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Vijay Mallya, rebranding a persona
Vijay Mallya, rebranding a persona

New Indian Express

time08-06-2025

  • Business
  • New Indian Express

Vijay Mallya, rebranding a persona

Idefine a brand simply. The brand is a thought. A thought that lives on in a person's mind. This week, one such personal brand that lives in our collective thoughts jumped out of the blue and back into our public consciousness. Dr Vijay Mallya. While many who write on Vijay Mallya avoid the honorific, I still use it. The idea is to preserve what he wanted to be addressed as in public space, never mind the fact that he is a 'fugitive' on the run out of India accused in alleged economic offences done in India. In many ways, I stoked the fire. I put up a LinkedIn post right after the stellar IPL win by RCB. The Royal Challengers were no longer challengers, they were champions. In my post I said a simple thing: 'As we celebrate the success of RCB @18, it is important for brands to credit those who deserve it. RCB is today an IPL sensation. A business sensation even. It took a lot. Every brand has 'nayaks' & 'khalnayaks'. The role of Mallya as the builder of RCB cannot be forgotten. We must speak the correct along with the politically-incorrect.' I ended with, 'What say?' I have some 1,76,000-plus impressions on the post, growing by the minute. And people said a lot. I got a lot of flak. And crazily, a lot of admiration for calling a spade a spade. This got me thinking. And right then dropped the VM podcast. All this was preceded by his posts that told the world at large and his 5.6 million followers that he was still avidly tracking the IPL, ball by ball. In the podcast, VM said sorry to the Kingfisher Airlines staff whom he had left high and dry after the fiasco. He jolly well needed to. This is his big crime of omission and commission. The VM brand does not seem to be down and out, as most believe him to be. He is alive and kicking. And kicking a lot after the RCB win. As Brand VM is in focus again, let me quickly examine what went wrong and what went right for it. What went right first. VM did well when he decided to get his branding act right. He decided to step out of the mould of his father, the renowned Vittal Mallya. He realised that the business of spirits needed a spirited imagery that all the boring use of film stars in surrogate advertising could not handle.

Ati Vishisht Seva Medal recipient Air Marshal Manish Khanna assumes charge of Southern Air Command
Ati Vishisht Seva Medal recipient Air Marshal Manish Khanna assumes charge of Southern Air Command

The Print

time05-06-2025

  • General
  • The Print

Ati Vishisht Seva Medal recipient Air Marshal Manish Khanna assumes charge of Southern Air Command

'Air Marshal Manish Khanna Ati Vishisht Seva Medal (AVSM), Vayu Sena Medal (VM), assumed command of the Southern Air Command (SAC) as Air Officer Commanding-in-Chief on June 1, 2025 at Thiruvananthapuram,' it said. He was commissioned in the fighter stream of the Indian Air Force on December 6, 1986, the government said in a statement. New Delhi: Air Marshal Manish Khanna, an accomplished officer with over 4,000 hours of flying experience on various fighter and trainer aircraft, on Sunday assumed the charge of the Southern Air Command. The air officer is a category 'A' Qualified Flying Instructor and an alumnus of the National Defence Academy, Defence Services Staff College, College of Air Warfare and National Defence College. 'The air officer has over 4,000 hours of flying experience on various fighter and trainer aircraft,' it said. Apart from his rich operational experience in air defence, ground attack, strategic reconnaissance and electronic warfare, the air marshal has wide ranging experience in the training domain, including an international assignment as the Chief Flying Instructor with the Botswana Defence Forces, it added. In his illustrious career spanning almost four decades, he has served as commanding officer of the fighter squadron, air crew examining board, a major flying base, advance headquarters, the Western Air Command and Commandant at College of Air Warfare (CAW) among others. The air marshal was Senior Air Staff Officer (SASO) at South Western Command (SWAC) prior to taking over the present appointment. In another announcement, the defence ministry on Sunday said Air Marshal Jasvir Singh Mann took over as Senior Air Staff Officer of the IAF's Western Air Command (WAC) on June 1. The air marshal is an alumni of the National Defence Academy and was commissioned as a fighter pilot in the IAF on December 16, 1989, it said in a statement. He has flown over 3,000 hours primarily on various types of fighter aircraft. He is a pilot attack instructor and in his operational career, he has commanded a fighter squadron, been Chief Operations Officer of a forward base and Air Officer Commanding of a premium fighter base, the ministry said. PTI KND DV DV This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

Air Marshal Khanna assumes charge as AOC-in-C of Southern Air Command
Air Marshal Khanna assumes charge as AOC-in-C of Southern Air Command

The Hindu

time01-06-2025

  • Politics
  • The Hindu

Air Marshal Khanna assumes charge as AOC-in-C of Southern Air Command

Air Marshal Manish Khanna, an accomplished officer with over 4,000 hours of flying experience on various fighter and trainer aircraft, on Sunday (June 1, 2025) assumed the charge of the Southern Air Command. He was commissioned in the fighter stream of the Indian Air Force on December 6, 1986, the Government said in a statement. 'Air Marshal Manish Khanna Ati Vishisht Seva Medal (AVSM), Vayu Sena Medal (VM), assumed command of the Southern Air Command (SAC) as Air Officer Commanding-in-Chief on June 1, 2025 at Thiruvananthapuram,' it said. The air officer is a category 'A' Qualified Flying Instructor and an alumnus of the National Defence Academy, Defence Services Staff College, College of Air Warfare and National Defence College. 'The air officer has over 4,000 hours of flying experience on various fighter and trainer aircraft,' it said. Apart from his rich operational experience in air defence, ground attack, strategic reconnaissance and electronic warfare, the Air Marshal has wide-ranging experience in the training domain, including an international assignment as the Chief Flying Instructor with the Botswana Defence Forces, it added. In his illustrious career spanning almost four decades, he has served as commanding officer of the fighter squadron, air crew examining board, a major flying base, advance headquarters, the Western Air Command and Commandant at College of Air Warfare (CAW) among others. The Air Marshal was Senior Air Staff Officer (SASO) at South Western Command (SWAC) prior to taking over the present appointment. In another announcement, the defence ministry on Sunday (June 1, 2025) said Air Marshal Jasvir Singh Mann took over as Senior Air Staff Officer of the IAF's Western Air Command (WAC) on June 1, 2025. The Air Marshal is an alumnus of the National Defence Academy and was commissioned as a fighter pilot in the IAF on December 16, 1989, it said in a statement. He has flown over 3,000 hours, primarily on various types of fighter aircraft. He is a pilot attack instructor and in his operational career, he has commanded a fighter squadron, been Chief Operations Officer of a forward base and Air Officer Commanding of a premium fighter base, the Ministry said.

High-speed Internet at tourist hubs key to promoting VM2026, say tourism players
High-speed Internet at tourist hubs key to promoting VM2026, say tourism players

The Star

time01-05-2025

  • The Star

High-speed Internet at tourist hubs key to promoting VM2026, say tourism players

SANDAKAN: Sepilok, a well-known eco-tourism destination in Sandakan, continues to attract visitors to its orangutan rehabilitation centre and rainforest attractions and as preparations intensify for Visit Malaysia Year (VM) 2026, tourism operators and local authorities have highlighted the need to improve Internet connectivity to better support visitor experiences and daily operations. The Elopura Hotel Sandakan operator Datuk Md Afendi Hamdan said high-speed Internet coverage would enable touritsts to share their experiences online, which could help promote local attractions and the country as a whole. "When tourists update their social media, it indirectly contributes to tourism promotion efforts and supports VM2026. That is why we need fast Internet access in key areas like Sepilok," he told Bernama. He added that Sepilok receives about two million visitors annually, with the Rainforest Discovery Centre (RDC) alone drawing around 70,000 visitors a month, the majority of whom are foreign tourists. Located about 23km from Sandakan town, RDC is situated near the renowned Sepilok Orangutan Rehabilitation Centre and Bornean Sunbear Conservation Centre. On April 26, Communications Minister Datuk Fahmi Fadzil called on the Malaysian Communications and Multimedia Commission (MCMC) and telecommunications providers to improve Internet connectivity in Sabah's tourism areas ahead of 2026. Md Afendi said fast and stable Internet access would allow tourists to post photos and videos on platforms such as TikTok, Instagram, Facebook and YouTube, which in turn helps promote Sabah more widely. "Free WiFi at tourist sites would be even better. The contents will be shared more quickly. For example, Sepilok offers activities like the skywalker experience, night safaris and the canopy walk. I believe these can attract more tourists with the right online exposure," he said. He added that stronger Internet coverage could enhance tourism's impact on the local economy, particularly for sectors such as hospitality, food and beverage, and transportation. Meanwhile, Sabah Forestry Department deputy chief conservator (planning and management) Indra Purwandita H. Sunjoto also voiced the need for improved digital infrastructure in Sepilok, especially in support of e-based services and digital transactions. "It's not that there is no Internet access, but there are areas where it could be improved. For instance, tourists still face difficulties using e-hailing services such as Grab in the area," he said. He said the department, as the administrator of Sepilok's natural resources, is gradually shifting to digital services including e-payments, which would benefit from more stable and faster Internet access, particularly around the RDC. Visitors, he added, have also shared feedback regarding connectivity, suggesting a need to address the issue moving forward. Tour guide Jamiliah Omar, 35, said tourists often ask for locations with stronger Internet signals to post content during their visits. "We end up spending time looking for better coverage, which could otherwise be used for tour activities," she said, welcoming the minister's call and expressing hope that the matter will be addressed. Food vendor Siti Hajar Md Amin, 38, said some visitors face difficulties completing digital payments due to weak signals in certain areas. "Most tourists prefer to pay using QR codes. When the signal is weak, I sometimes need to share my mobile hotspot just to complete the transaction and this is a safety risk. Otherwise, it could mean losing a sale," she said. — Bernama

Tuskira launches AI Analyst Workforce to automate threat defence
Tuskira launches AI Analyst Workforce to automate threat defence

Techday NZ

time30-04-2025

  • Business
  • Techday NZ

Tuskira launches AI Analyst Workforce to automate threat defence

Tuskira has launched a fully autonomous AI Analyst Workforce designed to simulate threats, validate security controls, and take action against adversarial AI across SIEM, EDR, identity, and firewall tools. The new solution introduces a fleet of specialist AI agents for different stages of the detection-to-response workflow, replacing much of the manual effort required by security teams with automated, goal-driven systems. According to Tuskira, this advancement moves security automation beyond current agentic AI and provides a dedicated AI analyst for every significant step in the detection and defence process. The platform aims to tackle high-priority cybersecurity issues, including the rise of AI-facilitated attacks and the operational impacts of alert fatigue and analyst burnout. Tuskira's system enables both human-machine collaboration and fully autonomous execution in areas such as triage, validation, and rapid response. The company states that its AI Analysts have the capacity to simulate real-world cyberattacks, assess the robustness of defensive measures, and autonomously respond across multiple security technologies. Piyush Sharma, Chief Executive Officer and co-founder of Tuskira, highlighted the challenges security teams face. "Security teams are overwhelmed because they lack the time and resources to respond to what they're detecting fast enough," said Sharma. "Tuskira replaces manual triage with an autonomous AI workforce that validates exposures, closes the loop from detection to defense, and keeps teams ahead of threats, without burning them out." Among its features, the solution provides Autonomous SIEM Optimisation, which continually evaluates detection coverage, enriches alerts with context, and modifies rules to cut down on false positives and eliminate any blind spots. Tuskira says this upgrade can replace static detection mechanisms with adaptive, evolving defences—reducing the demand for ingesting superfluous log data and improving the cost-efficiency of security operations. Highlighting the business impact, early users of Tuskira's platform have seen a 99% reduction in alert noise and a 50% faster response to threats. Further metrics include an 80% reduction in manual triage caused by automated signal enrichment and a 50% reduction in operational costs by supplementing existing staff with AI Analysts. Tuskira's AI Analyst Workforce includes purpose-built agents mapped to the traditional roles found in security teams such as VM, SOC, GRC, and AppSec, delivering measurable KPIs for each. Each specialised AI Analyst operates across the stack, leveraging AI-curated data from over 150 security tools and a digital twin of the client's digital environment to identify real risks and prompt necessary actions. The core analysts within the automated roster include a Zero-Day Analyst for detecting new attack types using anomaly models and threat intelligence and providing proactive mitigation with current controls. The Threat Intel Analyst works to correlate emerging indicators of compromise and tactics, techniques, and procedures with internal telemetry to uncover stealthy threats in context. Other specialised roles encompass the Defence Optimisation Analyst, tasked with real-time simulation of threats and tuning controls; the Vulnerability Analyst, which assesses the true risk of vulnerabilities; and the Alert Analyst, which handles alert triage and generates remediation actions for risks such as lateral movement and exposed credentials. Tuskira's technology incorporates continuous Autonomous SIEM Optimisation intended to ensure that the system adjusts dynamically to changing threats, continuously enriching threat alerts and tuning security rules. This is designed to support teams in maintaining high signal fidelity without an excess of false alarms or unnecessary data ingestion. The firm identified urgent priorities for their platform as preventing breaches through AI-powered Continuous Threat Exposure Management, analysing and responding to zero-day threats with behaviour-based intelligence, and improving alert investigation and resolution across identity, endpoint, and infrastructure domains. The company's mission, as stated, is to deploy self-learning AI analysts that maintain and manage cybersecurity risks, turning static defences into adaptive, self-tuning systems. Tuskira's agents work to autonomously analyse incoming threats and vulnerabilities, validate and optimise defences in real-time, and manage exposures continuously to speed up response, strengthen protection, and reduce operational costs in line with the evolving threat environment. Whether organisations are coping with advanced cyber threats, high alert volumes, or the need to prioritise vulnerabilities, Tuskira's suite of AI Analysts is positioned to help address these tasks without the typical complexity or strain experienced by human teams.

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