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Japan Tourism Expo 2025: U.P's spiritual, cultural push to woo tourists, investors
Japan Tourism Expo 2025: U.P's spiritual, cultural push to woo tourists, investors

Hindustan Times

timea day ago

  • Business
  • Hindustan Times

Japan Tourism Expo 2025: U.P's spiritual, cultural push to woo tourists, investors

Uttar Pradesh is set to play a pivotal role in boosting cultural engagement with its strategic participation in the 'Japan Tourism Expo 2025' from September 25 to 28. The state is positioning its rich spiritual and cultural heritage as a soft-power tool to attract Japanese tourists and investors, according to an official release issued here. The initiative is part of a broader vision to build stronger people-to-people connections between India and Japan. (For representation) A 54-square-metre pavilion to be set up at the event will offer a high-tech, immersive glimpse into the state's ancient roots and modern tourism potential, the pavilion would be themed around its Buddhist Circuit, folk arts, and traditional wellness systems, the release said. This initiative is part of a broader vision to build stronger people-to-people connections between India and Japan -- two nations linked by centuries-old spiritual bonds, especially through Buddhism. With Japanese tourist arrivals in India reaching 2.4 lakh in 2024 and contributing over ₹1,200 crore to the economy, the Yogi Adityanath government sees an opportunity to further tap into this niche with targeted outreach, according to the government release. To promote inbound tourism and investment, Uttar Pradesh will also highlight its strengths during the Uttar Pradesh International Trade Show (UPITS-2025), to be held simultaneously in Greater Noida. The state will unveil a 465-square-meter experiential pavilion featuring live performances of Kathak, Mayur, and Tribal dances; selfie zones themed around mythological and rural figures; and interactive exhibits on One District One Product (ODOP) crafts and wellness tourism. 'Uttar Pradesh is not just a place to visit; it's a place to invest in heritage, experience spirituality, and witness living traditions,' a senior tourism official said. 'Through our presence in Japan, we aim to connect on a deeper cultural level and open doors for economic collaboration, especially in hospitality and wellness,' the official added. The Buddhist Circuit, spanning sites like Sarnath, Kushinagar, Shravasti, and Kaushambi, will be the centrepiece of U.P's pitch. These locations, significant to the life of Gautam Buddha, have long drawn Japanese pilgrims. Complementing this spiritual narrative, the state will also promote yoga, naturopathy, rural homestays, and cultural trails aimed at wellness-seeking travellers, the release said. To facilitate tourism, U.P. will launch bilingual promotional material in Japanese and English, along with app-based guides and digital booking platforms for tourists. The pavilion in Japan will feature AR-based selfie spots, digital LED displays, and multilingual kiosks to help visitors explore travel options, according to the release.

Govt to highlight UP's cultural, spiritual & natural diversity at Japan Tourism Expo in Sept
Govt to highlight UP's cultural, spiritual & natural diversity at Japan Tourism Expo in Sept

Indian Express

timea day ago

  • Business
  • Indian Express

Govt to highlight UP's cultural, spiritual & natural diversity at Japan Tourism Expo in Sept

The state government is preparing to showcase the state's cultural, spiritual, and natural diversity at Japan Tourism Expo 2025, scheduled from September 25 to 28. The Uttar Pradesh Tourism Department will participate and highlight the state's heritage to a global audience, particularly visitors from Japan and the Asia-Pacific region, a statement issued on Wednesday said. A themed pavilion spanning 54 square metres will be set up at the venue. This space will offer immersive glimpses into Uttar Pradesh's cultural richness to captivate international tourists and investors alike. Parallelly, the third edition of the Uttar Pradesh International Trade Show (UPITS-2025) will also reflect the state's vibrant heritage. A 465-square-metre pavilion at India Expo Centre and Mart in Greater Noida will host live demonstrations of traditional folk art, classical dances, and showcases of the famed Buddhist circuit — all curated to draw attention from global visitors. Beyond tourism promotion, the move also aligns with strengthening Indo-Japanese economic ties. In 2023–24, the government stated, India exported goods worth Rs 42,800 crore to Japan, including engineering goods, chemicals, and pharmaceuticals. In return, imports from Japan totaled Rs 1.47 lakh crore, dominated by electronics, advanced machinery, and rare-earth materials. The UP government looks forward to attracting investment in the state's tourism sector, particularly in heritage hotels, wellness centres, and eco-resorts under the PPP model — sectors increasingly attractive to Japanese investors. The government also claimed that 2.4 lakh Japanese tourists visited India in 2024, contributing approximately Rs 1,200 crore to the Indian economy. These tourists stayed an average of 16.3 days, spending about Rs 1.45 lakh per person. In contrast, 2.33 lakh Indian tourists travelled to Japan, spending roughly ¥56.1 billion (Rs 3,366 crore). Recognizing this mutual tourism potential, the government aims to strategically position Uttar Pradesh not only as an attractive investment destination but also as a 'most favored tourist destination' for Japanese travelers. At the Japan Tourism Expo, information about Uttar Pradesh's top tourist destinations will be shared with Japanese visitors. To make this easier, special booklets will be printed in both English and Japanese. Visitors will also be able to access details and make bookings through the UP Tourism Department's mobile app. A major focus will be on the Buddhist Circuit (Sarnath, Kushinagar, Shravasti, Kaushambi, Sankisa, and Kapilvastu), which is expected to attract Japanese Buddhist tourists. In addition, Ayurveda, Yoga, Naturopathy, and Rural Tourism will be promoted to match the health and spiritual interests of Japanese travelers. The UP pavilion will use advanced technology like digital LED screens, auto-navigation displays, and AR-based selfie panels to offer an immersive experience. Visitors will also get a glimpse of the state's handicrafts, culture, music and festivals, enriching their overall experience, said the statement.

UP govt hosts Bengaluru Roadshow for Intl Trade Show 2025
UP govt hosts Bengaluru Roadshow for Intl Trade Show 2025

United News of India

time6 days ago

  • Business
  • United News of India

UP govt hosts Bengaluru Roadshow for Intl Trade Show 2025

Bengaluru, July 18 (UNI) Uttar Pradesh government conducted a high-profile roadshow here today to promote the upcoming third edition of the Uttar Pradesh International Trade Show (UPITS) 2025, scheduled from September 25 to 29 at the India Expo Centre and Mart, Greater Noida. Speaking at the event, UP MSME Minister Rakesh Sachan called Uttar Pradesh India's growth engine and invited industry leaders from Karnataka such as FKCCI, KASSIA, LUB, and Peenya Industrial Association to participate in and benefit from the Trade Show. He highlighted UP's fast-growing economy, ODOP (One District One Product) success, investor-friendly single-window system, vast land banks, and a thriving MSME ecosystem with 96 lakh MSMEs, accounting for 14% of India's total. "UP is the only state in India hosting such an International Trade Show," Sachan said, adding that the 2025 edition aims to draw Rs 2,000 crore business, over 2,400 exhibitors, 1.25 lakh B2B visitors, and 550+ international buyers from more than 70 countries. The event's theme, 'Ultimate Sourcing Begins Here – Innovate, Integrate, Internationalize', set the tone for the collaborative spirit envisioned through 'Ek Bharat, Shreshth Bharat.' UPITS 2025 is being organised by UP government in association with India Exposition Mart Ltd (IEML). UNI BDN BM

UP highlights its investor-friendly features to woo magnates
UP highlights its investor-friendly features to woo magnates

Time of India

time6 days ago

  • Business
  • Time of India

UP highlights its investor-friendly features to woo magnates

1 2 Lucknow: Over 250 industrialists and exporters from diverse sectors attended the roadshow organised by the UP govt in Bengaluru on Friday to promote the upcoming third edition of the Uttar Pradesh International Trade Show (UPITS) 2025. The roadshow was presided over by the state's MSME minister Rakesh Sachan. "UP is the engine of India's development story. With 96 lakh MSMEs—around 14% of India's total—the state is empowering artisans across all 75 districts through the One District, One Product (ODOP) scheme," Sachan said. Inviting entrepreneurs, Sachan emphasised investor-friendly features like the single-window system, a robust land bank, strong law and order, 12 operational airports, an expanding expressway network and competitive labour costs. The minister apprised the kind of opportunity UP's resolve to become a one trillion-dollar economy holds. " by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like G+35 Tower | 2, 3 & 4 BHK Homes in Navi Mumbai L&T Panvel Enquire Now Undo With projects worth Rs 25 lakh crore already approved out of a proposed Rs 40 lakh crore investment, UP is blossoming with opportunities for investment and new-age businesses. The upcoming UPITS 2025 will serve as a grand platform where investors can pick and choose the opportunity that suits them," he said. Officials said the UPITS set to take place from Sep 25 to 29 at the India Expo Centre and Mart in Greater Noida holds a business potential of Rs 2,000 crore as over 2,400 exhibitors, 1.25 lakh B2B visitors, 4.5 lakh B2C visitors, and 550+ international buyers from 70 countries are expected to attend it. During the roadshow, Karnataka industry leaders expressed strong interest in business opportunities in Uttar Pradesh. LUB-K president HVS Krishna noted that 10,000 of the organisation's 75,000 members hail from UP. KASSIA president BR Ganesh Rao highlighted how UPITS opens new market avenues for MSMEs. FKCCI president MG Balakrishna assured full cooperation with UP while Peenya Industrial Association president Danappa DP expressed enthusiasm, noting that Peenya—Asia's largest MSME cluster—is eager to participate. EPCH president Neeraj Khanna emphasised the importance of promoting artisan exports, and IEML CEO Sudip Sarkar detailed new features at UPITS 2025, including a dedicated B2B zone, buyer-seller meetings, ODOP showcase and export cluster.

Govt invites entrepreneurs to UP Int'l Trade Show-2025 at Hyderabad roadshow
Govt invites entrepreneurs to UP Int'l Trade Show-2025 at Hyderabad roadshow

Hindustan Times

time11-07-2025

  • Business
  • Hindustan Times

Govt invites entrepreneurs to UP Int'l Trade Show-2025 at Hyderabad roadshow

The second roadshow in the series leading up to the Uttar Pradesh International Trade Show (UPITS)-2025 was successfully held on Friday at the Federation of Telangana Chambers of Commerce and Industry (FTCCI) Hyderabad. The event witnessed participation of over 150 industrialists, exporters, trade consultants and business organisations. The roadshow aimed to enhance national awareness and participation in UPITS 2025 scheduled for September. Uttar Pradesh MSME, khadi and village industries minister Rakesh Sachan speaking at Hyderabad roadshow on July 11 (Sourced) Addressing the gathering as the chief guest, Uttar Pradesh MSME, khadi and village industries minister Rakesh Sachan said, 'Uttar Pradesh has emerged as the fastest-growing economy in India and is rapidly transforming into a global trade hub. The UPITS is more than a trade fair, it is a platform to bring global recognition to our artisans, MSMEs and local entrepreneurs.' Raj Kamal Yadav, additional commissioner (industries), UP government, highlighted that UPITS is India's first state-led international trade show. 'Last year, the event generated business worth Rs500–600 crore, with major companies like Titan placing orders with local artisans. It's opening doors to global markets for small manufacturers,' he said. He also emphasised the potential for synergy between Uttar Pradesh and Telangana, both industrial powerhouses, especially in sectors like IT, textiles, pharma, and handicrafts. FTCCI president Suresh Kumar Singhal lauded the initiative, calling it a model for national collaboration and domestic export promotion. Sudip Sarkar, CEO, India Exposition Mart Limited (IEML), shared that UPITS 2025 is expected to generate business worth Rs2,000 crore. The event will feature over 2,400 exhibitors, 1.25 lakh B2B and 4.5 lakh B2C visitors, along with 35,000 B2B meetings and participation from more than 550 international buyers representing over 70 countries. The event showcased key features of UPITS 2025, including dedicated B2B zones, buyer-seller meets, ODOP displays, and the cluster export model. The trade show is being jointly organised by the Uttar Pradesh government and IEML. Upcoming roadshows are scheduled in Bengaluru, Mumbai and Ahmedabad.

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