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Forbes
02-07-2025
- Business
- Forbes
Making A Winning Go-To-Market Strategy By Leveraging Market Research
Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product. Whether you're entering a new market, launching a new product or repositioning an existing service, the right GTM approach can help ensure that you're reaching the right customers, at the right time, through the right channels. However, developing an effective GTM strategy requires more than educated guesses. In my experience, it demands data-driven decision-making. Let's delve into how you can create a successful strategy for your next product. The Basics Of A Go-To-Market Strategy A GTM strategy is a structured plan detailing how a company will introduce and sell its products or services to a target market. It considers key factors such as market demand, customer segmentation, competitive landscape, pricing strategy and distribution channels. At its core, an effective GTM strategy should answer three fundamental questions: 1. Who is the target audience? What is your ideal customer profile, including their buying behavior and pain points? 2. What is the value proposition? Why should customers choose your product or service? What makes you stand out from your competitors? 3. How will you reach and engage customers? Have you determined the sales, marketing and distribution channels that will effectively connect with your audience? The Role Of Market Research Market research is used to provide actionable insights that can shape decision-making, reduce risks and optimize execution for your GTM strategy. It does so in four key ways: • Identifying Market Opportunities: Market research can uncover gaps in the market, emerging trends and customer pain points, allowing you to tailor your offerings accordingly. • Understanding Customer Behavior: Surveys, focus groups and data analytics can provide insights into customer needs, preferences and decision-making processes. • Competitive Benchmarking: Analyzing competitors' strengths, weaknesses and market positioning can enable you to carve out a unique competitive advantage. • Optimizing Pricing and Marketing Models: Understanding customer willingness-to-pay, competitor pricing strategies and economic trends can help you set the right price points. However, testing different messaging, channels and content strategies before scaling your outreach efforts is also important to this stage. Conducting Market Research For Your GTM Strategy There are several methods you can use to gather valuable data: Engaging directly with customers through interviews, surveys and A/B testing provides firsthand insights. For instance, in a recent project targeting a niche market with limited publicly available data, we conducted primary interviews with key industry respondents. These conversations revealed real-world scenarios and competitor insights that were otherwise inaccessible online. In specialized markets, primary research can be indispensable. As noted by "Primary market research serves as a powerful tool to guide your strategies by providing deeper insights into consumer preferences and the overall market landscape." Analyzing secondary sources such as industry reports, competitor case studies and market trends can help you validate opportunities. For instance, data triangulation principles involve using multiple sources to confirm findings and to improve data reliability by reducing bias and chance errors. By identifying recurring themes across various reports, publications and case studies, you can validate market opportunities that are consistently highlighted, ensuring your strategies are grounded in widely acknowledged trends. Leveraging third-party tools like Google Trends and social media analytics can help you track emerging demand patterns. They can also provide invaluable insights into customer behavior, aiding in lead prioritization and nurturing strategies. Introducing limited product releases in select regions can allow you to gauge real-world customer responses before scaling. In my experience, this approach is helpful for identify potential issues early, ensuring that the final product meets customer expectations. Pilot testing is also important in both research and product development, as it can increase cost-effectiveness, reduce errors, improve data quality and build stakeholder confidence. If your company lacks the resources for thorough research, you can also collaborate with market research firms. There are a wide variety of firms available that offer neutral, objective analysis and fresh perspectives to help businesses make informed decisions more efficiently. When seeking a market research partner, ensure they have access to advanced tools and diverse data sets relevant to your company's industry. Assessing The Strength Of Your GTM Strategy A well-crafted GTM strategy should ensure alignment between product, market and execution. Conversely, a flawed strategy can lead to wasted resources, poor product-market fit and revenue losses. Here's how to evaluate whether your strategy is solid or needs adjustment: • Strong Market Demand: Customers should express clear interest in your product. If you are struggling to drum up consumer interest, consider using strategies such as AI-driven forecasting to determine what trends consumers are focused on. According to McKinsey, this strategy can "reduce errors by between 20% and 50%—and translate into a reduction in lost sales and product unavailability of up to 65%." • Defined Customer Segments: As previously discussed, you should have a clear understanding of who your ideal customers are and how to reach them. Research indicates that user-generated content, such as reviews, can increase conversion rates by over 100%—but if you struggle to define your customer base, your messaging may be ineffective. • Effective Pricing And Positioning: Your offering should be priced competitively and positioned as a must-have solution. Pricing too high can deter customers, while pricing too low can affect profitability. A solid competitive analysis can help ensure your product will stand out in the market. Notably, research by McKinsey indicates that a 1% price increase, assuming no loss of volume, can lead to an 8.7% increase in operating profit. This underscores the significant impact that strategic pricing decisions can have on a company's bottom line. • Optimized Marketing Channels: Utilizing the right mix of inbound, outbound and digital marketing strategies should lead to steady lead generation and conversions. Companies implementing omnichannel marketing strategies see a 91% higher year-over-year increase in customer retention rates. Conclusion A well-executed GTM strategy isn't about guesswork; it's about data-driven precision. Companies that leverage market research can position themselves for faster growth, stronger market traction and higher revenue potential. Whether you're expanding into a new market, refining your existing approach or launching a new product, these strategies for utilizing market research can help you go beyond merely entering the market to dominating it. 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Yahoo
27-06-2025
- Business
- Yahoo
Immersion Cooling Market is expected to generate a revenue of USD 1.48 Billion by 2031, Globally, at 22.50% CAGR: Verified Market Research®
LEWES, Del., June 27, 2025 /PRNewswire/ -- The Immersion Cooling Market presents significant growth potential, particularly in North America, where technological maturity and sustainability mandates drive early adoption. Market drivers such as rising energy efficiency demands, high-performance computing workloads, and regulatory push toward green infrastructure create strong entry points for innovators and solution providers. However, high initial costs and limited standardization require a strategic focus on partnerships, pilot projects, and education. New entrants should target niche HPC and AI segments, while established players can scale through regional customization, ecosystem development, and ESG-aligned offerings to capture market share and build long-term client trust. The Global Immersion Cooling Market Size is projected to grow at a CAGR of 22.50% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 0.29 Billion in 2024 and is expected to reach USD 1.48 Billion by the end of the forecast period. The Immersion Cooling Market is witnessing rapid growth due to its potential to significantly reduce energy consumption and improve thermal performance, especially across hyperscale data centers, edge computing sites, and blockchain environments. Key Highlights of the Report: Market Size & Forecast: In-depth analysis of current value and future projections Segment Analysis: Detailed study across Product, Application, and Cooling Liquid. Regional Insights: Comprehensive coverage of North America, Europe, Asia-Pacific, and more Competitive Landscape: Profiles of top players and their strategic initiatives Rising Data Center Workloads: Driving demand for efficient and scalable cooling solutions. Superior Heat Dissipation: Offers better performance than traditional air or liquid cooling systems. Sustainability Goals: Enables organizations to meet green energy compliance benchmarks. Technological Innovations: Adoption of two-phase cooling and dielectric fluids enhances market growth. Challenges and Risk Assessment: Evaluates ethical debates, off-target effects, and regulatory complexities. Why This Report Matters: This report offers critical insights into emerging technologies, growth projections, and key player strategies in the immersion cooling industry. It decodes how market dynamics are shifting due to sustainability mandates, operational cost reductions, and increasing compute densities—offering a comprehensive view of future growth opportunities and competitive benchmarks. Who You Should Read This Report: Data Center Operators & CTOs – For adopting cutting-edge cooling technologies Energy & Sustainability Officers – To align with ESG and power efficiency targets Investors & Strategic Planners – To identify high-potential companies and growth pockets Technology Solution Providers – To understand innovation trends and customer needs B2B Buyers & Procurement Teams – For informed, future-proof cooling system investments For more information or to purchase the report, please contact us at: Browse in-depth TOC on 'Global Immersion Cooling Market Size' 202 – Pages126 – Tables37 – Figures Report Scope REPORT ATTRIBUTES DETAILS Study Period 2021-2031 Growth Rate CAGR of ~22.50% from 2024 to 2031 Base Year for Valuation 2024 Historical Period 2021-2023 Quantitative Units Value in USD Million Forecast Period 2024-2031 Report Coverage Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis Segments Covered Product Application Cooling Liquid Regions Covered North America Europe Asia Pacific Latin America Middle East & Africa Key Players LiquidStack, Fujitsu, Green Revolution Cooling, Submer, Asperitas, Midas Green Technologies, Iceotope Technologies, LiquidCool Solutions, DUG Technology, DCX. Customization Report customization along with purchase available upon request Global Immersion Cooling Market Overview Market Driver Surge in Energy-Efficient and Sustainable Data Center Demands: The exponential growth in data volume, IoT devices, AI workloads, and digital services has led to skyrocketing energy consumption across data centers worldwide. Traditional air cooling systems are struggling to keep up with these thermal loads while maintaining sustainability targets. Immersion cooling addresses this challenge head-on by offering up to 95% reduction in cooling energy requirements compared to conventional methods. It drastically improves Power Usage Effectiveness (PUE), lowers carbon footprint, and supports green IT initiatives. Major cloud service providers and colocation firms are accelerating investments in immersion systems to meet both performance needs and ESG commitments, making this a pivotal growth driver. High-Performance Computing (HPC) & AI Driving Thermal Management Innovation: Industries such as oil & gas, healthcare, fintech, and aerospace are deploying AI, machine learning, and simulation workloads that demand intense computing power and generate significant heat. These workloads often overwhelm traditional cooling methods, leading to throttled performance and increased hardware failure risks. Immersion cooling enables efficient thermal management for GPUs, ASICs, and CPUs operating at extremely high densities. It eliminates airflow dependency, supports overclocking, and ensures optimal system performance without thermal throttling. This capability is increasingly being seen as a competitive edge in sectors where compute speed directly impacts time-to-market and operational efficiency. Regulatory Pressures & Government Incentives Fueling Adoption: Globally, governments and regulatory bodies are issuing mandates to reduce energy waste and greenhouse gas emissions in IT infrastructure. For example, Europe's Climate Neutral Data Centre Pact and U.S. federal energy efficiency programs are pushing enterprises toward low-emission, energy-optimized infrastructure. Immersion cooling is emerging as a go-to technology due to its ability to cut cooling energy consumption by over 90%, extend equipment life, and support heat reuse. In some regions, regulatory incentives and grants are even being offered for implementing green cooling systems. As sustainability becomes a compliance issue—not just a strategic choice—immersion cooling adoption is set to accelerate. To Purchase a Comprehensive Report Analysis: Market Restraint High Initial Investment and Infrastructure Overhaul Costs: Despite its energy-saving benefits, immersion cooling requires significant upfront capital outlay. Deployment involves purchasing immersion tanks, high-grade dielectric fluids, and custom hardware modifications. Additionally, for brownfield installations, existing facilities must be retrofitted, which often involves shutting down equipment, modifying layouts, and investing in new power distribution and monitoring systems. These high entry costs, combined with long ROI periods, deter adoption among small and mid-size enterprises that may lack capital or risk tolerance. For many, traditional or hybrid cooling remains a more financially viable choice, stalling widespread market penetration. Absence of Uniform Standards and Limited Ecosystem Support: The immersion cooling market lacks standardized frameworks for hardware compatibility, fluid composition, system integration, and long-term performance validation. As a result, interoperability across vendors is limited, and system designs remain proprietary, making scalability complex and vendor lock-in a real concern. Additionally, the global ecosystem of OEMs, system integrators, and maintenance service providers for immersion cooling is still nascent. This creates uncertainty for data center operators who seek mature, well-supported solutions with proven deployment models. Until industry-wide standards and broader ecosystem support are in place, large-scale enterprise adoption will face resistance. Concerns Around Hardware Compatibility and Reliability of Dielectric Fluids: One of the most pressing technical concerns surrounding immersion cooling is the lack of hardware standardization for submersion. Many commercially available servers, motherboards, and components are not specifically designed to operate submerged in dielectric fluids. Prolonged exposure raises concerns about material degradation, fluid absorption, and seal failures, especially in two-phase systems where fluid boiling and condensation cycles occur. Furthermore, while dielectric fluids are engineered to be non-conductive and thermally stable, questions about fluid lifespan, degradation over time, and safe disposal remain unresolved. These uncertainties raise red flags for mission-critical deployments, slowing adoption in conservative or regulated industries. Geographical Dominance: North America dominates the Immersion Cooling Market, driven by its advanced data center infrastructure, early adoption of high-performance computing, and strong presence of tech giants like Google, Microsoft, and Amazon. The region benefits from favorable government initiatives promoting energy efficiency, along with significant investments in AI, blockchain, and edge computing. The U.S., in particular, leads in pilot deployments and commercial adoption, making North America a key hub for innovation and large-scale implementation of immersion cooling solutions. Key Players The 'Global Immersion Cooling Market' study report will provide a valuable insight with an emphasis on the global market. The major players in the market are LiquidStack, Fujitsu, Green Revolution Cooling, Submer, Asperitas, Midas Green Technologies, Iceotope Technologies, LiquidCool Solutions, DUG Technology, DCX. Immersion Cooling Market Segment Analysis Based on the research, Verified Market Research has segmented the global market into Product, Application, Cooling Liquid, and Geography. Immersion Cooling Market, by Product: Single-Phase Two-Phase Immersion Cooling Market, by Application: High-performance Computing Edge Computing Cryptocurrency Mining Artificial Intelligence Immersion Cooling Market, by Cooling Liquid: Mineral Oil Fluorocarbon-based Fluids Deionized Water Immersion Cooling Market, by Geography North America U.S Canada Mexico Europe Germany France U.K Rest of Europe Asia Pacific China Japan India Rest of Asia Pacific ROW Middle East & Africa Latin America Browse Related Reports: United States Data Center Cooling Market Size By Type (Liquid-Based Cooling, Hybrid Cooling), By Component (Chillers, Cooling Towers, Control Systems), By Cooling Technique (Free Cooling, Immersion Cooling), By Geography, And Forecast Global Data Center Liquid Immersion Cooling Market Size By Type (Single-phase Immersion Cooling, Two-phase Immersion Cooling), By Application (High-Performance Computing (HPC), Edge computing, Artificial intelligence (AI), Mining Cryptocurrency), By Geography, And Forecast Global Immersion Cooling Fluids Market Size By Type of Fluid (Single-Phase Immersion Cooling Fluids, Two-Phase Immersion Cooling Fluids), By Application (Data Centers, Electronics, Automotive), By End-Use Industry (IT & Telecommunications, Electronics & Semiconductors), By Fluid Composition (Mineral Oils, Synthetic Oils), By Geography, And Forecast Global Antifreeze/Coolant Market Size By Product (Ethylene Glycol, Propylene Glycol, Glycerin), Technology (Oat, Hoat, IAT), By Application (Automotive, Aerospace, Industry Heat Transfer & Cooling Systems), By Geography, And Forecast Top 7 HVAC Equipment Manufacturers going green with sustainability Visualize Immersion Cooling Market using Verified Market Intelligence -: Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future. VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market. About Us Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data. With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries. VMR's domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries. Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR's dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide. Follow Us On: LinkedIn | Twitter | Threads | Instagram | Facebook Contact UsMr. Edwyne FernandesVerified Market Research®US: +1 (650)-781-4080US Toll Free: +1 (800)-782-1768Email: sales@ Logo: View original content: SOURCE Verified Market Research Sign in to access your portfolio
Yahoo
18-06-2025
- Business
- Yahoo
Construction Adhesives Market is expected to generate a revenue of USD 35.05 Billion by 2032, Globally, at 11.5% CAGR: Verified Market Research®
The Construction Adhesives Market presents significant growth opportunities, especially in Asia-Pacific, where infrastructure expansion and urbanization are at their peak. Market drivers such as green building adoption and advancements in adhesive technologies offer high-margin potential for innovative, sustainable products. However, companies must navigate challenges like raw material volatility and regulatory compliance. Strategic market entry should focus on localization of production, partnerships with regional contractors, and R&D investments in low-VOC, multi-substrate adhesives to gain competitive advantage and long-term scalability. JERSEY CITY, N.J., June 18, 2025 /PRNewswire/ -- The Global Construction Adhesives Market Size is projected to grow at a CAGR of 11.5% from 2026 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 14.67 Billion in 2024 and is expected to reach USD 35.05 Billion by the end of the forecast period. The Construction Adhesives Market is witnessing steady growth due to increased infrastructure projects, rising use in green buildings, and advancements in adhesive chemistries. This growth is expected to continue as demand for high-performance, sustainable, and efficient construction materials rises globally. Key Highlights of the Report: Market Size & Forecast – In-depth analysis of current value and future projections Segment Analysis – Detailed study across Type, Application, and End-User. Regional Insights – Comprehensive coverage of North America, Europe, Asia-Pacific, and more Competitive Landscape – Profiles of top players and their strategic initiatives Technology Insights: Detailed review of reactive, solvent-based, and water-based adhesives technologies. Challenges and Risk Assessment: Evaluates ethical debates, off-target effects, and regulatory complexities. Why This Report Matters: This report offers a data-backed strategic advantage for decision-makers in construction, adhesives manufacturing, and materials supply chains. It decodes current trends, disruptive technologies, and competitive positioning, empowering clients with clarity for market entry, product innovation, and expansion strategies. Who You Should Read This Report: Construction Industry Professionals Adhesives & Chemical Manufacturers B2B Procurement Managers Infrastructure Developers Strategic Planners & Investors Market Research Professionals For more information or to purchase the report, please contact us at: Browse in-depth TOC on "Global Construction Adhesives Market Size" 202 - Pages126 – Tables37 – Figures Report Scope REPORT ATTRIBUTES DETAILS Market Size (2024) USD 14.67 Billion Market Size (2032) USD 35.05 Billion CAGR (2026–2032) 11.5 % Key Companies Profiled 3M, Henkel, Sika AG, H.B. Fuller, Bostik (Arkema), Dow Inc Segments Covered Type Application End User Growth Drivers Rapid urbanization, infrastructure development, and increasing demand for sustainable and high-performance bonding solutions in modern construction practices. Global Construction Adhesives Market Overview Market Driver Rapid Urbanization and Infrastructure Development Globally: The ongoing wave of global urbanization, especially across emerging economies in Asia-Pacific, Latin America, and the Middle East, is a significant driver for the construction adhesives market. With increasing population density in cities, governments and private developers are heavily investing in infrastructure such as residential buildings, commercial complexes, industrial parks, metro systems, bridges, and smart city projects. These developments require high-performance bonding solutions that offer speed, flexibility, and durability—qualities that traditional fasteners often lack. Construction adhesives are preferred for their ability to bond dissimilar materials, reduce labor, enhance structural integrity, and support modern architecture. This surge in infrastructure spending directly amplifies the demand for versatile adhesive systems. Rising Emphasis on Green Buildings and Sustainable Construction: The global shift toward sustainability has redefined procurement policies and material standards across the construction industry. Builders and contractors are now under increasing pressure to use low-VOC, non-toxic, and recyclable materials that align with LEED, BREEAM, and other green building certifications. As a result, water-based and solvent-free construction adhesives are rapidly gaining ground, replacing traditional, pollutant-heavy variants. Adhesive manufacturers are innovating bio-based formulations that meet environmental compliance without compromising on performance. This trend is not limited to developed nations; regulatory bodies in India, China, and Brazil are also promoting green construction. The demand for adhesives that contribute to energy efficiency, thermal insulation, and long-term sustainability is creating new revenue streams for manufacturers. Technological Advancements in Adhesive Chemistry and Dispensing Systems: The construction adhesives market has benefited immensely from breakthroughs in polymer science and precision application technologies. Advanced formulations—such as polyurethane, epoxy, acrylic, and hybrid systems—are now engineered for specific bonding tasks involving wood, metal, plastic, glass, and composite substrates. These high-performance adhesives offer superior resistance to heat, chemicals, and weather conditions. Furthermore, innovations in dispensing equipment, such as automated caulking guns, two-part mixing systems, and peel-and-stick tapes, have streamlined on-site application. This reduces installation time and skilled labor dependency while improving worksite safety and bond quality. These efficiency gains are especially valuable in large-scale commercial and industrial projects, encouraging widespread adoption of modern adhesives over conventional mechanical fasteners. To Purchase a Comprehensive Report Analysis: Market Restraint Unpredictable Raw Material Costs and Supply Chain Instability: Construction adhesives are formulated from key raw materials like acrylics, polyurethane resins, elastomers, and solvents—many of which are derived from petrochemicals. The volatility in crude oil prices, geopolitical tensions, and supply chain disruptions caused by events such as the Russia-Ukraine war or global pandemics have made procurement unpredictable and expensive. Manufacturers often struggle to maintain stable profit margins or offer long-term pricing contracts to B2B clients. Additionally, shortages or delays in sourcing specialty chemicals can slow production timelines, affecting OEM and distributor commitments. This price instability increases the total cost of ownership for end users, which may lead them to reconsider traditional, low-cost bonding alternatives. Stringent Environmental Regulations and Compliance Burdens: Across Europe and North America, regulatory bodies such as the EPA (U.S.), REACH (EU), and regional equivalents are imposing strict controls on the use of hazardous substances in construction materials, including adhesives. These include limits on VOC emissions, use of isocyanates, disposal of non-recyclable packaging, and labeling requirements. To comply, adhesive manufacturers must invest in extensive testing, reformulation, and certification—raising their operational costs. Smaller players in the market may struggle to keep up, resulting in reduced competitiveness. Moreover, delays in regulatory approvals can significantly slow down the launch of new adhesive products. In some cases, products may even be banned or recalled, causing reputational and financial losses. Market Competition from Conventional Bonding Systems: Despite the performance benefits of adhesives, traditional mechanical fasteners such as screws, nails, bolts, and cement-based grouts still dominate certain construction applications, particularly in rural or cost-sensitive markets. Builders in developing regions often prefer these conventional methods due to their familiarity, lower upfront costs, and wide availability. Additionally, adhesives are sometimes perceived as less reliable under extreme conditions (e.g., high heat or heavy structural loads), despite major advancements in adhesive technology. The lack of awareness, training, or skilled labor for adhesive application further restricts adoption. Until these perception gaps and educational barriers are addressed, construction adhesives will continue to face stiff resistance from legacy bonding solutions. Geographical Dominance: Asia-Pacific holds a dominant position in the Construction Adhesives Market, driven by rapid urbanization, industrial expansion, and major infrastructure investments in China, India, and Southeast Asia. Government-backed housing schemes and smart city initiatives are accelerating demand for advanced bonding solutions. Additionally, the region's cost-effective manufacturing capabilities and increasing adoption of sustainable construction materials are propelling strong market growth across both residential and commercial sectors. Key Players The "Global Construction Adhesives Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are 3M, Henkel, Sika AG, H.B. Fuller, Bostik (Arkema), Dow Inc. Construction Adhesives Market Segment Analysis Based on the research, Verified Market Research has segmented the global market into Type, Application, End-User, and Geography. Construction Adhesives Market, by Type- Acrylic Adhesives- Polyurethane Adhesives- Epoxy Adhesives- Polyvinyl Acetate (PVA) Adhesives Construction Adhesives Market, by Application- Paneling & Drywall- Flooring- Roofing- Tile & Stone Installation- Woodworking & Carpentry Construction Adhesives Market, by End-User- Residential Construction- Commercial Construction- Industrial Construction Construction Adhesives Market, by Geography- North America U.S Canada Mexico- Europe Germany France U.K Rest of Europe- Asia Pacific China Japan India Rest of Asia Pacific- ROW Middle East & Africa Latin America Browse Related Reports: Global Fastener Adhesive Market Size By Type (Locking Type, Sealing Type), By Application (Automotive, Consumer Electronics), By Geography, And Forecast Global Aerospace Adhesive and Sealants Market Size By Product Type (Structural Adhesives, Non-Structural Adhesives, Sealants), By Technology (Epoxy, Acrylic, Polyurethane, Silicone, Anaerobic), By Application (Commercial Aircraft, Military Aircraft, Spacecraft, Helicopters, Unmanned Aerial Vehicles (UAVs)), By Geography, And Forecast Global Drywall Adhesive Market Size By Type (Solvent-based Drywall Adhesives, Water-based Drywall Adhesives, Foam-based Drywall Adhesives, Hot Melt Drywall Adhesives), By Substrate (Wood, Metal, Concrete), By Application (Residential Construction, Commercial Construction, Industrial Construction, Institutional Construction), By End-User (Contractors and Builders, DIY Consumers, Interior Designers and Architects), By Geography, And Forecast Global Base Epoxy Resins Market Size By Type (Bisphenol An Epoxy Resins, Novolac Epoxy Resins), By Application (Coatings, Adhesives & Sealants), By Geography, And Forecast Top 7 Ceramic Tile Adhesive Manufacturers building strong foundations Visualize Construction Adhesives Market using Verified Market Intelligence -: Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future. VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market. About Us Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data. With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries. VMR's domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries. Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR's dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide. Contact UsMr. Edwyne FernandesVerified Market Research®US: +1 (650)-781-4080US Toll Free: +1 (800)-782-1768Email: sales@ Web: Follow Us: LinkedIn | Twitter | Threads | Instagram | Facebook Logo: View original content to download multimedia: SOURCE Verified Market Research Sign in to access your portfolio
Arab Times
14-06-2025
- Health
- Arab Times
Popular cosmetic practice may cause eye damage, experts warn
NEW YORK, June 14: A prominent US-based doctor has issued a stark warning about the long-term health risks associated with fake eyelashes, including potential blindness. Dr. Saurabh Sethi, a Harvard-trained physician, raised the alarm in a widely viewed Instagram video, highlighting the dangers posed by the adhesive commonly used in lash application. 'Fake eyelashes are becoming increasingly popular, but the adhesive glue often contains formaldehyde,' Dr. Sethi said. 'This can cause allergic reactions, thinning and permanent loss of natural eyelashes — and in rare cases, even lead to blindness. To minimise the risk, avoid fake eyelashes or use formaldehyde-free adhesives.' Formaldehyde, a chemical more commonly associated with preserving corpses, is often added to eyelash glue to increase its shelf life and sticking power. However, experts warn that at high concentrations, it can severely disrupt cellular function and cause a range of symptoms including skin irritation, headaches, and breathing difficulties. A 2022 American study revealed that out of 37 lash adhesives tested, 75 percent of the 20 professional-grade products released formaldehyde. Alarmingly, four out of 17 consumer products also contained the chemical, despite some failing to disclose it on their ingredient lists. Adverse reactions to lash glue are not uncommon. In a 2012 Japanese study involving 100 women who reported eye issues after using fake eyelashes, 40 percent were found to have had allergic reactions to the adhesive. Common conditions included keratoconjunctivitis—an inflammatory disorder affecting the cornea and conjunctiva—and blepharitis, which involves inflammation of the eyelid margins, where hair follicles and antimicrobial glands reside. Despite these health concerns, the fake eyelash industry continues to flourish. Valued at $1.4 billion in 2020, the global eyelash extension market is projected to reach $2.3 billion by 2028, according to Verified Market Research. Eyelash extensions, typically made from synthetic fibers, silk, or mink, are applied by trained estheticians to enhance lash length and volume. The procedure is cosmetic in nature, with no medical benefits. Meanwhile, recent scientific studies have underscored the natural function of eyelashes. A 2023 study by Chinese researchers found that lashes serve to protect the eyes by diverting sweat and water, regulating airflow, and preventing debris from entering the eye—functions that are often compromised when extensions are applied. Health professionals advise consumers to exercise caution, read ingredient labels carefully, and opt for safer, formaldehyde-free alternatives when considering eyelash enhancements.
The Hindu
08-05-2025
- The Hindu
Are film cameras making a comeback?
If your device to capture the world before you was a compact digital camera, red eyes in your photos likely made a recurring appearance. If you went with an instant camera, you could pay a premium and wait a few minutes in order to expose a grainy photo. If you chose a regular 35mm film camera, you could shoot the photo and see how it turned out days later. Little wonder that smartphones dealt a near death blow to many older cameras as AI-powered erasers, blur correction, dedicated night modes, and grain removal made it possible to pull high-quality photos out of both entry-level phones and premium devices. Smartphones also provided the automated storage and backup options lacking in older cameras, cancelled out the heavy environmental cost of developing physical photos, did away with the need to constantly recharge or replace Lithium-ion batteries, and solved the weight and breakability problems of older cameras. But, is the line dividing digital and analogue photography blurring? Young film photography fans are blending the two for an altogether new experience. The Polaroid market is expected to nearly double in 2031 to $5.72 billion, from $2.93 billion in 2024, driven largely by the influencer economy, according to the Verified Market Research company. With features like soft focus, old-fashioned grain, mild colours, and beautifully diffused light, the cameras of yore document snapshots from the past in a dreamier way. Some consumers are also switching to traditional digital cameras to capture the beauty of their surroundings in a more organic way, sans generative AI. Others want to really sink into the shooting experience, rather than snapping images on a phone that can also interrupt you with calls and spam notifications. But these come at a cost. Consider this for a moment: Fujifilm's hybrid instant cameras range from ₹15,999 to ₹37,499 in price. Then, there is the luxury digital camera segment. Leica, dubbed the 'Rolls-Royce' of film cameras, offers the compact Leica D-Lux 8 digital camera at a price of ₹1,65,000. For a slightly more affordable buy, the Leica SOFORT 2 hybrid instant film camera retails at ₹39,990. However, film rolls can cost thousands of rupees in India with a limited number of shots. By contrast, an entry-level smartphone that shoots perfectly usable photos costs less than ₹10,000. Camera-makers look to the future While nostalgia triggers buyer behaviour, camera makers are more keen to promote their new offerings, rather than older models. Leica and Polaroid did not respond to requests for comment for this story. While Tokyo-based camera maker Canon declined to comment about demand for its older cameras, another camera maker, based out of the same city, offered a unique insight into what drives the younger generation to buy a new camera. Young photographers are interested in modern cameras with an old-world design. In other words, film cameras may not be making a comeback, but its form-factor endures. 'We [Nikon India] have seen a significant rise in interest among younger generations who are gravitating toward cameras that blend nostalgia with modern technology,' said Sajjan Kumar, Managing Director at Nikon India. 'The dominant trend is toward mirrorless cameras that offer a retro aesthetic with high performance.' Mr. Kumar pointed out that in the early 2000s, buyers used both compact digital cameras and DSLR cameras, such as the Nikon COOLPIX series as well as the Nikon D90 DSLR series. Meanwhile, the Nikon Df (Retro DSLR) helped bridge the gap between traditional film cameras and the digital era, according to him. On the use of advanced technologies, including AI, Mr. Kumar noted that: 'We will be incorporating AI technology into our product not only to capture the high quality videos and excellent still images but also to improve the user's workflow in ease.' Beyond the form-factor Today's shutterbugs need to think of their social media strategy before buying their cameras. Many desire a camera that snaps top-quality images and shoots clear video footage that can be easily edited, uploaded, and shared in large batches. Then, there are the budget-conscious photographers. For them, app storefronts offer virtual filters or film camera simulators that let device owners shoot from their own phones with added effects such as light leaks, graininess, or discolouration to mimic the 35mm film aesthetic. Some of these apps have been downloaded over 10 million times, unlocking retro-style images without burning a hole in buyers' pockets. Virtual Polaroid frames and instant photo printers also let users turn a smartphone photo into passable film shots that can be shared both online and offline. Photography — whether through traditional film cameras, hybrid instant cameras, mirrorless digital cameras with film camera-inspired designs, fully mechanical toy cameras, or even 35mm film apps — continues to find innovative ways to thrive.
