02-07-2025
Bottega Veneta announces Lorenzo Musetti as brand ambassador
HighlightsBottega Veneta has appointed Italian professional tennis player Lorenzo Musetti as their brand ambassador, recognizing his status as a rising star in the sport. Lorenzo Musetti, currently ranked sixth in the ATP singles rankings, has achieved notable success, including semifinal appearances at both the 2024 Wimbledon Championships and the 2025 French Open. The partnership follows Musetti's involvement in Bottega Veneta's 'Craft is our Language' campaign, which honors the brand's heritage and highlights the connection between craftsmanship and cultural expressions.
Bottega Veneta
has announced Italian professional tennis player
Lorenzo Musetti
as brand ambassador.
Ranked no. six in the ATP singles rankings in 2025, Musetti is regarded as one of the most compelling young talents in tennis.
He reached the semifinals of both the 2024
Wimbledon Championships
and the
2025 French Open
, and enters the upcoming 2025 Wimbledon Championships as the seventh seed.
Representing Italy, he won bronze in men's singles at the 2024 Paris Olympics and was a key member of the Italian national team that secured
Davis Cup victories
in both 2023 and 2024.
Born in Carrara, Tuscany, in 2002, Musetti rose to prominence by winning the 2019
Australian Open boys' singles
title and reaching the final of the US Open juniors the same year. He quickly attracted attention on the ATP Tour with his fluid style, creative shot-making, and maturity on court.
His new ambassadorship with Bottega Veneta joins his existing sportswear partnerships.
Bottega Veneta's announcement follows Musetti's participation in the house's recent 'Craft is our Language' campaign, celebrating 50 years of the iconic Intrecciato weave.
In the campaign, which celebrates Bottega Veneta handcraft as well as the wider power and beauty of hand gestures, Musetti reflects on the gestures that define his sport and his Italian heritage.
