr. Andrew Rabinovich, VP of artificial intelligence and machine learning at Upwork. Rabinovich leads Upwork's AI transformation strategy, drawing on over two decades of expertise in machine learning and computer vision. Rabinovich's research primarily focuses on computer vision, multimodal learning, and structured deep learning architectures. Dr. Melissa Valentine, associate professor of management science and engineering at Stanford University and senior fellow at the Stanford Institute for Human-Centered AI. Valentine's research examines how AI and algorithmic systems transform collaboration, organizational design, and workforce structures. The council's mandate is to: Advise on frameworks to measure productivity, performance, and economic value in AI-enabled work. Guide the integration of ethical and economic principles into AI-driven marketplace evolution. Identify early indicators of labor market shifts driven by AI adoption. Provide strategic insight into emerging skills and talent supply trends. Collaborate on research and thought leadership. 'Academic research in artificial intelligence has exploded, quadrupling since 2015, yet work at the intersection of AI and labor markets remains limited,' said Dr. Kelly Monahan, managing director of the Upwork Research Institute. 'Our Economic Advisory Council aims to close that gap, translating cutting-edge research into practical applications that protect human agency, ensure marketplace trust, and expand opportunity in an AI-enabled future.' Upwork's new council underscores the company's broader commitment to human-centered, responsible AI innovation. To learn more about the council's work and members, visit the Upwork Research Institute: About Upwork Upwork is the world's largest work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From entrepreneurs to Fortune 100 enterprises, companies rely on Upwork's trusted platform and its mindful AI companion, Uma, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, Upwork enables businesses of all sizes to scale, innovate, and build agile teams for the age of AI and beyond. Upwork's platform has facilitated more than $25 billion in economic opportunity for talent around the world. Learn more at and follow us on LinkedIn, Facebook, Instagram, TikTok, and X. Contact:Christine Leepress@

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