14-06-2025
CII launches ‘Clean Mysuru' initiative to tackle plastic pollution
The Confederation of Indian Industry (CII), Mysuru Zone, observed World Environment Day 2025 through a large-scale plastic clean-up drive along the Outer Ring Road (ORR) and other public spaces in the city on Saturday.
It was part of 'Clean Mysuru' initiative on Saturday, and was aimed at removing waste and fostering environmental awareness, besides encouraging a shift towards sustainable practices among citizens and stakeholders and creating a transformative impact across the ORR and public areas.
A release said the campaign mobilised volunteers, student communities, academic institutions, and NGOs. Collected waste will be processed using zero waste segregation methods and recycling units to ensure eco-friendly disposal, the release added.
The organisers said the drive served as a platform to sensitise the public on the importance of reducing single-use plastics and adopting sustainable practices.
The CII reinforced its commitment to positioning Mysuru as a model for sustainable urban development and embedding long-term environmental stewardship across the city's ecosystem.
It submitted a memorandum to the Mysuru City Corporation (MCC) and said that to sustain momentum and deepen impact, there should be continued support from the MCC for maintenance and protection of lakes, including desilting of stormwater drains and prevention of sewage inflow.
The MCC was urged to maintain the ORR and other arterial roads, identifying waste dumping hotspots. The CII sought infrastructure for waste collection and segregation in industrial and peripheral zones, so as to promote responsible waste management.
Utsav Agarwal, vice-chairman of CII Mysuru Zone, emphasised the importance of collective responsibility to build a cleaner, greener, and more resilient Mysuru for future generations. MCC Commissioner Shaikh Tanveer Asif, staff members, NCC cadets from Good Sheppherd Convent, Marimallappa High School and Rotary Midtown Academy, Hootagalli, were present. An oath was administered to end the menace of plastic pollution.
