Latest news with #ViX
Forbes
14 hours ago
- Entertainment
- Forbes
Angélica Rivera's ‘Con Esa Misma Mirada' Season 2 Drops On ViX
L to R: Diego Klein, Angélica Rivera and Iván Sánchez return for season 2 of ViX original "Con Esa ... More Misma Mirada." Mexico's former first lady and telenovela icon Angélica Rivera is back for the second season of Con Esa Misma Mirada, a modern adaptation of the groundbreaking Mexican telenovela Mirada de Mujer that aired in the late 1990s — itself a remake of the Colombian series Señora Isabel. The reimagined story, which continues to challenge traditional narratives about women's sexuality and second chances at love, premieres today exclusively on the premium tier of TelevisaUnivision's ViX streaming service. Rivera stars as Eloísa, the story's main protagonist. The actress, who hadn't starred in a production since 2007's Destilando Amor, chose this ViX original to mark her return to acting after an almost 20-year hiatus. TelevisaUnivision announced her comeback for this streaming series in 2024. Marking a significant shift in Latin American programming strategy and taking a page from Netflix's playbook, ViX is dropping the entire second season on the same day — just as it did with season one, when it debuted in March this year — allowing subscribers to binge-watch all episodes immediately rather than following the traditional weekly release schedule. Season two deepens the exploration of Eloísa's journey of self-discovery as she navigates a passionate new romance with Pablo, portrayed by Diego Klein (Loco por ella, Vuelve a mí), while dealing with the lingering effects of her relationship with Octavio, played by Iván Sánchez (Culpa Tuya, Bosé) — to whom she still feels connected. L to R: Sofia Castro and Angélica Rivera, real-life mother and daughter in a scene from "Con Esa ... More Misma Mirada." Meanwhile, Octavio, feeling hurt and humiliated by Eloísa, decides to start a new life with Gabriela (Pamela Almanza). But as in all love triangles, doubts persist. Despite her happiness with Octavio, Gabriela finds herself overwhelmed by his obsession with blaming Eloísa for the family's problems, including Antonia's (Sofía Castro) unexpected pregnancy, the family's struggle with Matilde's (Ivanna Castro) eating disorder, and the consequences of Samuel's (Nicolás Haza) fling with Renata (Ximena Herrera). The season 2 cast features legendary Mexican actress Blanca Guerra (La Rebelión, Alma de hierro) and includes Ximena Herrera, , Fernanda Borches, Iliana Fox, Juan Ríos Cantú, Adriana Llabrés, Gonzalo Vega, Adriana Romero, Adolfo de la Fuente, Lupita Ortiz, Mateo Ortega Casillas, Fernanda Hernández and Andrea Aldana. A telenovela's evolution: adapting to the times The narrative tackles contemporary issues around family judgment, societal expectations, and the courage required to prioritize personal happiness over public opinion, weaving together multiple generational storylines. Mirada de Mujer, which aired on TV Azteca from 1997-1998, became a cultural phenomenon for its revolutionary portrayal of a woman finding love with a younger man after being abandoned by her husband. The show sparked national conversations about women's age, sexuality and gender roles that challenged traditional norms, inspiring international adaptations including Telemundo's 2007 version Victoria starring Victoria Ruffo. ViX's adaptation aims to capture that same cultural relevance for streaming audiences who expect more condensed storytelling than the traditional 200+ episode telenovela format. The binge-release strategy signals the platform's efforts to compete with global streaming giants by adopting viewer-friendly distribution models that cater to modern consumption habits. Produced by Argos for ViX, the series features two of the original writers, Jimena Romero and Gilma Peña, alongside Camila Ibarra. Alba Gil and Pitipol Ybarra direct, stepping in after the untimely passing of renowned film and television director Moisés Ortiz Urquidi in June. Executive producers include Epigmenio Ibarra and Verónica Velasco, with Patricia Benítez serving as executive producer and Fides Velasco also contributing to the production. All episodes of season two are now available exclusively to ViX premium subscribers.
Associated Press
13-06-2025
- Business
- Associated Press
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
NEW YORK--(BUSINESS WIRE)--Jun 13, 2025-- EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. 'TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape,' said Kevin Krim, President & CEO, EDO. 'With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns.' 'Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands,' said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. 'With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences.' In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for ' Good, Better, and Best Approaches to Advertising with Impact. ' For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on CONTACT: Media contactsKCSA for EDO [email protected] Anna Negron [email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: SOFTWARE ONLINE ENTERTAINMENT PROFESSIONAL SERVICES TECHNOLOGY ARTIFICIAL INTELLIGENCE OTHER COMMUNICATIONS DATA ANALYTICS TV AND RADIO MARKETING ADVERTISING COMMUNICATIONS SOURCE: EDO Copyright Business Wire 2025. PUB: 06/13/2025 01:59 PM/DISC: 06/13/2025 01:58 PM
Yahoo
13-06-2025
- Business
- Yahoo
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO's investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX NEW YORK, June 13, 2025--(BUSINESS WIRE)--EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. "TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape," said Kevin Krim, President & CEO, EDO. "With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns." "Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands," said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. "With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences." In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for "Good, Better, and Best Approaches to Advertising with Impact." For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on Contacts Media contacts KCSA for EDOedo@ TelevisaUnivisionAnna Negronanegron@
Business Wire
13-06-2025
- Business
- Business Wire
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
NEW YORK--(BUSINESS WIRE)-- EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. 'TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape,' said Kevin Krim, President & CEO, EDO. 'With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns.' 'Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands,' said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. 'With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences.' In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for ' Good, Better, and Best Approaches to Advertising with Impact. ' For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit
USA Today
10-06-2025
- Sport
- USA Today
Brazil vs. Paraguay: Where to watch, TV channel, live stream
Brazil plays host to Paraguay on Tuesday in a World Cup qualifier in São Paulo. Carlo Ancelotti will be looking for his first win as Brazil coach, having overseen a 0-0 draw at Ecuador in his debut on Thursday. That result left Brazil in fourth place on 22 points, but Ancelotti's side can leapfrog the visitors — who are in third place on 24 points — with a win on Tuesday. Paraguay looked poised to reach its first World Cup since 2010 as it continues an impressive qualifying campaign that sees it enter this match four places and six points above an intercontinental playoff spot. That run included a 1-0 win over Brazil in Asunción in September. Need a break? Play the USA TODAY Daily Crossword Puzzle Paraguay defeated Uruguay 2-0 on Thursday in its most recent outing. Here is everything you need to know ahead of the game. Brazil vs. Paraguay (CONMEBOL World Cup qualifying) When: Tuesday, June 10 Tuesday, June 10 Where: Corinthians Arena (São Paulo, Brazil) Corinthians Arena (São Paulo, Brazil) Time: 8:45 p.m. ET 8:45 p.m. ET Channel/streaming: Fubo, ViX (Watch on Prime Video) We recommend interesting sports viewing/streaming and betting opportunities. If you sign up for a service by clicking one of the links, we may earn a referral fee. Newsrooms are independent of this relationship and there is no influence on news coverage
