Latest news with #VSCO
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Business Standard
24-06-2025
- Business
- Business Standard
VSCO to launch new iPhone camera app 'Capture' with film-style presets
Visual Supply Co. (VSCO) is launching a new iPhone camera app called Capture, designed as a third-party alternative to Apple's native camera. According to a report by 9To5Mac, Capture focuses on enhancing the photography experience by allowing users to apply film-style presets before taking a shot—eliminating the need for post-processing. The launch comes shortly after Adobe debuted its own camera app, Project Indigo, which brings computational photography and manual controls to iPhones, along with Lightroom integration for editing. VSCO Capture app: Details Citing Bloomberg's Chris Welch, the report notes that Capture aims to shift focus from editing to the moment of image capture. Unlike VSCO's primary app, which centres on editing photos after they're taken, Capture allows users to select their desired film-like aesthetic beforehand. At launch, the app will offer 50 of VSCO's most popular presets for instant use. Users can toggle between automatic and manual modes, with options to adjust shutter speed, exposure compensation, and visual effects like bloom and halation. 'Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture,' said VSCO CEO Eric Wittman in an interview with Welch. Capture will be free to use with a VSCO account. While it will not include AI-powered tools at launch, such features may appear later in VSCO's flagship app. The Capture app will start rolling out in select markets including Ireland, Australia, and New Zealand by the end of this week. A wider global rollout is planned for later this summer.
The Verge
23-06-2025
- Business
- The Verge
VSCO is launching its own camera app.
VSCO is launching its own camera app. The new iOS app is called Capture and is coming first to test markets such as Ireland, Australia, and New Zealand, Bloomberg reports. It's set to become available in the US later this summer.
Bloomberg
23-06-2025
- Bloomberg
VSCO Debuts Standalone iPhone Camera App With Popular Photo Filters
VSCO, the popular photo-editing and social media app, is planning to release its own camera software for iPhones, as it joins a growing wave of third-party developers offering an alternative to Apple Inc.'s own camera experience. The app, called Capture, will let users choose between a selection of VSCO's signature film-style presets before taking a photo, reducing the need for editing and making it faster to share images to platforms like Instagram and VSCO's own social network.
Yahoo
23-06-2025
- Business
- Yahoo
TD Cowen Cuts Victoria's Secret Target to $22, Says Core Business Still Lags
TD Cowen lowered its price target on Victoria's Secret (NYSE:VSCO) from $25 to $22 a few days earlier, holding its Neutral stance as the lingerie retailer continues to struggle with margin pressure and weak core category performance. The stock is currently trading near $19, down more than 52% year-to-date, with a market cap of $1.58 billion. The downgrade follows a rough first quarter, where gross margins came in below expectations. While the company benefited from lower SG&A, thanks to a shift in marketing spend from Q1 into Q2, Cowen pointed to the growing reliance on 'gift with purchase' promotions, which undercut pricing and dragged on margins. Unit sales during the semiannual sale also saw double-digit declines, raising further questions about consumer demand. Still, there were a few positives. The PINK apparel line, beauty segment, and VSX activewear all delivered solid results. But analysts made it clear that the company's core intimates business, the foundation of the brand, 'needs more work.' TD Cowen also warned that the second half of the year could bring difficult comps, particularly given the major lift Victoria's Secret (NYSE:VSCO) saw from its fashion show last year. The updated $22 price target is based on a 9x multiple of projected 2027 earnings. It suggests marginal near-term upside without a turnaround in fundamentals. The company remains profitable, with $586 million in EBITDA over the past 12 months, but momentum is shaky, and the stock continues to show that uncertainty. Last month we talked about . While we acknowledge the potential of VSCO as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Sign in to access your portfolio
Hindustan Times
20-06-2025
- Hindustan Times
A philosophical war over the iPhone camera app
It is not at all intriguing that Adobe's latest release of Project Indigo, a free experimental camera app for the Apple iPhone (there's an Android version coming soon), brings mobile photography back into conversation. Even more so, how it perhaps retrains focus on different approaches to often similar results. One that intersects computational photography with a camera app, or the other that takes a 'zero processing' approach towards delivering photos a user captures on their iPhone. Adobe's new free camera app, called Project Indigo, has been put together by former Pixel camera engineers and combines computational photography with a layer of AI features. Likely, a significant moment in an increasingly competitive third-party camera app ecosystem. Project Indigo, on its part, emerges from an impressive pedigree, having been developed by Marc Levoy and Florian Kainz, who were instrumental in establishing the Pixel phones as the benchmark smartphone cameras for many years (and many consider that to be the case even now as well). It wasn't plain sailing, as competition caught up, but Pixel phones made a smart pivot towards computational photography capabilities, when the time was right. With Project Indigo, Levoy and Kainz, have access to the iPhone photography hardware. I've used it to a certain extent, and all I'll say for now is that it is simply not a reimagined version of the Pixel Camera app. This is something that is going much beyond what the default Camera app can do. But here's the thing — not all the time. As a user, there's choice, but for now perhaps not an undeniably definitive one. Project Indigo has a unique computational photography pipeline. 'First, we under-expose more strongly than most cameras. Second, we capture, align, and combine more frames when producing each photo — up to 32 frames as in the example above. This means that our photos have fewer blown-out highlights and less noise in the shadows. Taking a photo with our app may require slightly more patience after pressing the shutter button than you're used to, but after a few seconds you'll be rewarded with a better picture,' Adobe says. This is where the big change lies — an aggressive multi-frame approach that's a more intensive computational strategy than many competitor apps, with insistence that priority is on image quality (requiring a dash of patience). This should work as well for casual users, as for the more enthusiastic demographic (I wouldn't call them professional, that side of the table has their own preferences), with the option of enabling the full array of manual controls, as well as both JPEG and raw formats. Strength in diversity? The third-party camera app landscape as it stands, reveals a fascinating philosophical divide between different approaches to smartphone photography. Halide Mark II, Camera+ 2 and VSCO, some prime names, and Final Cut Camera and Leica Lux some very likeable ones too. The idea for third-party camera apps has always been to offer a little more in terms of functionality and perhaps unlock certain functionality that the default camera app doesn't have. That's before we get to the main bit — image processing and the differing approaches. At one end of the spectrum lies the 'zero processing' movement. Halide's Process Zero, is an example. This basically means something that has no AI input and no computational photography pipeline in image processing. There are two distinct schools of thought on this — one that believes shunning AI is a better bet to produce beautiful, film-like natural photos, while the other believes AI does enough to accentuate detailing that may otherwise have been missed. It is a philosophical tension. VSCO, for instance, puts forward a proposition of blending the camera app with extensive editing capabilities as well as quick access to social media apps. Halide Mark II positions itself with professional-grade manual controls, and a tech called Neural Macro that allows iPhones without a dedicated macro lens to get photos with that effect. Camera+ 2 uses AI extensively, for scene detection and automatic optimisation while still providing full manual control when needed. I'd say Project Indigo is embracing a bit of the latter, but with certain diversions towards improvement, like they have explained. The fundamental disagreement about image processing is perhaps why we have differing approaches, and thereby preference based choice for users. A user perhaps has to ask themselves which side they lean on. Is the intent to capture reality as accurately as possible, or to create the most visually appealing image regardless of any computational gymnastics required? There will not be a one-size-fits-all answer. Project Indigo's entry into this ecosystem represents more than just another camera app — it signals Adobe's serious interest in mobile photography and computational imaging. Of course they pitch for closer integration with their creative apps, including the Lightroom app for smartphones. I do see Adobe with the biggest trump card up their sleeve — the mix of their own approach to research, in-house AI development which Firefly resoundingly testifies to, and the expertise of former Pixel engineers who know what they're doing. We seem to be at a point where philosophy will provide a foundation for more sophistication. Vishal Mathur is the Technology Editor at HT. Tech Tonic is a weekly column that looks at the impact of personal technology on the way we live, and vice-versa. The views expressed are personal. Get 360° coverage—from daily headlines to 100 year archives. 11% OFF ₹53,600 Check Details 6% OFF ₹135,900 Check Details 7% OFF ₹111,900 Check Details 8% OFF ₹82,900 Check Details 8% OFF ₹73,500 Check Details 14% OFF ₹59,900 Check Details ₹134,899 Check Details ₹7,999 Check Details ₹9,999 Check Details 5% OFF ₹54,999 Check Details ₹26,999 Check Details ₹15,999 Check Details
