Latest news with #VedantaDelhiHalfMarathon
Time of India
3 days ago
- Health
- Time of India
Delhi Half Marathon enters 20th year with report on its impact
New Delhi: Vedanta Delhi Half Marathon (VDHM) has flagged off its 20th edition with the release of a first-of-its-kind Socio-Economic and Health Impact Report, reflecting the event's enduring impact on public health, fitness and civic engagement. Tired of too many ads? go ad free now The online registration for VDHM 2025 opened on Thursday and the event is scheduled to take place on Oct 12. The launch of the report, compiled by Miranda House of Delhi University, was attended on Wednesday by tourism and law and justice minister Kapil Mishra, sports and education minister Ashish Sood, New Delhi Municipal Council secretary Tariq Thomas, former hockey player PR Sreejesh and Miranda principal Bijaylaxmi Nanda, among others. "Delhi govt and Delhi Tourism will support Vedanta Delhi Half Marathon. We will be part of it this year and in the coming years. The Prime Minister's vision for Delhi includes economy, sports and fitness, and under chief minister Rekha Gupta's guidance, we are ready to implement it," said Mishra. Sood reflected on India's cultural foundations in fitness. "Sports and activities are promoted in our villages, from akhadas to morning walks in the park—fitness has not only created healthy bodies but also healthy relationships and a healthy society. In today's modern era, this community feeling is exemplified by Vedanta Delhi Half Marathon." Highlighting the cause behind the event, Priya Agarwal Hebbar, non-executive director of Vedanta Ltd, noted, "Over the last three editions, every step taken has helped nourish a child or feed an animal. I'm proud to share that we've enabled over 17 million meals through #RunForZeroHunger, and this year, we're pushing this milestone even further. Tired of too many ads? go ad free now As Vedanta Delhi Half Marathon turns 20 this year, we reaffirm our commitment to the cause of nourishing India through collective actions. " Expressing her institution's pride in conducting the study, Nanda said, "We are delighted to be part of this initiative by Procam International to release this first-ever comprehensive study on the multifold and lasting impact of Vedanta Delhi Half Marathon." Calling the 20th edition more than a milestone, Anil Singh, MD of Procam International, said, "It's a celebration of a legacy built step by step, year after year. What started as a vision to create a world-class sporting event in India has grown into a symbol of resilience, community and hope." According to the report, the 2024 edition generated an estimated Rs 368.86 crore in combined socio-economic and health benefits. Major contributors included Rs 198.96 crore through consumer spending on fitness gear and technology and Rs 155.25 crore through boosts to the food, travel, hospitality and training sectors. The event also led to employment worth Rs 11.38 crore and helped raise Rs 3.27 crore for charity. This year, Lakshyaa Foundation is joining as the official philanthropy partner while Samarthanam Trust for the Disabled will serve as the Champions with Disability facilitator, bridging the gap between stakeholders and differently abled participants. The registration will stay open till Sept 19 or until the slots are filled. The categories include Half Marathon, Open 10K, Great Delhi Run, Senior Citizens' Run and Champions with Disability. A Virtual Run option will again allow global participation via the official app.
NDTV
3 days ago
- Sport
- NDTV
Delhi Half Marathon Organisers Remember Fauja Singh Ahead Of October 12 Event
The 20th edition of the Vedanta Delhi Half Marathon will be held on October 12 and will start from the Jawaharlal Nehru Stadium in New Delhi, the organisers of the event said on Wednesday. The registration for the race categories, including half marathon, Open 10K, Great Delhi Run, Senior Citizens Run and Champions with Disability, will commence on July 17 and will remain open till September 19. The launch event was attended by Delhi's sports minister Ashish Sood and tourism minister Kapil Mishra among others. Vivek Singh, joint Managing Director of Procam International - the organisers of the Delhi Marathon, said Fauja Singh, the iconic marathoner who died at the age of 114 in a road accident on Monday, was a huge inspiration to all. "Fauja Singh ji had come for the Mumbai Marathon in 2016. I met him then. His specialty was that he was extremely disciplined. Whoever met him could not remain without being impressed and inspired by him," Singh said. "His dedication to the marathon was amazing. He maintained it throughout his life. The great double Olympic winner Eliud Kipchoge said, 'Those who are disciplined are truly free.' Fauja ji was completely true to this statement. It is very sad that he died like this." Commenting on the 20th edition of the event, Anil Singh, MD of Procam International, the promoters of the race said: "This 20th year of the Vedanta Delhi Half Marathon is deeply emotional for us more than a milestone; it's a celebration of a legacy built step by step, year after year. "What started as a vision to create a world-class sporting event in India has grown into a symbol of resilience, community, and hope. We've witnessed runners turn into role models, streets transform into stories of courage, and a city come alive with purpose." Also part of the event was former India hockey team skipper and current junior men's hockey team coach PR Sreejesh and Paralympic Committee of India chief Devendra Jhajharia.
Fashion Value Chain
20-05-2025
- Business
- Fashion Value Chain
PUMA India Partners with NEB Sports for Major Marathons
Global sportswear brand PUMA India has signed a multi-year partnership with NEB Sports Entertainment, becoming the Official Sportswear Partner for the Mumbai Half Marathon (August 17) and the Wipro Bengaluru Marathon (September 21). This collaboration is part of PUMA's broader strategy to fuel India's evolving running ecosystem, offering a 360-degree race experience—from expert-led training runs and race-day gear to post-run recovery support. The deal reflects PUMA's increasing presence in India's running culture, which has grown from a fitness trend to a vibrant lifestyle movement. Karthik Balagopalan, MD of PUMA India, said, 'Running is no longer just a sport in India—it's a lifestyle. With millions of runners and fast-growing participation in marquee events, this partnership reinforces our commitment to elevate the running experience in the country.' PUMA's NITRO running shoe line has gained dominance, with over 50% of top finishers in key races wearing it since October 2024. Its running business unit is now outpacing overall company growth in India. In 2024, India's sports economy grew 19% YoY, with marathons making up 23.5% of that growth. PUMA aims to leverage this momentum by promoting performance, participation, and community-building through running. Nagaraj Adiga, CMD of NEB Sports, added, 'With PUMA onboard, we're excited to expand our vision of creating inclusive and sustainable running events. This partnership empowers runners to pursue wellness with purpose and passion.' PUMA's marathon contributions include powering events like the Vedanta Delhi Half Marathon, Ladakh Marathon, and Adani Marathon, alongside 250+ training runs and campaigns such as the PUMA x Bumble Singles Run in 2024—strengthening its role in shaping India's running culture.
&w=3840&q=100)
Business Standard
20-05-2025
- Business
- Business Standard
PUMA India partners with major marathons to boost running culture
PUMA India is expanding its involvement in the country's flourishing running scene by becoming the Official Sportswear Partner for two prominent events—the Mumbai Half Marathon and the Wipro Bengaluru Marathon. The long-term collaboration with NEB Sports Entertainment highlights PUMA's mission to enhance every aspect of a runner's experience—from pre-race training to race day support and post-run recovery. The upcoming 8th edition of the Mumbai Half Marathon will be held on August 17, while the 12th edition of the Wipro Bengaluru Marathon is scheduled for September 21. Through this alliance, PUMA India will provide a comprehensive offering that includes expert-led training sessions, high-performance race gear, and in-race assistance—further embedding the brand into the growing running community across India. Running is rapidly gaining traction in the country, evolving into a lifestyle choice and cultural movement. Karthik Balagopalan, Managing Director of PUMA India, stated, 'Running is reshaping India by fostering communities, encouraging healthier lifestyles, and redefining competitive sports. Partnering with NEB Sports reflects our ongoing commitment to this transformation. With nearly 3 million registered runners and increasing participation in marquee events, this is an ideal moment to support and inspire Indian runners to reach their full potential. Our goal is to help grow the sport and elevate its impact nationwide.' The brand's focus on running is evident in the popularity of its NITRO performance footwear line. Since October 2024, over half of the elite runners placing on podiums at five major Indian races wore PUMA NITRO shoes—demonstrating their widespread trust and appeal. In fact, PUMA's running segment is expanding at a pace faster than its overall business in India, signaling strong consumer interest. India's distance running ecosystem is becoming a key part of the wider sports industry. In 2024, the sports market grew 19% year-over-year, with marathons making up 23.5% of this growth. PUMA is leveraging this momentum with initiatives that boost participation, performance, and the cultural significance of running. Also Read Nagaraj Adiga, Chairman and Managing Director of NEB Sports, shared his enthusiasm: 'We're excited to welcome PUMA India as our official sportswear partner. At NEB, we're committed to building eco-friendly, inclusive race experiences. This partnership supports our vision of promoting wellness and fitness across communities, and we believe it will motivate more people to start running with intention and energy.' PUMA's role in India's running ecosystem extends beyond partnerships. The brand has backed major events like the Vedanta Delhi Half Marathon and Ladakh Marathon, and supported the Adani Marathon. In 2024 alone, PUMA India organized more than 250 training runs across various cities and introduced innovative formats such as the PUMA x Bumble Singles Run, reinforcing its dedication to developing the running culture in India.
